Part of
Multilingualism at Work: From policies to practices in public, medical and business settingsEdited by Bernd Meyer and Birgit Apfelbaum
[Hamburg Studies on Multilingualism 9] 2010
► pp. 253–272
In case of a crisis companies are recommended to follow a one-voice-policy in the communication with their stakeholders. The following chapter investigates how the one-voice-policy is performed in multilingual business writing. In doing so it will be shown which linguistic means are sensitive for translating the original in the target language and how they may violate the principle of one-voice-policy.
This list is based on CrossRef data as of 18 april 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.