The chapter presents a cross-cultural analysis of rhetorical patterns in Russian and American business correspondence. The choice of linguistic features to be analyzed was guided by previous research in English as a Second Language, English for Specific Purposes, and Professional Communication studies. A few areas of Hofstede’s (1984) theory of cultural dimensions, such as power distance, uncertainty avoidance, and individualism/collectivism, were adapted for the linguistic and rhetorical analysis of the American and Russian business letters, and the data were tested in terms of these cultural dimensions. The results help illustrate the approach that could be taken while teaching intercultural rhetoric in English for Specific Purposes (ESP) business writing courses as well as Business Communication courses.
2012. ESP and Intercultural Rhetoric. In The Handbook of English for Specific Purposes, ► pp. 427 ff.
Cucchi, Costanza
2019. National Cultures on European Corporate Homepages in English: A Linguistic Analysis. International Journal of Business Communication 56:2 ► pp. 198 ff.
2019. Genre-based writing instruction blended with an online writing tutorial system for the development of academic writing. Digital Scholarship in the Humanities 34:1 ► pp. 100 ff.
Jürine, Anni, Djuddah Leijen, Helen Hint, Jolanta Sinkuniene, Diāna Laiveniece, Christer Johansson & Nicholas Groom
2021. Academic Writing in the Baltic States. Educare :1 ► pp. 27 ff.
Pérez, Francisco Miguel Ivorra
2014. Cultural Values and Digital Discourse An Intercultural Communication Approach to the Transactional Discourse of Spanish and US Sales Websites. Journal of Intercultural Communication 14:3 ► pp. 1 ff.
Yu, Danni & Marina Bondi
2017. The Generic Structure of CSR Reports in Italian, Chinese, and English: A Corpus-Based Analysis. IEEE Transactions on Professional Communication 60:3 ► pp. 273 ff.
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