nam a22 c 4500 z.169/612008221 nljbp 241011025824.6 cr ||||||||||| 141111s2011 ne |||||||||||||||||eng|d 2011037060 9789027282170 (e-Book) nljbp eng nljbp nljbp P99 741.6/4 23 GTE bicssc LIT006000 bisacsh Sonzogni, Marco author Re-Covered Rose A case study in book cover design as intersemiotic translation Marco Sonzogni Amsterdam ; Philadelphia : John Benjamins Publishing Company, 2011 ©2011 1 online resource (viii, 181 pp., incl. ills.) text txt rdacontent computer c rdamedia online resource cr rdacarrier Includes bibliographical references. Introduction -- Part 1 – The nature and function of the book cover -- Part 2 – Re-Covering The Name of the Rose -- Conclusion When a reader picks up a book, the essence of the text has been translated into the visual space of the cover. Using Umberto Eco’s bestseller The Name of the Rose as a case study, this is the first study of book cover design as a form of intersemiotic translation based on the purposeful selection of visual signs to represent verbal signs. As an act of translation, the cover of a book ought to be an ‘equivalent representation’ of the text. But in the absence of any established interpretive criteria, how can equivalence between the visual and the verbal be determined and interpreted? Re-Covered Rose tackles this question in an original and creative way, laying the foundation for a new research trend in Translation Studies. Marco Sonzogni is Senior Lecturer in Italian, School of Languages and Cultures, Victoria University of Wellington, New Zealand. A widely published academic and an award-winning editor, poet and literary translator, he is the Director of the New Zealand Centre for Literary Translation/Te Tumu Whakawhiti Tuhinga. Provided by publisher. Semiotics Theoretical literature & literary studies Translation Studies Sonzogni, Marco author Hardbound version: Amsterdam ; Philadelphia : John Benjamins Publishing Company, 2011 9789027211903 DOI https://doi.org/10.1075/z.169 JB e-Platform https://www.jbe-platform.com/content/books/9789027282170