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Article published In:
Fifty years of agenda-setting research: Volume II
Edited by Chris J. Vargo
[The Agenda Setting Journal 3:1] 2019
► pp. 23–42

Ethnic nationalism and gatekeeping in the European media

Linking agenda setting, agenda building, and agenda indexing

| University of Florida
| University of Florida
| University of Florida
| University of Florida
| University of Florida

This study explores relationships between agenda building, agenda indexing (reflected through share of voice as the key variable), and agenda-setting effects, measured through the combination of public opinion survey data and quantitative content analysis. It conceptually distinguishes between the three metrics often used interchangeably in the professional discourse by advertising and media practitioners – share of voice, share of influence, and share of conversation – and explores how they could be applied in political communication research to become useful tools for agenda-setting researchers. The results of the study indicate that an increased level of nationalism serves as a significant predictor for EU policy support through the pathway of decreased pro-EU sentiment, which, on the agenda level, is reflective of pro-nationals being less supportive of the EU policies and the idea of European integration.

Keywords: agenda setting, agenda indexing, gatekeeping, nationalism, share of voice, share of influence, share of conversation
Article outline
  • Literature review
    • Gatekeeping theory: News production as a social process
    • Agenda indexing: Source selection as a political process
    • The European Commission as an agenda sponsor for the national media of the EU member-states
    • Nationalism
    • Share of voice, share of conversation and share of influence as media market metrics
  • Method
    • Sentiment toward the EU
    • Approval of the EU policies
    • Nationalism
  • Results
  • Discussion
  • References
Published online: 2 January 2019
DOI logo
https://doi.org/10.1075/asj.18014.tar
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