219-7677 10 7500817 John Benjamins Publishing Company Marketing Department / Karin Plijnaar, Pieter Lamers onix@benjamins.nl 201707062304 ONIX title feed eng 01 EUR
62006766 03 01 01 JB John Benjamins Publishing Company 01 JB code ATA XIII Eb 15 9789027293862 06 10.1075/ata.xiii DG 002 02 01 ATA 02 0890-4111 American Translators Association Scholarly Monograph Series XIII <TitleType>01</TitleType> <TitleText textformat="02">Perspectives on Localization</TitleText> 01 ata.xiii 01 https://benjamins.com 02 https://benjamins.com/catalog/ata.xiii 1 B01 Keiran J. Dunne Dunne, Keiran J. Keiran J. Dunne Kent State University 01 eng 362 vi 356 LAN004000 v.2006 GTC 2 24 JB Subject Scheme COMM.CGEN Communication Studies 24 JB Subject Scheme TRAN.TRANSL Translation Studies 06 01 Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of the ISO 9000 standard has established the notion that quality must be defined in terms of customer satisfaction. Falling trade barriers and rising quality standards have made linguistic and cultural issues increasingly important. To successfully compete in today’s global on-demand economy, companies must localize their products and services to fit the needs of the local market in terms of language, culture, functionality, work practices, as well as legal and regulatory requirements. In recognition of the growing importance of localization, this volume explores a certain number of key issues, including:<br /><br /><br /> • Return on investment and the localization business case <br />• Localization cost drivers and cost-containment strategies <br />• Localization quality and customer-focused quality management <br />• Challenges posed by localization of games, including Massively Multiplayer Online Role-Playing Games (MMORPGs) <br />• Using a meta-language to facilitate accurate translation of disembodied content <br />• The case for managing source-language terminology <br />• Terminology management in the localization process <br />• Reconciling industry needs and academic objectives in localization education <br />• Localization standards and the commoditization of linguistic information <br />• The creation and application of language industry standards <br />• Rethinking customer-focused localization through user-centered design <br />• Moving from <br /><i>translation</i> reuse to <i>language</i> reuse<br /> 05 [...] one of the few theoretical examinations of an area which is still evolving, still misunderstood and still evading categorization [...] addresses a real need for theory in localization. [...] Dunne has assembled a collection of contributions covering a diverse range of topics to produce a book which builds substantially on the hitherto hands-on work previously available [...] should be required reading for those pursuing localization studies. Jody Byrne, University of Sheffield, in The Interpreter and Translator Trainer Vol. 3:2, 2010 05 [...] the book functions exactly as the title suggests, giving various perspectives on a collection of areas within the field of localization. Its strength lies in its diversity, pointing out the many ways in which localization affects a company, a scholar, a manager, an accountant, an engineer, and more. Tim Altanero, Austin Community College, USA, in Translator Training, XXI no. 2, 2008. 04 09 01 https://benjamins.com/covers/475/ata.xiii.png 04 03 01 https://benjamins.com/covers/475_jpg/9789027231895.jpg 04 03 01 https://benjamins.com/covers/475_tif/9789027231895.tif 06 09 01 https://benjamins.com/covers/1200_front/ata.xiii.hb.png 07 09 01 https://benjamins.com/covers/125/ata.xiii.png 25 09 01 https://benjamins.com/covers/1200_back/ata.xiii.hb.png 27 09 01 https://benjamins.com/covers/3d_web/ata.xiii.hb.png 10 01 JB code ata.xiii.01dun 1 11 11 Article 1 <TitleType>01</TitleType> <TitleText textformat="02">Introduction</TitleText> <Subtitle textformat="02">A Copernican revolution</Subtitle> 1 A01 Keiran J. Dunne Dunne, Keiran J. Keiran J. Dunne 10 01 JB code ata.xiii.02the Section header 2 <TitleType>01</TitleType> <TitleText textformat="02">1. The localization business case</TitleText> 10 01 JB code ata.xiii.03dep 15 36 22 Article 3 <TitleType>01</TitleType> <TitleText textformat="02">Quantifying the return on localization investment</TitleText> 1 A01 Donald A. DePalma DePalma, Donald A. Donald A. DePalma 10 01 JB code ata.xiii.04lyn 37 46 10 Article 4 <TitleType>01</TitleType> <TitleText textformat="02">GMS technology making the localization business case</TitleText> 1 A01 Clove Lynch Lynch, Clove Clove Lynch 10 01 JB code ata.xiii.05dif 47 66 20 Article 5 <TitleType>01</TitleType> <TitleText textformat="02">Localization Cost</TitleText> 1 A01 Carla DiFranco DiFranco, Carla Carla DiFranco 10 01 JB code ata.xiii.06loc Section header 6 <TitleType>01</TitleType> <TitleText textformat="02">2. Localization quality</TitleText> 10 01 JB code ata.xiii.07bas 69 94 26 Article 7 <TitleType>01</TitleType> <TitleText textformat="02">Quality in the real world</TitleText> 1 A01 Scott Bass Bass, Scott Scott Bass 10 01 JB code ata.xiii.08dun 95 117 23 Article 8 <TitleType>01</TitleType> <TitleText textformat="02">Putting the cart behind the horse</TitleText> <Subtitle textformat="02">Rethinking localization quality management</Subtitle> 1 A01 Keiran J. Dunne Dunne, Keiran J. Keiran J. Dunne 10 01 JB code ata.xiii.09gam Section header 9 <TitleType>01</TitleType> <TitleText textformat="02">3. Game localization</TitleText> 10 01 JB code ata.xiii.10die 121 134 14 Article 10 <TitleType>01</TitleType> <TitleText textformat="02">Issues in localizing computer games</TitleText> 1 A01 Frank Dietz Dietz, Frank Frank Dietz 10 01 JB code ata.xiii.11hei 135 151 17 Article 11 <TitleType>01</TitleType> <TitleText textformat="02">Localizing MMORPGs</TitleText> 1 A01 Eric Heimburg Heimburg, Eric Eric Heimburg 10 01 JB code ata.xiii.12ter Section header 12 <TitleType>01</TitleType> <TitleText textformat="02">4. Terminology management</TitleText> 10 01 JB code ata.xiii.13lom 155 171 17 Article 13 <TitleType>01</TitleType> <TitleText textformat="02">A practical case for managing source-language terminology</TitleText> <TitlePrefix>A </TitlePrefix> <TitleWithoutPrefix textformat="02">practical case for managing source-language terminology</TitleWithoutPrefix> 1 A01 Robin Lombard Lombard, Robin Robin Lombard 10 01 JB code ata.xiii.14kar 173 191 19 Article 14 <TitleType>01</TitleType> <TitleText textformat="02">Terminology workflow in the localization process</TitleText> 1 A01 Barbara Inge Karsch Karsch, Barbara Inge Barbara Inge Karsch 10 01 JB code ata.xiii.15loc Section header 15 <TitleType>01</TitleType> <TitleText textformat="02">5. Localization education</TitleText> 10 01 JB code ata.xiii.16fol 195 219 25 Article 16 <TitleType>01</TitleType> <TitleText textformat="02">A discipline coming of age in the digital age</TitleText> <TitlePrefix>A </TitlePrefix> <TitleWithoutPrefix textformat="02">discipline coming of age in the digital age</TitleWithoutPrefix> 1 A01 Deborah A. Folaron Folaron, Deborah A. Deborah A. Folaron 10 01 JB code ata.xiii.17loc Section header 17 <TitleType>01</TitleType> <TitleText textformat="02">6. Localization standards</TitleText> 10 01 JB code ata.xiii.18lom 223 239 17 Article 18 <TitleType>01</TitleType> <TitleText textformat="02">Localization standards, knowledge- and information-centric business models, and the commoditization of linguistic information</TitleText> 1 A01 Arle Lommel Lommel, Arle Arle Lommel 10 01 JB code ata.xiii.19wri 241 278 38 Article 19 <TitleType>01</TitleType> <TitleText textformat="02">The creation and application of language industry standards</TitleText> <TitlePrefix>The </TitlePrefix> <TitleWithoutPrefix textformat="02">creation and application of language industry standards</TitleWithoutPrefix> 1 A01 Sue Ellen Wright Wright, Sue Ellen Sue Ellen Wright 10 01 JB code ata.xiii.20ret Section header 20 <TitleType>01</TitleType> <TitleText textformat="02">7. Rethinking the paradigm</TitleText> 10 01 JB code ata.xiii.21dra 281 307 27 Article 21 <TitleType>01</TitleType> <TitleText textformat="02">Melding paradigms</TitleText> <Subtitle textformat="02">Meeting the needs of international customers through localization and user-centered design</Subtitle> 1 A01 Susan M. Dray Dray, Susan M. Susan M. Dray 2 A01 David A. Siegel Siegel, David A. David A. Siegel 10 01 JB code ata.xiii.22shr 309 331 23 Article 22 <TitleType>01</TitleType> <TitleText textformat="02">Corpus enhancement and computer-assisted localization and translation</TitleText> 1 A01 Gregory M. Shreve Shreve, Gregory M. Gregory M. Shreve 10 01 JB code ata.xiii.23app 333 342 10 Article 23 <TitleType>01</TitleType> <TitleText textformat="02">Appendix</TitleText> <Subtitle textformat="02">Localization-related standards and standards bodies</Subtitle> 10 01 JB code ata.xiii.24sug 343 345 3 Miscellaneous 24 <TitleType>01</TitleType> <TitleText textformat="02">Suggestions for further reading</TitleText> 10 01 JB code ata.xiii.25con 347 350 4 Miscellaneous 25 <TitleType>01</TitleType> <TitleText textformat="02">Contributors</TitleText> 10 01 JB code ata.xiii.26ind 351 356 6 Miscellaneous 26 <TitleType>01</TitleType> <TitleText textformat="02">Index</TitleText> 02 JBENJAMINS John Benjamins Publishing Company 01 John Benjamins Publishing Company Amsterdam/Philadelphia NL 04 20060510 2006 John Benjamins 02 WORLD 13 15 9789027231895 01 JB 3 John Benjamins e-Platform 03 jbe-platform.com 09 WORLD 21 01 00 115.00 EUR R 01 00 97.00 GBP Z 01 gen 00 173.00 USD S 229005056 03 01 01 JB John Benjamins Publishing Company 01 JB code ATA XIII Hb 15 9789027231895 BB 01 ATA 02 0890-4111 American Translators Association Scholarly Monograph Series XIII <TitleType>01</TitleType> <TitleText textformat="02">Perspectives on Localization</TitleText> 01 ata.xiii 01 https://benjamins.com 02 https://benjamins.com/catalog/ata.xiii 1 B01 Keiran J. Dunne Dunne, Keiran J. Keiran J. Dunne Kent State University 01 eng 362 vi 356 LAN004000 v.2006 GTC 2 24 JB Subject Scheme COMM.CGEN Communication Studies 24 JB Subject Scheme TRAN.TRANSL Translation Studies 06 01 Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of the ISO 9000 standard has established the notion that quality must be defined in terms of customer satisfaction. Falling trade barriers and rising quality standards have made linguistic and cultural issues increasingly important. To successfully compete in today’s global on-demand economy, companies must localize their products and services to fit the needs of the local market in terms of language, culture, functionality, work practices, as well as legal and regulatory requirements. In recognition of the growing importance of localization, this volume explores a certain number of key issues, including:<br /><br /><br /> • Return on investment and the localization business case <br />• Localization cost drivers and cost-containment strategies <br />• Localization quality and customer-focused quality management <br />• Challenges posed by localization of games, including Massively Multiplayer Online Role-Playing Games (MMORPGs) <br />• Using a meta-language to facilitate accurate translation of disembodied content <br />• The case for managing source-language terminology <br />• Terminology management in the localization process <br />• Reconciling industry needs and academic objectives in localization education <br />• Localization standards and the commoditization of linguistic information <br />• The creation and application of language industry standards <br />• Rethinking customer-focused localization through user-centered design <br />• Moving from <br /><i>translation</i> reuse to <i>language</i> reuse<br /> 05 [...] one of the few theoretical examinations of an area which is still evolving, still misunderstood and still evading categorization [...] addresses a real need for theory in localization. [...] Dunne has assembled a collection of contributions covering a diverse range of topics to produce a book which builds substantially on the hitherto hands-on work previously available [...] should be required reading for those pursuing localization studies. Jody Byrne, University of Sheffield, in The Interpreter and Translator Trainer Vol. 3:2, 2010 05 [...] the book functions exactly as the title suggests, giving various perspectives on a collection of areas within the field of localization. Its strength lies in its diversity, pointing out the many ways in which localization affects a company, a scholar, a manager, an accountant, an engineer, and more. Tim Altanero, Austin Community College, USA, in Translator Training, XXI no. 2, 2008. 04 09 01 https://benjamins.com/covers/475/ata.xiii.png 04 03 01 https://benjamins.com/covers/475_jpg/9789027231895.jpg 04 03 01 https://benjamins.com/covers/475_tif/9789027231895.tif 06 09 01 https://benjamins.com/covers/1200_front/ata.xiii.hb.png 07 09 01 https://benjamins.com/covers/125/ata.xiii.png 25 09 01 https://benjamins.com/covers/1200_back/ata.xiii.hb.png 27 09 01 https://benjamins.com/covers/3d_web/ata.xiii.hb.png 10 01 JB code ata.xiii.01dun 1 11 11 Article 1 <TitleType>01</TitleType> <TitleText textformat="02">Introduction</TitleText> <Subtitle textformat="02">A Copernican revolution</Subtitle> 1 A01 Keiran J. Dunne Dunne, Keiran J. Keiran J. Dunne 10 01 JB code ata.xiii.02the Section header 2 <TitleType>01</TitleType> <TitleText textformat="02">1. The localization business case</TitleText> 10 01 JB code ata.xiii.03dep 15 36 22 Article 3 <TitleType>01</TitleType> <TitleText textformat="02">Quantifying the return on localization investment</TitleText> 1 A01 Donald A. DePalma DePalma, Donald A. Donald A. DePalma 10 01 JB code ata.xiii.04lyn 37 46 10 Article 4 <TitleType>01</TitleType> <TitleText textformat="02">GMS technology making the localization business case</TitleText> 1 A01 Clove Lynch Lynch, Clove Clove Lynch 10 01 JB code ata.xiii.05dif 47 66 20 Article 5 <TitleType>01</TitleType> <TitleText textformat="02">Localization Cost</TitleText> 1 A01 Carla DiFranco DiFranco, Carla Carla DiFranco 10 01 JB code ata.xiii.06loc Section header 6 <TitleType>01</TitleType> <TitleText textformat="02">2. Localization quality</TitleText> 10 01 JB code ata.xiii.07bas 69 94 26 Article 7 <TitleType>01</TitleType> <TitleText textformat="02">Quality in the real world</TitleText> 1 A01 Scott Bass Bass, Scott Scott Bass 10 01 JB code ata.xiii.08dun 95 117 23 Article 8 <TitleType>01</TitleType> <TitleText textformat="02">Putting the cart behind the horse</TitleText> <Subtitle textformat="02">Rethinking localization quality management</Subtitle> 1 A01 Keiran J. Dunne Dunne, Keiran J. Keiran J. Dunne 10 01 JB code ata.xiii.09gam Section header 9 <TitleType>01</TitleType> <TitleText textformat="02">3. Game localization</TitleText> 10 01 JB code ata.xiii.10die 121 134 14 Article 10 <TitleType>01</TitleType> <TitleText textformat="02">Issues in localizing computer games</TitleText> 1 A01 Frank Dietz Dietz, Frank Frank Dietz 10 01 JB code ata.xiii.11hei 135 151 17 Article 11 <TitleType>01</TitleType> <TitleText textformat="02">Localizing MMORPGs</TitleText> 1 A01 Eric Heimburg Heimburg, Eric Eric Heimburg 10 01 JB code ata.xiii.12ter Section header 12 <TitleType>01</TitleType> <TitleText textformat="02">4. Terminology management</TitleText> 10 01 JB code ata.xiii.13lom 155 171 17 Article 13 <TitleType>01</TitleType> <TitleText textformat="02">A practical case for managing source-language terminology</TitleText> <TitlePrefix>A </TitlePrefix> <TitleWithoutPrefix textformat="02">practical case for managing source-language terminology</TitleWithoutPrefix> 1 A01 Robin Lombard Lombard, Robin Robin Lombard 10 01 JB code ata.xiii.14kar 173 191 19 Article 14 <TitleType>01</TitleType> <TitleText textformat="02">Terminology workflow in the localization process</TitleText> 1 A01 Barbara Inge Karsch Karsch, Barbara Inge Barbara Inge Karsch 10 01 JB code ata.xiii.15loc Section header 15 <TitleType>01</TitleType> <TitleText textformat="02">5. Localization education</TitleText> 10 01 JB code ata.xiii.16fol 195 219 25 Article 16 <TitleType>01</TitleType> <TitleText textformat="02">A discipline coming of age in the digital age</TitleText> <TitlePrefix>A </TitlePrefix> <TitleWithoutPrefix textformat="02">discipline coming of age in the digital age</TitleWithoutPrefix> 1 A01 Deborah A. Folaron Folaron, Deborah A. Deborah A. Folaron 10 01 JB code ata.xiii.17loc Section header 17 <TitleType>01</TitleType> <TitleText textformat="02">6. Localization standards</TitleText> 10 01 JB code ata.xiii.18lom 223 239 17 Article 18 <TitleType>01</TitleType> <TitleText textformat="02">Localization standards, knowledge- and information-centric business models, and the commoditization of linguistic information</TitleText> 1 A01 Arle Lommel Lommel, Arle Arle Lommel 10 01 JB code ata.xiii.19wri 241 278 38 Article 19 <TitleType>01</TitleType> <TitleText textformat="02">The creation and application of language industry standards</TitleText> <TitlePrefix>The </TitlePrefix> <TitleWithoutPrefix textformat="02">creation and application of language industry standards</TitleWithoutPrefix> 1 A01 Sue Ellen Wright Wright, Sue Ellen Sue Ellen Wright 10 01 JB code ata.xiii.20ret Section header 20 <TitleType>01</TitleType> <TitleText textformat="02">7. Rethinking the paradigm</TitleText> 10 01 JB code ata.xiii.21dra 281 307 27 Article 21 <TitleType>01</TitleType> <TitleText textformat="02">Melding paradigms</TitleText> <Subtitle textformat="02">Meeting the needs of international customers through localization and user-centered design</Subtitle> 1 A01 Susan M. Dray Dray, Susan M. Susan M. Dray 2 A01 David A. Siegel Siegel, David A. David A. Siegel 10 01 JB code ata.xiii.22shr 309 331 23 Article 22 <TitleType>01</TitleType> <TitleText textformat="02">Corpus enhancement and computer-assisted localization and translation</TitleText> 1 A01 Gregory M. Shreve Shreve, Gregory M. Gregory M. Shreve 10 01 JB code ata.xiii.23app 333 342 10 Article 23 <TitleType>01</TitleType> <TitleText textformat="02">Appendix</TitleText> <Subtitle textformat="02">Localization-related standards and standards bodies</Subtitle> 10 01 JB code ata.xiii.24sug 343 345 3 Miscellaneous 24 <TitleType>01</TitleType> <TitleText textformat="02">Suggestions for further reading</TitleText> 10 01 JB code ata.xiii.25con 347 350 4 Miscellaneous 25 <TitleType>01</TitleType> <TitleText textformat="02">Contributors</TitleText> 10 01 JB code ata.xiii.26ind 351 356 6 Miscellaneous 26 <TitleType>01</TitleType> <TitleText textformat="02">Index</TitleText> 02 JBENJAMINS John Benjamins Publishing Company 01 John Benjamins Publishing Company Amsterdam/Philadelphia NL 04 20060510 2006 John Benjamins 02 WORLD 08 820 gr 01 JB 1 John Benjamins Publishing Company +31 20 6304747 +31 20 6739773 bookorder@benjamins.nl 01 https://benjamins.com 01 WORLD US CA MX 21 4 20 01 02 JB 1 00 115.00 EUR R 02 02 JB 1 00 121.90 EUR R 01 JB 10 bebc +44 1202 712 934 +44 1202 712 913 sales@bebc.co.uk 03 GB 21 20 02 02 JB 1 00 97.00 GBP Z 01 JB 2 John Benjamins North America +1 800 562-5666 +1 703 661-1501 benjamins@presswarehouse.com 01 https://benjamins.com 01 US CA MX 21 20 01 gen 02 JB 1 00 173.00 USD