219-7677
10
7500817
John Benjamins Publishing Company
Marketing Department / Karin Plijnaar, Pieter Lamers
onix@benjamins.nl
201707062304
ONIX title feed
eng
01
EUR
62006766
03
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JB
John Benjamins Publishing Company
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JB code
ATA XIII Eb
15
9789027293862
06
10.1075/ata.xiii
DG
002
02
01
ATA
02
0890-4111
American Translators Association Scholarly Monograph Series
XIII
01
Perspectives on Localization
01
ata.xiii
01
https://benjamins.com
02
https://benjamins.com/catalog/ata.xiii
1
B01
Keiran J. Dunne
Dunne, Keiran J.
Keiran J.
Dunne
Kent State University
01
eng
362
vi
356
LAN004000
v.2006
GTC
2
24
JB Subject Scheme
COMM.CGEN
Communication Studies
24
JB Subject Scheme
TRAN.TRANSL
Translation Studies
06
01
Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of the ISO 9000 standard has established the notion that quality must be defined in terms of customer satisfaction. Falling trade barriers and rising quality standards have made linguistic and cultural issues increasingly important. To successfully compete in today’s global on-demand economy, companies must localize their products and services to fit the needs of the local market in terms of language, culture, functionality, work practices, as well as legal and regulatory requirements. In recognition of the growing importance of localization, this volume explores a certain number of key issues, including:<br /><br /><br /> Return on investment and the localization business case <br /> Localization cost drivers and cost-containment strategies <br /> Localization quality and customer-focused quality management <br /> Challenges posed by localization of games, including Massively Multiplayer Online Role-Playing Games (MMORPGs) <br /> Using a meta-language to facilitate accurate translation of disembodied content <br /> The case for managing source-language terminology <br /> Terminology management in the localization process <br /> Reconciling industry needs and academic objectives in localization education <br /> Localization standards and the commoditization of linguistic information <br /> The creation and application of language industry standards <br /> Rethinking customer-focused localization through user-centered design <br /> Moving from <br /><i>translation</i> reuse to <i>language</i> reuse<br />
05
[...] one of the few theoretical examinations of an area which is still evolving, still misunderstood and still evading categorization [...] addresses a real need for theory in localization. [...] Dunne has assembled a collection of contributions covering a diverse range of topics to produce a book which builds substantially on the hitherto hands-on work previously available [...] should be required reading for those pursuing localization studies.
Jody Byrne, University of Sheffield, in The Interpreter and Translator Trainer Vol. 3:2, 2010
05
[...] the book functions exactly as the title suggests, giving various perspectives on a collection of areas within the field of localization. Its strength lies in its diversity, pointing out the many ways in which localization affects a company, a scholar, a manager, an accountant, an engineer, and more.
Tim Altanero, Austin Community College, USA, in Translator Training, XXI no. 2, 2008.
04
09
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https://benjamins.com/covers/475/ata.xiii.png
04
03
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https://benjamins.com/covers/475_jpg/9789027231895.jpg
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https://benjamins.com/covers/475_tif/9789027231895.tif
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https://benjamins.com/covers/3d_web/ata.xiii.hb.png
10
01
JB code
ata.xiii.01dun
1
11
11
Article
1
01
Introduction
A Copernican revolution
1
A01
Keiran J. Dunne
Dunne, Keiran J.
Keiran J.
Dunne
10
01
JB code
ata.xiii.02the
Section header
2
01
1. The localization business case
10
01
JB code
ata.xiii.03dep
15
36
22
Article
3
01
Quantifying the return on localization investment
1
A01
Donald A. DePalma
DePalma, Donald A.
Donald A.
DePalma
10
01
JB code
ata.xiii.04lyn
37
46
10
Article
4
01
GMS technology making the localization business case
1
A01
Clove Lynch
Lynch, Clove
Clove
Lynch
10
01
JB code
ata.xiii.05dif
47
66
20
Article
5
01
Localization Cost
1
A01
Carla DiFranco
DiFranco, Carla
Carla
DiFranco
10
01
JB code
ata.xiii.06loc
Section header
6
01
2. Localization quality
10
01
JB code
ata.xiii.07bas
69
94
26
Article
7
01
Quality in the real world
1
A01
Scott Bass
Bass, Scott
Scott
Bass
10
01
JB code
ata.xiii.08dun
95
117
23
Article
8
01
Putting the cart behind the horse
Rethinking localization quality management
1
A01
Keiran J. Dunne
Dunne, Keiran J.
Keiran J.
Dunne
10
01
JB code
ata.xiii.09gam
Section header
9
01
3. Game localization
10
01
JB code
ata.xiii.10die
121
134
14
Article
10
01
Issues in localizing computer games
1
A01
Frank Dietz
Dietz, Frank
Frank
Dietz
10
01
JB code
ata.xiii.11hei
135
151
17
Article
11
01
Localizing MMORPGs
1
A01
Eric Heimburg
Heimburg, Eric
Eric
Heimburg
10
01
JB code
ata.xiii.12ter
Section header
12
01
4. Terminology management
10
01
JB code
ata.xiii.13lom
155
171
17
Article
13
01
A practical case for managing source-language terminology
A
practical case for managing source-language terminology
1
A01
Robin Lombard
Lombard, Robin
Robin
Lombard
10
01
JB code
ata.xiii.14kar
173
191
19
Article
14
01
Terminology workflow in the localization process
1
A01
Barbara Inge Karsch
Karsch, Barbara Inge
Barbara Inge
Karsch
10
01
JB code
ata.xiii.15loc
Section header
15
01
5. Localization education
10
01
JB code
ata.xiii.16fol
195
219
25
Article
16
01
A discipline coming of age in the digital age
A
discipline coming of age in the digital age
1
A01
Deborah A. Folaron
Folaron, Deborah A.
Deborah A.
Folaron
10
01
JB code
ata.xiii.17loc
Section header
17
01
6. Localization standards
10
01
JB code
ata.xiii.18lom
223
239
17
Article
18
01
Localization standards, knowledge- and information-centric business models, and the commoditization of linguistic information
1
A01
Arle Lommel
Lommel, Arle
Arle
Lommel
10
01
JB code
ata.xiii.19wri
241
278
38
Article
19
01
The creation and application of language industry standards
The
creation and application of language industry standards
1
A01
Sue Ellen Wright
Wright, Sue Ellen
Sue Ellen
Wright
10
01
JB code
ata.xiii.20ret
Section header
20
01
7. Rethinking the paradigm
10
01
JB code
ata.xiii.21dra
281
307
27
Article
21
01
Melding paradigms
Meeting the needs of international customers through localization and user-centered design
1
A01
Susan M. Dray
Dray, Susan M.
Susan M.
Dray
2
A01
David A. Siegel
Siegel, David A.
David A.
Siegel
10
01
JB code
ata.xiii.22shr
309
331
23
Article
22
01
Corpus enhancement and computer-assisted localization and translation
1
A01
Gregory M. Shreve
Shreve, Gregory M.
Gregory M.
Shreve
10
01
JB code
ata.xiii.23app
333
342
10
Article
23
01
Appendix
Localization-related standards and standards bodies
10
01
JB code
ata.xiii.24sug
343
345
3
Miscellaneous
24
01
Suggestions for further reading
10
01
JB code
ata.xiii.25con
347
350
4
Miscellaneous
25
01
Contributors
10
01
JB code
ata.xiii.26ind
351
356
6
Miscellaneous
26
01
Index
02
JBENJAMINS
John Benjamins Publishing Company
01
John Benjamins Publishing Company
Amsterdam/Philadelphia
NL
04
20060510
2006
John Benjamins
02
WORLD
13
15
9789027231895
01
JB
3
John Benjamins e-Platform
03
jbe-platform.com
09
WORLD
21
01
00
115.00
EUR
R
01
00
97.00
GBP
Z
01
gen
00
173.00
USD
S
229005056
03
01
01
JB
John Benjamins Publishing Company
01
JB code
ATA XIII Hb
15
9789027231895
BB
01
ATA
02
0890-4111
American Translators Association Scholarly Monograph Series
XIII
01
Perspectives on Localization
01
ata.xiii
01
https://benjamins.com
02
https://benjamins.com/catalog/ata.xiii
1
B01
Keiran J. Dunne
Dunne, Keiran J.
Keiran J.
Dunne
Kent State University
01
eng
362
vi
356
LAN004000
v.2006
GTC
2
24
JB Subject Scheme
COMM.CGEN
Communication Studies
24
JB Subject Scheme
TRAN.TRANSL
Translation Studies
06
01
Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of the ISO 9000 standard has established the notion that quality must be defined in terms of customer satisfaction. Falling trade barriers and rising quality standards have made linguistic and cultural issues increasingly important. To successfully compete in today’s global on-demand economy, companies must localize their products and services to fit the needs of the local market in terms of language, culture, functionality, work practices, as well as legal and regulatory requirements. In recognition of the growing importance of localization, this volume explores a certain number of key issues, including:<br /><br /><br /> Return on investment and the localization business case <br /> Localization cost drivers and cost-containment strategies <br /> Localization quality and customer-focused quality management <br /> Challenges posed by localization of games, including Massively Multiplayer Online Role-Playing Games (MMORPGs) <br /> Using a meta-language to facilitate accurate translation of disembodied content <br /> The case for managing source-language terminology <br /> Terminology management in the localization process <br /> Reconciling industry needs and academic objectives in localization education <br /> Localization standards and the commoditization of linguistic information <br /> The creation and application of language industry standards <br /> Rethinking customer-focused localization through user-centered design <br /> Moving from <br /><i>translation</i> reuse to <i>language</i> reuse<br />
05
[...] one of the few theoretical examinations of an area which is still evolving, still misunderstood and still evading categorization [...] addresses a real need for theory in localization. [...] Dunne has assembled a collection of contributions covering a diverse range of topics to produce a book which builds substantially on the hitherto hands-on work previously available [...] should be required reading for those pursuing localization studies.
Jody Byrne, University of Sheffield, in The Interpreter and Translator Trainer Vol. 3:2, 2010
05
[...] the book functions exactly as the title suggests, giving various perspectives on a collection of areas within the field of localization. Its strength lies in its diversity, pointing out the many ways in which localization affects a company, a scholar, a manager, an accountant, an engineer, and more.
Tim Altanero, Austin Community College, USA, in Translator Training, XXI no. 2, 2008.
04
09
01
https://benjamins.com/covers/475/ata.xiii.png
04
03
01
https://benjamins.com/covers/475_jpg/9789027231895.jpg
04
03
01
https://benjamins.com/covers/475_tif/9789027231895.tif
06
09
01
https://benjamins.com/covers/1200_front/ata.xiii.hb.png
07
09
01
https://benjamins.com/covers/125/ata.xiii.png
25
09
01
https://benjamins.com/covers/1200_back/ata.xiii.hb.png
27
09
01
https://benjamins.com/covers/3d_web/ata.xiii.hb.png
10
01
JB code
ata.xiii.01dun
1
11
11
Article
1
01
Introduction
A Copernican revolution
1
A01
Keiran J. Dunne
Dunne, Keiran J.
Keiran J.
Dunne
10
01
JB code
ata.xiii.02the
Section header
2
01
1. The localization business case
10
01
JB code
ata.xiii.03dep
15
36
22
Article
3
01
Quantifying the return on localization investment
1
A01
Donald A. DePalma
DePalma, Donald A.
Donald A.
DePalma
10
01
JB code
ata.xiii.04lyn
37
46
10
Article
4
01
GMS technology making the localization business case
1
A01
Clove Lynch
Lynch, Clove
Clove
Lynch
10
01
JB code
ata.xiii.05dif
47
66
20
Article
5
01
Localization Cost
1
A01
Carla DiFranco
DiFranco, Carla
Carla
DiFranco
10
01
JB code
ata.xiii.06loc
Section header
6
01
2. Localization quality
10
01
JB code
ata.xiii.07bas
69
94
26
Article
7
01
Quality in the real world
1
A01
Scott Bass
Bass, Scott
Scott
Bass
10
01
JB code
ata.xiii.08dun
95
117
23
Article
8
01
Putting the cart behind the horse
Rethinking localization quality management
1
A01
Keiran J. Dunne
Dunne, Keiran J.
Keiran J.
Dunne
10
01
JB code
ata.xiii.09gam
Section header
9
01
3. Game localization
10
01
JB code
ata.xiii.10die
121
134
14
Article
10
01
Issues in localizing computer games
1
A01
Frank Dietz
Dietz, Frank
Frank
Dietz
10
01
JB code
ata.xiii.11hei
135
151
17
Article
11
01
Localizing MMORPGs
1
A01
Eric Heimburg
Heimburg, Eric
Eric
Heimburg
10
01
JB code
ata.xiii.12ter
Section header
12
01
4. Terminology management
10
01
JB code
ata.xiii.13lom
155
171
17
Article
13
01
A practical case for managing source-language terminology
A
practical case for managing source-language terminology
1
A01
Robin Lombard
Lombard, Robin
Robin
Lombard
10
01
JB code
ata.xiii.14kar
173
191
19
Article
14
01
Terminology workflow in the localization process
1
A01
Barbara Inge Karsch
Karsch, Barbara Inge
Barbara Inge
Karsch
10
01
JB code
ata.xiii.15loc
Section header
15
01
5. Localization education
10
01
JB code
ata.xiii.16fol
195
219
25
Article
16
01
A discipline coming of age in the digital age
A
discipline coming of age in the digital age
1
A01
Deborah A. Folaron
Folaron, Deborah A.
Deborah A.
Folaron
10
01
JB code
ata.xiii.17loc
Section header
17
01
6. Localization standards
10
01
JB code
ata.xiii.18lom
223
239
17
Article
18
01
Localization standards, knowledge- and information-centric business models, and the commoditization of linguistic information
1
A01
Arle Lommel
Lommel, Arle
Arle
Lommel
10
01
JB code
ata.xiii.19wri
241
278
38
Article
19
01
The creation and application of language industry standards
The
creation and application of language industry standards
1
A01
Sue Ellen Wright
Wright, Sue Ellen
Sue Ellen
Wright
10
01
JB code
ata.xiii.20ret
Section header
20
01
7. Rethinking the paradigm
10
01
JB code
ata.xiii.21dra
281
307
27
Article
21
01
Melding paradigms
Meeting the needs of international customers through localization and user-centered design
1
A01
Susan M. Dray
Dray, Susan M.
Susan M.
Dray
2
A01
David A. Siegel
Siegel, David A.
David A.
Siegel
10
01
JB code
ata.xiii.22shr
309
331
23
Article
22
01
Corpus enhancement and computer-assisted localization and translation
1
A01
Gregory M. Shreve
Shreve, Gregory M.
Gregory M.
Shreve
10
01
JB code
ata.xiii.23app
333
342
10
Article
23
01
Appendix
Localization-related standards and standards bodies
10
01
JB code
ata.xiii.24sug
343
345
3
Miscellaneous
24
01
Suggestions for further reading
10
01
JB code
ata.xiii.25con
347
350
4
Miscellaneous
25
01
Contributors
10
01
JB code
ata.xiii.26ind
351
356
6
Miscellaneous
26
01
Index
02
JBENJAMINS
John Benjamins Publishing Company
01
John Benjamins Publishing Company
Amsterdam/Philadelphia
NL
04
20060510
2006
John Benjamins
02
WORLD
08
820
gr
01
JB
1
John Benjamins Publishing Company
+31 20 6304747
+31 20 6739773
bookorder@benjamins.nl
01
https://benjamins.com
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WORLD
US CA MX
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4
20
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JB
1
00
115.00
EUR
R
02
02
JB
1
00
121.90
EUR
R
01
JB
10
bebc
+44 1202 712 934
+44 1202 712 913
sales@bebc.co.uk
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GB
21
20
02
02
JB
1
00
97.00
GBP
Z
01
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2
John Benjamins North America
+1 800 562-5666
+1 703 661-1501
benjamins@presswarehouse.com
01
https://benjamins.com
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173.00
USD