62006766 03 01 01 JB code JB John Benjamins Publishing Company 01 JB code ATA XIII Eb 15 9789027293862 06 10.1075/ata.xiii 00 EA E107 10 01 JB code ATA 02 0890-4111 02 13.00 01 02 American Translators Association Scholarly Monograph Series American Translators Association Scholarly Monograph Series 11 01 JB code jbe-2015-ata 01 02 ATA Scholarly Monograph Series (vols. I–XVII, 1987–2012) 05 02 ATA (vols. I–XVII, 1987–2012) 11 01 JB code jbe-all 01 02  EBA collection (ca. 4,100 titles) 11 01 JB code jbe-2015-translationstudies 01 02 Subject collection: Translation Studies & Terminology (201 titles, 1978–2015) 05 02 Translation Studies & Terminology (1978–2015) 11 01 JB code jbe-2015-communicationstudies 01 02 Subject collection: Communication Studies (152 titles, 2000–2015) 05 02 Communication Studies (2000–2015) 11 01 JB code jbe-2015-all 01 02 Complete backlist (3208 titles, 1967–2015) 05 02 Complete backlist (1967–2015) 01 01 Perspectives on Localization Perspectives on Localization 1 B01 01 JB code 529040275 Keiran J. Dunne Dunne, Keiran J. Keiran J. Dunne Kent State University 07 https://benjamins.com/catalog/persons/529040275 01 eng 11 362 03 03 vi 03 00 356 03 03 PN241 04 Translating and interpreting 10 LAN004000 12 GTC 24 JB code COMM.CGEN Communication Studies 24 JB code TRAN.TRANSL Translation Studies 01 06 03 00 Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of the ISO 9000 standard has established the notion that quality must be defined in terms of customer satisfaction. Falling trade barriers and rising quality standards have made linguistic and cultural issues increasingly important. To successfully compete in today’s global on-demand economy, companies must localize their products and services to fit the needs of the local market in terms of language, culture, functionality, work practices, as well as legal and regulatory requirements. In recognition of the growing importance of localization, this volume explores a certain number of key issues, including:

  • Return on investment and the localization business case
  • Localization cost drivers and cost-containment strategies
  • Localization quality and customer-focused quality management
  • Challenges posed by localization of games, including Massively Multiplayer Online Role-Playing Games (MMORPGs)
  • Using a meta-language to facilitate accurate translation of disembodied content
  • The case for managing source-language terminology
  • Terminology management in the localization process
  • Reconciling industry needs and academic objectives in localization education
  • Localization standards and the commoditization of linguistic information
  • The creation and application of language industry standards
  • Rethinking customer-focused localization through user-centered design
  • Moving from translation reuse to language reuse
01 00 03 01 01 D503 https://benjamins.com/covers/475/ata.xiii.png 01 01 D502 https://benjamins.com/covers/475_jpg/9789027231895.jpg 01 01 D504 https://benjamins.com/covers/475_tif/9789027231895.tif 01 01 D503 https://benjamins.com/covers/1200_front/ata.xiii.hb.png 01 01 D503 https://benjamins.com/covers/125/ata.xiii.png 02 00 03 01 01 D503 https://benjamins.com/covers/1200_back/ata.xiii.hb.png 03 00 03 01 01 D503 https://benjamins.com/covers/3d_web/ata.xiii.hb.png
01 01 JB code ata.xiii.01dun 06 10.1075/ata.xiii.01dun 1 11 11 Article 1 01 04 Introduction Introduction 01 04 A Copernican revolution A Copernican revolution 1 A01 01 JB code 165057998 Keiran J. Dunne Dunne, Keiran J. Keiran J. Dunne 07 https://benjamins.com/catalog/persons/165057998 01 eng 01 01 JB code ata.xiii.02the 06 10.1075/ata.xiii.02the Section header 2 01 04 1. The localization business case 1. The localization business case 01 eng 01 01 JB code ata.xiii.03dep 06 10.1075/ata.xiii.03dep 15 36 22 Article 3 01 04 Quantifying the return on localization investment Quantifying the return on localization investment 1 A01 01 JB code 297057999 Donald A. DePalma DePalma, Donald A. Donald A. DePalma 07 https://benjamins.com/catalog/persons/297057999 01 eng 01 01 JB code ata.xiii.04lyn 06 10.1075/ata.xiii.04lyn 37 46 10 Article 4 01 04 GMS technology making the localization business case GMS technology making the localization business case 1 A01 01 JB code 625058000 Clove Lynch Lynch, Clove Clove Lynch 07 https://benjamins.com/catalog/persons/625058000 01 eng 01 01 JB code ata.xiii.05dif 06 10.1075/ata.xiii.05dif 47 66 20 Article 5 01 04 Localization Cost Localization Cost 1 A01 01 JB code 676058001 Carla DiFranco DiFranco, Carla Carla DiFranco 07 https://benjamins.com/catalog/persons/676058001 01 eng 01 01 JB code ata.xiii.06loc 06 10.1075/ata.xiii.06loc Section header 6 01 04 2. Localization quality 2. Localization quality 01 eng 01 01 JB code ata.xiii.07bas 06 10.1075/ata.xiii.07bas 69 94 26 Article 7 01 04 Quality in the real world Quality in the real world 1 A01 01 JB code 49058002 Scott Bass Bass, Scott Scott Bass 07 https://benjamins.com/catalog/persons/49058002 01 eng 01 01 JB code ata.xiii.08dun 06 10.1075/ata.xiii.08dun 95 117 23 Article 8 01 04 Putting the cart behind the horse Putting the cart behind the horse 01 04 Rethinking localization quality management Rethinking localization quality management 1 A01 01 JB code 267058003 Keiran J. Dunne Dunne, Keiran J. Keiran J. Dunne 07 https://benjamins.com/catalog/persons/267058003 01 eng 01 01 JB code ata.xiii.09gam 06 10.1075/ata.xiii.09gam Section header 9 01 04 3. Game localization 3. Game localization 01 eng 01 01 JB code ata.xiii.10die 06 10.1075/ata.xiii.10die 121 134 14 Article 10 01 04 Issues in localizing computer games Issues in localizing computer games 1 A01 01 JB code 508058004 Frank Dietz Dietz, Frank Frank Dietz 07 https://benjamins.com/catalog/persons/508058004 01 eng 01 01 JB code ata.xiii.11hei 06 10.1075/ata.xiii.11hei 135 151 17 Article 11 01 04 Localizing MMORPGs Localizing MMORPGs 1 A01 01 JB code 724058005 Eric Heimburg Heimburg, Eric Eric Heimburg 07 https://benjamins.com/catalog/persons/724058005 01 eng 01 01 JB code ata.xiii.12ter 06 10.1075/ata.xiii.12ter Section header 12 01 04 4. Terminology management 4. Terminology management 01 eng 01 01 JB code ata.xiii.13lom 06 10.1075/ata.xiii.13lom 155 171 17 Article 13 01 04 A practical case for managing source-language terminology A practical case for managing source-language terminology 1 A01 01 JB code 101058006 Robin Lombard Lombard, Robin Robin Lombard 07 https://benjamins.com/catalog/persons/101058006 01 eng 01 01 JB code ata.xiii.14kar 06 10.1075/ata.xiii.14kar 173 191 19 Article 14 01 04 Terminology workflow in the localization process Terminology workflow in the localization process 1 A01 01 JB code 332058007 Barbara Inge Karsch Karsch, Barbara Inge Barbara Inge Karsch 07 https://benjamins.com/catalog/persons/332058007 01 eng 01 01 JB code ata.xiii.15loc 06 10.1075/ata.xiii.15loc Section header 15 01 04 5. Localization education 5. Localization education 01 eng 01 01 JB code ata.xiii.16fol 06 10.1075/ata.xiii.16fol 195 219 25 Article 16 01 04 A discipline coming of age in the digital age A discipline coming of age in the digital age 1 A01 01 JB code 754058008 Deborah A. Folaron Folaron, Deborah A. Deborah A. Folaron 07 https://benjamins.com/catalog/persons/754058008 01 eng 01 01 JB code ata.xiii.17loc 06 10.1075/ata.xiii.17loc Section header 17 01 04 6. Localization standards 6. Localization standards 01 eng 01 01 JB code ata.xiii.18lom 06 10.1075/ata.xiii.18lom 223 239 17 Article 18 01 04 Localization standards, knowledge- and information-centric business models, and the commoditization of linguistic information Localization standards, knowledge- and information-centric business models, and the commoditization of linguistic information 1 A01 01 JB code 870058009 Arle Lommel Lommel, Arle Arle Lommel 07 https://benjamins.com/catalog/persons/870058009 01 eng 01 01 JB code ata.xiii.19wri 06 10.1075/ata.xiii.19wri 241 278 38 Article 19 01 04 The creation and application of language industry standards The creation and application of language industry standards 1 A01 01 JB code 71058010 Sue Ellen Wright Wright, Sue Ellen Sue Ellen Wright 07 https://benjamins.com/catalog/persons/71058010 01 eng 01 01 JB code ata.xiii.20ret 06 10.1075/ata.xiii.20ret Section header 20 01 04 7. Rethinking the paradigm 7. Rethinking the paradigm 01 eng 01 01 JB code ata.xiii.21dra 06 10.1075/ata.xiii.21dra 281 307 27 Article 21 01 04 Melding paradigms Melding paradigms 01 04 Meeting the needs of international customers through localization and user-centered design Meeting the needs of international customers through localization and user-centered design 1 A01 01 JB code 200058011 Susan M. Dray Dray, Susan M. Susan M. Dray 07 https://benjamins.com/catalog/persons/200058011 2 A01 01 JB code 478058012 David A. Siegel Siegel, David A. David A. Siegel 07 https://benjamins.com/catalog/persons/478058012 01 eng 01 01 JB code ata.xiii.22shr 06 10.1075/ata.xiii.22shr 309 331 23 Article 22 01 04 Corpus enhancement and computer-assisted localization and translation Corpus enhancement and computer-assisted localization and translation 1 A01 01 JB code 822058013 Gregory M. Shreve Shreve, Gregory M. Gregory M. Shreve 07 https://benjamins.com/catalog/persons/822058013 01 eng 01 01 JB code ata.xiii.23app 06 10.1075/ata.xiii.23app 333 342 10 Article 23 01 04 Appendix Appendix 01 04 Localization-related standards and standards bodies Localization-related standards and standards bodies 01 eng 01 01 JB code ata.xiii.24sug 06 10.1075/ata.xiii.24sug 343 345 3 Miscellaneous 24 01 04 Suggestions for further reading Suggestions for further reading 01 eng 01 01 JB code ata.xiii.25con 06 10.1075/ata.xiii.25con 347 350 4 Miscellaneous 25 01 04 Contributors Contributors 01 eng 01 01 JB code ata.xiii.26ind 06 10.1075/ata.xiii.26ind 351 356 6 Miscellaneous 26 01 04 Index Index 01 eng 01 JB code JBENJAMINS John Benjamins Publishing Company 01 01 JB code JB John Benjamins Publishing Company 01 https://benjamins.com 02 https://benjamins.com/catalog/ata.xiii Amsterdam NL 00 John Benjamins Publishing Company Marketing Department / Karin Plijnaar, Pieter Lamers onix@benjamins.nl 04 01 00 20060510 C 2006 John Benjamins Publishing Company D 2006 John Benjamins Publishing Company 02 WORLD 13 15 9789027231895 WORLD 09 01 JB 3 John Benjamins e-Platform 03 https://jbe-platform.com 29 https://jbe-platform.com/content/books/9789027293862 21 01 00 Unqualified price 02 115.00 EUR 01 00 Unqualified price 02 97.00 GBP GB 01 00 Unqualified price 02 173.00 USD
229005056 03 01 01 JB code JB John Benjamins Publishing Company 01 JB code ATA XIII Hb 15 9789027231895 06 10.1075/ata.xiii 00 BB 08 820 gr 10 01 JB code ATA 02 0890-4111 02 13.00 01 02 American Translators Association Scholarly Monograph Series American Translators Association Scholarly Monograph Series 01 01 Perspectives on Localization Perspectives on Localization 1 B01 01 JB code 529040275 Keiran J. Dunne Dunne, Keiran J. Keiran J. Dunne Kent State University 07 https://benjamins.com/catalog/persons/529040275 01 eng 11 362 03 03 vi 03 00 356 03 03 PN241 04 Translating and interpreting 10 LAN004000 12 GTC 24 JB code COMM.CGEN Communication Studies 24 JB code TRAN.TRANSL Translation Studies 01 06 03 00 Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of the ISO 9000 standard has established the notion that quality must be defined in terms of customer satisfaction. Falling trade barriers and rising quality standards have made linguistic and cultural issues increasingly important. To successfully compete in today’s global on-demand economy, companies must localize their products and services to fit the needs of the local market in terms of language, culture, functionality, work practices, as well as legal and regulatory requirements. In recognition of the growing importance of localization, this volume explores a certain number of key issues, including:

  • Return on investment and the localization business case
  • Localization cost drivers and cost-containment strategies
  • Localization quality and customer-focused quality management
  • Challenges posed by localization of games, including Massively Multiplayer Online Role-Playing Games (MMORPGs)
  • Using a meta-language to facilitate accurate translation of disembodied content
  • The case for managing source-language terminology
  • Terminology management in the localization process
  • Reconciling industry needs and academic objectives in localization education
  • Localization standards and the commoditization of linguistic information
  • The creation and application of language industry standards
  • Rethinking customer-focused localization through user-centered design
  • Moving from translation reuse to language reuse
01 00 03 01 01 D503 https://benjamins.com/covers/475/ata.xiii.png 01 01 D502 https://benjamins.com/covers/475_jpg/9789027231895.jpg 01 01 D504 https://benjamins.com/covers/475_tif/9789027231895.tif 01 01 D503 https://benjamins.com/covers/1200_front/ata.xiii.hb.png 01 01 D503 https://benjamins.com/covers/125/ata.xiii.png 02 00 03 01 01 D503 https://benjamins.com/covers/1200_back/ata.xiii.hb.png 03 00 03 01 01 D503 https://benjamins.com/covers/3d_web/ata.xiii.hb.png
01 01 JB code ata.xiii.01dun 06 10.1075/ata.xiii.01dun 1 11 11 Article 1 01 04 Introduction Introduction 01 04 A Copernican revolution A Copernican revolution 1 A01 01 JB code 165057998 Keiran J. Dunne Dunne, Keiran J. Keiran J. Dunne 07 https://benjamins.com/catalog/persons/165057998 01 eng 01 01 JB code ata.xiii.02the 06 10.1075/ata.xiii.02the Section header 2 01 04 1. The localization business case 1. The localization business case 01 eng 01 01 JB code ata.xiii.03dep 06 10.1075/ata.xiii.03dep 15 36 22 Article 3 01 04 Quantifying the return on localization investment Quantifying the return on localization investment 1 A01 01 JB code 297057999 Donald A. DePalma DePalma, Donald A. Donald A. DePalma 07 https://benjamins.com/catalog/persons/297057999 01 eng 01 01 JB code ata.xiii.04lyn 06 10.1075/ata.xiii.04lyn 37 46 10 Article 4 01 04 GMS technology making the localization business case GMS technology making the localization business case 1 A01 01 JB code 625058000 Clove Lynch Lynch, Clove Clove Lynch 07 https://benjamins.com/catalog/persons/625058000 01 eng 01 01 JB code ata.xiii.05dif 06 10.1075/ata.xiii.05dif 47 66 20 Article 5 01 04 Localization Cost Localization Cost 1 A01 01 JB code 676058001 Carla DiFranco DiFranco, Carla Carla DiFranco 07 https://benjamins.com/catalog/persons/676058001 01 eng 01 01 JB code ata.xiii.06loc 06 10.1075/ata.xiii.06loc Section header 6 01 04 2. Localization quality 2. Localization quality 01 eng 01 01 JB code ata.xiii.07bas 06 10.1075/ata.xiii.07bas 69 94 26 Article 7 01 04 Quality in the real world Quality in the real world 1 A01 01 JB code 49058002 Scott Bass Bass, Scott Scott Bass 07 https://benjamins.com/catalog/persons/49058002 01 eng 01 01 JB code ata.xiii.08dun 06 10.1075/ata.xiii.08dun 95 117 23 Article 8 01 04 Putting the cart behind the horse Putting the cart behind the horse 01 04 Rethinking localization quality management Rethinking localization quality management 1 A01 01 JB code 267058003 Keiran J. Dunne Dunne, Keiran J. Keiran J. Dunne 07 https://benjamins.com/catalog/persons/267058003 01 eng 01 01 JB code ata.xiii.09gam 06 10.1075/ata.xiii.09gam Section header 9 01 04 3. Game localization 3. Game localization 01 eng 01 01 JB code ata.xiii.10die 06 10.1075/ata.xiii.10die 121 134 14 Article 10 01 04 Issues in localizing computer games Issues in localizing computer games 1 A01 01 JB code 508058004 Frank Dietz Dietz, Frank Frank Dietz 07 https://benjamins.com/catalog/persons/508058004 01 eng 01 01 JB code ata.xiii.11hei 06 10.1075/ata.xiii.11hei 135 151 17 Article 11 01 04 Localizing MMORPGs Localizing MMORPGs 1 A01 01 JB code 724058005 Eric Heimburg Heimburg, Eric Eric Heimburg 07 https://benjamins.com/catalog/persons/724058005 01 eng 01 01 JB code ata.xiii.12ter 06 10.1075/ata.xiii.12ter Section header 12 01 04 4. Terminology management 4. Terminology management 01 eng 01 01 JB code ata.xiii.13lom 06 10.1075/ata.xiii.13lom 155 171 17 Article 13 01 04 A practical case for managing source-language terminology A practical case for managing source-language terminology 1 A01 01 JB code 101058006 Robin Lombard Lombard, Robin Robin Lombard 07 https://benjamins.com/catalog/persons/101058006 01 eng 01 01 JB code ata.xiii.14kar 06 10.1075/ata.xiii.14kar 173 191 19 Article 14 01 04 Terminology workflow in the localization process Terminology workflow in the localization process 1 A01 01 JB code 332058007 Barbara Inge Karsch Karsch, Barbara Inge Barbara Inge Karsch 07 https://benjamins.com/catalog/persons/332058007 01 eng 01 01 JB code ata.xiii.15loc 06 10.1075/ata.xiii.15loc Section header 15 01 04 5. Localization education 5. Localization education 01 eng 01 01 JB code ata.xiii.16fol 06 10.1075/ata.xiii.16fol 195 219 25 Article 16 01 04 A discipline coming of age in the digital age A discipline coming of age in the digital age 1 A01 01 JB code 754058008 Deborah A. Folaron Folaron, Deborah A. Deborah A. Folaron 07 https://benjamins.com/catalog/persons/754058008 01 eng 01 01 JB code ata.xiii.17loc 06 10.1075/ata.xiii.17loc Section header 17 01 04 6. Localization standards 6. Localization standards 01 eng 01 01 JB code ata.xiii.18lom 06 10.1075/ata.xiii.18lom 223 239 17 Article 18 01 04 Localization standards, knowledge- and information-centric business models, and the commoditization of linguistic information Localization standards, knowledge- and information-centric business models, and the commoditization of linguistic information 1 A01 01 JB code 870058009 Arle Lommel Lommel, Arle Arle Lommel 07 https://benjamins.com/catalog/persons/870058009 01 eng 01 01 JB code ata.xiii.19wri 06 10.1075/ata.xiii.19wri 241 278 38 Article 19 01 04 The creation and application of language industry standards The creation and application of language industry standards 1 A01 01 JB code 71058010 Sue Ellen Wright Wright, Sue Ellen Sue Ellen Wright 07 https://benjamins.com/catalog/persons/71058010 01 eng 01 01 JB code ata.xiii.20ret 06 10.1075/ata.xiii.20ret Section header 20 01 04 7. Rethinking the paradigm 7. Rethinking the paradigm 01 eng 01 01 JB code ata.xiii.21dra 06 10.1075/ata.xiii.21dra 281 307 27 Article 21 01 04 Melding paradigms Melding paradigms 01 04 Meeting the needs of international customers through localization and user-centered design Meeting the needs of international customers through localization and user-centered design 1 A01 01 JB code 200058011 Susan M. Dray Dray, Susan M. Susan M. Dray 07 https://benjamins.com/catalog/persons/200058011 2 A01 01 JB code 478058012 David A. Siegel Siegel, David A. David A. Siegel 07 https://benjamins.com/catalog/persons/478058012 01 eng 01 01 JB code ata.xiii.22shr 06 10.1075/ata.xiii.22shr 309 331 23 Article 22 01 04 Corpus enhancement and computer-assisted localization and translation Corpus enhancement and computer-assisted localization and translation 1 A01 01 JB code 822058013 Gregory M. Shreve Shreve, Gregory M. Gregory M. Shreve 07 https://benjamins.com/catalog/persons/822058013 01 eng 01 01 JB code ata.xiii.23app 06 10.1075/ata.xiii.23app 333 342 10 Article 23 01 04 Appendix Appendix 01 04 Localization-related standards and standards bodies Localization-related standards and standards bodies 01 eng 01 01 JB code ata.xiii.24sug 06 10.1075/ata.xiii.24sug 343 345 3 Miscellaneous 24 01 04 Suggestions for further reading Suggestions for further reading 01 eng 01 01 JB code ata.xiii.25con 06 10.1075/ata.xiii.25con 347 350 4 Miscellaneous 25 01 04 Contributors Contributors 01 eng 01 01 JB code ata.xiii.26ind 06 10.1075/ata.xiii.26ind 351 356 6 Miscellaneous 26 01 04 Index Index 01 eng 01 JB code JBENJAMINS John Benjamins Publishing Company 01 01 JB code JB John Benjamins Publishing Company 01 https://benjamins.com 02 https://benjamins.com/catalog/ata.xiii Amsterdam NL 00 John Benjamins Publishing Company Marketing Department / Karin Plijnaar, Pieter Lamers onix@benjamins.nl 04 01 00 20060510 C 2006 John Benjamins Publishing Company D 2006 John Benjamins Publishing Company 02 WORLD WORLD US CA MX 09 01 JB 1 John Benjamins Publishing Company +31 20 6304747 +31 20 6739773 bookorder@benjamins.nl 01 https://benjamins.com 21 4 20 01 00 Unqualified price 02 JB 1 02 115.00 EUR 02 00 Unqualified price 02 97.00 01 Z 0 GBP GB US CA MX 01 01 JB 2 John Benjamins Publishing Company +1 800 562-5666 +1 703 661-1501 benjamins@presswarehouse.com 01 https://benjamins.com 21 4 20 01 00 Unqualified price 02 JB 1 02 173.00 USD
937012673 03 01 01 JB code JB John Benjamins Publishing Company 01 JB code ATA XIII GE 15 9789027293862 06 10.1075/ata.xiii 00 EA E133 10 01 JB code ATA 02 JB code 0890-4111 02 13.00 01 02 American Translators Association Scholarly Monograph Series American Translators Association Scholarly Monograph Series 01 01 Perspectives on Localization Perspectives on Localization 1 B01 01 JB code 529040275 Keiran J. Dunne Dunne, Keiran J. Keiran J. Dunne Kent State University 01 eng 11 362 03 03 vi 03 00 356 03 24 JB code COMM.CGEN Communication Studies 24 JB code TRAN.TRANSL Translation Studies 10 LAN004000 12 GTC 01 06 03 00 Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of the ISO 9000 standard has established the notion that quality must be defined in terms of customer satisfaction. Falling trade barriers and rising quality standards have made linguistic and cultural issues increasingly important. To successfully compete in today’s global on-demand economy, companies must localize their products and services to fit the needs of the local market in terms of language, culture, functionality, work practices, as well as legal and regulatory requirements. In recognition of the growing importance of localization, this volume explores a certain number of key issues, including:

  • Return on investment and the localization business case
  • Localization cost drivers and cost-containment strategies
  • Localization quality and customer-focused quality management
  • Challenges posed by localization of games, including Massively Multiplayer Online Role-Playing Games (MMORPGs)
  • Using a meta-language to facilitate accurate translation of disembodied content
  • The case for managing source-language terminology
  • Terminology management in the localization process
  • Reconciling industry needs and academic objectives in localization education
  • Localization standards and the commoditization of linguistic information
  • The creation and application of language industry standards
  • Rethinking customer-focused localization through user-centered design
  • Moving from translation reuse to language reuse
01 00 03 01 01 D503 https://benjamins.com/covers/475/ata.xiii.png 01 01 D502 https://benjamins.com/covers/475_jpg/9789027231895.jpg 01 01 D504 https://benjamins.com/covers/475_tif/9789027231895.tif 01 01 D503 https://benjamins.com/covers/1200_front/ata.xiii.hb.png 01 01 D503 https://benjamins.com/covers/125/ata.xiii.png 02 00 03 01 01 D503 https://benjamins.com/covers/1200_back/ata.xiii.hb.png 03 00 03 01 01 D503 https://benjamins.com/covers/3d_web/ata.xiii.hb.png
01 01 JB code ata.xiii.01dun 06 10.1075/ata.xiii.01dun 1 11 11 Article 1 01 04 Introduction Introduction 01 04 A Copernican revolution A Copernican revolution 1 A01 01 JB code 165057998 Keiran J. Dunne Dunne, Keiran J. Keiran J. Dunne 01 01 JB code ata.xiii.02the 06 10.1075/ata.xiii.02the Section header 2 01 04 1. The localization business case 1. The localization business case 01 01 JB code ata.xiii.03dep 06 10.1075/ata.xiii.03dep 15 36 22 Article 3 01 04 Quantifying the return on localization investment Quantifying the return on localization investment 1 A01 01 JB code 297057999 Donald A. DePalma DePalma, Donald A. Donald A. DePalma 01 01 JB code ata.xiii.04lyn 06 10.1075/ata.xiii.04lyn 37 46 10 Article 4 01 04 GMS technology making the localization business case GMS technology making the localization business case 1 A01 01 JB code 625058000 Clove Lynch Lynch, Clove Clove Lynch 01 01 JB code ata.xiii.05dif 06 10.1075/ata.xiii.05dif 47 66 20 Article 5 01 04 Localization Cost Localization Cost 1 A01 01 JB code 676058001 Carla DiFranco DiFranco, Carla Carla DiFranco 01 01 JB code ata.xiii.06loc 06 10.1075/ata.xiii.06loc Section header 6 01 04 2. Localization quality 2. Localization quality 01 01 JB code ata.xiii.07bas 06 10.1075/ata.xiii.07bas 69 94 26 Article 7 01 04 Quality in the real world Quality in the real world 1 A01 01 JB code 49058002 Scott Bass Bass, Scott Scott Bass 01 01 JB code ata.xiii.08dun 06 10.1075/ata.xiii.08dun 95 117 23 Article 8 01 04 Putting the cart behind the horse Putting the cart behind the horse 01 04 Rethinking localization quality management Rethinking localization quality management 1 A01 01 JB code 267058003 Keiran J. Dunne Dunne, Keiran J. Keiran J. Dunne 01 01 JB code ata.xiii.09gam 06 10.1075/ata.xiii.09gam Section header 9 01 04 3. Game localization 3. Game localization 01 01 JB code ata.xiii.10die 06 10.1075/ata.xiii.10die 121 134 14 Article 10 01 04 Issues in localizing computer games Issues in localizing computer games 1 A01 01 JB code 508058004 Frank Dietz Dietz, Frank Frank Dietz 01 01 JB code ata.xiii.11hei 06 10.1075/ata.xiii.11hei 135 151 17 Article 11 01 04 Localizing MMORPGs Localizing MMORPGs 1 A01 01 JB code 724058005 Eric Heimburg Heimburg, Eric Eric Heimburg 01 01 JB code ata.xiii.12ter 06 10.1075/ata.xiii.12ter Section header 12 01 04 4. Terminology management 4. Terminology management 01 01 JB code ata.xiii.13lom 06 10.1075/ata.xiii.13lom 155 171 17 Article 13 01 04 A practical case for managing source-language terminology A practical case for managing source-language terminology 1 A01 01 JB code 101058006 Robin Lombard Lombard, Robin Robin Lombard 01 01 JB code ata.xiii.14kar 06 10.1075/ata.xiii.14kar 173 191 19 Article 14 01 04 Terminology workflow in the localization process Terminology workflow in the localization process 1 A01 01 JB code 332058007 Barbara Inge Karsch Karsch, Barbara Inge Barbara Inge Karsch 01 01 JB code ata.xiii.15loc 06 10.1075/ata.xiii.15loc Section header 15 01 04 5. Localization education 5. Localization education 01 01 JB code ata.xiii.16fol 06 10.1075/ata.xiii.16fol 195 219 25 Article 16 01 04 A discipline coming of age in the digital age A discipline coming of age in the digital age 1 A01 01 JB code 754058008 Deborah A. Folaron Folaron, Deborah A. Deborah A. Folaron 01 01 JB code ata.xiii.17loc 06 10.1075/ata.xiii.17loc Section header 17 01 04 6. Localization standards 6. Localization standards 01 01 JB code ata.xiii.18lom 06 10.1075/ata.xiii.18lom 223 239 17 Article 18 01 04 Localization standards, knowledge- and information-centric business models, and the commoditization of linguistic information Localization standards, knowledge- and information-centric business models, and the commoditization of linguistic information 1 A01 01 JB code 870058009 Arle Lommel Lommel, Arle Arle Lommel 01 01 JB code ata.xiii.19wri 06 10.1075/ata.xiii.19wri 241 278 38 Article 19 01 04 The creation and application of language industry standards The creation and application of language industry standards 1 A01 01 JB code 71058010 Sue Ellen Wright Wright, Sue Ellen Sue Ellen Wright 01 01 JB code ata.xiii.20ret 06 10.1075/ata.xiii.20ret Section header 20 01 04 7. Rethinking the paradigm 7. Rethinking the paradigm 01 01 JB code ata.xiii.21dra 06 10.1075/ata.xiii.21dra 281 307 27 Article 21 01 04 Melding paradigms Melding paradigms 01 04 Meeting the needs of international customers through localization and user-centered design Meeting the needs of international customers through localization and user-centered design 1 A01 01 JB code 200058011 Susan M. Dray Dray, Susan M. Susan M. Dray 2 A01 01 JB code 478058012 David A. Siegel Siegel, David A. David A. Siegel 01 01 JB code ata.xiii.22shr 06 10.1075/ata.xiii.22shr 309 331 23 Article 22 01 04 Corpus enhancement and computer-assisted localization and translation Corpus enhancement and computer-assisted localization and translation 1 A01 01 JB code 822058013 Gregory M. Shreve Shreve, Gregory M. Gregory M. Shreve 01 01 JB code ata.xiii.23app 06 10.1075/ata.xiii.23app 333 342 10 Article 23 01 04 Appendix Appendix 01 04 Localization-related standards and standards bodies Localization-related standards and standards bodies 01 01 JB code ata.xiii.24sug 06 10.1075/ata.xiii.24sug 343 345 3 Miscellaneous 24 01 04 Suggestions for further reading Suggestions for further reading 01 01 JB code ata.xiii.25con 06 10.1075/ata.xiii.25con 347 350 4 Miscellaneous 25 01 04 Contributors Contributors 01 01 JB code ata.xiii.26ind 06 10.1075/ata.xiii.26ind 351 356 6 Miscellaneous 26 01 04 Index Index 01 JB code JBENJAMINS John Benjamins Publishing Company 01 01 JB code JB John Benjamins Publishing Company 01 https://benjamins.com Amsterdam NL 00 John Benjamins Publishing Company Marketing Department / Karin Plijnaar, Pieter Lamers onix@benjamins.nl 04 01 00 20060510 C 2006 John Benjamins Publishing Company D 2006 John Benjamins Publishing Company 02 WORLD 13 15 9789027231895 WORLD 03 01 JB 17 Google 03 https://play.google.com/store/books 21 01 00 Unqualified price 00 115.00 EUR 01 00 Unqualified price 00 97.00 GBP 01 00 Unqualified price 00 173.00 USD