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Perspectives on Localization
Perspectives on Localization
1
B01
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JB code
529040275
Keiran J. Dunne
Dunne, Keiran J.
Keiran J.
Dunne
Kent State University
07
https://benjamins.com/catalog/persons/529040275
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eng
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362
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Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of the ISO 9000 standard has established the notion that quality must be defined in terms of customer satisfaction. Falling trade barriers and rising quality standards have made linguistic and cultural issues increasingly important. To successfully compete in today’s global on-demand economy, companies must localize their products and services to fit the needs of the local market in terms of language, culture, functionality, work practices, as well as legal and regulatory requirements. In recognition of the growing importance of localization, this volume explores a certain number of key issues, including:
- Return on investment and the localization business case
- Localization cost drivers and cost-containment strategies
- Localization quality and customer-focused quality management
- Challenges posed by localization of games, including Massively Multiplayer Online Role-Playing Games (MMORPGs)
- Using a meta-language to facilitate accurate translation of disembodied content
- The case for managing source-language terminology
- Terminology management in the localization process
- Reconciling industry needs and academic objectives in localization education
- Localization standards and the commoditization of linguistic information
- The creation and application of language industry standards
- Rethinking customer-focused localization through user-centered design
- Moving from translation reuse to language reuse
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00
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Introduction
Introduction
01
04
A
Copernican revolution
A Copernican revolution
1
A01
01
JB code
165057998
Keiran J. Dunne
Dunne, Keiran J.
Keiran J.
Dunne
07
https://benjamins.com/catalog/persons/165057998
01
eng
01
01
JB code
ata.xiii.02the
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1. The localization business case
1. The localization business case
01
eng
01
01
JB code
ata.xiii.03dep
06
10.1075/ata.xiii.03dep
15
36
22
Article
3
01
04
Quantifying the return on localization investment
Quantifying the return on localization investment
1
A01
01
JB code
297057999
Donald A. DePalma
DePalma, Donald A.
Donald A.
DePalma
07
https://benjamins.com/catalog/persons/297057999
01
eng
01
01
JB code
ata.xiii.04lyn
06
10.1075/ata.xiii.04lyn
37
46
10
Article
4
01
04
GMS technology making the localization business case
GMS technology making the localization business case
1
A01
01
JB code
625058000
Clove Lynch
Lynch, Clove
Clove
Lynch
07
https://benjamins.com/catalog/persons/625058000
01
eng
01
01
JB code
ata.xiii.05dif
06
10.1075/ata.xiii.05dif
47
66
20
Article
5
01
04
Localization Cost
Localization Cost
1
A01
01
JB code
676058001
Carla DiFranco
DiFranco, Carla
Carla
DiFranco
07
https://benjamins.com/catalog/persons/676058001
01
eng
01
01
JB code
ata.xiii.06loc
06
10.1075/ata.xiii.06loc
Section header
6
01
04
2. Localization quality
2. Localization quality
01
eng
01
01
JB code
ata.xiii.07bas
06
10.1075/ata.xiii.07bas
69
94
26
Article
7
01
04
Quality in the real world
Quality in the real world
1
A01
01
JB code
49058002
Scott Bass
Bass, Scott
Scott
Bass
07
https://benjamins.com/catalog/persons/49058002
01
eng
01
01
JB code
ata.xiii.08dun
06
10.1075/ata.xiii.08dun
95
117
23
Article
8
01
04
Putting the cart behind the horse
Putting the cart behind the horse
01
04
Rethinking localization quality management
Rethinking localization quality management
1
A01
01
JB code
267058003
Keiran J. Dunne
Dunne, Keiran J.
Keiran J.
Dunne
07
https://benjamins.com/catalog/persons/267058003
01
eng
01
01
JB code
ata.xiii.09gam
06
10.1075/ata.xiii.09gam
Section header
9
01
04
3. Game localization
3. Game localization
01
eng
01
01
JB code
ata.xiii.10die
06
10.1075/ata.xiii.10die
121
134
14
Article
10
01
04
Issues in localizing computer games
Issues in localizing computer games
1
A01
01
JB code
508058004
Frank Dietz
Dietz, Frank
Frank
Dietz
07
https://benjamins.com/catalog/persons/508058004
01
eng
01
01
JB code
ata.xiii.11hei
06
10.1075/ata.xiii.11hei
135
151
17
Article
11
01
04
Localizing MMORPGs
Localizing MMORPGs
1
A01
01
JB code
724058005
Eric Heimburg
Heimburg, Eric
Eric
Heimburg
07
https://benjamins.com/catalog/persons/724058005
01
eng
01
01
JB code
ata.xiii.12ter
06
10.1075/ata.xiii.12ter
Section header
12
01
04
4. Terminology management
4. Terminology management
01
eng
01
01
JB code
ata.xiii.13lom
06
10.1075/ata.xiii.13lom
155
171
17
Article
13
01
04
A
practical case for managing source-language terminology
A practical case for managing source-language terminology
1
A01
01
JB code
101058006
Robin Lombard
Lombard, Robin
Robin
Lombard
07
https://benjamins.com/catalog/persons/101058006
01
eng
01
01
JB code
ata.xiii.14kar
06
10.1075/ata.xiii.14kar
173
191
19
Article
14
01
04
Terminology workflow in the localization process
Terminology workflow in the localization process
1
A01
01
JB code
332058007
Barbara Inge Karsch
Karsch, Barbara Inge
Barbara Inge
Karsch
07
https://benjamins.com/catalog/persons/332058007
01
eng
01
01
JB code
ata.xiii.15loc
06
10.1075/ata.xiii.15loc
Section header
15
01
04
5. Localization education
5. Localization education
01
eng
01
01
JB code
ata.xiii.16fol
06
10.1075/ata.xiii.16fol
195
219
25
Article
16
01
04
A
discipline coming of age in the digital age
A discipline coming of age in the digital age
1
A01
01
JB code
754058008
Deborah A. Folaron
Folaron, Deborah A.
Deborah A.
Folaron
07
https://benjamins.com/catalog/persons/754058008
01
eng
01
01
JB code
ata.xiii.17loc
06
10.1075/ata.xiii.17loc
Section header
17
01
04
6. Localization standards
6. Localization standards
01
eng
01
01
JB code
ata.xiii.18lom
06
10.1075/ata.xiii.18lom
223
239
17
Article
18
01
04
Localization standards, knowledge- and information-centric business models, and the commoditization of linguistic information
Localization standards, knowledge- and information-centric business models, and the commoditization of linguistic information
1
A01
01
JB code
870058009
Arle Lommel
Lommel, Arle
Arle
Lommel
07
https://benjamins.com/catalog/persons/870058009
01
eng
01
01
JB code
ata.xiii.19wri
06
10.1075/ata.xiii.19wri
241
278
38
Article
19
01
04
The
creation and application of language industry standards
The creation and application of language industry standards
1
A01
01
JB code
71058010
Sue Ellen Wright
Wright, Sue Ellen
Sue Ellen
Wright
07
https://benjamins.com/catalog/persons/71058010
01
eng
01
01
JB code
ata.xiii.20ret
06
10.1075/ata.xiii.20ret
Section header
20
01
04
7. Rethinking the paradigm
7. Rethinking the paradigm
01
eng
01
01
JB code
ata.xiii.21dra
06
10.1075/ata.xiii.21dra
281
307
27
Article
21
01
04
Melding paradigms
Melding paradigms
01
04
Meeting the needs of international customers through localization and user-centered design
Meeting the needs of international customers through localization and user-centered design
1
A01
01
JB code
200058011
Susan M. Dray
Dray, Susan M.
Susan M.
Dray
07
https://benjamins.com/catalog/persons/200058011
2
A01
01
JB code
478058012
David A. Siegel
Siegel, David A.
David A.
Siegel
07
https://benjamins.com/catalog/persons/478058012
01
eng
01
01
JB code
ata.xiii.22shr
06
10.1075/ata.xiii.22shr
309
331
23
Article
22
01
04
Corpus enhancement and computer-assisted localization and translation
Corpus enhancement and computer-assisted localization and translation
1
A01
01
JB code
822058013
Gregory M. Shreve
Shreve, Gregory M.
Gregory M.
Shreve
07
https://benjamins.com/catalog/persons/822058013
01
eng
01
01
JB code
ata.xiii.23app
06
10.1075/ata.xiii.23app
333
342
10
Article
23
01
04
Appendix
Appendix
01
04
Localization-related standards and standards bodies
Localization-related standards and standards bodies
01
eng
01
01
JB code
ata.xiii.24sug
06
10.1075/ata.xiii.24sug
343
345
3
Miscellaneous
24
01
04
Suggestions for further reading
Suggestions for further reading
01
eng
01
01
JB code
ata.xiii.25con
06
10.1075/ata.xiii.25con
347
350
4
Miscellaneous
25
01
04
Contributors
Contributors
01
eng
01
01
JB code
ata.xiii.26ind
06
10.1075/ata.xiii.26ind
351
356
6
Miscellaneous
26
01
04
Index
Index
01
eng
01
JB code
JBENJAMINS
John Benjamins Publishing Company
01
01
JB code
JB
John Benjamins Publishing Company
01
https://benjamins.com
02
https://benjamins.com/catalog/ata.xiii
Amsterdam
NL
00
John Benjamins Publishing Company
Marketing Department / Karin Plijnaar, Pieter Lamers
onix@benjamins.nl
04
01
00
20060510
C
2006
John Benjamins Publishing Company
D
2006
John Benjamins Publishing Company
02
WORLD
13
15
9789027231895
WORLD
09
01
JB
3
John Benjamins e-Platform
03
https://jbe-platform.com
29
https://jbe-platform.com/content/books/9789027293862
21
01
00
Unqualified price
02
115.00
EUR
01
00
Unqualified price
02
97.00
GBP
GB
01
00
Unqualified price
02
173.00
USD
229005056
03
01
01
JB code
JB
John Benjamins Publishing Company
01
JB code
ATA XIII Hb
15
9789027231895
06
10.1075/ata.xiii
00
BB
08
820
gr
10
01
JB code
ATA
02
0890-4111
02
13.00
01
02
American Translators Association Scholarly Monograph Series
American Translators Association Scholarly Monograph Series
01
01
Perspectives on Localization
Perspectives on Localization
1
B01
01
JB code
529040275
Keiran J. Dunne
Dunne, Keiran J.
Keiran J.
Dunne
Kent State University
07
https://benjamins.com/catalog/persons/529040275
01
eng
11
362
03
03
vi
03
00
356
03
03
PN241
04
Translating and interpreting
10
LAN004000
12
GTC
24
JB code
COMM.CGEN
Communication Studies
24
JB code
TRAN.TRANSL
Translation Studies
01
06
03
00
Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of the ISO 9000 standard has established the notion that quality must be defined in terms of customer satisfaction. Falling trade barriers and rising quality standards have made linguistic and cultural issues increasingly important. To successfully compete in today’s global on-demand economy, companies must localize their products and services to fit the needs of the local market in terms of language, culture, functionality, work practices, as well as legal and regulatory requirements. In recognition of the growing importance of localization, this volume explores a certain number of key issues, including:
- Return on investment and the localization business case
- Localization cost drivers and cost-containment strategies
- Localization quality and customer-focused quality management
- Challenges posed by localization of games, including Massively Multiplayer Online Role-Playing Games (MMORPGs)
- Using a meta-language to facilitate accurate translation of disembodied content
- The case for managing source-language terminology
- Terminology management in the localization process
- Reconciling industry needs and academic objectives in localization education
- Localization standards and the commoditization of linguistic information
- The creation and application of language industry standards
- Rethinking customer-focused localization through user-centered design
- Moving from translation reuse to language reuse
01
00
03
01
01
D503
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JB code
ata.xiii.01dun
06
10.1075/ata.xiii.01dun
1
11
11
Article
1
01
04
Introduction
Introduction
01
04
A
Copernican revolution
A Copernican revolution
1
A01
01
JB code
165057998
Keiran J. Dunne
Dunne, Keiran J.
Keiran J.
Dunne
07
https://benjamins.com/catalog/persons/165057998
01
eng
01
01
JB code
ata.xiii.02the
06
10.1075/ata.xiii.02the
Section header
2
01
04
1. The localization business case
1. The localization business case
01
eng
01
01
JB code
ata.xiii.03dep
06
10.1075/ata.xiii.03dep
15
36
22
Article
3
01
04
Quantifying the return on localization investment
Quantifying the return on localization investment
1
A01
01
JB code
297057999
Donald A. DePalma
DePalma, Donald A.
Donald A.
DePalma
07
https://benjamins.com/catalog/persons/297057999
01
eng
01
01
JB code
ata.xiii.04lyn
06
10.1075/ata.xiii.04lyn
37
46
10
Article
4
01
04
GMS technology making the localization business case
GMS technology making the localization business case
1
A01
01
JB code
625058000
Clove Lynch
Lynch, Clove
Clove
Lynch
07
https://benjamins.com/catalog/persons/625058000
01
eng
01
01
JB code
ata.xiii.05dif
06
10.1075/ata.xiii.05dif
47
66
20
Article
5
01
04
Localization Cost
Localization Cost
1
A01
01
JB code
676058001
Carla DiFranco
DiFranco, Carla
Carla
DiFranco
07
https://benjamins.com/catalog/persons/676058001
01
eng
01
01
JB code
ata.xiii.06loc
06
10.1075/ata.xiii.06loc
Section header
6
01
04
2. Localization quality
2. Localization quality
01
eng
01
01
JB code
ata.xiii.07bas
06
10.1075/ata.xiii.07bas
69
94
26
Article
7
01
04
Quality in the real world
Quality in the real world
1
A01
01
JB code
49058002
Scott Bass
Bass, Scott
Scott
Bass
07
https://benjamins.com/catalog/persons/49058002
01
eng
01
01
JB code
ata.xiii.08dun
06
10.1075/ata.xiii.08dun
95
117
23
Article
8
01
04
Putting the cart behind the horse
Putting the cart behind the horse
01
04
Rethinking localization quality management
Rethinking localization quality management
1
A01
01
JB code
267058003
Keiran J. Dunne
Dunne, Keiran J.
Keiran J.
Dunne
07
https://benjamins.com/catalog/persons/267058003
01
eng
01
01
JB code
ata.xiii.09gam
06
10.1075/ata.xiii.09gam
Section header
9
01
04
3. Game localization
3. Game localization
01
eng
01
01
JB code
ata.xiii.10die
06
10.1075/ata.xiii.10die
121
134
14
Article
10
01
04
Issues in localizing computer games
Issues in localizing computer games
1
A01
01
JB code
508058004
Frank Dietz
Dietz, Frank
Frank
Dietz
07
https://benjamins.com/catalog/persons/508058004
01
eng
01
01
JB code
ata.xiii.11hei
06
10.1075/ata.xiii.11hei
135
151
17
Article
11
01
04
Localizing MMORPGs
Localizing MMORPGs
1
A01
01
JB code
724058005
Eric Heimburg
Heimburg, Eric
Eric
Heimburg
07
https://benjamins.com/catalog/persons/724058005
01
eng
01
01
JB code
ata.xiii.12ter
06
10.1075/ata.xiii.12ter
Section header
12
01
04
4. Terminology management
4. Terminology management
01
eng
01
01
JB code
ata.xiii.13lom
06
10.1075/ata.xiii.13lom
155
171
17
Article
13
01
04
A
practical case for managing source-language terminology
A practical case for managing source-language terminology
1
A01
01
JB code
101058006
Robin Lombard
Lombard, Robin
Robin
Lombard
07
https://benjamins.com/catalog/persons/101058006
01
eng
01
01
JB code
ata.xiii.14kar
06
10.1075/ata.xiii.14kar
173
191
19
Article
14
01
04
Terminology workflow in the localization process
Terminology workflow in the localization process
1
A01
01
JB code
332058007
Barbara Inge Karsch
Karsch, Barbara Inge
Barbara Inge
Karsch
07
https://benjamins.com/catalog/persons/332058007
01
eng
01
01
JB code
ata.xiii.15loc
06
10.1075/ata.xiii.15loc
Section header
15
01
04
5. Localization education
5. Localization education
01
eng
01
01
JB code
ata.xiii.16fol
06
10.1075/ata.xiii.16fol
195
219
25
Article
16
01
04
A
discipline coming of age in the digital age
A discipline coming of age in the digital age
1
A01
01
JB code
754058008
Deborah A. Folaron
Folaron, Deborah A.
Deborah A.
Folaron
07
https://benjamins.com/catalog/persons/754058008
01
eng
01
01
JB code
ata.xiii.17loc
06
10.1075/ata.xiii.17loc
Section header
17
01
04
6. Localization standards
6. Localization standards
01
eng
01
01
JB code
ata.xiii.18lom
06
10.1075/ata.xiii.18lom
223
239
17
Article
18
01
04
Localization standards, knowledge- and information-centric business models, and the commoditization of linguistic information
Localization standards, knowledge- and information-centric business models, and the commoditization of linguistic information
1
A01
01
JB code
870058009
Arle Lommel
Lommel, Arle
Arle
Lommel
07
https://benjamins.com/catalog/persons/870058009
01
eng
01
01
JB code
ata.xiii.19wri
06
10.1075/ata.xiii.19wri
241
278
38
Article
19
01
04
The
creation and application of language industry standards
The creation and application of language industry standards
1
A01
01
JB code
71058010
Sue Ellen Wright
Wright, Sue Ellen
Sue Ellen
Wright
07
https://benjamins.com/catalog/persons/71058010
01
eng
01
01
JB code
ata.xiii.20ret
06
10.1075/ata.xiii.20ret
Section header
20
01
04
7. Rethinking the paradigm
7. Rethinking the paradigm
01
eng
01
01
JB code
ata.xiii.21dra
06
10.1075/ata.xiii.21dra
281
307
27
Article
21
01
04
Melding paradigms
Melding paradigms
01
04
Meeting the needs of international customers through localization and user-centered design
Meeting the needs of international customers through localization and user-centered design
1
A01
01
JB code
200058011
Susan M. Dray
Dray, Susan M.
Susan M.
Dray
07
https://benjamins.com/catalog/persons/200058011
2
A01
01
JB code
478058012
David A. Siegel
Siegel, David A.
David A.
Siegel
07
https://benjamins.com/catalog/persons/478058012
01
eng
01
01
JB code
ata.xiii.22shr
06
10.1075/ata.xiii.22shr
309
331
23
Article
22
01
04
Corpus enhancement and computer-assisted localization and translation
Corpus enhancement and computer-assisted localization and translation
1
A01
01
JB code
822058013
Gregory M. Shreve
Shreve, Gregory M.
Gregory M.
Shreve
07
https://benjamins.com/catalog/persons/822058013
01
eng
01
01
JB code
ata.xiii.23app
06
10.1075/ata.xiii.23app
333
342
10
Article
23
01
04
Appendix
Appendix
01
04
Localization-related standards and standards bodies
Localization-related standards and standards bodies
01
eng
01
01
JB code
ata.xiii.24sug
06
10.1075/ata.xiii.24sug
343
345
3
Miscellaneous
24
01
04
Suggestions for further reading
Suggestions for further reading
01
eng
01
01
JB code
ata.xiii.25con
06
10.1075/ata.xiii.25con
347
350
4
Miscellaneous
25
01
04
Contributors
Contributors
01
eng
01
01
JB code
ata.xiii.26ind
06
10.1075/ata.xiii.26ind
351
356
6
Miscellaneous
26
01
04
Index
Index
01
eng
01
JB code
JBENJAMINS
John Benjamins Publishing Company
01
01
JB code
JB
John Benjamins Publishing Company
01
https://benjamins.com
02
https://benjamins.com/catalog/ata.xiii
Amsterdam
NL
00
John Benjamins Publishing Company
Marketing Department / Karin Plijnaar, Pieter Lamers
onix@benjamins.nl
04
01
00
20060510
C
2006
John Benjamins Publishing Company
D
2006
John Benjamins Publishing Company
02
WORLD
WORLD
US CA MX
09
01
JB
1
John Benjamins Publishing Company
+31 20 6304747
+31 20 6739773
bookorder@benjamins.nl
01
https://benjamins.com
21
4
20
01
00
Unqualified price
02
JB
1
02
115.00
EUR
02
00
Unqualified price
02
97.00
01
Z
0
GBP
GB
US CA MX
01
01
JB
2
John Benjamins Publishing Company
+1 800 562-5666
+1 703 661-1501
benjamins@presswarehouse.com
01
https://benjamins.com
21
4
20
01
00
Unqualified price
02
JB
1
02
173.00
USD
937012673
03
01
01
JB code
JB
John Benjamins Publishing Company
01
JB code
ATA XIII GE
15
9789027293862
06
10.1075/ata.xiii
00
EA
E133
10
01
JB code
ATA
02
JB code
0890-4111
02
13.00
01
02
American Translators Association Scholarly Monograph Series
American Translators Association Scholarly Monograph Series
01
01
Perspectives on Localization
Perspectives on Localization
1
B01
01
JB code
529040275
Keiran J. Dunne
Dunne, Keiran J.
Keiran J.
Dunne
Kent State University
01
eng
11
362
03
03
vi
03
00
356
03
24
JB code
COMM.CGEN
Communication Studies
24
JB code
TRAN.TRANSL
Translation Studies
10
LAN004000
12
GTC
01
06
03
00
Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of the ISO 9000 standard has established the notion that quality must be defined in terms of customer satisfaction. Falling trade barriers and rising quality standards have made linguistic and cultural issues increasingly important. To successfully compete in today’s global on-demand economy, companies must localize their products and services to fit the needs of the local market in terms of language, culture, functionality, work practices, as well as legal and regulatory requirements. In recognition of the growing importance of localization, this volume explores a certain number of key issues, including:
- Return on investment and the localization business case
- Localization cost drivers and cost-containment strategies
- Localization quality and customer-focused quality management
- Challenges posed by localization of games, including Massively Multiplayer Online Role-Playing Games (MMORPGs)
- Using a meta-language to facilitate accurate translation of disembodied content
- The case for managing source-language terminology
- Terminology management in the localization process
- Reconciling industry needs and academic objectives in localization education
- Localization standards and the commoditization of linguistic information
- The creation and application of language industry standards
- Rethinking customer-focused localization through user-centered design
- Moving from translation reuse to language reuse
01
00
03
01
01
D503
https://benjamins.com/covers/475/ata.xiii.png
01
01
D502
https://benjamins.com/covers/475_jpg/9789027231895.jpg
01
01
D504
https://benjamins.com/covers/475_tif/9789027231895.tif
01
01
D503
https://benjamins.com/covers/1200_front/ata.xiii.hb.png
01
01
D503
https://benjamins.com/covers/125/ata.xiii.png
02
00
03
01
01
D503
https://benjamins.com/covers/1200_back/ata.xiii.hb.png
03
00
03
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01
D503
https://benjamins.com/covers/3d_web/ata.xiii.hb.png
01
01
JB code
ata.xiii.01dun
06
10.1075/ata.xiii.01dun
1
11
11
Article
1
01
04
Introduction
Introduction
01
04
A
Copernican revolution
A Copernican revolution
1
A01
01
JB code
165057998
Keiran J. Dunne
Dunne, Keiran J.
Keiran J.
Dunne
01
01
JB code
ata.xiii.02the
06
10.1075/ata.xiii.02the
Section header
2
01
04
1. The localization business case
1. The localization business case
01
01
JB code
ata.xiii.03dep
06
10.1075/ata.xiii.03dep
15
36
22
Article
3
01
04
Quantifying the return on localization investment
Quantifying the return on localization investment
1
A01
01
JB code
297057999
Donald A. DePalma
DePalma, Donald A.
Donald A.
DePalma
01
01
JB code
ata.xiii.04lyn
06
10.1075/ata.xiii.04lyn
37
46
10
Article
4
01
04
GMS technology making the localization business case
GMS technology making the localization business case
1
A01
01
JB code
625058000
Clove Lynch
Lynch, Clove
Clove
Lynch
01
01
JB code
ata.xiii.05dif
06
10.1075/ata.xiii.05dif
47
66
20
Article
5
01
04
Localization Cost
Localization Cost
1
A01
01
JB code
676058001
Carla DiFranco
DiFranco, Carla
Carla
DiFranco
01
01
JB code
ata.xiii.06loc
06
10.1075/ata.xiii.06loc
Section header
6
01
04
2. Localization quality
2. Localization quality
01
01
JB code
ata.xiii.07bas
06
10.1075/ata.xiii.07bas
69
94
26
Article
7
01
04
Quality in the real world
Quality in the real world
1
A01
01
JB code
49058002
Scott Bass
Bass, Scott
Scott
Bass
01
01
JB code
ata.xiii.08dun
06
10.1075/ata.xiii.08dun
95
117
23
Article
8
01
04
Putting the cart behind the horse
Putting the cart behind the horse
01
04
Rethinking localization quality management
Rethinking localization quality management
1
A01
01
JB code
267058003
Keiran J. Dunne
Dunne, Keiran J.
Keiran J.
Dunne
01
01
JB code
ata.xiii.09gam
06
10.1075/ata.xiii.09gam
Section header
9
01
04
3. Game localization
3. Game localization
01
01
JB code
ata.xiii.10die
06
10.1075/ata.xiii.10die
121
134
14
Article
10
01
04
Issues in localizing computer games
Issues in localizing computer games
1
A01
01
JB code
508058004
Frank Dietz
Dietz, Frank
Frank
Dietz
01
01
JB code
ata.xiii.11hei
06
10.1075/ata.xiii.11hei
135
151
17
Article
11
01
04
Localizing MMORPGs
Localizing MMORPGs
1
A01
01
JB code
724058005
Eric Heimburg
Heimburg, Eric
Eric
Heimburg
01
01
JB code
ata.xiii.12ter
06
10.1075/ata.xiii.12ter
Section header
12
01
04
4. Terminology management
4. Terminology management
01
01
JB code
ata.xiii.13lom
06
10.1075/ata.xiii.13lom
155
171
17
Article
13
01
04
A
practical case for managing source-language terminology
A practical case for managing source-language terminology
1
A01
01
JB code
101058006
Robin Lombard
Lombard, Robin
Robin
Lombard
01
01
JB code
ata.xiii.14kar
06
10.1075/ata.xiii.14kar
173
191
19
Article
14
01
04
Terminology workflow in the localization process
Terminology workflow in the localization process
1
A01
01
JB code
332058007
Barbara Inge Karsch
Karsch, Barbara Inge
Barbara Inge
Karsch
01
01
JB code
ata.xiii.15loc
06
10.1075/ata.xiii.15loc
Section header
15
01
04
5. Localization education
5. Localization education
01
01
JB code
ata.xiii.16fol
06
10.1075/ata.xiii.16fol
195
219
25
Article
16
01
04
A
discipline coming of age in the digital age
A discipline coming of age in the digital age
1
A01
01
JB code
754058008
Deborah A. Folaron
Folaron, Deborah A.
Deborah A.
Folaron
01
01
JB code
ata.xiii.17loc
06
10.1075/ata.xiii.17loc
Section header
17
01
04
6. Localization standards
6. Localization standards
01
01
JB code
ata.xiii.18lom
06
10.1075/ata.xiii.18lom
223
239
17
Article
18
01
04
Localization standards, knowledge- and information-centric business models, and the commoditization of linguistic information
Localization standards, knowledge- and information-centric business models, and the commoditization of linguistic information
1
A01
01
JB code
870058009
Arle Lommel
Lommel, Arle
Arle
Lommel
01
01
JB code
ata.xiii.19wri
06
10.1075/ata.xiii.19wri
241
278
38
Article
19
01
04
The
creation and application of language industry standards
The creation and application of language industry standards
1
A01
01
JB code
71058010
Sue Ellen Wright
Wright, Sue Ellen
Sue Ellen
Wright
01
01
JB code
ata.xiii.20ret
06
10.1075/ata.xiii.20ret
Section header
20
01
04
7. Rethinking the paradigm
7. Rethinking the paradigm
01
01
JB code
ata.xiii.21dra
06
10.1075/ata.xiii.21dra
281
307
27
Article
21
01
04
Melding paradigms
Melding paradigms
01
04
Meeting the needs of international customers through localization and user-centered design
Meeting the needs of international customers through localization and user-centered design
1
A01
01
JB code
200058011
Susan M. Dray
Dray, Susan M.
Susan M.
Dray
2
A01
01
JB code
478058012
David A. Siegel
Siegel, David A.
David A.
Siegel
01
01
JB code
ata.xiii.22shr
06
10.1075/ata.xiii.22shr
309
331
23
Article
22
01
04
Corpus enhancement and computer-assisted localization and translation
Corpus enhancement and computer-assisted localization and translation
1
A01
01
JB code
822058013
Gregory M. Shreve
Shreve, Gregory M.
Gregory M.
Shreve
01
01
JB code
ata.xiii.23app
06
10.1075/ata.xiii.23app
333
342
10
Article
23
01
04
Appendix
Appendix
01
04
Localization-related standards and standards bodies
Localization-related standards and standards bodies
01
01
JB code
ata.xiii.24sug
06
10.1075/ata.xiii.24sug
343
345
3
Miscellaneous
24
01
04
Suggestions for further reading
Suggestions for further reading
01
01
JB code
ata.xiii.25con
06
10.1075/ata.xiii.25con
347
350
4
Miscellaneous
25
01
04
Contributors
Contributors
01
01
JB code
ata.xiii.26ind
06
10.1075/ata.xiii.26ind
351
356
6
Miscellaneous
26
01
04
Index
Index
01
JB code
JBENJAMINS
John Benjamins Publishing Company
01
01
JB code
JB
John Benjamins Publishing Company
01
https://benjamins.com
Amsterdam
NL
00
John Benjamins Publishing Company
Marketing Department / Karin Plijnaar, Pieter Lamers
onix@benjamins.nl
04
01
00
20060510
C
2006
John Benjamins Publishing Company
D
2006
John Benjamins Publishing Company
02
WORLD
13
15
9789027231895
WORLD
03
01
JB
17
Google
03
https://play.google.com/store/books
21
01
00
Unqualified price
00
115.00
EUR
01
00
Unqualified price
00
97.00
GBP
01
00
Unqualified price
00
173.00
USD