219-7677 10 7500817 John Benjamins Publishing Company Marketing Department / Karin Plijnaar, Pieter Lamers onix@benjamins.nl 201608250437 ONIX title feed eng 01 EUR
335010439 03 01 01 JB John Benjamins Publishing Company 01 JB code BCT 37 Eb 15 9789027274571 06 10.1075/bct.37 13 2012006684 DG 002 02 01 BCT 02 1874-0081 Benjamins Current Topics 37 <TitleType>01</TitleType> <TitleText textformat="02">Media Intertextualities</TitleText> 01 bct.37 01 https://benjamins.com 02 https://benjamins.com/catalog/bct.37 1 B01 Mie Hiramoto Hiramoto, Mie Mie Hiramoto National University of Singapore 01 eng 150 v 144 LAN009000 v.2006 CFG 2 24 JB Subject Scheme LIN.DISC Discourse studies 24 JB Subject Scheme LIN.PRAG Pragmatics 06 01 This collection of critical essays, originally published in <i>Pragmatics and Society</i> 1:2 (2010), discusses how normative biases that shape our relation to the world are constructed through discursive practice in media discourse. The intertextual perspective it adopts is crucial for our understanding of how media representations of speakers and languages shape many of our preconceptions of others. Mediatization is inherently intertextual; the very nature of this process involves extracting the speech behavior of particular speakers or groups from a highly specific context and refracting and reshaping it to be inserted in another stream of representation. The notion of intertextuality becomes a useful concept for the linguistic anthropological study of media discourse in the context of modernity, as it provides us with a tool for exploring the semiotic processes that underlie the way in which the media negotiate and reinscribe the complex relationships of identity that characterize late modern subjecthood. 05 This volume is an important contribution to the study of the processes of media circulation, entextualization and reentextualization of sociolinguistic and semiotic material. The case studies and commentaries show how these processes contribute to the production and reproduction of dominant and alternative ideologies related to the indexical connections between linguistic signs and social categories and personae. Alexandra Jaffe, California State University at Long Beach 05 This novel collection expands our view of language in the late modern era by presenting an analysis of how language is increasingly the product of mediatizing forces. Through an analysis of intertextuality and interdiscursivity in television, stand-up comedy, newspapers, and film, the contributors examine the construction of mediatized identities as well as the ensuing effects these representations have on people’s perceptions of language and space. Christina Higgins, University of Hawai'i 05 The notion of intertextuality, the subject of this new collection, has attracted considerable and growing attention worldwide from researchers in such different fields as semiotics, communication sciences, linguistics, interlanguage studies, social governance, media humor and parody, conversation analysis, and not least the picturing media (like strip comics and televised parodies). The importance of Hiramoto’s volume lies in the way she has been able to motivate prominent workers in a variety of semiotic, educational, social-, publicity-, and media-related fields to share their research on a plethora of actual topics, such as the mediated ‘lifeworld’, members’ participation frameworks, hegemonic identities, public conduct, the question of (‘good’) English in non-L1 settings, and global 'metastereotyping' à la Hollywood. The entire volume is framed in what the editor has named ‘semiotic mediation’; its vagaries across time and space make this book obligatory reading for people working in pragmatics, media studies, public education, social governance, applied linguistics (especially as regards the acceptance/rejection of L2 standards), interaction studies, and humor research. Jacob Mey, University of Southern Denmark 04 09 01 https://benjamins.com/covers/475/bct.37.png 04 03 01 https://benjamins.com/covers/475_jpg/9789027202567.jpg 04 03 01 https://benjamins.com/covers/475_tif/9789027202567.tif 06 09 01 https://benjamins.com/covers/1200_front/bct.37.hb.png 07 09 01 https://benjamins.com/covers/125/bct.37.png 25 09 01 https://benjamins.com/covers/1200_back/bct.37.hb.png 27 09 01 https://benjamins.com/covers/3d_web/bct.37.hb.png 10 01 JB code bct.37.01hir 1 10 10 Article 1 <TitleType>01</TitleType> <TitleText textformat="02">Media intertextualities</TitleText> <Subtitle textformat="02">Semiotic mediation across time and space</Subtitle> 1 A01 Mie Hiramoto Hiramoto, Mie Mie Hiramoto 2 A01 Joseph Sung-Yul Park Park, Joseph Sung-Yul Joseph Sung-Yul Park 10 01 JB code bct.37.02par 11 30 20 Article 2 <TitleType>01</TitleType> <TitleText textformat="02">Images of &#8220;good English&#8221; in the Korean conservative press</TitleText> <Subtitle textformat="02">Three processes of interdiscursivity</Subtitle> 1 A01 Joseph Sung-Yul Park Park, Joseph Sung-Yul Joseph Sung-Yul Park National University of Singapore 01 In South Korea, English as a symbolic resource frequently mediates relations of class, privilege, and authority, and the Korean media play a significant role in the negotiation of the place and meaning of English in the country. This paper identifies interdiscursivity (Agha and Wortham 2005) as an important semiotic mechanism for this process, and illustrates this through texts of the conservative print media which rationalize the privileges of Korean elites by representing them as successful learners of English. This paper identifies three distinct yet interrelated processes of interdiscursivity that accomplish this work. First, the process of <i>spatiotemporal extension</i> links geographically and temporally distant communicative events with the here-and-now, setting up the relevance of the English language within local social context. Second, the process of <i>recursivity</i> (Irvine and Gal 2000) reapplies global oppositional relations locally so that the linguistic legitimacy of native speakers of English comes to serve as a basis for local elites&#8217; authority. Third, the process of <i>mediatization</i> (Johnson and Ensslin 2007) allows the media institution to selectively highlight the achievements of elite learners while erasing the problems of unequal opportunities for English language learning in Korea. Together, the three interdiscursive processes in the texts naturalize the linguistic legitimacy of elite learners of English, thereby justifying and reproducing the structure of the linguistic market in which the global language of English indexes local relations of power and privilege. 10 01 JB code bct.37.03wah 31 55 25 Article 3 <TitleType>01</TitleType> <TitleText textformat="02">The global metastereotyping of Hollywood &#8216;dudes&#8217;</TitleText> <TitlePrefix>The </TitlePrefix> <TitleWithoutPrefix textformat="02">global metastereotyping of Hollywood &#8216;dudes&#8217;</TitleWithoutPrefix> <Subtitle textformat="02">African reality television parodies of mediatized California style</Subtitle> 1 A01 Alexander Wahl Wahl, Alexander Alexander Wahl University of California, Santa Barbara 01 This study investigates the phenomenon of metastereotyping &#8212; that is, the linguistic parody of stereotypic mediatized personas. The analysis draws on data from the 2008 reality television program <i>Big Brother Africa 3</i>, in which contestants ironically perform the lead characters from a 1989 Hollywood teen comedy film who exemplify a highly mediatized California male slacker youth stereotype, the &#8216;dude&#8217; persona. By examining the linguistic and embodied features deployed by the reality show contestants in their stylization of the film characters, the article shows how metastereotyping involves forms both from within the original representation and beyond. The use by these African contestants of features with such varied semiotic trajectories reveals their globalized ideologies about California and American youth styles as well as their understanding of the film characters&#8217; positions within these styles. 10 01 JB code bct.37.04hir 57 79 23 Article 4 <TitleType>01</TitleType> <TitleText textformat="02">Anime and intertextualities</TitleText> <Subtitle textformat="02">Hegemonic identities in <i>Cowboy Bebop</i></Subtitle> 1 A01 Mie Hiramoto Hiramoto, Mie Mie Hiramoto National University of Singapore 01 <i>Cowboy Bebop</i>, a popular anime series set in the year 2071 onboard the spaceship <i>Bebop</i>, chronicles the bohemian adventures of a group of bounty hunters. This paper presents how the imaginary characters and their voices are conventionalized to fit hegemonic norms. The social semiotic of desire depicted in <i>Cowboy Bebop</i> caters to a general heterosexual market in which hero and babe characters represent the anime archetypes of heterosexual normativity. Scripted speech used in the anime functions as a role language which indexes common ideological attributes associated with a character&#8217;s demeanor. This study focuses on how ideas, including heterosexual normativity and culture-specific practices, are reproduced in media texts in order to negotiate the intertextual distances that link the characters and audience. 10 01 JB code bct.37.05fur 81 106 26 Article 5 <TitleType>01</TitleType> <TitleText textformat="02">Intertextuality, mediation, and members&#8217; categories in focus groups on humor</TitleText> 1 A01 Toshiaki Furukawa Furukawa, Toshiaki Toshiaki Furukawa Osaka University 01 This paper extends studies on intertextuality into a more explicitly interactional context. I examine the actual process of intertextuality where comedy audiences construct recombinant selves through making sense of various membership categories as well as through making sense of a certain kind of comedy. The examination of this process requires receptive research; however, most studies leave the interpretive process unanalyzed. Conducting both a sequential analysis and a membership categorization analysis will reveal that categories are not &#8220;pre-formed&#8221; but &#8220;per-formed&#8221; in situ. To illustrate these points, I report on a receptive study of Local comedy in Hawai&#8216;i. 10 01 JB code bct.37.06laz 107 132 26 Article 6 <TitleType>01</TitleType> <TitleText textformat="02">Performing the &#8216;lifeworld&#8217; in public education campaigns</TitleText> <Subtitle textformat="02">Media interdiscursivity and social governance</Subtitle> 1 A01 Michelle M. Lazar Lazar, Michelle M. Michelle M. Lazar 01 In Singapore, top down public education campaigns have long been a mode of governance by which the conduct of citizens is constantly regulated. This article examines how in two fairly recent campaigns, a new approach to campaign communication is used that involves media interdiscursivity, viz., the mixing of discourses and genres in which the media constitute a significant element. The present approach involves the appropriation of a popular local television character, &#8216;Phua Chu Kang&#8217;, in order to address the public through educational rap music videos. <br />Media interdiscursivity is based on an attempt to engage the public via a discourse of the &#8216;lifeworld&#8217;. The present article analyzes the &#8216;lifeworld&#8217; discourse in terms of a combination of two processes, &#8216;informalization&#8217; (the use of informal and conversational modes of address) and &#8216;communitization&#8217; (the semiotic construction of a community of people). The dual processes are examined and discussed in relation to the choice of Phua Chu Kang as an &#8216;ordinary&#8217; and almost &#8216;real&#8217; person, including his informal register and speech style; his use of Singlish; and his construction of &#8216;community.&#8217; The presence of Singlish, in particular, is interesting because (despite the official disdain for the language) it is included as part of PCK&#8217;s public performance of the lifeworld. The article concludes by considering this form of media interdiscursivity as the government&#8217;s shrewd way of achieving its social governance goals. 10 01 JB code bct.37.07agh 133 141 9 Article 7 <TitleType>01</TitleType> <TitleText textformat="02">Recycling mediatized personae across participation frameworks</TitleText> 1 A01 Asif Agha Agha, Asif Asif Agha University of Pennsylvania 02 JBENJAMINS John Benjamins Publishing Company 01 John Benjamins Publishing Company Amsterdam/Philadelphia NL 04 20120509 2012 John Benjamins 02 WORLD 13 15 9789027202567 01 JB 3 John Benjamins e-Platform 03 jbe-platform.com 09 WORLD 21 01 00 80.00 EUR R 01 00 67.00 GBP Z 01 gen 00 120.00 USD S 194010438 03 01 01 JB John Benjamins Publishing Company 01 JB code BCT 37 Hb 15 9789027202567 13 2012006684 BB 01 BCT 02 1874-0081 Benjamins Current Topics 37 <TitleType>01</TitleType> <TitleText textformat="02">Media Intertextualities</TitleText> 01 bct.37 01 https://benjamins.com 02 https://benjamins.com/catalog/bct.37 1 B01 Mie Hiramoto Hiramoto, Mie Mie Hiramoto National University of Singapore 01 eng 150 v 144 LAN009000 v.2006 CFG 2 24 JB Subject Scheme LIN.DISC Discourse studies 24 JB Subject Scheme LIN.PRAG Pragmatics 06 01 This collection of critical essays, originally published in <i>Pragmatics and Society</i> 1:2 (2010), discusses how normative biases that shape our relation to the world are constructed through discursive practice in media discourse. The intertextual perspective it adopts is crucial for our understanding of how media representations of speakers and languages shape many of our preconceptions of others. Mediatization is inherently intertextual; the very nature of this process involves extracting the speech behavior of particular speakers or groups from a highly specific context and refracting and reshaping it to be inserted in another stream of representation. The notion of intertextuality becomes a useful concept for the linguistic anthropological study of media discourse in the context of modernity, as it provides us with a tool for exploring the semiotic processes that underlie the way in which the media negotiate and reinscribe the complex relationships of identity that characterize late modern subjecthood. 05 This volume is an important contribution to the study of the processes of media circulation, entextualization and reentextualization of sociolinguistic and semiotic material. The case studies and commentaries show how these processes contribute to the production and reproduction of dominant and alternative ideologies related to the indexical connections between linguistic signs and social categories and personae. Alexandra Jaffe, California State University at Long Beach 05 This novel collection expands our view of language in the late modern era by presenting an analysis of how language is increasingly the product of mediatizing forces. Through an analysis of intertextuality and interdiscursivity in television, stand-up comedy, newspapers, and film, the contributors examine the construction of mediatized identities as well as the ensuing effects these representations have on people’s perceptions of language and space. Christina Higgins, University of Hawai'i 05 The notion of intertextuality, the subject of this new collection, has attracted considerable and growing attention worldwide from researchers in such different fields as semiotics, communication sciences, linguistics, interlanguage studies, social governance, media humor and parody, conversation analysis, and not least the picturing media (like strip comics and televised parodies). The importance of Hiramoto’s volume lies in the way she has been able to motivate prominent workers in a variety of semiotic, educational, social-, publicity-, and media-related fields to share their research on a plethora of actual topics, such as the mediated ‘lifeworld’, members’ participation frameworks, hegemonic identities, public conduct, the question of (‘good’) English in non-L1 settings, and global 'metastereotyping' à la Hollywood. The entire volume is framed in what the editor has named ‘semiotic mediation’; its vagaries across time and space make this book obligatory reading for people working in pragmatics, media studies, public education, social governance, applied linguistics (especially as regards the acceptance/rejection of L2 standards), interaction studies, and humor research. Jacob Mey, University of Southern Denmark 04 09 01 https://benjamins.com/covers/475/bct.37.png 04 03 01 https://benjamins.com/covers/475_jpg/9789027202567.jpg 04 03 01 https://benjamins.com/covers/475_tif/9789027202567.tif 06 09 01 https://benjamins.com/covers/1200_front/bct.37.hb.png 07 09 01 https://benjamins.com/covers/125/bct.37.png 25 09 01 https://benjamins.com/covers/1200_back/bct.37.hb.png 27 09 01 https://benjamins.com/covers/3d_web/bct.37.hb.png 10 01 JB code bct.37.01hir 1 10 10 Article 1 <TitleType>01</TitleType> <TitleText textformat="02">Media intertextualities</TitleText> <Subtitle textformat="02">Semiotic mediation across time and space</Subtitle> 1 A01 Mie Hiramoto Hiramoto, Mie Mie Hiramoto 2 A01 Joseph Sung-Yul Park Park, Joseph Sung-Yul Joseph Sung-Yul Park 10 01 JB code bct.37.02par 11 30 20 Article 2 <TitleType>01</TitleType> <TitleText textformat="02">Images of &#8220;good English&#8221; in the Korean conservative press</TitleText> <Subtitle textformat="02">Three processes of interdiscursivity</Subtitle> 1 A01 Joseph Sung-Yul Park Park, Joseph Sung-Yul Joseph Sung-Yul Park National University of Singapore 01 In South Korea, English as a symbolic resource frequently mediates relations of class, privilege, and authority, and the Korean media play a significant role in the negotiation of the place and meaning of English in the country. This paper identifies interdiscursivity (Agha and Wortham 2005) as an important semiotic mechanism for this process, and illustrates this through texts of the conservative print media which rationalize the privileges of Korean elites by representing them as successful learners of English. This paper identifies three distinct yet interrelated processes of interdiscursivity that accomplish this work. First, the process of <i>spatiotemporal extension</i> links geographically and temporally distant communicative events with the here-and-now, setting up the relevance of the English language within local social context. Second, the process of <i>recursivity</i> (Irvine and Gal 2000) reapplies global oppositional relations locally so that the linguistic legitimacy of native speakers of English comes to serve as a basis for local elites&#8217; authority. Third, the process of <i>mediatization</i> (Johnson and Ensslin 2007) allows the media institution to selectively highlight the achievements of elite learners while erasing the problems of unequal opportunities for English language learning in Korea. Together, the three interdiscursive processes in the texts naturalize the linguistic legitimacy of elite learners of English, thereby justifying and reproducing the structure of the linguistic market in which the global language of English indexes local relations of power and privilege. 10 01 JB code bct.37.03wah 31 55 25 Article 3 <TitleType>01</TitleType> <TitleText textformat="02">The global metastereotyping of Hollywood &#8216;dudes&#8217;</TitleText> <TitlePrefix>The </TitlePrefix> <TitleWithoutPrefix textformat="02">global metastereotyping of Hollywood &#8216;dudes&#8217;</TitleWithoutPrefix> <Subtitle textformat="02">African reality television parodies of mediatized California style</Subtitle> 1 A01 Alexander Wahl Wahl, Alexander Alexander Wahl University of California, Santa Barbara 01 This study investigates the phenomenon of metastereotyping &#8212; that is, the linguistic parody of stereotypic mediatized personas. The analysis draws on data from the 2008 reality television program <i>Big Brother Africa 3</i>, in which contestants ironically perform the lead characters from a 1989 Hollywood teen comedy film who exemplify a highly mediatized California male slacker youth stereotype, the &#8216;dude&#8217; persona. By examining the linguistic and embodied features deployed by the reality show contestants in their stylization of the film characters, the article shows how metastereotyping involves forms both from within the original representation and beyond. The use by these African contestants of features with such varied semiotic trajectories reveals their globalized ideologies about California and American youth styles as well as their understanding of the film characters&#8217; positions within these styles. 10 01 JB code bct.37.04hir 57 79 23 Article 4 <TitleType>01</TitleType> <TitleText textformat="02">Anime and intertextualities</TitleText> <Subtitle textformat="02">Hegemonic identities in <i>Cowboy Bebop</i></Subtitle> 1 A01 Mie Hiramoto Hiramoto, Mie Mie Hiramoto National University of Singapore 01 <i>Cowboy Bebop</i>, a popular anime series set in the year 2071 onboard the spaceship <i>Bebop</i>, chronicles the bohemian adventures of a group of bounty hunters. This paper presents how the imaginary characters and their voices are conventionalized to fit hegemonic norms. The social semiotic of desire depicted in <i>Cowboy Bebop</i> caters to a general heterosexual market in which hero and babe characters represent the anime archetypes of heterosexual normativity. Scripted speech used in the anime functions as a role language which indexes common ideological attributes associated with a character&#8217;s demeanor. This study focuses on how ideas, including heterosexual normativity and culture-specific practices, are reproduced in media texts in order to negotiate the intertextual distances that link the characters and audience. 10 01 JB code bct.37.05fur 81 106 26 Article 5 <TitleType>01</TitleType> <TitleText textformat="02">Intertextuality, mediation, and members&#8217; categories in focus groups on humor</TitleText> 1 A01 Toshiaki Furukawa Furukawa, Toshiaki Toshiaki Furukawa Osaka University 01 This paper extends studies on intertextuality into a more explicitly interactional context. I examine the actual process of intertextuality where comedy audiences construct recombinant selves through making sense of various membership categories as well as through making sense of a certain kind of comedy. The examination of this process requires receptive research; however, most studies leave the interpretive process unanalyzed. Conducting both a sequential analysis and a membership categorization analysis will reveal that categories are not &#8220;pre-formed&#8221; but &#8220;per-formed&#8221; in situ. To illustrate these points, I report on a receptive study of Local comedy in Hawai&#8216;i. 10 01 JB code bct.37.06laz 107 132 26 Article 6 <TitleType>01</TitleType> <TitleText textformat="02">Performing the &#8216;lifeworld&#8217; in public education campaigns</TitleText> <Subtitle textformat="02">Media interdiscursivity and social governance</Subtitle> 1 A01 Michelle M. Lazar Lazar, Michelle M. Michelle M. Lazar 01 In Singapore, top down public education campaigns have long been a mode of governance by which the conduct of citizens is constantly regulated. This article examines how in two fairly recent campaigns, a new approach to campaign communication is used that involves media interdiscursivity, viz., the mixing of discourses and genres in which the media constitute a significant element. The present approach involves the appropriation of a popular local television character, &#8216;Phua Chu Kang&#8217;, in order to address the public through educational rap music videos. <br />Media interdiscursivity is based on an attempt to engage the public via a discourse of the &#8216;lifeworld&#8217;. The present article analyzes the &#8216;lifeworld&#8217; discourse in terms of a combination of two processes, &#8216;informalization&#8217; (the use of informal and conversational modes of address) and &#8216;communitization&#8217; (the semiotic construction of a community of people). The dual processes are examined and discussed in relation to the choice of Phua Chu Kang as an &#8216;ordinary&#8217; and almost &#8216;real&#8217; person, including his informal register and speech style; his use of Singlish; and his construction of &#8216;community.&#8217; The presence of Singlish, in particular, is interesting because (despite the official disdain for the language) it is included as part of PCK&#8217;s public performance of the lifeworld. The article concludes by considering this form of media interdiscursivity as the government&#8217;s shrewd way of achieving its social governance goals. 10 01 JB code bct.37.07agh 133 141 9 Article 7 <TitleType>01</TitleType> <TitleText textformat="02">Recycling mediatized personae across participation frameworks</TitleText> 1 A01 Asif Agha Agha, Asif Asif Agha University of Pennsylvania 02 JBENJAMINS John Benjamins Publishing Company 01 John Benjamins Publishing Company Amsterdam/Philadelphia NL 04 20120509 2012 John Benjamins 02 WORLD 08 435 gr 01 JB 1 John Benjamins Publishing Company +31 20 6304747 +31 20 6739773 bookorder@benjamins.nl 01 https://benjamins.com 01 WORLD US CA MX 21 33 26 01 02 JB 1 00 80.00 EUR R 02 02 JB 1 00 84.80 EUR R 01 JB 10 bebc +44 1202 712 934 +44 1202 712 913 sales@bebc.co.uk 03 GB 21 26 02 02 JB 1 00 67.00 GBP Z 01 JB 2 John Benjamins North America +1 800 562-5666 +1 703 661-1501 benjamins@presswarehouse.com 01 https://benjamins.com 01 US CA MX 21 26 01 gen 02 JB 1 00 120.00 USD