70011307 03 01 01 JB code JB John Benjamins Publishing Company 01 JB code BCT 56 Eb 15 9789027271174 06 10.1075/bct.56 00 EA E107 10 01 JB code BCT 02 1874-0081 02 56.00 01 02 Benjamins Current Topics Benjamins Current Topics 11 01 JB code jbe-all 01 02 Full EBA collection (ca. 4,200 titles) 11 01 JB code jbe-2015-all 01 02 Complete backlist (3,208 titles, 1967–2015) 05 02 Complete backlist (1967–2015) 11 01 JB code jbe-2015-linguistics 01 02 Subject collection: Linguistics (2,773 titles, 1967–2015) 05 02 Linguistics (1967–2015) 11 01 JB code jbe-2015-pragmatics 01 02 Subject collection: Pragmatics (804 titles, 1978–2015) 05 02 Pragmatics (1978–2015) 11 01 JB code jbe-2015-bct 01 02 Benjamins Current Topics (vols. 1–81, 2007–2015) 05 02 BCT (vols. 1–81, 2007–2015) 01 01 Metaphor and Metonymy revisited beyond the Contemporary Theory of Metaphor Recent developments and applications Metaphor and Metonymy revisited beyond the Contemporary Theory of Metaphor: Recent developments and applications 1 B01 01 JB code 158182865 Francisco Gonzálvez-García Gonzálvez-García, Francisco Francisco Gonzálvez-García University of Almeria 07 https://benjamins.com/catalog/persons/158182865 2 B01 01 JB code 288182866 María Sandra Peña-Cervel Peña-Cervel, María Sandra María Sandra Peña-Cervel University of La Rioja 07 https://benjamins.com/catalog/persons/288182866 3 B01 01 JB code 311182867 Lorena Pérez-Hernández Pérez-Hernández, Lorena Lorena Pérez-Hernández University of La Rioja 07 https://benjamins.com/catalog/persons/311182867 01 eng 11 324 03 03 vi 03 00 318 03 01 23 808/.032 03 2013 P301.5.M48 04 Metaphor. 04 Metonyms. 04 Cognitive grammar. 10 LAN009000 12 CFG 24 JB code LIN.COGN Cognition and language 24 JB code LIN.COGPSY Cognitive linguistics 24 JB code LIN.DISC Discourse studies 24 JB code LIN.PRAG Pragmatics 24 JB code LIN.SEMAN Semantics 01 06 02 00 The contributions in this volume go beyond the Contemporary Theory of Metaphor complementing it in a number of relevant ways. The contributions display an ample gamut of theoretical approaches pointing to the viability of taking a functional-cognitive stance on the analysis of metaphor and metonymy in contrast to a purely cognitive one. 03 00 The contributions in this volume go beyond the Contemporary Theory of Metaphor complementing it in a number of relevant ways. Some of the papers argue for a more dynamic, interdisciplinary approach to metaphor looking into it from semiotic, psychological and socio-cultural perspectives. Other contributions focus on the crucial role played by metaphor and metonymy in meaning construction at a discourse/textual level. Finally, the volume also includes proposals which revolve around the alleged universal nature of metaphorical mappings and their suitability to account for grammatical phenomena.
The contributions in this volume display an ample gamut of theoretical approaches pointing to the viability of taking a functional-cognitive stance on the analysis of metaphor and metonymy in contrast to a purely cognitive one.
This book is structured into three major sections: i) the Contemporary Theory of Metaphor: revisions and recent developments; ii) metaphor and/or metonymy across different discourse/genre types; and iii) the Contemporary Theory of Metaphor: current applications. Originally published in Review of Cognitive Linguistics 9:1 (2011).
01 00 03 01 01 D503 https://benjamins.com/covers/475/bct.56.png 01 01 D502 https://benjamins.com/covers/475_jpg/9789027202741.jpg 01 01 D504 https://benjamins.com/covers/475_tif/9789027202741.tif 01 01 D503 https://benjamins.com/covers/1200_front/bct.56.hb.png 01 01 D503 https://benjamins.com/covers/125/bct.56.png 02 00 03 01 01 D503 https://benjamins.com/covers/1200_back/bct.56.hb.png 03 00 03 01 01 D503 https://benjamins.com/covers/3d_web/bct.56.hb.png
01 01 JB code bct.56.01int 06 10.1075/bct.56.01int Section header 1 01 04 Introduction Introduction 01 eng 01 01 JB code bct.56.01gon 06 10.1075/bct.56.01gon 1 10 10 Article 2 01 04 Introduction to the Volume Introduction to the Volume 1 A01 01 JB code 677195811 Francisco Gonzálvez-García Gonzálvez-García, Francisco Francisco Gonzálvez-García University of Almería 07 https://benjamins.com/catalog/persons/677195811 2 A01 01 JB code 359195812 María Sandra Peña-Cervel Peña-Cervel, María Sandra María Sandra Peña-Cervel University of La Rioja 07 https://benjamins.com/catalog/persons/359195812 3 A01 01 JB code 852195813 Lorena Pérez-Hernández Pérez-Hernández, Lorena Lorena Pérez-Hernández University of La Rioja 07 https://benjamins.com/catalog/persons/852195813 01 eng 01 01 JB code bct.56.03the 06 10.1075/bct.56.03the Section header 3 01 04 The contemporary theory of metaphor: Revisions and recent developments The contemporary theory of metaphor: Revisions and recent developments 01 eng 01 01 JB code bct.56.02kov 06 10.1075/bct.56.02kov 11 25 15 Article 4 01 04 Recent developments in metaphor theory Recent developments in metaphor theory 01 04 Are the new views rival ones? Are the new views rival ones? 1 A01 01 JB code 533195814 Zoltán Kövecses Kövecses, Zoltán Zoltán Kövecses Eötvös Loránd University 07 https://benjamins.com/catalog/persons/533195814 01 eng 03 00

Several scholars have proposed alternative views to conceptual metaphor theory (see, for example, Ortony, 1993; Barnden, 2006; Wilson and Carston, 2006, 2008; Vega, 2007; Gibbs, 2008). How are the modified, refined, and alternative theories related to each other and standard conceptual metaphor theory, and which theory provides the best account of the phenomenon of metaphor? The particular approaches I will consider in this paper include the theory of metaphor as categorization, standard conceptual metaphor theory, blending theory, the neural theory of metaphor, conceptual metaphor theory as based on the idea of main meaning focus, and relevance theory. I will present the various theories through the analysis of a single metaphorical sentence: This surgeon is a butcher. I will propose that conceptual metaphor theory as based on the idea of the main meaning focus gives us a good way of characterizing the emergence of the sentence’s meaning. This characterization consists of a four-stage process. First, there exist two independent conceptual categories: BUTCHERY and SURGERY. Second, due to the similarity between the two, a metaphorical relationship is established between them. Third, the property of incompetence emerges in the concept of BUTCHERY in light of and against the background of the concept of SURGERY. Fourth, this property is projected into the blend, in which the property will now characterize the surgeon. I will point out that this approach is compatible with several other views, such as Ruiz de Mendoza’s Combined Input Hypothesis and with aspects of relevance theory.

01 01 JB code bct.56.03ste 06 10.1075/bct.56.03ste 27 65 39 Article 5 01 04 The contemporary theory of metaphor -- now new and improved! The contemporary theory of metaphor — now new and improved! 1 A01 01 JB code 12195815 Gerard J. Steen Steen, Gerard J. Gerard J. Steen VU University Amsterdam 07 https://benjamins.com/catalog/persons/12195815 01 eng 03 00

This paper outlines a multi-dimensional/multi-disciplinary framework for the study of metaphor. It expands on the cognitive linguistic approach to metaphor in language and thought by adding the dimension of communication, and it expands on the predominantly linguistic and psychological approaches by adding the discipline of social science. This creates a map of the field in which nine main areas of research can be distinguished and connected to each other in precise ways. It allows for renewed attention to the deliberate use of metaphor in communication, in contrast with non-deliberate use, and asks the question whether the interaction between deliberate and non-deliberate use of metaphor in specific social domains can contribute to an explanation of the discourse career of metaphor. The suggestion is made that metaphorical models in language, thought, and communication can be classified as official, contested, implicit, and emerging, which may offer new perspectives on the interaction between social, psychological, and linguistic properties and functions of metaphor in discourse.

01 01 JB code bct.56.04sto 06 10.1075/bct.56.04sto 67 83 17 Article 6 01 04 Awareness in metaphor understanding Awareness in metaphor understanding 01 04 `The Lingering of the Literal' ‘The Lingering of the Literal’ 1 A01 01 JB code 159195816 Hanna Stöver Stöver, Hanna Hanna Stöver 07 https://benjamins.com/catalog/persons/159195816 01 eng 03 00

This paper argues that a cognitive account of metaphor comprehension needs to include awareness of metaphoricity in order to fully explain the processes involved. In Relevance Theory as well as in other cognitively oriented approaches, much can be gained by making explicit the difference between conscious and subconscious processing: whether a communicator is aware of an expression’s metaphoricity or not may have an impact on the type of cognitive processing involved. A theoretical investigation is offered which explores the potential role of reflective reasoning in metaphor understanding. The discussion is based on the relevance-theoretic account, which explains the subconscious inferential processes involved. However, it leaves open the question of the potential impact of conscious availability of the tension between literal and figurative meaning, which is reminiscent of domain mappings in Cognitive Linguistics. Within metaphor research, a focus on awareness offers valuable findings for cognitively oriented schools of thought.

01 01 JB code bct.56.05yoo 06 10.1075/bct.56.05yoo 85 108 24 Article 7 01 04 Productivity of Spanish verb-noun compounds Productivity of Spanish verb–noun compounds 01 04 Patterns of metonymy and metaphor Patterns of metonymy and metaphor 1 A01 01 JB code 606195817 Jiyoung Yoon Yoon, Jiyoung Jiyoung Yoon University of North Texas 07 https://benjamins.com/catalog/persons/606195817 01 eng 03 00

This study examines Spanish verb–noun compounds in terms of the role played by, and the relationship between, metonymy and metaphor in generating them. After exploring different referent types denoted by Spanish verb–noun compounds such as instrument, agent, place, plant, animal/insect, and causer event, sample examples are analyzed in each referent type for their conceptualization patterns. The analytical tools are based on the notion of domain-internal and domain-external conceptual mappings for metonymy and metaphor, respectively, as well as on the model proposed in the Combined Input Hypothesis for the analysis of metaphors involving multiple inputs. The analysis of the data shows that there are at least four metonymic and metaphoric patterns involved in Spanish verb–noun compounds and that these patterns are productive. The four patters are: (i) only metonymy is involved; (ii) target-in-source metonymy is derived from metaphor; (iii) metaphor is derived from target-in-source metonymy, and (iv) metonymy is derived from a metaphor which is derived from metonymy. This study proposes that these four types of metonymic and metaphoric patterns mediate the production of novel Spanish verb–noun compounds. The implication of this finding is that the more complex the cognitive operations involved in verb–noun compounds, the less predictable the meaning of the compound will be for the language users who first hear them; but once learnt, the meaning of the compound is stored as a whole unit in their mental lexicon. An analysis of a larger corpus of data in future studies will reveal a more comprehensive picture of the relational patterns involved in Spanish verb–noun compounds.

01 01 JB code bct.56.08met 06 10.1075/bct.56.08met Section header 8 01 04 Metaphor and/or metonymy across different discourse/genre types Metaphor and/or metonymy across different discourse/genre types 01 eng 01 01 JB code bct.56.06gar 06 10.1075/bct.56.06gar 109 131 23 Article 9 01 04 Motion metaphors in discourse construction Motion metaphors in discourse construction 1 A01 01 JB code 942195818 Joaquín Garrido Garrido, Joaquín Joaquín Garrido Universidad Complutense de Madrid 07 https://benjamins.com/catalog/persons/942195818 01 eng 03 00

Motion metaphors occur at different levels, from prepositional phrases to discourse, including theoretical metaphors. After reviewing Relevance Theory as a bottom-up approach, and Cognitive Linguistics and Segmented Discourse Representation Theory as top-down ones, an integrated approach to metaphor in discourse construction is developed, based on a cognitive operation of connection of lower units into higher ones, similar to subsumption in the Lexical Constructional Model and to chunking in the Usage-Based Approach.

In discourse construction, as the analysis of press and poetry examples show, either a motion metaphor may contribute to the discourse structure, or it may result from it. Discourses are packed into text structures; live discourse metaphors develop into text-type metaphors on their way to conventionalization. Metaphor and discourse construction are bottom-up processes, since they result from connection of lower units, but they are also top-down, based on properties of higher units, domains in metaphor and relations in discourse.

01 01 JB code bct.56.07sem 06 10.1075/bct.56.07sem 133 155 23 Article 10 01 04 The adaptation of metaphors across genres The adaptation of metaphors across genres 1 A01 01 JB code 362195819 Elena Semino Semino, Elena Elena Semino Lancaster University, UK 07 https://benjamins.com/catalog/persons/362195819 01 eng 03 00

In this paper I consider the ways in which a metaphor that was first introduced in an article on pain mechanisms published in Science has been adapted and developed in a selection of texts that can be broadly described as ‘educational’: a neuroscience website aimed at children, a self-help guide for chronic pain sufferers, and a book aimed at medical professionals. In the course of the discussion I point out both the advantages and potential disadvantages of these developments. As such, this paper aims to make a contribution to a growing body of research on metaphor in actual contexts of use, and particularly on variation in the use of metaphor across genres that are aimed at different audiences.

01 01 JB code bct.56.08hid 06 10.1075/bct.56.08hid 157 181 25 Article 11 01 04 Multimodal metonymy and metaphor as complex discourse resources for creativity in ICT advertising discourse Multimodal metonymy and metaphor as complex discourse resources for creativity in ICT advertising discourse 1 A01 01 JB code 567195820 Laura Hidalgo-Downing Hidalgo-Downing, Laura Laura Hidalgo-Downing Universidad Autónoma de Madrid 07 https://benjamins.com/catalog/persons/567195820 2 A01 01 JB code 885195821 Blanca Kraljevic Mujic Kraljevic Mujic, Blanca Blanca Kraljevic Mujic Rey Juan Carlos University 07 https://benjamins.com/catalog/persons/885195821 01 eng 03 00

In this paper we carry out a study of multimodal metaphors in a corpus of 52 ICT advertisements published in English-speaking magazines during the period 1999–2002. The general theoretical framework adopted for this purpose is a combination of text world theory and of a multimodal approach to metaphor in discourse, which in turn draws from the principles of conceptual metaphor theory and of discourse theories. The main argument presented in this study is that metaphor is a key instrument in the presentation and negotiation of conventional and creative meanings in advertising discourse as a type of public discourse. More specifically, ICT advertisements during the time period 1999–2002 are particularly interesting for the study of metaphor because of the combination of conventional and innovative underlying concepts which are grounded in the specific socio-cultural context of recent advances in new technologies. In this sense, metaphor contributes to the discourse functions of display, by inviting the receiver to identify with fantasy worlds which are rooted in assumed patterns of socio-cultural behaviour and which are presented in the ad, and to the functions of persuasion and of cognitive change. First, we have identified and classified multimodal metaphors in the corpus according to their cognitive-functional type, then, following Semino (2008) we have identified predominant discourse patterns of metaphorical occurrences. Finally, we have identified the main resources for creativity in the advertisements. We have also studied how the combinations of individual micro-propositional metaphors give rise to extended metaphors which revolve around the megametaphor LIFE IS A CYBERSPACE JOURNEY. This megametaphor invites the receiver to reinterpret the more conventional metaphor LIFE IS A JOURNEY in terms of the new advances and experiences in society regarding IC technologies.

01 01 JB code bct.56.09san 06 10.1075/bct.56.09san 183 200 18 Article 12 01 04 How patent can patents be? How patent can patents be? 01 04 Exploring the impact of figurative language on the engineering patents genre Exploring the impact of figurative language on the engineering patents genre 1 A01 01 JB code 10195822 Carmen Sancho Guinda Sancho Guinda, Carmen Carmen Sancho Guinda Universidad Politécnica de Madrid 07 https://benjamins.com/catalog/persons/10195822 2 A01 01 JB code 521195823 Ismael Arinas Pellón Arinas Pellón, Ismael Ismael Arinas Pellón 07 https://benjamins.com/catalog/persons/521195823 01 eng 03 00

This paper examines the import of figurative language (specifically of conceptual and grammatical metaphors) in the discourse of engineering patents, a genre hardly researched for stylistic and pedagogical purposes and traditionally regarded as highly impersonal. To that end, a corpus of over 300 US electro-mechanical patents has been analysed with the aid of a concordancing tool and applying a threefold convergent framework that gathers the metafunctions of Systemic Functional Linguistics (Halliday, 1978, 1985), the Applied Linguistic Approach to Metaphor (Low, 2008) and the Metadiscursive Approach (Hyland, 2000, 2005). Findings reveal a complex network of metaphorical schemata, most non-deliberate, which constitute a tripartite choice dependent on the legal culture, the discipline and, to a lesser extent, on the authorial voice. It also binds patent writers into a community of practice (Wenger, 1998) sharing a phraseological repertoire basically acquired by imitation and whose creative and confident use requires explicit instruction.

01 01 JB code bct.56.10cre 06 10.1075/bct.56.10cre 201 227 27 Article 13 01 04 Euphemistic conceptual metaphors in epitaphs from Highgate Cemetery Euphemistic conceptual metaphors in epitaphs from Highgate Cemetery 1 A01 01 JB code 6195824 Eliecer Crespo-Fernández Crespo-Fernández, Eliecer Eliecer Crespo-Fernández University of Castilla-La Mancha 07 https://benjamins.com/catalog/persons/6195824 01 eng 03 00

Death is a timeless taboo in which psychological, religious and social interdictions coexist. In consequence, human beings feel reluctant to deal with the subject of death using straightforward terms and therefore tend to soften the effect of what they really wish to communicate. With this in mind, it is the aim of this paper to explore the euphemistic language on a sample of epitaphs from the Eastern Highgate Cemetery in London. As figurative language constitutes a potent source for death-related euphemism, the present study proceeds to trace an account of the different conceptual metaphors in epitaphs within the framework of Lakoff and Johnson’s Conceptual Metaphor Theory. The results obtained support the idea that most of the conceptualizations of death observed in the gravestones imply a positive value-judgment of human mortality and aim at assisting those left alive in coping with the pain of loss and the fear of dying.

01 01 JB code bct.56.14the 06 10.1075/bct.56.14the Section header 14 01 04 The Contemporary Theory of Metaphor: Current Applications The Contemporary Theory of Metaphor: Current Applications 01 eng 01 01 JB code bct.56.11boe 06 10.1075/bct.56.11boe 229 263 35 Article 15 01 04 Cognitive Semantic ways of teaching figurative phrases Cognitive Semantic ways of teaching figurative phrases 01 04 An assessment An assessment 1 A01 01 JB code 152195825 Frank Boers Boers, Frank Frank Boers 07 https://benjamins.com/catalog/persons/152195825 01 eng 03 00

In this article I review studies published between 1996 and 2010 in which the effectiveness of Cognitive-Semantics informed second language pedagogy was put to the test. Altogether, the published evidence is manifestly favourable, although questions remain as to the scope of application of the approach and the precise properties that produce its positive effects. It must also be recognised that Cognitive Semantic ventures into language pedagogy stand a lot to gain from a closer collaboration with ‘mainstream’ applied linguistics, not only with regard to general insights into the nature of second language acquisition but also with regard to this type of research methodology.

01 01 JB code bct.56.12sam 06 10.1075/bct.56.12sam 265 282 18 Article 16 01 04 Translation Studies and the cognitive theory of metaphor Translation Studies and the cognitive theory of metaphor 1 A01 01 JB code 626195826 Eva Samaniego Fernández Samaniego Fernández, Eva Eva Samaniego Fernández UNED 07 https://benjamins.com/catalog/persons/626195826 01 eng 03 00

Although metaphor has always been a main concern in TS, little has been done to apply a far-raging cognitive theory of metaphor and metonymy to translation. As a rule, the few authors that have tried to deal with it are eclectic in their cognitive approach and show a prescriptive bias as concerns translation theory. However, thanks to the influence of disciplines like Cognitive Linguistics, among others, Descriptive Translation Studies (DTS) can undertake a more realistic study of metaphor translation which reflects the true nature of metaphor and the underlying regularities of its interlinguistic transfer, including cases excluded a priori by traditional studies for being ‘unfaithful’, ‘anomalous’ or ‘incorrect’ renderings.

01 01 JB code bct.56.13roj 06 10.1075/bct.56.13roj 283 316 34 Article 17 01 04 Distinguishing near-synonyms and translation equivalents in metaphorical terms Distinguishing near-synonyms and translation equivalents in metaphorical terms 01 04 Crisis vs. recession in English and Spanish Crisis vs. recession in English and Spanish 1 A01 01 JB code 819195827 Ana María Rojo López Rojo López, Ana María Ana María Rojo López University of Murcia 07 https://benjamins.com/catalog/persons/819195827 01 eng 03 00

This paper aims to study the applications of Metaphorical Pattern Analysis (MPA) to contrastive analysis and translation by researching the differences in the metaphorical mappings instantiated by the English words ‘crisis’ and ‘recession’ and their translation equivalents in Spanish crisis and recesión. Since no translation or comparable corpora for this type of study are available for English and Spanish, the search engine Webcorp is used to research the occurrences of these terms in news texts via the web sites of a number of different English and Spanish newspapers. Our data reveal language-specific differences in the way in which both the synonyms and their respective translation equivalents participate in the metaphorical mappings found in each language.

01 01 JB code bct.56.14ind 06 10.1075/bct.56.14ind 317 319 3 Article 18 01 04 Subject index Subject index 01 eng
01 JB code JBENJAMINS John Benjamins Publishing Company 01 01 JB code JB John Benjamins Publishing Company 01 https://benjamins.com 02 https://benjamins.com/catalog/bct.56 Amsterdam NL 00 John Benjamins Publishing Company Marketing Department / Karin Plijnaar, Pieter Lamers onix@benjamins.nl 04 01 00 20131030 C 2013 John Benjamins D 2013 John Benjamins 02 WORLD 13 15 9789027202741 WORLD 09 01 JB 3 John Benjamins e-Platform 03 https://jbe-platform.com 29 https://jbe-platform.com/content/books/9789027271174 21 01 00 Unqualified price 02 95.00 EUR 01 00 Unqualified price 02 80.00 GBP GB 01 00 Unqualified price 02 143.00 USD
136015061 03 01 01 JB code JB John Benjamins Publishing Company 01 JB code BCT 56 GE 15 9789027271174 06 10.1075/bct.56 00 EA E133 10 01 JB code BCT 02 JB code 1874-0081 02 56.00 01 02 Benjamins Current Topics Benjamins Current Topics 01 01 Metaphor and Metonymy revisited beyond the Contemporary Theory of Metaphor Metaphor and Metonymy revisited beyond the Contemporary Theory of Metaphor 1 B01 01 JB code 158182865 Francisco Gonzálvez-García Gonzálvez-García, Francisco Francisco Gonzálvez-García University of Almeria 2 B01 01 JB code 288182866 María Sandra Peña Cervel Peña Cervel, María Sandra María Sandra Peña Cervel University of La Rioja 3 B01 01 JB code 311182867 Lorena Pérez-Hernández Pérez-Hernández, Lorena Lorena Pérez-Hernández University of La Rioja 01 eng 11 324 03 03 vi 03 00 318 03 24 JB code LIN.COGN Cognition and language 24 JB code LIN.COGPSY Cognitive linguistics 24 JB code LIN.DISC Discourse studies 24 JB code LIN.PRAG Pragmatics 24 JB code LIN.SEMAN Semantics 10 LAN009000 12 CFG 01 06 02 00 The contributions in this volume go beyond the Contemporary Theory of Metaphor complementing it in a number of relevant ways. The contributions display an ample gamut of theoretical approaches pointing to the viability of taking a functional-cognitive stance on the analysis of metaphor and metonymy in contrast to a purely cognitive one. 03 00 The contributions in this volume go beyond the Contemporary Theory of Metaphor complementing it in a number of relevant ways. Some of the papers argue for a more dynamic, interdisciplinary approach to metaphor looking into it from semiotic, psychological and socio-cultural perspectives. Other contributions focus on the crucial role played by metaphor and metonymy in meaning construction at a discourse/textual level. Finally, the volume also includes proposals which revolve around the alleged universal nature of metaphorical mappings and their suitability to account for grammatical phenomena.
The contributions in this volume display an ample gamut of theoretical approaches pointing to the viability of taking a functional-cognitive stance on the analysis of metaphor and metonymy in contrast to a purely cognitive one.
This book is structured into three major sections: i) the Contemporary Theory of Metaphor: revisions and recent developments; ii) metaphor and/or metonymy across different discourse/genre types; and iii) the Contemporary Theory of Metaphor: current applications. Originally published in Review of Cognitive Linguistics 9:1 (2011).
01 00 03 01 01 D503 https://benjamins.com/covers/475/bct.56.png 01 01 D502 https://benjamins.com/covers/475_jpg/9789027202741.jpg 01 01 D504 https://benjamins.com/covers/475_tif/9789027202741.tif 01 01 D503 https://benjamins.com/covers/1200_front/bct.56.hb.png 01 01 D503 https://benjamins.com/covers/125/bct.56.png 02 00 03 01 01 D503 https://benjamins.com/covers/1200_back/bct.56.hb.png 03 00 03 01 01 D503 https://benjamins.com/covers/3d_web/bct.56.hb.png
01 01 JB code bct.56.01int 06 10.1075/bct.56.01int Section header 1 01 04 Introduction Introduction 01 01 JB code bct.56.01gon 06 10.1075/bct.56.01gon 1 10 10 Article 2 01 04 Introduction to the Volume Introduction to the Volume 1 A01 01 JB code 677195811 Francisco Gonzálvez-García Gonzálvez-García, Francisco Francisco Gonzálvez-García University of Almería 2 A01 01 JB code 359195812 María Sandra Peña Cervel Peña Cervel, María Sandra María Sandra Peña Cervel University of La Rioja 3 A01 01 JB code 852195813 Lorena Pérez-Hernández Pérez-Hernández, Lorena Lorena Pérez-Hernández University of La Rioja 01 01 JB code bct.56.03the 06 10.1075/bct.56.03the Section header 3 01 04 The contemporary theory of metaphor: Revisions and recent developments The contemporary theory of metaphor: Revisions and recent developments 01 01 JB code bct.56.02kov 06 10.1075/bct.56.02kov 11 25 15 Article 4 01 04 Recent developments in metaphor theory Recent developments in metaphor theory 01 04 Are the new views rival ones? Are the new views rival ones? 1 A01 01 JB code 533195814 Zoltán Kövecses Kövecses, Zoltán Zoltán Kövecses Eötvös Loránd University 01 01 JB code bct.56.03ste 06 10.1075/bct.56.03ste 27 65 39 Article 5 01 04 The contemporary theory of metaphor -- now new and improved! The contemporary theory of metaphor — now new and improved! 1 A01 01 JB code 12195815 Gerard J. Steen Steen, Gerard J. Gerard J. Steen VU University Amsterdam 01 01 JB code bct.56.04sto 06 10.1075/bct.56.04sto 67 83 17 Article 6 01 04 Awareness in metaphor understanding Awareness in metaphor understanding 01 04 `The Lingering of the Literal' ‘The Lingering of the Literal’ 1 A01 01 JB code 159195816 Hanna Stöver Stöver, Hanna Hanna Stöver 01 01 JB code bct.56.05yoo 06 10.1075/bct.56.05yoo 85 108 24 Article 7 01 04 Productivity of Spanish verb-noun compounds Productivity of Spanish verb–noun compounds 01 04 Patterns of metonymy and metaphor Patterns of metonymy and metaphor 1 A01 01 JB code 606195817 Jiyoung Yoon Yoon, Jiyoung Jiyoung Yoon University of North Texas 01 01 JB code bct.56.08met 06 10.1075/bct.56.08met Section header 8 01 04 Metaphor and/or metonymy across different discourse/genre types Metaphor and/or metonymy across different discourse/genre types 01 01 JB code bct.56.06gar 06 10.1075/bct.56.06gar 109 131 23 Article 9 01 04 Motion metaphors in discourse construction Motion metaphors in discourse construction 1 A01 01 JB code 942195818 Joaquín Garrido Garrido, Joaquín Joaquín Garrido Universidad Complutense de Madrid 01 01 JB code bct.56.07sem 06 10.1075/bct.56.07sem 133 155 23 Article 10 01 04 The adaptation of metaphors across genres The adaptation of metaphors across genres 1 A01 01 JB code 362195819 Elena Semino Semino, Elena Elena Semino Lancaster University, UK 01 01 JB code bct.56.08hid 06 10.1075/bct.56.08hid 157 181 25 Article 11 01 04 Multimodal metonymy and metaphor as complex discourse resources for creativity in ICT advertising discourse Multimodal metonymy and metaphor as complex discourse resources for creativity in ICT advertising discourse 1 A01 01 JB code 567195820 Laura Hidalgo-Downing Hidalgo-Downing, Laura Laura Hidalgo-Downing Universidad Autónoma de Madrid 2 A01 01 JB code 885195821 Blanca Kraljevic Mujic Kraljevic Mujic, Blanca Blanca Kraljevic Mujic Rey Juan Carlos University 01 01 JB code bct.56.09san 06 10.1075/bct.56.09san 183 200 18 Article 12 01 04 How patent can patents be? How patent can patents be? 01 04 Exploring the impact of figurative language on the engineering patents genre Exploring the impact of figurative language on the engineering patents genre 1 A01 01 JB code 10195822 Carmen Sancho Guinda Sancho Guinda, Carmen Carmen Sancho Guinda Universidad Politécnica de Madrid 2 A01 01 JB code 521195823 Ismael Arinas Pellón Arinas Pellón, Ismael Ismael Arinas Pellón 01 01 JB code bct.56.10cre 06 10.1075/bct.56.10cre 201 227 27 Article 13 01 04 Euphemistic conceptual metaphors in epitaphs from Highgate Cemetery Euphemistic conceptual metaphors in epitaphs from Highgate Cemetery 1 A01 01 JB code 6195824 Eliecer Crespo-Fernández Crespo-Fernández, Eliecer Eliecer Crespo-Fernández University of Castilla-La Mancha 01 01 JB code bct.56.14the 06 10.1075/bct.56.14the Section header 14 01 04 The Contemporary Theory of Metaphor: Current Applications The Contemporary Theory of Metaphor: Current Applications 01 01 JB code bct.56.11boe 06 10.1075/bct.56.11boe 229 263 35 Article 15 01 04 Cognitive Semantic ways of teaching figurative phrases Cognitive Semantic ways of teaching figurative phrases 01 04 An assessment An assessment 1 A01 01 JB code 152195825 Frank Boers Boers, Frank Frank Boers 01 01 JB code bct.56.12sam 06 10.1075/bct.56.12sam 265 282 18 Article 16 01 04 Translation Studies and the cognitive theory of metaphor Translation Studies and the cognitive theory of metaphor 1 A01 01 JB code 626195826 Eva Samaniego Fernández Samaniego Fernández, Eva Eva Samaniego Fernández UNED 01 01 JB code bct.56.13roj 06 10.1075/bct.56.13roj 283 316 34 Article 17 01 04 Distinguishing near-synonyms and translation equivalents in metaphorical terms Distinguishing near-synonyms and translation equivalents in metaphorical terms 01 04 Crisis vs. recession in English and Spanish Crisis vs. recession in English and Spanish 1 A01 01 JB code 819195827 Ana María Rojo López Rojo López, Ana María Ana María Rojo López University of Murcia 01 01 JB code bct.56.14ind 06 10.1075/bct.56.14ind 317 319 3 Article 18 01 04 Subject index Subject index 01 JB code JBENJAMINS John Benjamins Publishing Company 01 01 JB code JB John Benjamins Publishing Company 01 https://benjamins.com Amsterdam NL 00 John Benjamins Publishing Company Marketing Department / Karin Plijnaar, Pieter Lamers onix@benjamins.nl 04 01 00 20131030 C 2013 John Benjamins D 2013 John Benjamins 02 WORLD 13 15 9789027202741 WORLD 03 01 JB 17 Google 03 https://play.google.com/store/books 21 01 00 Unqualified price 00 95.00 EUR 01 00 Unqualified price 00 80.00 GBP 01 00 Unqualified price 00 143.00 USD
729011306 03 01 01 JB code JB John Benjamins Publishing Company 01 JB code BCT 56 Hb 15 9789027202741 06 10.1075/bct.56 13 2013031638 00 BB 08 715 gr 10 01 JB code BCT 02 1874-0081 02 56.00 01 02 Benjamins Current Topics Benjamins Current Topics 01 01 Metaphor and Metonymy revisited beyond the Contemporary Theory of Metaphor Recent developments and applications Metaphor and Metonymy revisited beyond the Contemporary Theory of Metaphor: Recent developments and applications 1 B01 01 JB code 158182865 Francisco Gonzálvez-García Gonzálvez-García, Francisco Francisco Gonzálvez-García University of Almeria 07 https://benjamins.com/catalog/persons/158182865 2 B01 01 JB code 288182866 María Sandra Peña-Cervel Peña-Cervel, María Sandra María Sandra Peña-Cervel University of La Rioja 07 https://benjamins.com/catalog/persons/288182866 3 B01 01 JB code 311182867 Lorena Pérez-Hernández Pérez-Hernández, Lorena Lorena Pérez-Hernández University of La Rioja 07 https://benjamins.com/catalog/persons/311182867 01 eng 11 324 03 03 vi 03 00 318 03 01 23 808/.032 03 2013 P301.5.M48 04 Metaphor. 04 Metonyms. 04 Cognitive grammar. 10 LAN009000 12 CFG 24 JB code LIN.COGN Cognition and language 24 JB code LIN.COGPSY Cognitive linguistics 24 JB code LIN.DISC Discourse studies 24 JB code LIN.PRAG Pragmatics 24 JB code LIN.SEMAN Semantics 01 06 02 00 The contributions in this volume go beyond the Contemporary Theory of Metaphor complementing it in a number of relevant ways. The contributions display an ample gamut of theoretical approaches pointing to the viability of taking a functional-cognitive stance on the analysis of metaphor and metonymy in contrast to a purely cognitive one. 03 00 The contributions in this volume go beyond the Contemporary Theory of Metaphor complementing it in a number of relevant ways. Some of the papers argue for a more dynamic, interdisciplinary approach to metaphor looking into it from semiotic, psychological and socio-cultural perspectives. Other contributions focus on the crucial role played by metaphor and metonymy in meaning construction at a discourse/textual level. Finally, the volume also includes proposals which revolve around the alleged universal nature of metaphorical mappings and their suitability to account for grammatical phenomena.
The contributions in this volume display an ample gamut of theoretical approaches pointing to the viability of taking a functional-cognitive stance on the analysis of metaphor and metonymy in contrast to a purely cognitive one.
This book is structured into three major sections: i) the Contemporary Theory of Metaphor: revisions and recent developments; ii) metaphor and/or metonymy across different discourse/genre types; and iii) the Contemporary Theory of Metaphor: current applications. Originally published in Review of Cognitive Linguistics 9:1 (2011).
01 00 03 01 01 D503 https://benjamins.com/covers/475/bct.56.png 01 01 D502 https://benjamins.com/covers/475_jpg/9789027202741.jpg 01 01 D504 https://benjamins.com/covers/475_tif/9789027202741.tif 01 01 D503 https://benjamins.com/covers/1200_front/bct.56.hb.png 01 01 D503 https://benjamins.com/covers/125/bct.56.png 02 00 03 01 01 D503 https://benjamins.com/covers/1200_back/bct.56.hb.png 03 00 03 01 01 D503 https://benjamins.com/covers/3d_web/bct.56.hb.png
01 01 JB code bct.56.01int 06 10.1075/bct.56.01int Section header 1 01 04 Introduction Introduction 01 eng 01 01 JB code bct.56.01gon 06 10.1075/bct.56.01gon 1 10 10 Article 2 01 04 Introduction to the Volume Introduction to the Volume 1 A01 01 JB code 677195811 Francisco Gonzálvez-García Gonzálvez-García, Francisco Francisco Gonzálvez-García University of Almería 07 https://benjamins.com/catalog/persons/677195811 2 A01 01 JB code 359195812 María Sandra Peña-Cervel Peña-Cervel, María Sandra María Sandra Peña-Cervel University of La Rioja 07 https://benjamins.com/catalog/persons/359195812 3 A01 01 JB code 852195813 Lorena Pérez-Hernández Pérez-Hernández, Lorena Lorena Pérez-Hernández University of La Rioja 07 https://benjamins.com/catalog/persons/852195813 01 eng 01 01 JB code bct.56.03the 06 10.1075/bct.56.03the Section header 3 01 04 The contemporary theory of metaphor: Revisions and recent developments The contemporary theory of metaphor: Revisions and recent developments 01 eng 01 01 JB code bct.56.02kov 06 10.1075/bct.56.02kov 11 25 15 Article 4 01 04 Recent developments in metaphor theory Recent developments in metaphor theory 01 04 Are the new views rival ones? Are the new views rival ones? 1 A01 01 JB code 533195814 Zoltán Kövecses Kövecses, Zoltán Zoltán Kövecses Eötvös Loránd University 07 https://benjamins.com/catalog/persons/533195814 01 eng 03 00

Several scholars have proposed alternative views to conceptual metaphor theory (see, for example, Ortony, 1993; Barnden, 2006; Wilson and Carston, 2006, 2008; Vega, 2007; Gibbs, 2008). How are the modified, refined, and alternative theories related to each other and standard conceptual metaphor theory, and which theory provides the best account of the phenomenon of metaphor? The particular approaches I will consider in this paper include the theory of metaphor as categorization, standard conceptual metaphor theory, blending theory, the neural theory of metaphor, conceptual metaphor theory as based on the idea of main meaning focus, and relevance theory. I will present the various theories through the analysis of a single metaphorical sentence: This surgeon is a butcher. I will propose that conceptual metaphor theory as based on the idea of the main meaning focus gives us a good way of characterizing the emergence of the sentence’s meaning. This characterization consists of a four-stage process. First, there exist two independent conceptual categories: BUTCHERY and SURGERY. Second, due to the similarity between the two, a metaphorical relationship is established between them. Third, the property of incompetence emerges in the concept of BUTCHERY in light of and against the background of the concept of SURGERY. Fourth, this property is projected into the blend, in which the property will now characterize the surgeon. I will point out that this approach is compatible with several other views, such as Ruiz de Mendoza’s Combined Input Hypothesis and with aspects of relevance theory.

01 01 JB code bct.56.03ste 06 10.1075/bct.56.03ste 27 65 39 Article 5 01 04 The contemporary theory of metaphor -- now new and improved! The contemporary theory of metaphor — now new and improved! 1 A01 01 JB code 12195815 Gerard J. Steen Steen, Gerard J. Gerard J. Steen VU University Amsterdam 07 https://benjamins.com/catalog/persons/12195815 01 eng 03 00

This paper outlines a multi-dimensional/multi-disciplinary framework for the study of metaphor. It expands on the cognitive linguistic approach to metaphor in language and thought by adding the dimension of communication, and it expands on the predominantly linguistic and psychological approaches by adding the discipline of social science. This creates a map of the field in which nine main areas of research can be distinguished and connected to each other in precise ways. It allows for renewed attention to the deliberate use of metaphor in communication, in contrast with non-deliberate use, and asks the question whether the interaction between deliberate and non-deliberate use of metaphor in specific social domains can contribute to an explanation of the discourse career of metaphor. The suggestion is made that metaphorical models in language, thought, and communication can be classified as official, contested, implicit, and emerging, which may offer new perspectives on the interaction between social, psychological, and linguistic properties and functions of metaphor in discourse.

01 01 JB code bct.56.04sto 06 10.1075/bct.56.04sto 67 83 17 Article 6 01 04 Awareness in metaphor understanding Awareness in metaphor understanding 01 04 `The Lingering of the Literal' ‘The Lingering of the Literal’ 1 A01 01 JB code 159195816 Hanna Stöver Stöver, Hanna Hanna Stöver 07 https://benjamins.com/catalog/persons/159195816 01 eng 03 00

This paper argues that a cognitive account of metaphor comprehension needs to include awareness of metaphoricity in order to fully explain the processes involved. In Relevance Theory as well as in other cognitively oriented approaches, much can be gained by making explicit the difference between conscious and subconscious processing: whether a communicator is aware of an expression’s metaphoricity or not may have an impact on the type of cognitive processing involved. A theoretical investigation is offered which explores the potential role of reflective reasoning in metaphor understanding. The discussion is based on the relevance-theoretic account, which explains the subconscious inferential processes involved. However, it leaves open the question of the potential impact of conscious availability of the tension between literal and figurative meaning, which is reminiscent of domain mappings in Cognitive Linguistics. Within metaphor research, a focus on awareness offers valuable findings for cognitively oriented schools of thought.

01 01 JB code bct.56.05yoo 06 10.1075/bct.56.05yoo 85 108 24 Article 7 01 04 Productivity of Spanish verb-noun compounds Productivity of Spanish verb–noun compounds 01 04 Patterns of metonymy and metaphor Patterns of metonymy and metaphor 1 A01 01 JB code 606195817 Jiyoung Yoon Yoon, Jiyoung Jiyoung Yoon University of North Texas 07 https://benjamins.com/catalog/persons/606195817 01 eng 03 00

This study examines Spanish verb–noun compounds in terms of the role played by, and the relationship between, metonymy and metaphor in generating them. After exploring different referent types denoted by Spanish verb–noun compounds such as instrument, agent, place, plant, animal/insect, and causer event, sample examples are analyzed in each referent type for their conceptualization patterns. The analytical tools are based on the notion of domain-internal and domain-external conceptual mappings for metonymy and metaphor, respectively, as well as on the model proposed in the Combined Input Hypothesis for the analysis of metaphors involving multiple inputs. The analysis of the data shows that there are at least four metonymic and metaphoric patterns involved in Spanish verb–noun compounds and that these patterns are productive. The four patters are: (i) only metonymy is involved; (ii) target-in-source metonymy is derived from metaphor; (iii) metaphor is derived from target-in-source metonymy, and (iv) metonymy is derived from a metaphor which is derived from metonymy. This study proposes that these four types of metonymic and metaphoric patterns mediate the production of novel Spanish verb–noun compounds. The implication of this finding is that the more complex the cognitive operations involved in verb–noun compounds, the less predictable the meaning of the compound will be for the language users who first hear them; but once learnt, the meaning of the compound is stored as a whole unit in their mental lexicon. An analysis of a larger corpus of data in future studies will reveal a more comprehensive picture of the relational patterns involved in Spanish verb–noun compounds.

01 01 JB code bct.56.08met 06 10.1075/bct.56.08met Section header 8 01 04 Metaphor and/or metonymy across different discourse/genre types Metaphor and/or metonymy across different discourse/genre types 01 eng 01 01 JB code bct.56.06gar 06 10.1075/bct.56.06gar 109 131 23 Article 9 01 04 Motion metaphors in discourse construction Motion metaphors in discourse construction 1 A01 01 JB code 942195818 Joaquín Garrido Garrido, Joaquín Joaquín Garrido Universidad Complutense de Madrid 07 https://benjamins.com/catalog/persons/942195818 01 eng 03 00

Motion metaphors occur at different levels, from prepositional phrases to discourse, including theoretical metaphors. After reviewing Relevance Theory as a bottom-up approach, and Cognitive Linguistics and Segmented Discourse Representation Theory as top-down ones, an integrated approach to metaphor in discourse construction is developed, based on a cognitive operation of connection of lower units into higher ones, similar to subsumption in the Lexical Constructional Model and to chunking in the Usage-Based Approach.

In discourse construction, as the analysis of press and poetry examples show, either a motion metaphor may contribute to the discourse structure, or it may result from it. Discourses are packed into text structures; live discourse metaphors develop into text-type metaphors on their way to conventionalization. Metaphor and discourse construction are bottom-up processes, since they result from connection of lower units, but they are also top-down, based on properties of higher units, domains in metaphor and relations in discourse.

01 01 JB code bct.56.07sem 06 10.1075/bct.56.07sem 133 155 23 Article 10 01 04 The adaptation of metaphors across genres The adaptation of metaphors across genres 1 A01 01 JB code 362195819 Elena Semino Semino, Elena Elena Semino Lancaster University, UK 07 https://benjamins.com/catalog/persons/362195819 01 eng 03 00

In this paper I consider the ways in which a metaphor that was first introduced in an article on pain mechanisms published in Science has been adapted and developed in a selection of texts that can be broadly described as ‘educational’: a neuroscience website aimed at children, a self-help guide for chronic pain sufferers, and a book aimed at medical professionals. In the course of the discussion I point out both the advantages and potential disadvantages of these developments. As such, this paper aims to make a contribution to a growing body of research on metaphor in actual contexts of use, and particularly on variation in the use of metaphor across genres that are aimed at different audiences.

01 01 JB code bct.56.08hid 06 10.1075/bct.56.08hid 157 181 25 Article 11 01 04 Multimodal metonymy and metaphor as complex discourse resources for creativity in ICT advertising discourse Multimodal metonymy and metaphor as complex discourse resources for creativity in ICT advertising discourse 1 A01 01 JB code 567195820 Laura Hidalgo-Downing Hidalgo-Downing, Laura Laura Hidalgo-Downing Universidad Autónoma de Madrid 07 https://benjamins.com/catalog/persons/567195820 2 A01 01 JB code 885195821 Blanca Kraljevic Mujic Kraljevic Mujic, Blanca Blanca Kraljevic Mujic Rey Juan Carlos University 07 https://benjamins.com/catalog/persons/885195821 01 eng 03 00

In this paper we carry out a study of multimodal metaphors in a corpus of 52 ICT advertisements published in English-speaking magazines during the period 1999–2002. The general theoretical framework adopted for this purpose is a combination of text world theory and of a multimodal approach to metaphor in discourse, which in turn draws from the principles of conceptual metaphor theory and of discourse theories. The main argument presented in this study is that metaphor is a key instrument in the presentation and negotiation of conventional and creative meanings in advertising discourse as a type of public discourse. More specifically, ICT advertisements during the time period 1999–2002 are particularly interesting for the study of metaphor because of the combination of conventional and innovative underlying concepts which are grounded in the specific socio-cultural context of recent advances in new technologies. In this sense, metaphor contributes to the discourse functions of display, by inviting the receiver to identify with fantasy worlds which are rooted in assumed patterns of socio-cultural behaviour and which are presented in the ad, and to the functions of persuasion and of cognitive change. First, we have identified and classified multimodal metaphors in the corpus according to their cognitive-functional type, then, following Semino (2008) we have identified predominant discourse patterns of metaphorical occurrences. Finally, we have identified the main resources for creativity in the advertisements. We have also studied how the combinations of individual micro-propositional metaphors give rise to extended metaphors which revolve around the megametaphor LIFE IS A CYBERSPACE JOURNEY. This megametaphor invites the receiver to reinterpret the more conventional metaphor LIFE IS A JOURNEY in terms of the new advances and experiences in society regarding IC technologies.

01 01 JB code bct.56.09san 06 10.1075/bct.56.09san 183 200 18 Article 12 01 04 How patent can patents be? How patent can patents be? 01 04 Exploring the impact of figurative language on the engineering patents genre Exploring the impact of figurative language on the engineering patents genre 1 A01 01 JB code 10195822 Carmen Sancho Guinda Sancho Guinda, Carmen Carmen Sancho Guinda Universidad Politécnica de Madrid 07 https://benjamins.com/catalog/persons/10195822 2 A01 01 JB code 521195823 Ismael Arinas Pellón Arinas Pellón, Ismael Ismael Arinas Pellón 07 https://benjamins.com/catalog/persons/521195823 01 eng 03 00

This paper examines the import of figurative language (specifically of conceptual and grammatical metaphors) in the discourse of engineering patents, a genre hardly researched for stylistic and pedagogical purposes and traditionally regarded as highly impersonal. To that end, a corpus of over 300 US electro-mechanical patents has been analysed with the aid of a concordancing tool and applying a threefold convergent framework that gathers the metafunctions of Systemic Functional Linguistics (Halliday, 1978, 1985), the Applied Linguistic Approach to Metaphor (Low, 2008) and the Metadiscursive Approach (Hyland, 2000, 2005). Findings reveal a complex network of metaphorical schemata, most non-deliberate, which constitute a tripartite choice dependent on the legal culture, the discipline and, to a lesser extent, on the authorial voice. It also binds patent writers into a community of practice (Wenger, 1998) sharing a phraseological repertoire basically acquired by imitation and whose creative and confident use requires explicit instruction.

01 01 JB code bct.56.10cre 06 10.1075/bct.56.10cre 201 227 27 Article 13 01 04 Euphemistic conceptual metaphors in epitaphs from Highgate Cemetery Euphemistic conceptual metaphors in epitaphs from Highgate Cemetery 1 A01 01 JB code 6195824 Eliecer Crespo-Fernández Crespo-Fernández, Eliecer Eliecer Crespo-Fernández University of Castilla-La Mancha 07 https://benjamins.com/catalog/persons/6195824 01 eng 03 00

Death is a timeless taboo in which psychological, religious and social interdictions coexist. In consequence, human beings feel reluctant to deal with the subject of death using straightforward terms and therefore tend to soften the effect of what they really wish to communicate. With this in mind, it is the aim of this paper to explore the euphemistic language on a sample of epitaphs from the Eastern Highgate Cemetery in London. As figurative language constitutes a potent source for death-related euphemism, the present study proceeds to trace an account of the different conceptual metaphors in epitaphs within the framework of Lakoff and Johnson’s Conceptual Metaphor Theory. The results obtained support the idea that most of the conceptualizations of death observed in the gravestones imply a positive value-judgment of human mortality and aim at assisting those left alive in coping with the pain of loss and the fear of dying.

01 01 JB code bct.56.14the 06 10.1075/bct.56.14the Section header 14 01 04 The Contemporary Theory of Metaphor: Current Applications The Contemporary Theory of Metaphor: Current Applications 01 eng 01 01 JB code bct.56.11boe 06 10.1075/bct.56.11boe 229 263 35 Article 15 01 04 Cognitive Semantic ways of teaching figurative phrases Cognitive Semantic ways of teaching figurative phrases 01 04 An assessment An assessment 1 A01 01 JB code 152195825 Frank Boers Boers, Frank Frank Boers 07 https://benjamins.com/catalog/persons/152195825 01 eng 03 00

In this article I review studies published between 1996 and 2010 in which the effectiveness of Cognitive-Semantics informed second language pedagogy was put to the test. Altogether, the published evidence is manifestly favourable, although questions remain as to the scope of application of the approach and the precise properties that produce its positive effects. It must also be recognised that Cognitive Semantic ventures into language pedagogy stand a lot to gain from a closer collaboration with ‘mainstream’ applied linguistics, not only with regard to general insights into the nature of second language acquisition but also with regard to this type of research methodology.

01 01 JB code bct.56.12sam 06 10.1075/bct.56.12sam 265 282 18 Article 16 01 04 Translation Studies and the cognitive theory of metaphor Translation Studies and the cognitive theory of metaphor 1 A01 01 JB code 626195826 Eva Samaniego Fernández Samaniego Fernández, Eva Eva Samaniego Fernández UNED 07 https://benjamins.com/catalog/persons/626195826 01 eng 03 00

Although metaphor has always been a main concern in TS, little has been done to apply a far-raging cognitive theory of metaphor and metonymy to translation. As a rule, the few authors that have tried to deal with it are eclectic in their cognitive approach and show a prescriptive bias as concerns translation theory. However, thanks to the influence of disciplines like Cognitive Linguistics, among others, Descriptive Translation Studies (DTS) can undertake a more realistic study of metaphor translation which reflects the true nature of metaphor and the underlying regularities of its interlinguistic transfer, including cases excluded a priori by traditional studies for being ‘unfaithful’, ‘anomalous’ or ‘incorrect’ renderings.

01 01 JB code bct.56.13roj 06 10.1075/bct.56.13roj 283 316 34 Article 17 01 04 Distinguishing near-synonyms and translation equivalents in metaphorical terms Distinguishing near-synonyms and translation equivalents in metaphorical terms 01 04 Crisis vs. recession in English and Spanish Crisis vs. recession in English and Spanish 1 A01 01 JB code 819195827 Ana María Rojo López Rojo López, Ana María Ana María Rojo López University of Murcia 07 https://benjamins.com/catalog/persons/819195827 01 eng 03 00

This paper aims to study the applications of Metaphorical Pattern Analysis (MPA) to contrastive analysis and translation by researching the differences in the metaphorical mappings instantiated by the English words ‘crisis’ and ‘recession’ and their translation equivalents in Spanish crisis and recesión. Since no translation or comparable corpora for this type of study are available for English and Spanish, the search engine Webcorp is used to research the occurrences of these terms in news texts via the web sites of a number of different English and Spanish newspapers. Our data reveal language-specific differences in the way in which both the synonyms and their respective translation equivalents participate in the metaphorical mappings found in each language.

01 01 JB code bct.56.14ind 06 10.1075/bct.56.14ind 317 319 3 Article 18 01 04 Subject index Subject index 01 eng
01 JB code JBENJAMINS John Benjamins Publishing Company 01 01 JB code JB John Benjamins Publishing Company 01 https://benjamins.com 02 https://benjamins.com/catalog/bct.56 Amsterdam NL 00 John Benjamins Publishing Company Marketing Department / Karin Plijnaar, Pieter Lamers onix@benjamins.nl 04 01 00 20131030 C 2013 John Benjamins D 2013 John Benjamins 02 WORLD WORLD US CA MX 09 01 JB 1 John Benjamins Publishing Company +31 20 6304747 +31 20 6739773 bookorder@benjamins.nl 01 https://benjamins.com 21 27 20 01 00 Unqualified price 02 JB 1 02 95.00 EUR 02 00 Unqualified price 02 80.00 01 Z 0 GBP GB US CA MX 01 01 JB 2 John Benjamins Publishing Company +1 800 562-5666 +1 703 661-1501 benjamins@presswarehouse.com 01 https://benjamins.com 21 27 20 01 00 Unqualified price 02 JB 1 02 143.00 USD