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803017905 03 01 01 JB John Benjamins Publishing Company 01 JB code CELCR 18 Eb 15 9789027263476 06 10.1075/celcr.18 13 2019006184 DG 002 02 01 CELCR 02 1566-7774 Converging Evidence in Language and Communication Research 18 <TitleType>01</TitleType> <TitleText textformat="02">Visual Metaphor</TitleText> <Subtitle textformat="02">Structure and process</Subtitle> 01 celcr.18 01 https://benjamins.com 02 https://benjamins.com/catalog/celcr.18 1 B01 Gerard J. Steen Steen, Gerard J. Gerard J. Steen University of Amsterdam 01 eng 206 vii 198 LAN009000 v.2006 CFD 2 24 JB Subject Scheme LIN.COGN Cognition and language 24 JB Subject Scheme LIN.PSYLIN Psycholinguistics 24 JB Subject Scheme LIN.THEOR Theoretical linguistics 06 01 Metaphor has recently been reconceptualised as a fundamental part of the human conceptual system. It can hence be expressed in language but also in other modalities and media of communication, including gesture and body language, sound and music, and film and visuals. In spite of this theoretical landslide, however, the wide range of nonverbal metaphor and its processing has neither been empirically investigated on the same scale nor with the same rigour as metaphor in language. The overarching goal of this book is to report on the findings of a research program aimed at exploiting the vast cognitive linguistic and psycholinguistic expertise on metaphor in language for a new, behaviourally founded approach to the structure and processes of metaphor in one of these nonverbal manifestations, namely static visuals. The book presents concepts and methods for the identification and analysis of metaphor in document structure as well as new approaches to the study of visual metaphor processing. Its results are intended to further the development of an encompassing and robust cognitive-scientific theory of metaphor by including visual metaphor while also enriching our understanding of the communicative possibilities and effects of visual metaphor in multimodal discourse. 05 The framework, albeit firmly grounded in the findings of textual analysis, is clear and well thought-out and the various contributions are scholarly examples of methodological rigour. Within its pages, the reader can find a wide range of useful tools and empirical methods for exploring and examining the complex nature of visual metaphor in static images. Maarten Coëgnarts, University of Antwerp, in Metaphor and the Social World, 10:1 (2020) 05 All in all, the book edited by Steen devoted to visual metaphors deserves numerous accolades. First, because it makes important contributions to this flourishing field of study, with the empirical research results obtained, and with the typology of incongruent advertising images, the methodology for identifying visual metaphors or the VisMet corpus description. Secondly, because it considers new questions and intriguing unexplored aspects. And lastly, because it can stoke the debate needed to build a solid theory that can explain all of the visual manifestations of this complex cognitive phenomenon called a metaphor. María J. Ortiz, University of Alicante, in Journal of Pragmatics 151 (2019) 65 – 66 04 09 01 https://benjamins.com/covers/475/celcr.18.png 04 03 01 https://benjamins.com/covers/475_jpg/9789027201515.jpg 04 03 01 https://benjamins.com/covers/475_tif/9789027201515.tif 06 09 01 https://benjamins.com/covers/1200_front/celcr.18.hb.png 07 09 01 https://benjamins.com/covers/125/celcr.18.png 25 09 01 https://benjamins.com/covers/1200_back/celcr.18.hb.png 27 09 01 https://benjamins.com/covers/3d_web/celcr.18.hb.png 10 01 JB code celcr.18.pre vii 1 Miscellaneous 1 <TitleType>01</TitleType> <TitleText textformat="02">Preface</TitleText> 10 01 JB code celcr.18.01spo 1 8 8 Chapter 2 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;1. Introduction</TitleText> 1 A01 Wilbert Spooren Spooren, Wilbert Wilbert Spooren Radboud Universiteit Nijmegen 10 01 JB code celcr.18.p1 Section header 3 <TitleType>01</TitleType> <TitleText textformat="02">Part&#160;I. Structure</TitleText> 10 01 JB code celcr.18.02sch 11 46 36 Chapter 4 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;2. Ways with pictures</TitleText> <Subtitle textformat="02">Visual incongruities and metaphor</Subtitle> 1 A01 Joost Schilperoord Schilperoord, Joost Joost Schilperoord Tilburg University 10 01 JB code celcr.18.03sor 47 88 42 Chapter 5 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;3. VISMIP</TitleText> <Subtitle textformat="02">Towards a method for visual metaphor identification</Subtitle> 1 A01 Ester Šorm Šorm, Ester Ester Šorm VU University Amsterdam 2 A01 Gerard J. Steen Steen, Gerard J. Gerard J. Steen Universiteit van Amsterdam 10 01 JB code celcr.18.04bol 89 114 26 Chapter 6 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;4. VisMet 1.0</TitleText> <Subtitle textformat="02">An online corpus of visual metaphors</Subtitle> 1 A01 Marianna Bolognesi Bolognesi, Marianna Marianna Bolognesi University of Oxford 2 A01 Romy A.M. van den Heerik van den Heerik, Romy A.M. Romy A.M. van den Heerik Universiteit van Amsterdam 3 A01 Esther van den Berg van den Berg, Esther Esther van den Berg Independent 10 01 JB code celcr.18.p2 Section header 7 <TitleType>01</TitleType> <TitleText textformat="02">Part&#160;II. Process</TitleText> 10 01 JB code celcr.18.05van 117 146 30 Chapter 8 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;5. Behavioral evidence for VISMIP</TitleText> 1 A01 Romy A.M. van den Heerik van den Heerik, Romy A.M. Romy A.M. van den Heerik Universiteit van Amsterdam 2 A01 Ester Šorm Šorm, Ester Ester Šorm Haagse Hogeschool 3 A01 Gerard J. Steen Steen, Gerard J. Gerard J. Steen Universiteit van Amsterdam 10 01 JB code celcr.18.06van 147 162 16 Chapter 9 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;6. How visual form affects metaphoric conceptualization</TitleText> <Subtitle textformat="02">The role of shape similarity</Subtitle> 1 A01 Lisanne Van Weelden Van Weelden, Lisanne Lisanne Van Weelden Universiteit Utrecht 2 A01 Fons Maes Maes, Fons Fons Maes Tilburg University 3 A01 Joost Schilperoord Schilperoord, Joost Joost Schilperoord Tilburg University 10 01 JB code celcr.18.07hod 163 184 22 Chapter 10 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;7. Conventionality in visual metaphor</TitleText> 1 A01 Didier Hodiamont Hodiamont, Didier Didier Hodiamont Independent 2 A01 Hans Hoeken Hoeken, Hans Hans Hoeken Universiteit Utrecht 3 A01 Margot van Mulken Mulken, Margot van Margot van Mulken Radboud Universiteit Nijmegen 10 01 JB code celcr.18.08ste 185 196 12 Chapter 11 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;8. Conclusion</TitleText> 1 A01 Gerard J. Steen Steen, Gerard J. Gerard J. Steen Universiteit van Amsterdam 10 01 JB code celcr.18.index 197 198 2 Miscellaneous 12 <TitleType>01</TitleType> <TitleText textformat="02">Index</TitleText> 02 JBENJAMINS John Benjamins Publishing Company 01 John Benjamins Publishing Company Amsterdam/Philadelphia NL 04 20181206 2018 John Benjamins B.V. 02 WORLD 13 15 9789027201515 01 JB 3 John Benjamins e-Platform 03 jbe-platform.com 09 WORLD 21 01 00 90.00 EUR R 01 00 76.00 GBP Z 01 gen 00 135.00 USD S 244017904 03 01 01 JB John Benjamins Publishing Company 01 JB code CELCR 18 Hb 15 9789027201515 13 2018028804 BB 01 CELCR 02 1566-7774 Converging Evidence in Language and Communication Research 18 <TitleType>01</TitleType> <TitleText textformat="02">Visual Metaphor</TitleText> <Subtitle textformat="02">Structure and process</Subtitle> 01 celcr.18 01 https://benjamins.com 02 https://benjamins.com/catalog/celcr.18 1 B01 Gerard J. Steen Steen, Gerard J. Gerard J. Steen University of Amsterdam 01 eng 206 vii 198 LAN009000 v.2006 CFD 2 24 JB Subject Scheme LIN.COGN Cognition and language 24 JB Subject Scheme LIN.PSYLIN Psycholinguistics 24 JB Subject Scheme LIN.THEOR Theoretical linguistics 06 01 Metaphor has recently been reconceptualised as a fundamental part of the human conceptual system. It can hence be expressed in language but also in other modalities and media of communication, including gesture and body language, sound and music, and film and visuals. In spite of this theoretical landslide, however, the wide range of nonverbal metaphor and its processing has neither been empirically investigated on the same scale nor with the same rigour as metaphor in language. The overarching goal of this book is to report on the findings of a research program aimed at exploiting the vast cognitive linguistic and psycholinguistic expertise on metaphor in language for a new, behaviourally founded approach to the structure and processes of metaphor in one of these nonverbal manifestations, namely static visuals. The book presents concepts and methods for the identification and analysis of metaphor in document structure as well as new approaches to the study of visual metaphor processing. Its results are intended to further the development of an encompassing and robust cognitive-scientific theory of metaphor by including visual metaphor while also enriching our understanding of the communicative possibilities and effects of visual metaphor in multimodal discourse. 05 The framework, albeit firmly grounded in the findings of textual analysis, is clear and well thought-out and the various contributions are scholarly examples of methodological rigour. Within its pages, the reader can find a wide range of useful tools and empirical methods for exploring and examining the complex nature of visual metaphor in static images. Maarten Coëgnarts, University of Antwerp, in Metaphor and the Social World, 10:1 (2020) 05 All in all, the book edited by Steen devoted to visual metaphors deserves numerous accolades. First, because it makes important contributions to this flourishing field of study, with the empirical research results obtained, and with the typology of incongruent advertising images, the methodology for identifying visual metaphors or the VisMet corpus description. Secondly, because it considers new questions and intriguing unexplored aspects. And lastly, because it can stoke the debate needed to build a solid theory that can explain all of the visual manifestations of this complex cognitive phenomenon called a metaphor. María J. Ortiz, University of Alicante, in Journal of Pragmatics 151 (2019) 65 – 66 04 09 01 https://benjamins.com/covers/475/celcr.18.png 04 03 01 https://benjamins.com/covers/475_jpg/9789027201515.jpg 04 03 01 https://benjamins.com/covers/475_tif/9789027201515.tif 06 09 01 https://benjamins.com/covers/1200_front/celcr.18.hb.png 07 09 01 https://benjamins.com/covers/125/celcr.18.png 25 09 01 https://benjamins.com/covers/1200_back/celcr.18.hb.png 27 09 01 https://benjamins.com/covers/3d_web/celcr.18.hb.png 10 01 JB code celcr.18.pre vii 1 Miscellaneous 1 <TitleType>01</TitleType> <TitleText textformat="02">Preface</TitleText> 10 01 JB code celcr.18.01spo 1 8 8 Chapter 2 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;1. Introduction</TitleText> 1 A01 Wilbert Spooren Spooren, Wilbert Wilbert Spooren Radboud Universiteit Nijmegen 10 01 JB code celcr.18.p1 Section header 3 <TitleType>01</TitleType> <TitleText textformat="02">Part&#160;I. 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VisMet 1.0</TitleText> <Subtitle textformat="02">An online corpus of visual metaphors</Subtitle> 1 A01 Marianna Bolognesi Bolognesi, Marianna Marianna Bolognesi University of Oxford 2 A01 Romy A.M. van den Heerik van den Heerik, Romy A.M. Romy A.M. van den Heerik Universiteit van Amsterdam 3 A01 Esther van den Berg van den Berg, Esther Esther van den Berg Independent 10 01 JB code celcr.18.p2 Section header 7 <TitleType>01</TitleType> <TitleText textformat="02">Part&#160;II. Process</TitleText> 10 01 JB code celcr.18.05van 117 146 30 Chapter 8 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;5. Behavioral evidence for VISMIP</TitleText> 1 A01 Romy A.M. van den Heerik van den Heerik, Romy A.M. Romy A.M. van den Heerik Universiteit van Amsterdam 2 A01 Ester Šorm Šorm, Ester Ester Šorm Haagse Hogeschool 3 A01 Gerard J. Steen Steen, Gerard J. Gerard J. Steen Universiteit van Amsterdam 10 01 JB code celcr.18.06van 147 162 16 Chapter 9 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;6. How visual form affects metaphoric conceptualization</TitleText> <Subtitle textformat="02">The role of shape similarity</Subtitle> 1 A01 Lisanne Van Weelden Van Weelden, Lisanne Lisanne Van Weelden Universiteit Utrecht 2 A01 Fons Maes Maes, Fons Fons Maes Tilburg University 3 A01 Joost Schilperoord Schilperoord, Joost Joost Schilperoord Tilburg University 10 01 JB code celcr.18.07hod 163 184 22 Chapter 10 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;7. Conventionality in visual metaphor</TitleText> 1 A01 Didier Hodiamont Hodiamont, Didier Didier Hodiamont Independent 2 A01 Hans Hoeken Hoeken, Hans Hans Hoeken Universiteit Utrecht 3 A01 Margot van Mulken Mulken, Margot van Margot van Mulken Radboud Universiteit Nijmegen 10 01 JB code celcr.18.08ste 185 196 12 Chapter 11 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;8. Conclusion</TitleText> 1 A01 Gerard J. Steen Steen, Gerard J. Gerard J. 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