Chapter 3
Experiencing and talking about colors
Article outline
- 3.1Colors in the world and color in science
- 3.1.1Color and colors in history and physics
- 3.1.1.1From colors as pigments for painting to color as light
- 3.1.1.2Materiality and immateriality of color: Technology and color knowledge
- 3.1.2The recent heritage from cognitive science
- 3.1.2.1Color naming and categorization: Linguistic anthropology meets cognitive science
- 3.1.2.2Reconsidering Berlin and Kay’s paradigm
- 3.2Case studies: Color experiences and naming in practices
- 3.2.1Color charts and color words in commercial practices
- 3.2.1.1Watercolor, oil and decoration: Artistic vs decorative paint charts
- 3.2.1.2Color charts for cosmetics: Hair dyeing, lipsticks and nail polish
- 3.2.1.3Color chips in charts for car paints
- 3.2.1.4Conclusion
- 3.2.2Color naming strategies in Palikur
- 3.2.2.1Basic color terms in Palikur?
- 3.2.2.2No name for “color”
- 3.2.2.3Identification of various color naming strategies
- Morphologic strategy
- Syntactic strategy
- Semantic strategy
- Loan strategy
- 3.2.2.4Discussion and conclusions
- 3.2.3Representations of colors and car industry demands
- 3.2.3.1From an industrial demand to research questions
- 3.2.3.2Colors in the real world and in artificial reality
- 3.3Color(s): A diversity of semiotic statuses
- 3.3.1Colors as matters
- 3.3.2Colors as properties
- 3.3.3Colors of things: Essence vs. appearance
- 3.3.4Colors as signs: Indexes or symbols
- 3.3.5Color as the phenomenal property of light
- 3.4Going further
-
Notes
-
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