219-7677 10 7500817 John Benjamins Publishing Company Marketing Department / Karin Plijnaar, Pieter Lamers onix@benjamins.nl 201608250402 ONIX title feed eng 01 EUR
665006935 03 01 01 JB John Benjamins Publishing Company 01 JB code CELCR 8 Eb 15 9789027292179 06 10.1075/celcr.8 13 2006048028 DG 002 02 01 CELCR 02 1566-7774 Converging Evidence in Language and Communication Research 8 <TitleType>01</TitleType> <TitleText textformat="02">Speaking of Colors and Odors</TitleText> 01 celcr.8 01 https://benjamins.com 02 https://benjamins.com/catalog/celcr.8 1 B01 Martina Plümacher Plümacher, Martina Martina Plümacher Technical University Berlin 2 B01 Peter Holz Holz, Peter Peter Holz University of Bremen 01 eng 251 vi 244 LAN009000 v.2006 CF 2 24 JB Subject Scheme LIN.COGN Cognition and language 24 JB Subject Scheme LIN.SEM Semiotics 24 JB Subject Scheme PSY.COGPSY Cognitive psychology 06 01 How to speak of colors and odors? In many cases, we have to think about an adequate description of a perceived odor or shade of color. Words are not fluently available.The contributions discuss color and odor perception and its linguistic representation from different disciplinary angles: from neurobiology, neuropsychology, psycholinguistics, cognitive linguistics and philosophy. They show that linguistic representation of colors and odors depends highly on cultures of communication. Experts are skilled in discerning finer differences between their sense impressions and have at their disposal a special language which non-experts do not master. The color and odor vocabulary is rare, if there is no cultural habit to communicate the very sense impression. In cases where individuals have to speak of their sensory experiences more precisely they often turn to metaphors. The contributions discuss the lack of inter-individual conventions of naming and describing odors – compared to the more expanded linguistic representation of colors. 04 09 01 https://benjamins.com/covers/475/celcr.8.png 04 03 01 https://benjamins.com/covers/475_jpg/9789027238955.jpg 04 03 01 https://benjamins.com/covers/475_tif/9789027238955.tif 06 09 01 https://benjamins.com/covers/1200_front/celcr.8.hb.png 07 09 01 https://benjamins.com/covers/125/celcr.8.png 25 09 01 https://benjamins.com/covers/1200_back/celcr.8.hb.png 27 09 01 https://benjamins.com/covers/3d_web/celcr.8.hb.png 10 01 JB code celcr.8.01plu 1 17 17 Chapter 1 <TitleType>01</TitleType> <TitleText textformat="02">1. Speaking of colors and odors</TitleText> 1 A01 Martina Plümacher Plümacher, Martina Martina Plümacher 2 A01 Peter Holz Holz, Peter Peter Holz 10 01 JB code celcr.8.02wil 19 34 16 Chapter 2 <TitleType>01</TitleType> <TitleText textformat="02">2. Color smell, and language: The semiotic nature of perception and language</TitleText> 1 A01 Wolfgang Wildgen Wildgen, Wolfgang Wolfgang Wildgen 01 The historical roots of the propositional versus the imagistic view on meaning in perception and language can be found in Aristotle’s <i>Categories </i>and in the medieval and Renaissance models for mnemonic networks of sign systems (Lullus, Bruno). The architecture of sensibility and meaning has been sketched in Condillac’s<i>Traité des sensations </i>(1754) and it demonstrates a fundamental conflict between sensation on one side and communication/ language on the other. Their relation has been further specified after Darwin in the context of an evolutionary theory of human cognition and language. In the final section, the contributions of different disciplines (neurophysiology, psychology, ethnology, linguistics, art history) to the question are compared in order to conceive a strategy of synthesis. 10 01 JB code celcr.8.03fah 35 60 26 Chapter 3 <TitleType>01</TitleType> <TitleText textformat="02">3. How can language cope with color? Functional aspects of the nervous system</TitleText> 1 A01 Manfred Fahle Fahle, Manfred Manfred Fahle 01 A naïve observer does not see any problem with naming colors – don’t we generally all agree about the naming of colors? Certainly, a given distribution of wavelengths usually stipulates the same denomination in different individuals, such as <i>red </i>or <i>green</i>. (Actually, due to our limitation to three classes of receptors, a huge number of luminance distributions will all lead to exactly the same impression of red). I here argue that the strict relation between wavelength distribution and color name hides the fact that the actual brain states of different individuals when seeing the same red probably differ significantly, a fact masked by the convention learned during childhood to label certain wavelength distributions with a specific word. 10 01 JB code celcr.8.04plu 61 84 24 Chapter 4 <TitleType>01</TitleType> <TitleText textformat="02">4. Color perception, color description and metaphor</TitleText> 1 A01 Martina Plümacher Plümacher, Martina Martina Plümacher 01 The contribution discusses prerequisites of linguistic representation of colors and color perception. In its first part, it points out strategies of color naming that aim at designating particular shades of colors as precisely as possible. The second part deals with descriptions of regular effects of interacting colors, for instance effects of artistic color compositions. The endeavor of painters to develop a technical language to speak about artistic and psychological effects of color compositions is analyzed. It is shown that speaking of particular shades of color and designating regular, inter-individual color effects requires established forms of categorizing them. Cultural techniques of illustrating colors and specific color effects are of crucial importance. 10 01 JB code celcr.8.05hee 85 111 27 Chapter 5 <TitleType>01</TitleType> <TitleText textformat="02">5. Attractiveness and adornment</TitleText> <Subtitle textformat="02">Reference to colors and smells in Papuan speech communities</Subtitle> 1 A01 Volker Heeschen Heeschen, Volker Volker Heeschen 01 This contribution is based on the author’s lexicographical work in two Papuan speech communities as well as on published and unpublished narratives, songs, and instances of everyday speech. About a dozen dictionaries of Papuan languages and the ethnographic literature was checked. There is a discrepancy between the important messages transferred via the olfactory and visual channels of communication and the poor linguistic means referring to them. The signals used in olfactory and visual communication are not necessarily transformed into meaningful acoustic signals, they form part of the signaling behavior in the functional cycles of eating, pair formation, fight and threat. Words and idioms come into being in relaxed meta-practical activities like the artist’s work or during speaking about being attracted or repelled, examining food, growth, freshness and decay and by exploring the environment for signs of dangerous or useful and beautiful things and humans. 10 01 JB code celcr.8.06wyl 113 128 16 Chapter 6 <TitleType>01</TitleType> <TitleText textformat="02">6. Color terms between elegance and beauty. The verbalization of color with textiles and cosmetics</TitleText> 1 A01 Siegfried Wyler Wyler, Siegfried Siegfried Wyler 01 The paper investigates formation and use of color designations in two specialized areas: textiles and cosmetics, lipsticks in particular. Whereas language users in everyday communication apply easily available basic terms such as <i>red </i>or <i>blue</i>, the chemical industry and paint manufacturers have developed highly differentiated systems of color designations, either lexically or numerically. Equally differentiated systems are found with the color names for textiles and cosmetics: ample use is made of the property of color names being ‘nameables’, practically every lexeme or collocation of lexemes of the language system of a speech community can be used to designate a color or a shade of color. An attempt is made to classify this extensive use of color designations. Further, the use of color names for textiles by language users is discussed: the oral use by customers or the written use in catalogues, as well as recent trends in fashion catalogues to replace language by high quality photography. Finally questions of the saleability of products and psychological aspects of customer behavior have been considered. 10 01 JB code celcr.8.07gra 129 140 12 Chapter 7 <TitleType>01</TitleType> <TitleText textformat="02">7. Color names and dynamic imagery</TitleText> 1 A01 Andrea Graumann Graumann, Andrea Andrea Graumann 01 The de- and encoding of simple, modified or complex color names draw back on different cognitive domains and involve different mental strategies. While basic color names directly evoke an idea about a shade and color terms modified by adjectives reinforce a specific semantic feature of a given color term, complex color terms composed of a noun and a basic color term excite complex images, in which different parts of the mental lexicon are involved. Starting out form an analysis of 250 color terms taken form a range of color pallets from different car manufactures it is shown how basic, modified and complex color terms are used in product design to stress distinct aspects of a product and reach different consumer groups. 10 01 JB code celcr.8.08nie 141 154 14 Chapter 8 <TitleType>01</TitleType> <TitleText textformat="02">8. From blue stockings to blue movies: Color metonymies in English</TitleText> 1 A01 Susanne Niemeier Niemeier, Susanne Susanne Niemeier 01 The contribution discusses metonymic color expressions in English, with a focus on the color ‘blue’, as meaning extensions of basic color terms. Color metonymies can on the one hand be seen as culture dependent, but on a deeper level of analysis seem to rely on universal natural features, which may predestine them for being used in emotional expressions. After a summary of research results on color terms and a discussion of the concept of metonymy, examples concerning the color ‘blue’ are analyzed within a radial network ofmeaning. In a last step, the potential of such networks as an inroad to intercultural learning within foreign language teaching is pointed out. 10 01 JB code celcr.8.09zuc 155 165 11 Chapter 9 <TitleType>01</TitleType> <TitleText textformat="02">9. Odor memory</TitleText> <Subtitle textformat="02">The unique nature of a memory system</Subtitle> 1 A01 Gesualdo M. Zucco Zucco, Gesualdo M. Gesualdo M. Zucco 01 Olfactory memory has some important distinguishing characteristics which may suggest its uniqueness in cognition. Evidence to support this hypothesis is the following: (a) odor memory is only slightly affected by the length of the retention intervals; (b) it is very resistant to retroactive interference (i.e., to forgetting produced by subsequent learning experiences); (c) odor memory presents a lower initial acquisition level compared to visual and verbal material (this led some authors to assume that odors are represented in memory as distinctive events and learned in an all or none fashion); (d) the relationship between odorants and words seems to be very weak; (e) no differences appear in recognition tasks for odorants learned intentionally or incidentally; (f) neither strategies nor interferences seem to affect recognition memory for odorants. Such peculiarities of odor memory will be discussed and tentatively integrated in a single model. The main assumption is that people lack a conscious representation for odorants, which are stored in memory at an implicit – unconscious – level of knowledge. 10 01 JB code celcr.8.10dub 167 184 18 Chapter 10 <TitleType>01</TitleType> <TitleText textformat="02">10. From psychophysics to semiophysics</TitleText> <Subtitle textformat="02">Categories as acts of meaning. A case study from olfaction and audition, back to colors</Subtitle> 1 A01 Danièle Dubois Dubois, Danièle Danièle Dubois 01 Exploring categories of odors from free sorting tasks and their representations in language by means of numerous different linguistic devices invited us to reconsider the cognitive model elaborated from the analysis of lexical forms and visual (and particularly color) categories. The diversity of linguistic resources available to ‘name’ and describe categories in olfaction and in audition as well, allows to clarify the relations between subjective and individual representations (psychology) vs. collective or shared lexical meaning (linguistics). It entails the elaboration of a semiotic conception of categories, accounting for individual and collective experiences and practices (including linguistic practices) for the different senses, shifting apart from the cognitivist conception of categorization as information processing. 10 01 JB code celcr.8.11hol 185 202 18 Chapter 11 <TitleType>01</TitleType> <TitleText textformat="02">11. Cognition, olfaction and linguistic creativity: Linguistic synesthesia as poetic device in cologne advertisement</TitleText> 1 A01 Peter Holz Holz, Peter Peter Holz 01 The starting point of this paper is the observation that there is no consistent and conventionalized ‘lexicon of olfaction’ in any language. This is due in large part to the neurophysiological incongruence of language-processing and smellprocessing structures in the brain. Nonetheless we do in some way speak about smells, odors, scents. The discourse of cologne advertising, which I concentrate on, provides a vast amount of quasi-olfactory expressions. The majority of these adjectives, nouns and noun phrases are generated by synesthesia as a metaphorical process. On the theoretical basis of general semiotics (Peirce) and the poetic function of language (Jakobson), I assert that in cologne discourse poetic means are indispensable, since the referential function cannot cope adequately with describing smells. 10 01 JB code celcr.8.12shi 203 226 24 Chapter 12 <TitleType>01</TitleType> <TitleText textformat="02">12. Understanding synesthetic expressions</TitleText> <Subtitle textformat="02">Vision and olfaction with the physiological = psychological model</Subtitle> 1 A01 Yoshikata Shibuya Shibuya, Yoshikata Yoshikata Shibuya 2 A01 Hajime Nozawa Nozawa, Hajime Hajime Nozawa 3 A01 Toshiyuki Kanamaru Kanamaru, Toshiyuki Toshiyuki Kanamaru 01 In this article, we introduce a cognitive model called the <i>physiological = psychological model </i>and discuss how one understands synesthetic expressions of language, e.g., <i>warm color</i>. We argue that there are two major types in synesthesia: one is the type whose synesthetic mapping is based on the co-occurrence of the senses, and the other on the emotional similarity of the senses. As for the former, we claim that the strength of sensory relations in daily experiences determines what type of synesthetic combination is possible (interpretable), e.g., <i>warm color </i>vs. ??<i>red temperature</i>. As for the latter, we argue that the interpretation of synesthetic expressions, such as <i>fragrant music</i>, is enabled by the synthesis of different emotional experiences. 10 01 JB code celcr.8.13che 227 238 12 Chapter 13 <TitleType>01</TitleType> <TitleText textformat="02">13. Olfactory and visual processing and verbalization</TitleText> <Subtitle textformat="02">Cross-cultural and neurosemiotic dimensions</Subtitle> 1 A01 Tatiana V. Chernigovskaya Chernigovskaya, Tatiana V. Tatiana V. Chernigovskaya 2 A01 Viktor V. Arshavsky Arshavsky, Viktor V. Viktor V. Arshavsky 01 The paper discusses the neurological basis for olfactory and visual preferences governing human behavior, with the right cerebral hemisphere (RH) playing the dominant role, both in individuals and in types of culture in which olfaction is an important part of the semiosphere. Subjects with RH reactions showed a reliable cross-correlation of biopotentials in the RH when stimulated by odors preferable for them. Classification and verbalization of colors also demonstrates significant differences in the types of strategies used by RH vs. LH subjects. Most professional testers of odors appear to be RH personalities. The important role of cultural, as well as of linguistic, backgrounds is stressed. Right hemispheric sensory processing correlates with adaptation and resistance to stress and somatopsychic diseases. 10 01 JB code celcr.8.14con 239 1 Miscellaneous 14 <TitleType>01</TitleType> <TitleText textformat="02">Contributors</TitleText> 10 01 JB code celcr.8.15ind 241 244 4 Miscellaneous 15 <TitleType>01</TitleType> <TitleText textformat="02">Index</TitleText> 02 JBENJAMINS John Benjamins Publishing Company 01 John Benjamins Publishing Company Amsterdam/Philadelphia NL 04 20070726 2007 John Benjamins 02 WORLD 13 15 9789027238955 01 JB 3 John Benjamins e-Platform 03 jbe-platform.com 09 WORLD 21 01 00 110.00 EUR R 01 00 92.00 GBP Z 01 gen 00 165.00 USD S 225005654 03 01 01 JB John Benjamins Publishing Company 01 JB code CELCR 8 Hb 15 9789027238955 13 2006048028 BB 01 CELCR 02 1566-7774 Converging Evidence in Language and Communication Research 8 <TitleType>01</TitleType> <TitleText textformat="02">Speaking of Colors and Odors</TitleText> 01 celcr.8 01 https://benjamins.com 02 https://benjamins.com/catalog/celcr.8 1 B01 Martina Plümacher Plümacher, Martina Martina Plümacher Technical University Berlin 2 B01 Peter Holz Holz, Peter Peter Holz University of Bremen 01 eng 251 vi 244 LAN009000 v.2006 CF 2 24 JB Subject Scheme LIN.COGN Cognition and language 24 JB Subject Scheme LIN.SEM Semiotics 24 JB Subject Scheme PSY.COGPSY Cognitive psychology 06 01 How to speak of colors and odors? In many cases, we have to think about an adequate description of a perceived odor or shade of color. Words are not fluently available.The contributions discuss color and odor perception and its linguistic representation from different disciplinary angles: from neurobiology, neuropsychology, psycholinguistics, cognitive linguistics and philosophy. They show that linguistic representation of colors and odors depends highly on cultures of communication. Experts are skilled in discerning finer differences between their sense impressions and have at their disposal a special language which non-experts do not master. The color and odor vocabulary is rare, if there is no cultural habit to communicate the very sense impression. In cases where individuals have to speak of their sensory experiences more precisely they often turn to metaphors. The contributions discuss the lack of inter-individual conventions of naming and describing odors – compared to the more expanded linguistic representation of colors. 04 09 01 https://benjamins.com/covers/475/celcr.8.png 04 03 01 https://benjamins.com/covers/475_jpg/9789027238955.jpg 04 03 01 https://benjamins.com/covers/475_tif/9789027238955.tif 06 09 01 https://benjamins.com/covers/1200_front/celcr.8.hb.png 07 09 01 https://benjamins.com/covers/125/celcr.8.png 25 09 01 https://benjamins.com/covers/1200_back/celcr.8.hb.png 27 09 01 https://benjamins.com/covers/3d_web/celcr.8.hb.png 10 01 JB code celcr.8.01plu 1 17 17 Chapter 1 <TitleType>01</TitleType> <TitleText textformat="02">1. Speaking of colors and odors</TitleText> 1 A01 Martina Plümacher Plümacher, Martina Martina Plümacher 2 A01 Peter Holz Holz, Peter Peter Holz 10 01 JB code celcr.8.02wil 19 34 16 Chapter 2 <TitleType>01</TitleType> <TitleText textformat="02">2. Color smell, and language: The semiotic nature of perception and language</TitleText> 1 A01 Wolfgang Wildgen Wildgen, Wolfgang Wolfgang Wildgen 01 The historical roots of the propositional versus the imagistic view on meaning in perception and language can be found in Aristotle’s <i>Categories </i>and in the medieval and Renaissance models for mnemonic networks of sign systems (Lullus, Bruno). The architecture of sensibility and meaning has been sketched in Condillac’s<i>Traité des sensations </i>(1754) and it demonstrates a fundamental conflict between sensation on one side and communication/ language on the other. Their relation has been further specified after Darwin in the context of an evolutionary theory of human cognition and language. In the final section, the contributions of different disciplines (neurophysiology, psychology, ethnology, linguistics, art history) to the question are compared in order to conceive a strategy of synthesis. 10 01 JB code celcr.8.03fah 35 60 26 Chapter 3 <TitleType>01</TitleType> <TitleText textformat="02">3. How can language cope with color? Functional aspects of the nervous system</TitleText> 1 A01 Manfred Fahle Fahle, Manfred Manfred Fahle 01 A naïve observer does not see any problem with naming colors – don’t we generally all agree about the naming of colors? Certainly, a given distribution of wavelengths usually stipulates the same denomination in different individuals, such as <i>red </i>or <i>green</i>. (Actually, due to our limitation to three classes of receptors, a huge number of luminance distributions will all lead to exactly the same impression of red). I here argue that the strict relation between wavelength distribution and color name hides the fact that the actual brain states of different individuals when seeing the same red probably differ significantly, a fact masked by the convention learned during childhood to label certain wavelength distributions with a specific word. 10 01 JB code celcr.8.04plu 61 84 24 Chapter 4 <TitleType>01</TitleType> <TitleText textformat="02">4. Color perception, color description and metaphor</TitleText> 1 A01 Martina Plümacher Plümacher, Martina Martina Plümacher 01 The contribution discusses prerequisites of linguistic representation of colors and color perception. In its first part, it points out strategies of color naming that aim at designating particular shades of colors as precisely as possible. The second part deals with descriptions of regular effects of interacting colors, for instance effects of artistic color compositions. The endeavor of painters to develop a technical language to speak about artistic and psychological effects of color compositions is analyzed. It is shown that speaking of particular shades of color and designating regular, inter-individual color effects requires established forms of categorizing them. Cultural techniques of illustrating colors and specific color effects are of crucial importance. 10 01 JB code celcr.8.05hee 85 111 27 Chapter 5 <TitleType>01</TitleType> <TitleText textformat="02">5. Attractiveness and adornment</TitleText> <Subtitle textformat="02">Reference to colors and smells in Papuan speech communities</Subtitle> 1 A01 Volker Heeschen Heeschen, Volker Volker Heeschen 01 This contribution is based on the author’s lexicographical work in two Papuan speech communities as well as on published and unpublished narratives, songs, and instances of everyday speech. About a dozen dictionaries of Papuan languages and the ethnographic literature was checked. There is a discrepancy between the important messages transferred via the olfactory and visual channels of communication and the poor linguistic means referring to them. The signals used in olfactory and visual communication are not necessarily transformed into meaningful acoustic signals, they form part of the signaling behavior in the functional cycles of eating, pair formation, fight and threat. Words and idioms come into being in relaxed meta-practical activities like the artist’s work or during speaking about being attracted or repelled, examining food, growth, freshness and decay and by exploring the environment for signs of dangerous or useful and beautiful things and humans. 10 01 JB code celcr.8.06wyl 113 128 16 Chapter 6 <TitleType>01</TitleType> <TitleText textformat="02">6. Color terms between elegance and beauty. The verbalization of color with textiles and cosmetics</TitleText> 1 A01 Siegfried Wyler Wyler, Siegfried Siegfried Wyler 01 The paper investigates formation and use of color designations in two specialized areas: textiles and cosmetics, lipsticks in particular. Whereas language users in everyday communication apply easily available basic terms such as <i>red </i>or <i>blue</i>, the chemical industry and paint manufacturers have developed highly differentiated systems of color designations, either lexically or numerically. Equally differentiated systems are found with the color names for textiles and cosmetics: ample use is made of the property of color names being ‘nameables’, practically every lexeme or collocation of lexemes of the language system of a speech community can be used to designate a color or a shade of color. An attempt is made to classify this extensive use of color designations. Further, the use of color names for textiles by language users is discussed: the oral use by customers or the written use in catalogues, as well as recent trends in fashion catalogues to replace language by high quality photography. Finally questions of the saleability of products and psychological aspects of customer behavior have been considered. 10 01 JB code celcr.8.07gra 129 140 12 Chapter 7 <TitleType>01</TitleType> <TitleText textformat="02">7. Color names and dynamic imagery</TitleText> 1 A01 Andrea Graumann Graumann, Andrea Andrea Graumann 01 The de- and encoding of simple, modified or complex color names draw back on different cognitive domains and involve different mental strategies. While basic color names directly evoke an idea about a shade and color terms modified by adjectives reinforce a specific semantic feature of a given color term, complex color terms composed of a noun and a basic color term excite complex images, in which different parts of the mental lexicon are involved. Starting out form an analysis of 250 color terms taken form a range of color pallets from different car manufactures it is shown how basic, modified and complex color terms are used in product design to stress distinct aspects of a product and reach different consumer groups. 10 01 JB code celcr.8.08nie 141 154 14 Chapter 8 <TitleType>01</TitleType> <TitleText textformat="02">8. From blue stockings to blue movies: Color metonymies in English</TitleText> 1 A01 Susanne Niemeier Niemeier, Susanne Susanne Niemeier 01 The contribution discusses metonymic color expressions in English, with a focus on the color ‘blue’, as meaning extensions of basic color terms. Color metonymies can on the one hand be seen as culture dependent, but on a deeper level of analysis seem to rely on universal natural features, which may predestine them for being used in emotional expressions. After a summary of research results on color terms and a discussion of the concept of metonymy, examples concerning the color ‘blue’ are analyzed within a radial network ofmeaning. In a last step, the potential of such networks as an inroad to intercultural learning within foreign language teaching is pointed out. 10 01 JB code celcr.8.09zuc 155 165 11 Chapter 9 <TitleType>01</TitleType> <TitleText textformat="02">9. Odor memory</TitleText> <Subtitle textformat="02">The unique nature of a memory system</Subtitle> 1 A01 Gesualdo M. Zucco Zucco, Gesualdo M. Gesualdo M. Zucco 01 Olfactory memory has some important distinguishing characteristics which may suggest its uniqueness in cognition. Evidence to support this hypothesis is the following: (a) odor memory is only slightly affected by the length of the retention intervals; (b) it is very resistant to retroactive interference (i.e., to forgetting produced by subsequent learning experiences); (c) odor memory presents a lower initial acquisition level compared to visual and verbal material (this led some authors to assume that odors are represented in memory as distinctive events and learned in an all or none fashion); (d) the relationship between odorants and words seems to be very weak; (e) no differences appear in recognition tasks for odorants learned intentionally or incidentally; (f) neither strategies nor interferences seem to affect recognition memory for odorants. Such peculiarities of odor memory will be discussed and tentatively integrated in a single model. The main assumption is that people lack a conscious representation for odorants, which are stored in memory at an implicit – unconscious – level of knowledge. 10 01 JB code celcr.8.10dub 167 184 18 Chapter 10 <TitleType>01</TitleType> <TitleText textformat="02">10. From psychophysics to semiophysics</TitleText> <Subtitle textformat="02">Categories as acts of meaning. A case study from olfaction and audition, back to colors</Subtitle> 1 A01 Danièle Dubois Dubois, Danièle Danièle Dubois 01 Exploring categories of odors from free sorting tasks and their representations in language by means of numerous different linguistic devices invited us to reconsider the cognitive model elaborated from the analysis of lexical forms and visual (and particularly color) categories. The diversity of linguistic resources available to ‘name’ and describe categories in olfaction and in audition as well, allows to clarify the relations between subjective and individual representations (psychology) vs. collective or shared lexical meaning (linguistics). It entails the elaboration of a semiotic conception of categories, accounting for individual and collective experiences and practices (including linguistic practices) for the different senses, shifting apart from the cognitivist conception of categorization as information processing. 10 01 JB code celcr.8.11hol 185 202 18 Chapter 11 <TitleType>01</TitleType> <TitleText textformat="02">11. Cognition, olfaction and linguistic creativity: Linguistic synesthesia as poetic device in cologne advertisement</TitleText> 1 A01 Peter Holz Holz, Peter Peter Holz 01 The starting point of this paper is the observation that there is no consistent and conventionalized ‘lexicon of olfaction’ in any language. This is due in large part to the neurophysiological incongruence of language-processing and smellprocessing structures in the brain. Nonetheless we do in some way speak about smells, odors, scents. The discourse of cologne advertising, which I concentrate on, provides a vast amount of quasi-olfactory expressions. The majority of these adjectives, nouns and noun phrases are generated by synesthesia as a metaphorical process. On the theoretical basis of general semiotics (Peirce) and the poetic function of language (Jakobson), I assert that in cologne discourse poetic means are indispensable, since the referential function cannot cope adequately with describing smells. 10 01 JB code celcr.8.12shi 203 226 24 Chapter 12 <TitleType>01</TitleType> <TitleText textformat="02">12. Understanding synesthetic expressions</TitleText> <Subtitle textformat="02">Vision and olfaction with the physiological = psychological model</Subtitle> 1 A01 Yoshikata Shibuya Shibuya, Yoshikata Yoshikata Shibuya 2 A01 Hajime Nozawa Nozawa, Hajime Hajime Nozawa 3 A01 Toshiyuki Kanamaru Kanamaru, Toshiyuki Toshiyuki Kanamaru 01 In this article, we introduce a cognitive model called the <i>physiological = psychological model </i>and discuss how one understands synesthetic expressions of language, e.g., <i>warm color</i>. We argue that there are two major types in synesthesia: one is the type whose synesthetic mapping is based on the co-occurrence of the senses, and the other on the emotional similarity of the senses. As for the former, we claim that the strength of sensory relations in daily experiences determines what type of synesthetic combination is possible (interpretable), e.g., <i>warm color </i>vs. ??<i>red temperature</i>. As for the latter, we argue that the interpretation of synesthetic expressions, such as <i>fragrant music</i>, is enabled by the synthesis of different emotional experiences. 10 01 JB code celcr.8.13che 227 238 12 Chapter 13 <TitleType>01</TitleType> <TitleText textformat="02">13. Olfactory and visual processing and verbalization</TitleText> <Subtitle textformat="02">Cross-cultural and neurosemiotic dimensions</Subtitle> 1 A01 Tatiana V. Chernigovskaya Chernigovskaya, Tatiana V. Tatiana V. Chernigovskaya 2 A01 Viktor V. Arshavsky Arshavsky, Viktor V. Viktor V. Arshavsky 01 The paper discusses the neurological basis for olfactory and visual preferences governing human behavior, with the right cerebral hemisphere (RH) playing the dominant role, both in individuals and in types of culture in which olfaction is an important part of the semiosphere. Subjects with RH reactions showed a reliable cross-correlation of biopotentials in the RH when stimulated by odors preferable for them. Classification and verbalization of colors also demonstrates significant differences in the types of strategies used by RH vs. LH subjects. Most professional testers of odors appear to be RH personalities. The important role of cultural, as well as of linguistic, backgrounds is stressed. Right hemispheric sensory processing correlates with adaptation and resistance to stress and somatopsychic diseases. 10 01 JB code celcr.8.14con 239 1 Miscellaneous 14 <TitleType>01</TitleType> <TitleText textformat="02">Contributors</TitleText> 10 01 JB code celcr.8.15ind 241 244 4 Miscellaneous 15 <TitleType>01</TitleType> <TitleText textformat="02">Index</TitleText> 02 JBENJAMINS John Benjamins Publishing Company 01 John Benjamins Publishing Company Amsterdam/Philadelphia NL 04 20070726 2007 John Benjamins 02 WORLD 01 245 mm 02 164 mm 08 610 gr 01 JB 1 John Benjamins Publishing Company +31 20 6304747 +31 20 6739773 bookorder@benjamins.nl 01 https://benjamins.com 01 WORLD US CA MX 21 31 22 01 02 JB 1 00 110.00 EUR R 02 02 JB 1 00 116.60 EUR R 01 JB 10 bebc +44 1202 712 934 +44 1202 712 913 sales@bebc.co.uk 03 GB 21 22 02 02 JB 1 00 92.00 GBP Z 01 JB 2 John Benjamins North America +1 800 562-5666 +1 703 661-1501 benjamins@presswarehouse.com 01 https://benjamins.com 01 US CA MX 21 1 22 01 gen 02 JB 1 00 165.00 USD