219-7677
10
7500817
John Benjamins Publishing Company
Marketing Department / Karin Plijnaar, Pieter Lamers
onix@benjamins.nl
201608250402
ONIX title feed
eng
01
EUR
665006935
03
01
01
JB
John Benjamins Publishing Company
01
JB code
CELCR 8 Eb
15
9789027292179
06
10.1075/celcr.8
13
2006048028
DG
002
02
01
CELCR
02
1566-7774
Converging Evidence in Language and Communication Research
8
01
Speaking of Colors and Odors
01
celcr.8
01
https://benjamins.com
02
https://benjamins.com/catalog/celcr.8
1
B01
Martina Plümacher
Plümacher, Martina
Martina
Plümacher
Technical University Berlin
2
B01
Peter Holz
Holz, Peter
Peter
Holz
University of Bremen
01
eng
251
vi
244
LAN009000
v.2006
CF
2
24
JB Subject Scheme
LIN.COGN
Cognition and language
24
JB Subject Scheme
LIN.SEM
Semiotics
24
JB Subject Scheme
PSY.COGPSY
Cognitive psychology
06
01
How to speak of colors and odors? In many cases, we have to think about an adequate description of a perceived odor or shade of color. Words are not fluently available.The contributions discuss color and odor perception and its linguistic representation from different disciplinary angles: from neurobiology, neuropsychology, psycholinguistics, cognitive linguistics and philosophy. They show that linguistic representation of colors and odors depends highly on cultures of communication. Experts are skilled in discerning finer differences between their sense impressions and have at their disposal a special language which non-experts do not master. The color and odor vocabulary is rare, if there is no cultural habit to communicate the very sense impression. In cases where individuals have to speak of their sensory experiences more precisely they often turn to metaphors. The contributions discuss the lack of inter-individual conventions of naming and describing odors – compared to the more expanded linguistic representation of colors.
04
09
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04
03
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JB code
celcr.8.01plu
1
17
17
Chapter
1
01
1. Speaking of colors and odors
1
A01
Martina Plümacher
Plümacher, Martina
Martina
Plümacher
2
A01
Peter Holz
Holz, Peter
Peter
Holz
10
01
JB code
celcr.8.02wil
19
34
16
Chapter
2
01
2. Color smell, and language: The semiotic nature of perception and language
1
A01
Wolfgang Wildgen
Wildgen, Wolfgang
Wolfgang
Wildgen
01
The historical roots of the propositional versus the imagistic view on meaning in perception and language can be found in Aristotle’s <i>Categories </i>and in the medieval and Renaissance models for mnemonic networks of sign systems (Lullus, Bruno). The architecture of sensibility and meaning has been sketched in Condillac’s<i>Traité des sensations </i>(1754) and it demonstrates a fundamental conflict between sensation on one side and communication/ language on the other. Their relation has been further specified after Darwin in the context of an evolutionary theory of human cognition and language. In the final section, the contributions of different disciplines (neurophysiology, psychology, ethnology, linguistics, art history) to the question are compared in order to conceive a strategy of synthesis.
10
01
JB code
celcr.8.03fah
35
60
26
Chapter
3
01
3. How can language cope with color? Functional aspects of the nervous system
1
A01
Manfred Fahle
Fahle, Manfred
Manfred
Fahle
01
A naïve observer does not see any problem with naming colors – don’t we generally all agree about the naming of colors? Certainly, a given distribution of wavelengths usually stipulates the same denomination in different individuals, such as <i>red </i>or <i>green</i>. (Actually, due to our limitation to three classes of receptors, a huge number of luminance distributions will all lead to exactly the same impression of red). I here argue that the strict relation between wavelength distribution and color name hides the fact that the actual brain states of different individuals when seeing the same red probably differ significantly, a fact masked by the convention learned during childhood to label certain wavelength distributions with a specific word.
10
01
JB code
celcr.8.04plu
61
84
24
Chapter
4
01
4. Color perception, color description and metaphor
1
A01
Martina Plümacher
Plümacher, Martina
Martina
Plümacher
01
The contribution discusses prerequisites of linguistic representation of colors and color perception. In its first part, it points out strategies of color naming that aim at designating particular shades of colors as precisely as possible. The second part deals with descriptions of regular effects of interacting colors, for instance effects of artistic color compositions. The endeavor of painters to develop a technical language to speak about artistic and psychological effects of color compositions is analyzed. It is shown that speaking of particular shades of color and designating regular, inter-individual color effects requires established forms of categorizing them. Cultural techniques of illustrating colors and specific color effects are of crucial importance.
10
01
JB code
celcr.8.05hee
85
111
27
Chapter
5
01
5. Attractiveness and adornment
Reference to colors and smells in Papuan speech communities
1
A01
Volker Heeschen
Heeschen, Volker
Volker
Heeschen
01
This contribution is based on the author’s lexicographical work in two Papuan speech communities as well as on published and unpublished narratives, songs, and instances of everyday speech. About a dozen dictionaries of Papuan languages and the ethnographic literature was checked. There is a discrepancy between the important messages transferred via the olfactory and visual channels of communication and the poor linguistic means referring to them. The signals used in olfactory and visual communication are not necessarily transformed into meaningful acoustic signals, they form part of the signaling behavior in the functional cycles of eating, pair formation, fight and threat. Words and idioms come into being in relaxed meta-practical activities like the artist’s work or during speaking about being attracted or repelled, examining food, growth, freshness and decay and by exploring the environment for signs of dangerous or useful and beautiful things and humans.
10
01
JB code
celcr.8.06wyl
113
128
16
Chapter
6
01
6. Color terms between elegance and beauty. The verbalization of color with textiles and cosmetics
1
A01
Siegfried Wyler
Wyler, Siegfried
Siegfried
Wyler
01
The paper investigates formation and use of color designations in two specialized areas: textiles and cosmetics, lipsticks in particular. Whereas language users in everyday communication apply easily available basic terms such as <i>red </i>or <i>blue</i>, the chemical industry and paint manufacturers have developed highly differentiated systems of color designations, either lexically or numerically. Equally differentiated systems are found with the color names for textiles and cosmetics: ample use is made of the property of color names being ‘nameables’, practically every lexeme or collocation of lexemes of the language system of a speech community can be used to designate a color or a shade of color. An attempt is made to classify this extensive use of color designations. Further, the use of color names for textiles by language users is discussed: the oral use by customers or the written use in catalogues, as well as recent trends in fashion catalogues to replace language by high quality photography. Finally questions of the saleability of products and psychological aspects of customer behavior have been considered.
10
01
JB code
celcr.8.07gra
129
140
12
Chapter
7
01
7. Color names and dynamic imagery
1
A01
Andrea Graumann
Graumann, Andrea
Andrea
Graumann
01
The de- and encoding of simple, modified or complex color names draw back on different cognitive domains and involve different mental strategies. While basic color names directly evoke an idea about a shade and color terms modified by adjectives reinforce a specific semantic feature of a given color term, complex color terms composed of a noun and a basic color term excite complex images, in which different parts of the mental lexicon are involved. Starting out form an analysis of 250 color terms taken form a range of color pallets from different car manufactures it is shown how basic, modified and complex color terms are used in product design to stress distinct aspects of a product and reach different consumer groups.
10
01
JB code
celcr.8.08nie
141
154
14
Chapter
8
01
8. From blue stockings to blue movies: Color metonymies in English
1
A01
Susanne Niemeier
Niemeier, Susanne
Susanne
Niemeier
01
The contribution discusses metonymic color expressions in English, with a focus on the color ‘blue’, as meaning extensions of basic color terms. Color metonymies can on the one hand be seen as culture dependent, but on a deeper level of analysis seem to rely on universal natural features, which may predestine them for being used in emotional expressions. After a summary of research results on color terms and a discussion of the concept of metonymy, examples concerning the color ‘blue’ are analyzed within a radial network ofmeaning. In a last step, the potential of such networks as an inroad to intercultural learning within foreign language teaching is pointed out.
10
01
JB code
celcr.8.09zuc
155
165
11
Chapter
9
01
9. Odor memory
The unique nature of a memory system
1
A01
Gesualdo M. Zucco
Zucco, Gesualdo M.
Gesualdo M.
Zucco
01
Olfactory memory has some important distinguishing characteristics which may suggest its uniqueness in cognition. Evidence to support this hypothesis is the following: (a) odor memory is only slightly affected by the length of the retention intervals; (b) it is very resistant to retroactive interference (i.e., to forgetting produced by subsequent learning experiences); (c) odor memory presents a lower initial acquisition level compared to visual and verbal material (this led some authors to assume that odors are represented in memory as distinctive events and learned in an all or none fashion); (d) the relationship between odorants and words seems to be very weak; (e) no differences appear in recognition tasks for odorants learned intentionally or incidentally; (f) neither strategies nor interferences seem to affect recognition memory for odorants. Such peculiarities of odor memory will be discussed and tentatively integrated in a single model. The main assumption is that people lack a conscious representation for odorants, which are stored in memory at an implicit – unconscious – level of knowledge.
10
01
JB code
celcr.8.10dub
167
184
18
Chapter
10
01
10. From psychophysics to semiophysics
Categories as acts of meaning. A case study from olfaction and audition, back to colors
1
A01
Danièle Dubois
Dubois, Danièle
Danièle
Dubois
01
Exploring categories of odors from free sorting tasks and their representations in language by means of numerous different linguistic devices invited us to reconsider the cognitive model elaborated from the analysis of lexical forms and visual (and particularly color) categories. The diversity of linguistic resources available to ‘name’ and describe categories in olfaction and in audition as well, allows to clarify the relations between subjective and individual representations (psychology) vs. collective or shared lexical meaning (linguistics). It entails the elaboration of a semiotic conception of categories, accounting for individual and collective experiences and practices (including linguistic practices) for the different senses, shifting apart from the cognitivist conception of categorization as information processing.
10
01
JB code
celcr.8.11hol
185
202
18
Chapter
11
01
11. Cognition, olfaction and linguistic creativity: Linguistic synesthesia as poetic device in cologne advertisement
1
A01
Peter Holz
Holz, Peter
Peter
Holz
01
The starting point of this paper is the observation that there is no consistent and conventionalized ‘lexicon of olfaction’ in any language. This is due in large part to the neurophysiological incongruence of language-processing and smellprocessing structures in the brain. Nonetheless we do in some way speak about smells, odors, scents. The discourse of cologne advertising, which I concentrate on, provides a vast amount of quasi-olfactory expressions. The majority of these adjectives, nouns and noun phrases are generated by synesthesia as a metaphorical process. On the theoretical basis of general semiotics (Peirce) and the poetic function of language (Jakobson), I assert that in cologne discourse poetic means are indispensable, since the referential function cannot cope adequately with describing smells.
10
01
JB code
celcr.8.12shi
203
226
24
Chapter
12
01
12. Understanding synesthetic expressions
Vision and olfaction with the physiological = psychological model
1
A01
Yoshikata Shibuya
Shibuya, Yoshikata
Yoshikata
Shibuya
2
A01
Hajime Nozawa
Nozawa, Hajime
Hajime
Nozawa
3
A01
Toshiyuki Kanamaru
Kanamaru, Toshiyuki
Toshiyuki
Kanamaru
01
In this article, we introduce a cognitive model called the <i>physiological = psychological model </i>and discuss how one understands synesthetic expressions of language, e.g., <i>warm color</i>. We argue that there are two major types in synesthesia: one is the type whose synesthetic mapping is based on the co-occurrence of the senses, and the other on the emotional similarity of the senses. As for the former, we claim that the strength of sensory relations in daily experiences determines what type of synesthetic combination is possible (interpretable), e.g., <i>warm color </i>vs. ??<i>red temperature</i>. As for the latter, we argue that the interpretation of synesthetic expressions, such as <i>fragrant music</i>, is enabled by the synthesis of different emotional experiences.
10
01
JB code
celcr.8.13che
227
238
12
Chapter
13
01
13. Olfactory and visual processing and verbalization
Cross-cultural and neurosemiotic dimensions
1
A01
Tatiana V. Chernigovskaya
Chernigovskaya, Tatiana V.
Tatiana V.
Chernigovskaya
2
A01
Viktor V. Arshavsky
Arshavsky, Viktor V.
Viktor V.
Arshavsky
01
The paper discusses the neurological basis for olfactory and visual preferences governing human behavior, with the right cerebral hemisphere (RH) playing the dominant role, both in individuals and in types of culture in which olfaction is an important part of the semiosphere. Subjects with RH reactions showed a reliable cross-correlation of biopotentials in the RH when stimulated by odors preferable for them. Classification and verbalization of colors also demonstrates significant differences in the types of strategies used by RH vs. LH subjects. Most professional testers of odors appear to be RH personalities. The important role of cultural, as well as of linguistic, backgrounds is stressed. Right hemispheric sensory processing correlates with adaptation and resistance to stress and somatopsychic diseases.
10
01
JB code
celcr.8.14con
239
1
Miscellaneous
14
01
Contributors
10
01
JB code
celcr.8.15ind
241
244
4
Miscellaneous
15
01
Index
02
JBENJAMINS
John Benjamins Publishing Company
01
John Benjamins Publishing Company
Amsterdam/Philadelphia
NL
04
20070726
2007
John Benjamins
02
WORLD
13
15
9789027238955
01
JB
3
John Benjamins e-Platform
03
jbe-platform.com
09
WORLD
21
01
00
110.00
EUR
R
01
00
92.00
GBP
Z
01
gen
00
165.00
USD
S
225005654
03
01
01
JB
John Benjamins Publishing Company
01
JB code
CELCR 8 Hb
15
9789027238955
13
2006048028
BB
01
CELCR
02
1566-7774
Converging Evidence in Language and Communication Research
8
01
Speaking of Colors and Odors
01
celcr.8
01
https://benjamins.com
02
https://benjamins.com/catalog/celcr.8
1
B01
Martina Plümacher
Plümacher, Martina
Martina
Plümacher
Technical University Berlin
2
B01
Peter Holz
Holz, Peter
Peter
Holz
University of Bremen
01
eng
251
vi
244
LAN009000
v.2006
CF
2
24
JB Subject Scheme
LIN.COGN
Cognition and language
24
JB Subject Scheme
LIN.SEM
Semiotics
24
JB Subject Scheme
PSY.COGPSY
Cognitive psychology
06
01
How to speak of colors and odors? In many cases, we have to think about an adequate description of a perceived odor or shade of color. Words are not fluently available.The contributions discuss color and odor perception and its linguistic representation from different disciplinary angles: from neurobiology, neuropsychology, psycholinguistics, cognitive linguistics and philosophy. They show that linguistic representation of colors and odors depends highly on cultures of communication. Experts are skilled in discerning finer differences between their sense impressions and have at their disposal a special language which non-experts do not master. The color and odor vocabulary is rare, if there is no cultural habit to communicate the very sense impression. In cases where individuals have to speak of their sensory experiences more precisely they often turn to metaphors. The contributions discuss the lack of inter-individual conventions of naming and describing odors – compared to the more expanded linguistic representation of colors.
04
09
01
https://benjamins.com/covers/475/celcr.8.png
04
03
01
https://benjamins.com/covers/475_jpg/9789027238955.jpg
04
03
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https://benjamins.com/covers/475_tif/9789027238955.tif
06
09
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07
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25
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27
09
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https://benjamins.com/covers/3d_web/celcr.8.hb.png
10
01
JB code
celcr.8.01plu
1
17
17
Chapter
1
01
1. Speaking of colors and odors
1
A01
Martina Plümacher
Plümacher, Martina
Martina
Plümacher
2
A01
Peter Holz
Holz, Peter
Peter
Holz
10
01
JB code
celcr.8.02wil
19
34
16
Chapter
2
01
2. Color smell, and language: The semiotic nature of perception and language
1
A01
Wolfgang Wildgen
Wildgen, Wolfgang
Wolfgang
Wildgen
01
The historical roots of the propositional versus the imagistic view on meaning in perception and language can be found in Aristotle’s <i>Categories </i>and in the medieval and Renaissance models for mnemonic networks of sign systems (Lullus, Bruno). The architecture of sensibility and meaning has been sketched in Condillac’s<i>Traité des sensations </i>(1754) and it demonstrates a fundamental conflict between sensation on one side and communication/ language on the other. Their relation has been further specified after Darwin in the context of an evolutionary theory of human cognition and language. In the final section, the contributions of different disciplines (neurophysiology, psychology, ethnology, linguistics, art history) to the question are compared in order to conceive a strategy of synthesis.
10
01
JB code
celcr.8.03fah
35
60
26
Chapter
3
01
3. How can language cope with color? Functional aspects of the nervous system
1
A01
Manfred Fahle
Fahle, Manfred
Manfred
Fahle
01
A naïve observer does not see any problem with naming colors – don’t we generally all agree about the naming of colors? Certainly, a given distribution of wavelengths usually stipulates the same denomination in different individuals, such as <i>red </i>or <i>green</i>. (Actually, due to our limitation to three classes of receptors, a huge number of luminance distributions will all lead to exactly the same impression of red). I here argue that the strict relation between wavelength distribution and color name hides the fact that the actual brain states of different individuals when seeing the same red probably differ significantly, a fact masked by the convention learned during childhood to label certain wavelength distributions with a specific word.
10
01
JB code
celcr.8.04plu
61
84
24
Chapter
4
01
4. Color perception, color description and metaphor
1
A01
Martina Plümacher
Plümacher, Martina
Martina
Plümacher
01
The contribution discusses prerequisites of linguistic representation of colors and color perception. In its first part, it points out strategies of color naming that aim at designating particular shades of colors as precisely as possible. The second part deals with descriptions of regular effects of interacting colors, for instance effects of artistic color compositions. The endeavor of painters to develop a technical language to speak about artistic and psychological effects of color compositions is analyzed. It is shown that speaking of particular shades of color and designating regular, inter-individual color effects requires established forms of categorizing them. Cultural techniques of illustrating colors and specific color effects are of crucial importance.
10
01
JB code
celcr.8.05hee
85
111
27
Chapter
5
01
5. Attractiveness and adornment
Reference to colors and smells in Papuan speech communities
1
A01
Volker Heeschen
Heeschen, Volker
Volker
Heeschen
01
This contribution is based on the author’s lexicographical work in two Papuan speech communities as well as on published and unpublished narratives, songs, and instances of everyday speech. About a dozen dictionaries of Papuan languages and the ethnographic literature was checked. There is a discrepancy between the important messages transferred via the olfactory and visual channels of communication and the poor linguistic means referring to them. The signals used in olfactory and visual communication are not necessarily transformed into meaningful acoustic signals, they form part of the signaling behavior in the functional cycles of eating, pair formation, fight and threat. Words and idioms come into being in relaxed meta-practical activities like the artist’s work or during speaking about being attracted or repelled, examining food, growth, freshness and decay and by exploring the environment for signs of dangerous or useful and beautiful things and humans.
10
01
JB code
celcr.8.06wyl
113
128
16
Chapter
6
01
6. Color terms between elegance and beauty. The verbalization of color with textiles and cosmetics
1
A01
Siegfried Wyler
Wyler, Siegfried
Siegfried
Wyler
01
The paper investigates formation and use of color designations in two specialized areas: textiles and cosmetics, lipsticks in particular. Whereas language users in everyday communication apply easily available basic terms such as <i>red </i>or <i>blue</i>, the chemical industry and paint manufacturers have developed highly differentiated systems of color designations, either lexically or numerically. Equally differentiated systems are found with the color names for textiles and cosmetics: ample use is made of the property of color names being ‘nameables’, practically every lexeme or collocation of lexemes of the language system of a speech community can be used to designate a color or a shade of color. An attempt is made to classify this extensive use of color designations. Further, the use of color names for textiles by language users is discussed: the oral use by customers or the written use in catalogues, as well as recent trends in fashion catalogues to replace language by high quality photography. Finally questions of the saleability of products and psychological aspects of customer behavior have been considered.
10
01
JB code
celcr.8.07gra
129
140
12
Chapter
7
01
7. Color names and dynamic imagery
1
A01
Andrea Graumann
Graumann, Andrea
Andrea
Graumann
01
The de- and encoding of simple, modified or complex color names draw back on different cognitive domains and involve different mental strategies. While basic color names directly evoke an idea about a shade and color terms modified by adjectives reinforce a specific semantic feature of a given color term, complex color terms composed of a noun and a basic color term excite complex images, in which different parts of the mental lexicon are involved. Starting out form an analysis of 250 color terms taken form a range of color pallets from different car manufactures it is shown how basic, modified and complex color terms are used in product design to stress distinct aspects of a product and reach different consumer groups.
10
01
JB code
celcr.8.08nie
141
154
14
Chapter
8
01
8. From blue stockings to blue movies: Color metonymies in English
1
A01
Susanne Niemeier
Niemeier, Susanne
Susanne
Niemeier
01
The contribution discusses metonymic color expressions in English, with a focus on the color ‘blue’, as meaning extensions of basic color terms. Color metonymies can on the one hand be seen as culture dependent, but on a deeper level of analysis seem to rely on universal natural features, which may predestine them for being used in emotional expressions. After a summary of research results on color terms and a discussion of the concept of metonymy, examples concerning the color ‘blue’ are analyzed within a radial network ofmeaning. In a last step, the potential of such networks as an inroad to intercultural learning within foreign language teaching is pointed out.
10
01
JB code
celcr.8.09zuc
155
165
11
Chapter
9
01
9. Odor memory
The unique nature of a memory system
1
A01
Gesualdo M. Zucco
Zucco, Gesualdo M.
Gesualdo M.
Zucco
01
Olfactory memory has some important distinguishing characteristics which may suggest its uniqueness in cognition. Evidence to support this hypothesis is the following: (a) odor memory is only slightly affected by the length of the retention intervals; (b) it is very resistant to retroactive interference (i.e., to forgetting produced by subsequent learning experiences); (c) odor memory presents a lower initial acquisition level compared to visual and verbal material (this led some authors to assume that odors are represented in memory as distinctive events and learned in an all or none fashion); (d) the relationship between odorants and words seems to be very weak; (e) no differences appear in recognition tasks for odorants learned intentionally or incidentally; (f) neither strategies nor interferences seem to affect recognition memory for odorants. Such peculiarities of odor memory will be discussed and tentatively integrated in a single model. The main assumption is that people lack a conscious representation for odorants, which are stored in memory at an implicit – unconscious – level of knowledge.
10
01
JB code
celcr.8.10dub
167
184
18
Chapter
10
01
10. From psychophysics to semiophysics
Categories as acts of meaning. A case study from olfaction and audition, back to colors
1
A01
Danièle Dubois
Dubois, Danièle
Danièle
Dubois
01
Exploring categories of odors from free sorting tasks and their representations in language by means of numerous different linguistic devices invited us to reconsider the cognitive model elaborated from the analysis of lexical forms and visual (and particularly color) categories. The diversity of linguistic resources available to ‘name’ and describe categories in olfaction and in audition as well, allows to clarify the relations between subjective and individual representations (psychology) vs. collective or shared lexical meaning (linguistics). It entails the elaboration of a semiotic conception of categories, accounting for individual and collective experiences and practices (including linguistic practices) for the different senses, shifting apart from the cognitivist conception of categorization as information processing.
10
01
JB code
celcr.8.11hol
185
202
18
Chapter
11
01
11. Cognition, olfaction and linguistic creativity: Linguistic synesthesia as poetic device in cologne advertisement
1
A01
Peter Holz
Holz, Peter
Peter
Holz
01
The starting point of this paper is the observation that there is no consistent and conventionalized ‘lexicon of olfaction’ in any language. This is due in large part to the neurophysiological incongruence of language-processing and smellprocessing structures in the brain. Nonetheless we do in some way speak about smells, odors, scents. The discourse of cologne advertising, which I concentrate on, provides a vast amount of quasi-olfactory expressions. The majority of these adjectives, nouns and noun phrases are generated by synesthesia as a metaphorical process. On the theoretical basis of general semiotics (Peirce) and the poetic function of language (Jakobson), I assert that in cologne discourse poetic means are indispensable, since the referential function cannot cope adequately with describing smells.
10
01
JB code
celcr.8.12shi
203
226
24
Chapter
12
01
12. Understanding synesthetic expressions
Vision and olfaction with the physiological = psychological model
1
A01
Yoshikata Shibuya
Shibuya, Yoshikata
Yoshikata
Shibuya
2
A01
Hajime Nozawa
Nozawa, Hajime
Hajime
Nozawa
3
A01
Toshiyuki Kanamaru
Kanamaru, Toshiyuki
Toshiyuki
Kanamaru
01
In this article, we introduce a cognitive model called the <i>physiological = psychological model </i>and discuss how one understands synesthetic expressions of language, e.g., <i>warm color</i>. We argue that there are two major types in synesthesia: one is the type whose synesthetic mapping is based on the co-occurrence of the senses, and the other on the emotional similarity of the senses. As for the former, we claim that the strength of sensory relations in daily experiences determines what type of synesthetic combination is possible (interpretable), e.g., <i>warm color </i>vs. ??<i>red temperature</i>. As for the latter, we argue that the interpretation of synesthetic expressions, such as <i>fragrant music</i>, is enabled by the synthesis of different emotional experiences.
10
01
JB code
celcr.8.13che
227
238
12
Chapter
13
01
13. Olfactory and visual processing and verbalization
Cross-cultural and neurosemiotic dimensions
1
A01
Tatiana V. Chernigovskaya
Chernigovskaya, Tatiana V.
Tatiana V.
Chernigovskaya
2
A01
Viktor V. Arshavsky
Arshavsky, Viktor V.
Viktor V.
Arshavsky
01
The paper discusses the neurological basis for olfactory and visual preferences governing human behavior, with the right cerebral hemisphere (RH) playing the dominant role, both in individuals and in types of culture in which olfaction is an important part of the semiosphere. Subjects with RH reactions showed a reliable cross-correlation of biopotentials in the RH when stimulated by odors preferable for them. Classification and verbalization of colors also demonstrates significant differences in the types of strategies used by RH vs. LH subjects. Most professional testers of odors appear to be RH personalities. The important role of cultural, as well as of linguistic, backgrounds is stressed. Right hemispheric sensory processing correlates with adaptation and resistance to stress and somatopsychic diseases.
10
01
JB code
celcr.8.14con
239
1
Miscellaneous
14
01
Contributors
10
01
JB code
celcr.8.15ind
241
244
4
Miscellaneous
15
01
Index
02
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