nam a22 c 4500 dapsac.23/683006859 nljbp 250625035709.0 cr ||||||||||| 241221s2007 ne |||||||||||||||||eng|d 2006052616 9789027292933 (e-Book) nljbp eng nljbp nljbp B823.3 121/.68 22 CF bicssc LAN009000 bisacsh Goatly, Andrew author Washing the Brain – Metaphor and Hidden Ideology Andrew Goatly Amsterdam ; Philadelphia : John Benjamins Publishing Company, 2007 ©2007 1 online resource (xvii, 431 pp.) text txt rdacontent computer c rdamedia online resource cr rdacarrier Discourse Approaches to Politics, Society and Culture 1569-9463 23 Includes bibliographical references and indexes. Preface -- 1. Introducing metaphor -- 2. Metaphors of power -- 3. Metaphors for humans and the living world -- 4. Humans as animals, literal or metaphorical? -- 5. Interactions between metaphor themes -- 6. Are metaphorical themes universal? -- 7. Grammar, metaphor and ecology -- 8. Capitalism and the development of ideological Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex. He argues that metaphor themes are created not only through the universal body but also through cultural experience, so that an apparently universal metaphor such as event-structure as realized in English grammar is, in fact, culturally relative, compared with e.g. the construal of 'cause and effect' in the Algonquin language Blackfoot. Moreover, event-structure as a model is both scientifically reactionary and, as the basis for technological mega-projects, has proved environmentally harmful. Furthermore, the ideologies of early capitalism created or exploited a selection of metaphor themes historically traceable through Hobbes, Hume, Smith, Malthus and Darwin. These metaphorical concepts support neo-Darwinian and neo-conservative ideologies apparent at the beginning of the 21st century, ideologies underpinning our social and environmental crises. The conclusion therefore recommends skepticism of metaphor’s reductionist tendencies. Provided by publisher. Cognition and language Cognitive psychology Semantics Goatly, Andrew author Hardbound version: Amsterdam ; Philadelphia : John Benjamins Publishing Company, 2007 9789027227133 Paperback version: Amsterdam ; Philadelphia : John Benjamins Publishing Company, 2008 9789027227201 DOI https://doi.org/10.1075/dapsac.23 JB e-Platform https://www.jbe-platform.com/content/books/9789027292933