36011561 03 01 01 JB code JB John Benjamins Publishing Company 01 JB code DAPSAC 23 GE 15 9789027292933 06 10.1075/dapsac.23 00 EA E133 10 01 JB code DAPSAC 02 JB code 1569-9463 02 23.00 01 02 Discourse Approaches to Politics, Society and Culture Discourse Approaches to Politics, Society and Culture 01 01 Washing the Brain - Metaphor and Hidden Ideology Washing the Brain – Metaphor and Hidden Ideology 1 A01 01 JB code 827057916 Andrew Goatly Goatly, Andrew Andrew Goatly Lingnan University 01 eng 11 449 03 03 xvii 03 00 431 03 24 JB code LIN.COGN Cognition and language 24 JB code PSY.COGPSY Cognitive psychology 24 JB code LIN.SEMAN Semantics 10 LAN009000 12 CF 01 06 02 00 Addresses the relation between metaphor, culture and ideology. In this title, the author investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex. 03 00 Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex. He argues that metaphor themes are created not only through the universal body but also through cultural experience, so that an apparently universal metaphor such as event-structure as realized in English grammar is, in fact, culturally relative, compared with e.g. the construal of 'cause and effect' in the Algonquin language Blackfoot. Moreover, event-structure as a model is both scientifically reactionary and, as the basis for technological mega-projects, has proved environmentally harmful. Furthermore, the ideologies of early capitalism created or exploited a selection of metaphor themes historically traceable through Hobbes, Hume, Smith, Malthus and Darwin. These metaphorical concepts support neo-Darwinian and neo-conservative ideologies apparent at the beginning of the 21st century, ideologies underpinning our social and environmental crises. The conclusion therefore recommends skepticism of metaphor’s reductionist tendencies. 01 00 03 01 01 D503 https://benjamins.com/covers/475/dapsac.23.png 01 01 D502 https://benjamins.com/covers/475_jpg/9789027227133.jpg 01 01 D504 https://benjamins.com/covers/475_tif/9789027227133.tif 01 01 D503 https://benjamins.com/covers/1200_front/dapsac.23.hb.png 01 01 D503 https://benjamins.com/covers/125/dapsac.23.png 02 00 03 01 01 D503 https://benjamins.com/covers/1200_back/dapsac.23.hb.png 03 00 03 01 01 D503 https://benjamins.com/covers/3d_web/dapsac.23.hb.png 01 01 JB code dapsac.23.01ded 06 10.1075/dapsac.23.01ded v v 1 Miscellaneous 1 01 04 Dedication Dedication 01 01 JB code dapsac.23.02typ 06 10.1075/dapsac.23.02typ vii vii 1 Miscellaneous 2 01 04 Typographical conventions Typographical conventions 01 01 JB code dapsac.23.03tab 06 10.1075/dapsac.23.03tab ix xiii 5 Miscellaneous 3 01 04 Table of contents Table of contents 01 01 JB code dapsac.23.04lis 06 10.1075/dapsac.23.04lis xv xvi 2 Miscellaneous 4 01 04 List of tables List of tables 01 01 JB code dapsac.23.05lis 06 10.1075/dapsac.23.05lis xvii xvii 1 Miscellaneous 5 01 04 List of figures List of figures 01 01 JB code dapsac.23.06pre 06 10.1075/dapsac.23.06pre 1 8 8 Miscellaneous 6 01 04 Preface Preface 01 01 JB code dapsac.23.07sec 06 10.1075/dapsac.23.07sec 9 9 1 Section header 7 01 04 Section 1 Section 1 01 01 JB code dapsac.23.08int 06 10.1075/dapsac.23.08int 11 33 23 Chapter 8 01 04 1. Introducing metaphor 1. Introducing metaphor 01 01 JB code dapsac.23.09met 06 10.1075/dapsac.23.09met 35 87 53 Chapter 9 01 04 2. Metaphors of power 2. Metaphors of power 01 01 JB code dapsac.23.10met 06 10.1075/dapsac.23.10met 89 118 30 Chapter 10 01 04 3. Metaphors for humans and the living world 3. Metaphors for humans and the living world 01 01 JB code dapsac.23.11hum 06 10.1075/dapsac.23.11hum 119 161 43 Chapter 11 01 04 4. Humans as animals, literal or metaphorical? 4. Humans as animals, literal or metaphorical? 01 01 JB code dapsac.23.12int 06 10.1075/dapsac.23.12int 163 214 52 Chapter 12 01 04 5. Interactions between metaphor themes 5. Interactions between metaphor themes 01 01 JB code dapsac.23.13int 06 10.1075/dapsac.23.13int 215 216 2 Miscellaneous 13 01 04 Introduction to section 2 Introduction to section 2 01 01 JB code dapsac.23.14are 06 10.1075/dapsac.23.14are 217 279 63 Chapter 14 01 04 6. Are metaphorical themes universal? 6. Are metaphorical themes universal? 01 01 JB code dapsac.23.15gra 06 10.1075/dapsac.23.15gra 281 333 53 Chapter 15 01 04 7. Grammar, metaphor and ecology 7. Grammar, metaphor and ecology 01 01 JB code dapsac.23.16cap 06 10.1075/dapsac.23.16cap 335 402 68 Chapter 16 01 04 8. Capitalism and the development of ideological 8. Capitalism and the development of ideological 01 01 JB code dapsac.23.17bib 06 10.1075/dapsac.23.17bib 403 414 12 Miscellaneous 17 01 04 Bibliography Bibliography 01 01 JB code dapsac.23.18mai 06 10.1075/dapsac.23.18mai 415 422 8 Miscellaneous 18 01 04 Main index Main index 01 01 JB code dapsac.23.19nam 06 10.1075/dapsac.23.19nam 423 426 4 Miscellaneous 19 01 04 Name and author index Name and author index 01 01 JB code dapsac.23.20ind 06 10.1075/dapsac.23.20ind 427 427 1 Miscellaneous 20 01 04 Index of languages Index of languages 01 01 JB code dapsac.23.21ind 06 10.1075/dapsac.23.21ind 429 431 3 Miscellaneous 21 01 04 Index of metonymy themes (X AS Y), metaphor themes (X IS Y), metaphor equations (X = Y) and theme reversals

Index of metonymy themes (X AS Y), metaphor

themes (X IS Y), metaphor equations (X = Y)

and theme reversals

01 JB code JBENJAMINS John Benjamins Publishing Company 01 01 JB code JB John Benjamins Publishing Company 01 https://benjamins.com Amsterdam NL 00 John Benjamins Publishing Company Marketing Department / Karin Plijnaar, Pieter Lamers onix@benjamins.nl 04 01 00 20070117 C 2007 John Benjamins Publishing Company 02 WORLD 13 15 9789027227201 WORLD 03 01 JB 17 Google 03 https://play.google.com/store/books 21 01 00 Unqualified price 00 36.00 EUR 01 00 Unqualified price 00 30.00 GBP 01 00 Unqualified price 00 54.00 USD
385005498 03 01 01 JB code JB John Benjamins Publishing Company 01 JB code DAPSAC 23 Hb 15 9789027227133 06 10.1075/dapsac.23 13 2006052616 00 BB 01 245 mm 02 164 mm 08 925 gr 10 01 JB code DAPSAC 02 1569-9463 02 23.00 01 02 Discourse Approaches to Politics, Society and Culture Discourse Approaches to Politics, Society and Culture 01 01 Washing the Brain - Metaphor and Hidden Ideology Washing the Brain – Metaphor and Hidden Ideology 1 A01 01 JB code 827057916 Andrew Goatly Goatly, Andrew Andrew Goatly Lingnan University 07 https://benjamins.com/catalog/persons/827057916 01 eng 11 449 03 03 xvii 03 00 431 03 01 22 121/.68 03 2007 B823.3 04 Ideology. 04 Metaphor. 04 English language--Rhetoric. 10 LAN009000 12 CF 24 JB code LIN.COGN Cognition and language 24 JB code PSY.COGPSY Cognitive psychology 24 JB code LIN.SEMAN Semantics 01 06 02 00 Addresses the relation between metaphor, culture and ideology. In this title, the author investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex. 03 00 Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex. He argues that metaphor themes are created not only through the universal body but also through cultural experience, so that an apparently universal metaphor such as event-structure as realized in English grammar is, in fact, culturally relative, compared with e.g. the construal of 'cause and effect' in the Algonquin language Blackfoot. Moreover, event-structure as a model is both scientifically reactionary and, as the basis for technological mega-projects, has proved environmentally harmful. Furthermore, the ideologies of early capitalism created or exploited a selection of metaphor themes historically traceable through Hobbes, Hume, Smith, Malthus and Darwin. These metaphorical concepts support neo-Darwinian and neo-conservative ideologies apparent at the beginning of the 21st century, ideologies underpinning our social and environmental crises. The conclusion therefore recommends skepticism of metaphor’s reductionist tendencies. 01 00 03 01 01 D503 https://benjamins.com/covers/475/dapsac.23.png 01 01 D502 https://benjamins.com/covers/475_jpg/9789027227133.jpg 01 01 D504 https://benjamins.com/covers/475_tif/9789027227133.tif 01 01 D503 https://benjamins.com/covers/1200_front/dapsac.23.hb.png 01 01 D503 https://benjamins.com/covers/125/dapsac.23.png 02 00 03 01 01 D503 https://benjamins.com/covers/1200_back/dapsac.23.hb.png 03 00 03 01 01 D503 https://benjamins.com/covers/3d_web/dapsac.23.hb.png 01 01 JB code dapsac.23.01ded 06 10.1075/dapsac.23.01ded v v 1 Miscellaneous 1 01 04 Dedication Dedication 01 eng 01 01 JB code dapsac.23.02typ 06 10.1075/dapsac.23.02typ vii vii 1 Miscellaneous 2 01 04 Typographical conventions Typographical conventions 01 eng 01 01 JB code dapsac.23.03tab 06 10.1075/dapsac.23.03tab ix xiii 5 Miscellaneous 3 01 04 Table of contents Table of contents 01 eng 01 01 JB code dapsac.23.04lis 06 10.1075/dapsac.23.04lis xv xvi 2 Miscellaneous 4 01 04 List of tables List of tables 01 eng 01 01 JB code dapsac.23.05lis 06 10.1075/dapsac.23.05lis xvii xvii 1 Miscellaneous 5 01 04 List of figures List of figures 01 eng 01 01 JB code dapsac.23.06pre 06 10.1075/dapsac.23.06pre 1 8 8 Miscellaneous 6 01 04 Preface Preface 01 eng 01 01 JB code dapsac.23.07sec 06 10.1075/dapsac.23.07sec 9 9 1 Section header 7 01 04 Section 1 Section 1 01 eng 01 01 JB code dapsac.23.08int 06 10.1075/dapsac.23.08int 11 33 23 Chapter 8 01 04 1. Introducing metaphor 1. Introducing metaphor 01 eng 01 01 JB code dapsac.23.09met 06 10.1075/dapsac.23.09met 35 87 53 Chapter 9 01 04 2. Metaphors of power 2. Metaphors of power 01 eng 01 01 JB code dapsac.23.10met 06 10.1075/dapsac.23.10met 89 118 30 Chapter 10 01 04 3. Metaphors for humans and the living world 3. Metaphors for humans and the living world 01 eng 01 01 JB code dapsac.23.11hum 06 10.1075/dapsac.23.11hum 119 161 43 Chapter 11 01 04 4. Humans as animals, literal or metaphorical? 4. Humans as animals, literal or metaphorical? 01 eng 01 01 JB code dapsac.23.12int 06 10.1075/dapsac.23.12int 163 214 52 Chapter 12 01 04 5. Interactions between metaphor themes 5. Interactions between metaphor themes 01 eng 01 01 JB code dapsac.23.13int 06 10.1075/dapsac.23.13int 215 216 2 Miscellaneous 13 01 04 Introduction to section 2 Introduction to section 2 01 eng 01 01 JB code dapsac.23.14are 06 10.1075/dapsac.23.14are 217 279 63 Chapter 14 01 04 6. Are metaphorical themes universal? 6. Are metaphorical themes universal? 01 eng 01 01 JB code dapsac.23.15gra 06 10.1075/dapsac.23.15gra 281 333 53 Chapter 15 01 04 7. Grammar, metaphor and ecology 7. Grammar, metaphor and ecology 01 eng 01 01 JB code dapsac.23.16cap 06 10.1075/dapsac.23.16cap 335 402 68 Chapter 16 01 04 8. Capitalism and the development of ideological 8. Capitalism and the development of ideological 01 eng 01 01 JB code dapsac.23.17bib 06 10.1075/dapsac.23.17bib 403 414 12 Miscellaneous 17 01 04 Bibliography Bibliography 01 eng 01 01 JB code dapsac.23.18mai 06 10.1075/dapsac.23.18mai 415 422 8 Miscellaneous 18 01 04 Main index Main index 01 eng 01 01 JB code dapsac.23.19nam 06 10.1075/dapsac.23.19nam 423 426 4 Miscellaneous 19 01 04 Name and author index Name and author index 01 eng 01 01 JB code dapsac.23.20ind 06 10.1075/dapsac.23.20ind 427 427 1 Miscellaneous 20 01 04 Index of languages Index of languages 01 eng 01 01 JB code dapsac.23.21ind 06 10.1075/dapsac.23.21ind 429 431 3 Miscellaneous 21 01 04 Index of metonymy themes (X AS Y), metaphor themes (X IS Y), metaphor equations (X = Y) and theme reversals

Index of metonymy themes (X AS Y), metaphor

themes (X IS Y), metaphor equations (X = Y)

and theme reversals

01 eng
01 JB code JBENJAMINS John Benjamins Publishing Company 01 01 JB code JB John Benjamins Publishing Company 01 https://benjamins.com 02 https://benjamins.com/catalog/dapsac.23 Amsterdam NL 00 John Benjamins Publishing Company Marketing Department / Karin Plijnaar, Pieter Lamers onix@benjamins.nl 04 01 00 20070117 C 2007 John Benjamins Publishing Company 02 WORLD WORLD US CA MX 09 01 JB 1 John Benjamins Publishing Company +31 20 6304747 +31 20 6739773 bookorder@benjamins.nl 01 https://benjamins.com 21 2 14 01 00 Unqualified price 02 JB 1 02 120.00 EUR 02 00 Unqualified price 02 101.00 01 Z 0 GBP GB US CA MX 01 01 JB 2 John Benjamins Publishing Company +1 800 562-5666 +1 703 661-1501 benjamins@presswarehouse.com 01 https://benjamins.com 21 2 14 01 00 Unqualified price 02 JB 1 02 180.00 USD
415007047 03 01 01 JB code JB John Benjamins Publishing Company 01 JB code DAPSAC 23 Pb 15 9789027227201 06 10.1075/dapsac.23 13 2006052616 00 BC 01 240 mm 02 160 mm 08 805 gr 10 01 JB code DAPSAC 02 1569-9463 02 23.00 01 02 Discourse Approaches to Politics, Society and Culture Discourse Approaches to Politics, Society and Culture 01 01 Washing the Brain - Metaphor and Hidden Ideology Washing the Brain – Metaphor and Hidden Ideology 1 A01 01 JB code 827057916 Andrew Goatly Goatly, Andrew Andrew Goatly Lingnan University 07 https://benjamins.com/catalog/persons/827057916 01 eng 11 449 03 03 xvii 03 00 431 03 01 22 121/.68 03 2007 B823.3 04 Ideology. 04 Metaphor. 04 English language--Rhetoric. 10 LAN009000 12 CF 24 JB code LIN.COGN Cognition and language 24 JB code PSY.COGPSY Cognitive psychology 24 JB code LIN.SEMAN Semantics 01 06 02 00 Addresses the relation between metaphor, culture and ideology. In this title, the author investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex. 03 00 Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex. He argues that metaphor themes are created not only through the universal body but also through cultural experience, so that an apparently universal metaphor such as event-structure as realized in English grammar is, in fact, culturally relative, compared with e.g. the construal of 'cause and effect' in the Algonquin language Blackfoot. Moreover, event-structure as a model is both scientifically reactionary and, as the basis for technological mega-projects, has proved environmentally harmful. Furthermore, the ideologies of early capitalism created or exploited a selection of metaphor themes historically traceable through Hobbes, Hume, Smith, Malthus and Darwin. These metaphorical concepts support neo-Darwinian and neo-conservative ideologies apparent at the beginning of the 21st century, ideologies underpinning our social and environmental crises. The conclusion therefore recommends skepticism of metaphor’s reductionist tendencies. 01 00 03 01 01 D503 https://benjamins.com/covers/475/dapsac.23.png 01 01 D502 https://benjamins.com/covers/475_jpg/9789027227133.jpg 01 01 D504 https://benjamins.com/covers/475_tif/9789027227133.tif 01 01 D503 https://benjamins.com/covers/1200_front/dapsac.23.pb.png 01 01 D503 https://benjamins.com/covers/125/dapsac.23.png 02 00 03 01 01 D503 https://benjamins.com/covers/1200_back/dapsac.23.pb.png 03 00 03 01 01 D503 https://benjamins.com/covers/3d_web/dapsac.23.pb.png 01 01 JB code dapsac.23.01ded 06 10.1075/dapsac.23.01ded v v 1 Miscellaneous 1 01 04 Dedication Dedication 01 eng 01 01 JB code dapsac.23.02typ 06 10.1075/dapsac.23.02typ vii vii 1 Miscellaneous 2 01 04 Typographical conventions Typographical conventions 01 eng 01 01 JB code dapsac.23.03tab 06 10.1075/dapsac.23.03tab ix xiii 5 Miscellaneous 3 01 04 Table of contents Table of contents 01 eng 01 01 JB code dapsac.23.04lis 06 10.1075/dapsac.23.04lis xv xvi 2 Miscellaneous 4 01 04 List of tables List of tables 01 eng 01 01 JB code dapsac.23.05lis 06 10.1075/dapsac.23.05lis xvii xvii 1 Miscellaneous 5 01 04 List of figures List of figures 01 eng 01 01 JB code dapsac.23.06pre 06 10.1075/dapsac.23.06pre 1 8 8 Miscellaneous 6 01 04 Preface Preface 01 eng 01 01 JB code dapsac.23.07sec 06 10.1075/dapsac.23.07sec 9 9 1 Section header 7 01 04 Section 1 Section 1 01 eng 01 01 JB code dapsac.23.08int 06 10.1075/dapsac.23.08int 11 33 23 Chapter 8 01 04 1. Introducing metaphor 1. Introducing metaphor 01 eng 01 01 JB code dapsac.23.09met 06 10.1075/dapsac.23.09met 35 87 53 Chapter 9 01 04 2. Metaphors of power 2. Metaphors of power 01 eng 01 01 JB code dapsac.23.10met 06 10.1075/dapsac.23.10met 89 118 30 Chapter 10 01 04 3. Metaphors for humans and the living world 3. Metaphors for humans and the living world 01 eng 01 01 JB code dapsac.23.11hum 06 10.1075/dapsac.23.11hum 119 161 43 Chapter 11 01 04 4. Humans as animals, literal or metaphorical? 4. Humans as animals, literal or metaphorical? 01 eng 01 01 JB code dapsac.23.12int 06 10.1075/dapsac.23.12int 163 214 52 Chapter 12 01 04 5. Interactions between metaphor themes 5. Interactions between metaphor themes 01 eng 01 01 JB code dapsac.23.13int 06 10.1075/dapsac.23.13int 215 216 2 Miscellaneous 13 01 04 Introduction to section 2 Introduction to section 2 01 eng 01 01 JB code dapsac.23.14are 06 10.1075/dapsac.23.14are 217 279 63 Chapter 14 01 04 6. Are metaphorical themes universal? 6. Are metaphorical themes universal? 01 eng 01 01 JB code dapsac.23.15gra 06 10.1075/dapsac.23.15gra 281 333 53 Chapter 15 01 04 7. Grammar, metaphor and ecology 7. Grammar, metaphor and ecology 01 eng 01 01 JB code dapsac.23.16cap 06 10.1075/dapsac.23.16cap 335 402 68 Chapter 16 01 04 8. Capitalism and the development of ideological 8. Capitalism and the development of ideological 01 eng 01 01 JB code dapsac.23.17bib 06 10.1075/dapsac.23.17bib 403 414 12 Miscellaneous 17 01 04 Bibliography Bibliography 01 eng 01 01 JB code dapsac.23.18mai 06 10.1075/dapsac.23.18mai 415 422 8 Miscellaneous 18 01 04 Main index Main index 01 eng 01 01 JB code dapsac.23.19nam 06 10.1075/dapsac.23.19nam 423 426 4 Miscellaneous 19 01 04 Name and author index Name and author index 01 eng 01 01 JB code dapsac.23.20ind 06 10.1075/dapsac.23.20ind 427 427 1 Miscellaneous 20 01 04 Index of languages Index of languages 01 eng 01 01 JB code dapsac.23.21ind 06 10.1075/dapsac.23.21ind 429 431 3 Miscellaneous 21 01 04 Index of metonymy themes (X AS Y), metaphor themes (X IS Y), metaphor equations (X = Y) and theme reversals

Index of metonymy themes (X AS Y), metaphor

themes (X IS Y), metaphor equations (X = Y)

and theme reversals

01 eng
01 JB code JBENJAMINS John Benjamins Publishing Company 01 01 JB code JB John Benjamins Publishing Company 01 https://benjamins.com 02 https://benjamins.com/catalog/dapsac.23 Amsterdam NL 00 John Benjamins Publishing Company Marketing Department / Karin Plijnaar, Pieter Lamers onix@benjamins.nl 04 01 00 20070117 C 2007 John Benjamins Publishing Company 02 WORLD WORLD US CA MX 09 01 JB 1 John Benjamins Publishing Company +31 20 6304747 +31 20 6739773 bookorder@benjamins.nl 01 https://benjamins.com 21 179 16 01 00 Unqualified price 02 JB 1 02 36.00 EUR 02 00 Unqualified price 02 30.00 01 Z 0 GBP GB US CA MX 01 01 JB 2 John Benjamins Publishing Company +1 800 562-5666 +1 703 661-1501 benjamins@presswarehouse.com 01 https://benjamins.com 21 179 16 01 00 Unqualified price 02 JB 1 02 54.00 USD
683006859 03 01 01 JB code JB John Benjamins Publishing Company 01 JB code DAPSAC 23 Eb 15 9789027292933 06 10.1075/dapsac.23 00 EA E107 10 01 JB code DAPSAC 02 1569-9463 02 23.00 01 02 Discourse Approaches to Politics, Society and Culture Discourse Approaches to Politics, Society and Culture 11 01 JB code jbe-all 01 02 Full EBA collection (ca. 4,200 titles) 11 01 JB code jbe-2015-all 01 02 Complete backlist (3,208 titles, 1967–2015) 05 02 Complete backlist (1967–2015) 11 01 JB code jbe-2015-dapsac 01 02 Discourse Approaches to Politics, Society and Culture (vols. 1–65, 2002–2015) 05 02 DAPSAC (vols. 1–65, 2002–2015) 11 01 JB code jbe-2015-linguistics 01 02 Subject collection: Linguistics (2,773 titles, 1967–2015) 05 02 Linguistics (1967–2015) 11 01 JB code jbe-2015-psychology 01 02 Subject collection: Psychology (246 titles, 1978–2015) 05 02 Psychology (1978–2015) 01 01 Washing the Brain - Metaphor and Hidden Ideology Washing the Brain – Metaphor and Hidden Ideology 1 A01 01 JB code 827057916 Andrew Goatly Goatly, Andrew Andrew Goatly Lingnan University 07 https://benjamins.com/catalog/persons/827057916 01 eng 11 449 03 03 xvii 03 00 431 03 01 22 121/.68 03 2007 B823.3 04 Ideology. 04 Metaphor. 04 English language--Rhetoric. 10 LAN009000 12 CF 24 JB code LIN.COGN Cognition and language 24 JB code PSY.COGPSY Cognitive psychology 24 JB code LIN.SEMAN Semantics 01 06 02 00 Addresses the relation between metaphor, culture and ideology. In this title, the author investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex. 03 00 Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex. He argues that metaphor themes are created not only through the universal body but also through cultural experience, so that an apparently universal metaphor such as event-structure as realized in English grammar is, in fact, culturally relative, compared with e.g. the construal of 'cause and effect' in the Algonquin language Blackfoot. Moreover, event-structure as a model is both scientifically reactionary and, as the basis for technological mega-projects, has proved environmentally harmful. Furthermore, the ideologies of early capitalism created or exploited a selection of metaphor themes historically traceable through Hobbes, Hume, Smith, Malthus and Darwin. These metaphorical concepts support neo-Darwinian and neo-conservative ideologies apparent at the beginning of the 21st century, ideologies underpinning our social and environmental crises. The conclusion therefore recommends skepticism of metaphor’s reductionist tendencies. 01 00 03 01 01 D503 https://benjamins.com/covers/475/dapsac.23.png 01 01 D502 https://benjamins.com/covers/475_jpg/9789027227133.jpg 01 01 D504 https://benjamins.com/covers/475_tif/9789027227133.tif 01 01 D503 https://benjamins.com/covers/1200_front/dapsac.23.hb.png 01 01 D503 https://benjamins.com/covers/125/dapsac.23.png 02 00 03 01 01 D503 https://benjamins.com/covers/1200_back/dapsac.23.hb.png 03 00 03 01 01 D503 https://benjamins.com/covers/3d_web/dapsac.23.hb.png 01 01 JB code dapsac.23.01ded 06 10.1075/dapsac.23.01ded v v 1 Miscellaneous 1 01 04 Dedication Dedication 01 eng 01 01 JB code dapsac.23.02typ 06 10.1075/dapsac.23.02typ vii vii 1 Miscellaneous 2 01 04 Typographical conventions Typographical conventions 01 eng 01 01 JB code dapsac.23.03tab 06 10.1075/dapsac.23.03tab ix xiii 5 Miscellaneous 3 01 04 Table of contents Table of contents 01 eng 01 01 JB code dapsac.23.04lis 06 10.1075/dapsac.23.04lis xv xvi 2 Miscellaneous 4 01 04 List of tables List of tables 01 eng 01 01 JB code dapsac.23.05lis 06 10.1075/dapsac.23.05lis xvii xvii 1 Miscellaneous 5 01 04 List of figures List of figures 01 eng 01 01 JB code dapsac.23.06pre 06 10.1075/dapsac.23.06pre 1 8 8 Miscellaneous 6 01 04 Preface Preface 01 eng 01 01 JB code dapsac.23.07sec 06 10.1075/dapsac.23.07sec 9 9 1 Section header 7 01 04 Section 1 Section 1 01 eng 01 01 JB code dapsac.23.08int 06 10.1075/dapsac.23.08int 11 33 23 Chapter 8 01 04 1. Introducing metaphor 1. Introducing metaphor 01 eng 01 01 JB code dapsac.23.09met 06 10.1075/dapsac.23.09met 35 87 53 Chapter 9 01 04 2. Metaphors of power 2. Metaphors of power 01 eng 01 01 JB code dapsac.23.10met 06 10.1075/dapsac.23.10met 89 118 30 Chapter 10 01 04 3. Metaphors for humans and the living world 3. Metaphors for humans and the living world 01 eng 01 01 JB code dapsac.23.11hum 06 10.1075/dapsac.23.11hum 119 161 43 Chapter 11 01 04 4. Humans as animals, literal or metaphorical? 4. Humans as animals, literal or metaphorical? 01 eng 01 01 JB code dapsac.23.12int 06 10.1075/dapsac.23.12int 163 214 52 Chapter 12 01 04 5. Interactions between metaphor themes 5. Interactions between metaphor themes 01 eng 01 01 JB code dapsac.23.13int 06 10.1075/dapsac.23.13int 215 216 2 Miscellaneous 13 01 04 Introduction to section 2 Introduction to section 2 01 eng 01 01 JB code dapsac.23.14are 06 10.1075/dapsac.23.14are 217 279 63 Chapter 14 01 04 6. Are metaphorical themes universal? 6. Are metaphorical themes universal? 01 eng 01 01 JB code dapsac.23.15gra 06 10.1075/dapsac.23.15gra 281 333 53 Chapter 15 01 04 7. Grammar, metaphor and ecology 7. Grammar, metaphor and ecology 01 eng 01 01 JB code dapsac.23.16cap 06 10.1075/dapsac.23.16cap 335 402 68 Chapter 16 01 04 8. Capitalism and the development of ideological 8. Capitalism and the development of ideological 01 eng 01 01 JB code dapsac.23.17bib 06 10.1075/dapsac.23.17bib 403 414 12 Miscellaneous 17 01 04 Bibliography Bibliography 01 eng 01 01 JB code dapsac.23.18mai 06 10.1075/dapsac.23.18mai 415 422 8 Miscellaneous 18 01 04 Main index Main index 01 eng 01 01 JB code dapsac.23.19nam 06 10.1075/dapsac.23.19nam 423 426 4 Miscellaneous 19 01 04 Name and author index Name and author index 01 eng 01 01 JB code dapsac.23.20ind 06 10.1075/dapsac.23.20ind 427 427 1 Miscellaneous 20 01 04 Index of languages Index of languages 01 eng 01 01 JB code dapsac.23.21ind 06 10.1075/dapsac.23.21ind 429 431 3 Miscellaneous 21 01 04 Index of metonymy themes (X AS Y), metaphor themes (X IS Y), metaphor equations (X = Y) and theme reversals

Index of metonymy themes (X AS Y), metaphor

themes (X IS Y), metaphor equations (X = Y)

and theme reversals

01 eng
01 JB code JBENJAMINS John Benjamins Publishing Company 01 01 JB code JB John Benjamins Publishing Company 01 https://benjamins.com 02 https://benjamins.com/catalog/dapsac.23 Amsterdam NL 00 John Benjamins Publishing Company Marketing Department / Karin Plijnaar, Pieter Lamers onix@benjamins.nl 04 01 00 20070117 C 2007 John Benjamins Publishing Company 02 WORLD 13 15 9789027227133 WORLD 09 01 JB 3 John Benjamins e-Platform 03 https://jbe-platform.com 29 https://jbe-platform.com/content/books/9789027292933 21 01 06 Corporate / Library / Education price 02 120.00 EUR 01 05 Consumer price 02 36.00 EUR 01 06 Corporate / Library / Education price 02 101.00 GBP GB 01 05 Consumer price 02 30.00 GBP GB 01 06 Corporate / Library / Education price 02 180.00 USD 01 05 Consumer price 02 54.00 USD