Framing the Queen’s head scarf
A case study of follow-ups in Dutch politics
In this chapter, follow-ups in political communication are conceived in a broad
sense, as any more or less systematic consequence of or result from previous
politically relevant communicative utterances and events, mostly implying an
evaluation of the previous act. Since political communication by its very nature
aims at influencing the electorate, follow-ups in general will pursue this goal.
An important technique for influencing the public is framing. A frame embodies
a particular view on a specific topic, and entails an evaluation. The success
of a frame hinges on its continual repetition, so as to make them part of tacit
background knowledge among the public. Politicians must use attention attracting
devices in their communication to invoke and establish a certain frame, and
to contest competing frames. In this contribution a specific case from Dutch
politics will be analyzed, exemplifying this approach: Queen Beatrix wore a
head scarf during a visit to a mosque. Dutch politicians and media reacted to
her dress from within either of two competing frames: either giving in to an
oppressive religion or ideology, or being polite by complying with the host’s
values. Politicians react almost exclusively to support their favorite frame.
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Cited by
Cited by 2 other publications
Berlin, Lawrence N., Elda Weizman & Anita Fetzer
Weizman, Elda
2023.
Recontextualization practices: A scale of directness.
Frontiers in Communication 7
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