Chapter published in:Language Policy in Business: Discourse, ideology and practice
[Discourse Approaches to Politics, Society and Culture 89] 2020
► pp. 141–156
Taking stock of minority language policy in business
- 8.1 What type of bilingualism is aspired to?
- 8.2What does the market potential of bilingualism do?
- 8.3Implications and avenues for future research
- 8.4 Concluding remarks