03336cam a2200397 i 4500 21620360 20210525152346.0 200722s2020 paua b 001 0 eng 7 cbc orignew 1 ecip 20 y-gencatlg acquire 1 shelf copy policy default xk13 2020-07-22 xk13 2020-07-22 (TW Situational) to DEWEY xm04 2020-07-31 (TW situational) xn11 2021-05-03 1 copy rec'd., to CIP ver. xk25 2021-05-25 to CMD 2020028873 9789027207609 (hardcover ; alk. paper) 9789027260697 (pdf) DLC eng DLC rda DLC pcc e-uk-wl P119.3 .B37 2020 306.44/9429 23 Barakos, Elisabeth, author. Language policy in business : discourse, ideology and practice / Elisabeth Barakos. Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2020] vii, 195 pages : illustrations (some color) ; 25 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Discourse approaches to politics, society and culture, 1569-9463 ; volume 89 "Language Policy in Business: Discourse, ideology and practice provides a critical sociolinguistic and discursive understanding of language policy in a minority language context. Focusing on Welsh-English bilingualism in private sector businesses in Wales, the book unpacks the circulating discourses, ideologies and practices of promoting bilingualism as a sociocultural and economic resource in the globalised knowledge economy. It sheds light on businesses as ideological sites for struggles over language revitalisation, which has been characterised by tensions and discursive shifts from essentialist ideologies about language, identity, nation and territory, to an increased commodification of bilingualism. The book is premised on the understanding that language is a focal point for articulating and living out historical power relationships and inequalities, and that language policy processes are never apolitical. It adds to a body of literature about bilingualism in minority language contexts and, more broadly, about how the fields of politics, business and society are inextricably related"-- Provided by publisher. Includes bibliographical references (pages 157-178) and index. Introduction -- Language, power, and political control in Wales -- Towards a discursive approach to language policy -- How to operationalise a multi-level disourse analysis -- Political and corporate language policy discourse: shifting discourses across contexts -- Language policy, ideology and practice in Welsh business: stakeholder perspectives -- Managers' local promotion of bilingualism in business -- Conclusions: taking stock of minority language policy in business. Language policy Wales. Business communication Wales. Bilingualism Wales. Welsh language Business Welsh. English language Business English. Online version: Barakos, Elisabeth, Language policy in business Amsterdam ; Philadelphia : John Benjamins Publishing Company, 2020. 9789027260697 (DLC) 2020028874