03336cam a2200397 i 4500
21620360
20210525152346.0
200722s2020 paua b 001 0 eng
7
cbc
orignew
1
ecip
20
y-gencatlg
acquire
1 shelf copy
policy default
xk13 2020-07-22
xk13 2020-07-22 (TW Situational) to DEWEY
xm04 2020-07-31 (TW situational)
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xk25 2021-05-25 to CMD
2020028873
9789027207609
(hardcover ;
alk. paper)
9789027260697
(pdf)
DLC
eng
DLC
rda
DLC
pcc
e-uk-wl
P119.3
.B37 2020
306.44/9429
23
Barakos, Elisabeth,
author.
Language policy in business :
discourse, ideology and practice /
Elisabeth Barakos.
Amsterdam ;
Philadelphia :
John Benjamins Publishing Company,
[2020]
vii, 195 pages :
illustrations (some color) ;
25 cm.
text
txt
rdacontent
unmediated
n
rdamedia
volume
nc
rdacarrier
Discourse approaches to politics, society and culture,
1569-9463 ;
volume 89
"Language Policy in Business: Discourse, ideology and practice provides a critical sociolinguistic and discursive understanding of language policy in a minority language context. Focusing on Welsh-English bilingualism in private sector businesses in Wales, the book unpacks the circulating discourses, ideologies and practices of promoting bilingualism as a sociocultural and economic resource in the globalised knowledge economy. It sheds light on businesses as ideological sites for struggles over language revitalisation, which has been characterised by tensions and discursive shifts from essentialist ideologies about language, identity, nation and territory, to an increased commodification of bilingualism. The book is premised on the understanding that language is a focal point for articulating and living out historical power relationships and inequalities, and that language policy processes are never apolitical. It adds to a body of literature about bilingualism in minority language contexts and, more broadly, about how the fields of politics, business and society are inextricably related"--
Provided by publisher.
Includes bibliographical references (pages 157-178) and index.
Introduction -- Language, power, and political control in Wales -- Towards a discursive approach to language policy -- How to operationalise a multi-level disourse analysis -- Political and corporate language policy discourse: shifting discourses across contexts -- Language policy, ideology and practice in Welsh business: stakeholder perspectives -- Managers' local promotion of bilingualism in business -- Conclusions: taking stock of minority language policy in business.
Language policy
Wales.
Business communication
Wales.
Bilingualism
Wales.
Welsh language
Business Welsh.
English language
Business English.
Online version:
Barakos, Elisabeth,
Language policy in business
Amsterdam ; Philadelphia : John Benjamins Publishing Company, 2020.
9789027260697
(DLC) 2020028874