Drawing on Isabela and Norman Fairclough’s (2012) recent approach to practical reasoning in political discourse analysis, the chapter seeks to identify the premises, the goals, the means, and the values that impact upon the participants’ ethos construction in the 2012 American Presidential debates. The political debate is investigated as a form of deliberative argumentation, but also as a persuasive dialogue, in which the participants put forward proposals for actions and argue about the advantages and disadvantages of a certain course of action, in the attempt to both clarify the issues and exert influence on the audience.
Amossy, Ruth. 2001. “Ethos at the Crossroads of Disciplines: Rhetoric, Pragmatics, Sociology.” Poetics Today 22 (1): 1–23.
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Dailey, William O., Edward A. Hinck, and Shelly S. Hinck. 2008. Politeness in Presidential Debates: Shaping Political Face in Campaign Debates from 1960 to 2004. Lanham, MD: Rowman and Littlefield Publishers, Inc.
Eemeren, Frans H. van, and Rob Grootendorst. 2004. A Systematic Theory of Argumentation: The Pragma-Dialectical Approach. Cambridge: Cambridge University Press.
Fairclough, Isabela, and Norman Fairclough. 2012. Political Discourse Analysis. A Method for Advanced Students. London and New York: Routledge.
Maslow, Abraham H. 1954/1970. Motivation and Personality. New York: Harper and Row.
Neagu, Maria-Ionela. 2013. Decoding Political Discourse. Conceptual Metaphors and Argumentation. Basingstoke: Palgrave Macmillan.
Schiappa, Edward. 2003. Defining Reality: Definitions and the Politics of Meaning. Carbondale and Edwardsville: Southern Illinois University.
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2016. Interpersonal-Communication and Language-and-Social-Interaction Approaches to Studying Conflict. TIPA. Travaux interdisciplinaires sur la parole et le langage :32
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