146032299 03 01 01 JB John Benjamins Publishing Company 01 JB code FTL 22 Eb 15 9789027243034 06 10.1075/ftl.22 DG 002 02 01 FTL 02 2405-6944 Figurative Thought and Language 22 01 ftl.22 01 https://benjamins.com 02 https://benjamins.com/catalog/ftl.22 1 B01 Anastasios Vogiatzis Vogiatzis, Anastasios Anastasios Vogiatzis Aristotle University of Thessaloniki 01 eng 342 viii 329 + index LAN009030 v.2006 CFG 2 24 JB Subject Scheme COMM.GEN Communication Studies 24 JB Subject Scheme LIN.COGN Cognition and language 24 JB Subject Scheme LIN.COGPSY Cognitive linguistics 24 JB Subject Scheme LIN.DISC Discourse studies 24 JB Subject Scheme LIN.PRAG Pragmatics 06 01 This volume brings together research at the intersection of Cognitive Linguistics and political discourse analysis. The volume explores how political meaning is constructed, negotiated, and contested through a range of cognitive mechanisms, including metaphor, metonymy, irony, image schemas, idealized cognitive models, and grammatical construals. Spanning contemporary and historical contexts, the contributions examine diverse political phenomena, from climate change communication and the war in Ukraine to European integration, electoral campaigns, and classical political rhetoric.<br />Drawing on a variety of methodological approaches, including corpus linguistics, critical discourse analysis, cognitive pragmatics, and multimodal analysis, the chapters demonstrate how language and cognition shape political perceptions, attitudes, and identities. By highlighting the role of cognition in public discourse, this volume advances our understanding of how political actors frame reality, legitimize actions, mobilize audiences, and influence public debate. It will be of interest to scholars and students of Cognitive Linguistics, discourse studies, political communication, rhetoric, and media studies.<br /> 04 09 01 https://benjamins.com/covers/475/ftl.22.png 04 03 01 https://benjamins.com/covers/475_jpg/9789027238085.jpg 04 03 01 https://benjamins.com/covers/475_tif/9789027238085.tif 06 09 01 https://benjamins.com/covers/1200_front/ftl.22.hb.png 07 09 01 https://benjamins.com/covers/125/ftl.22.png 25 09 01 https://benjamins.com/covers/1200_back/ftl.22.hb.png 27 09 01 https://benjamins.com/covers/3d_web/ftl.22.hb.png 10 01 JB code ftl.22.prelim i iv 4 Prelim pages -1 10 01 JB code ftl.22.toc v vi 2 Table of contents 0 10 01 JB code ftl.22.pre vii viii 2 Preface 1 10 01 JB code ftl.22.01vog 1 13 13 Chapter 2 1 A01 Anastasios Vogiatzis Vogiatzis, Anastasios Anastasios Vogiatzis Aristotle University of Thessaloniki 2 A01 Andreas Musolff Musolff, Andreas Andreas Musolff University of East Anglia 01 The introduction starts by providing background information on political discourse and how this is related to the present volume. It continues by offering the readers a short overview of key concepts from the domain of cognitive linguistics that are central to this volume, as these appear in the relevant chapters. In its final part, the introduction provides the readers with an overview of the chapters to follow. 10 01 JB code ftl.22.s1 14 143 130 Section header 3 10 01 JB code ftl.22.02aug 16 41 26 Chapter 4 1 A01 Anaïs Augé Augé, Anaïs Anaïs Augé Catholic University of Louvain 2 A01 Lilla Petronella Szabó Szabó, Lilla Petronella Lilla Petronella Szabó Corvinus University of Budapest 20 climate crisis discourse 20 critical metaphor analysis 20 FILMIP 20 multimodal metaphor 20 multimodal metaphor analysis 01 “Politainment,” the presentation of political content in an entertainment format, has found its way to climate crisis discourse. A notable example is the 2019 Emmy-nominated short film “A message from the future” starring US Representative Alexandria Ocasio-Cortez and activist Naomi Klein. The film promotes the Green New Deal, a package of US policies to achieve sustainability. Yet how can climate policies be presented in an entertaining manner? Metaphors are key tools in elaborating on policymaking for the general audience. Thus, we explore how metaphors complement the entertaining and political functions of this discourse. The findings suggest that the metaphors are (1) conventional and include concrete source concepts and (2) “humanise” descriptions of the climate crisis through storytelling of lived experiences. 10 01 JB code ftl.22.03llo 42 69 28 Chapter 5 1 A01 Nuria Llorente-Belda Llorente-Belda, Nuria Nuria Llorente-Belda University of Savoie Mont Blanc | University of Turin 20 corpus-assisted critical discourse analysis 20 critical metaphor analysis 20 political discourse 20 Russo-Ukrainian war 20 Vladimir Putin 01 On February 24, 2022, Vladimir Putin launched a full-scale war on Ukrainian lands under the pretext of ‘denazifying’ Ukraine. The outbreak of the war called Western security into question and, despite the unfolding events gaining significant relevance in international media, little has been said about the Russian leader’s rhetoric, with the exception of Chiluwa &#38; Ruzaite (2024). This study applies a corpus-assisted critical discourse analysis (Gillings et al., 2023) to explore how metaphors in Putin’s public speeches function as a mechanism for construing and legitimizing the conflict (Charteris-Black, 2004). The findings show that the Russian president metaphorically frames it as a geopolitical and ideological war against the West, thereby deliberately downplaying Ukraine’s active involvement. 10 01 JB code ftl.22.04kaz 70 86 17 Chapter 6 1 A01 Ledia Kazazi Kazazi, Ledia Ledia Kazazi University of Elbasan “Aleksander Xhuvani” 20 conceptual metaphor 20 European integration 20 framing 20 persuasion 20 political discourse 01 Political discourse often uses metaphors to influence public perception and shape political views, particularly by framing future scenarios as solutions to current issues. Metaphors evoke emotional responses, helping politicians craft persuasive narratives to align with their ideological goals. In his 2022 and 2024 speeches, Albanian PM Edi Rama frequently uses the metaphor of “family” to represent Albania’s EU accession process. This metaphor builds moral credibility, as the family is seen as the foundation of moral systems. Rama frames the EU-Albania relationship through concepts like love, marriage, adultery, and roles of parents and children, assigning traditional patriarchal gender roles, particularly depicting the EU and Albania as bride and groom. 10 01 JB code ftl.22.05gat 87 111 25 Chapter 7 1 A01 Kurstin Gatt Gatt, Kurstin Kurstin Gatt University of Malta 20 conceptual metaphor theory 20 corruption 20 maltese 20 political discourse 01 This paper examines the conceptual metaphors related to corruption in Maltese political discourse. It employs Conceptual Metaphor Theory to uncover the cross-domain mappings and entailments that structure societal perceptions of corruption. The corpus-based analysis identifies twelve conceptual metaphors, including <sc>corruption is a disease</sc>, <sc>corruption is dirt</sc>, and <sc>corruption is a network</sc>, which collectively depict corruption as a multi-layered system grounded in metaphorical mappings. The findings enhance our understanding of how language frames public interpretations of corruption and suggest that the metaphors employed in political discourse shape both perceptions of corruption and responses to it. By addressing a gap in the existing literature on conceptual metaphor research within small language communities, this study sheds light on the cognitive and cultural dynamics in the Maltese context. 10 01 JB code ftl.22.06hei 112 140 29 Chapter 8 1 A01 Sabine Heinemann Heinemann, Sabine Sabine Heinemann University of Graz 20 cartoons 20 continuum 20 Italian press 20 monomodal metaphor 20 multimodal metaphor 01 In contexts such as advertising or cartoons, the intertwining of verbal and pictorial modes can lead to multimodal metaphors. This chapter discusses the verbal metaphors used in Italian press coverage (<i> Corriere della Sera</span> </i>) and the mono- and multimodal metaphors present in the cartoons by Giannelli in the same newspaper with regard to parallels, in the context of the Italian presidential elections in 2022. The overlapping of the verbal and pictorial representation in the cartoons allows for the reference to a continuum between mono- and multimodal metaphors in a narrow sense. The characterization of this continuum is provided by means of selected examples. 10 01 JB code ftl.22.s2 141 200 60 Section header 9 10 01 JB code ftl.22.07ses 142 172 31 Chapter 10 1 A01 Inesa Šeškauskienė Šeškauskienė, Inesa Inesa Šeškauskienė Vilnius University 2 A01 Virginija Masiulionyte Masiulionyte, Virginija Virginija Masiulionyte Vilnius University 3 A01 Jurga Cibulskienė Cibulskienė, Jurga Jurga Cibulskienė Vilnius University 20 Belarus 20 evaluation 20 irony 20 target 01 The paper examines targets, markers, and evaluative function of irony in media texts focusing on the Belarusian crisis in 2021 instigated by an incident of a forced landing of a plane travelling from Athens to Vilnius in Minsk. The data has been collected from the news portals of the USA, Germany, Lithuania, and Russia in English, German, Lithuanian, and Russian, respectively. The methodology relies on a three-dimensional model (Burgers &#38; Steen, 2017) whereby irony is investigated in language, thought, and communication. The latter involves the construction of attitudes, often through particular targets. The results suggest that in public discourse, irony is a means to articulate critique targeting specific people, nations, and institutions and thus challenging power relations. There is a marked difference between self-induced, insulting irony in the Russian media outlets and irony in the other three sub-corpora. 10 01 JB code ftl.22.08lap 173 198 26 Chapter 11 1 A01 Schuyler Laparle Laparle, Schuyler Schuyler Laparle Tilburg University 20 climate change 20 interview 20 irony 20 meta-communication 01 Human-driven ecological crises contain a great deal of irony. The extraction and overconsumption of natural resources is justified as a means of improving human welfare, even when these practices ultimately degrade the systems on which human welfare depends. Using data from 11 interviews with climate-concerned adults, I look at the role of irony in everyday climate communication. Irony appeared as a form of talk (<i>communicative irony</i>), the subject of talk (in descriptions of <i>situational irony</i>), and as a <i>disposition</i> (in describing disconnections between thoughts and actions). I argue that a multi-dimensional approach to irony can help to better understand why individuals often fail to act according to their beliefs, and how figurative tools like irony may help to overcome this theory-action gap. This work also points toward how linguistic approaches to irony may benefit from the incorporation of <i>disposition</i> when analyzing the motivations and impacts of irony in political discourse. 10 01 JB code ftl.22.s3 259 302 44 Section header 12 10 01 JB code ftl.22.09sza 200 219 20 Chapter 13 1 A01 Lilla Petronella Szabó Szabó, Lilla Petronella Lilla Petronella Szabó Corvinus University of Budapest 2 A01 Dóra Eszter Varga Varga, Dóra Eszter Dóra Eszter Varga Corvinus University of Budapest 3 A01 Utku Bozdag Bozdag, Utku Utku Bozdag Corvinus University of Budapest 20 discourse dynamics approach 20 figurative framing 20 Hungarian Council Presidency 20 metaphor scenario 20 political rhetoric 01 The Presidency of the Council of the European Union, typically a neutral role wherein member states function as “honest brokers”, was assumed by Hungary on July 1, 2024. Given Hungary’s contentious relationship with the EU and its government’s Eurosceptic stance, this raised questions about how Hungary-EU affairs would be communicated during the country’s six-month term. This chapter employs discursive approaches to metaphor and metonymy to examine the term <i>Brüsszel</i> </span> (“Brussels”) in Prime Minister Viktor Orbán’s speeches and interviews during Hungary’s Presidency. Our findings show that the EU is predominantly represented as a supranational authority and an entity that abuses its power over member states. Moreover, portraying the EU as Hungary’s political adversary opens a politicized discourse dimension in Hungary-EU relations. The analysis suggests that figurative framing facilitates antagonistic positioning within a role traditionally perceived as impartial and administrative. Metaphor and metonymy, therefore, enable a nuanced, discursively managed form of politicization under conditions of institutional constraint. 10 01 JB code ftl.22.10kar 220 241 22 Chapter 14 1 A01 Maria Karali Karali, Maria Maria Karali Aristotle University of Thessaloniki 20 ad hominem arguments 20 hate speech 20 metonymy 20 rhetoric 01 This chapter is meant as a cognitive, socio-pragmatic contribution to the study of political aggressive discourse in Thucydidean history (460–399 B.C.), as compared to modern political discourse. Emotion over reason emerges as a universal topos in political discourse and <i>ad hominem</i> </span> arguments abound. Since, however, social values and the sense of political correctness vary greatly across time and cultures, lexically negative predication may not necessarily entail a negative pragmatic function. Negative adjectives function as insults in our societies, but in Thucydides’ historical narration they could also serve as warnings. Such warnings, issued by the speaker, led, by metonymical implication, to the emotional activation of the audience, and ultimately to its persuasion. Metonymy hence emerges as a powerful rhetorical mechanism. 10 01 JB code ftl.22.s4 345 431 87 Section header 15 10 01 JB code ftl.22.11pot 244 269 26 Chapter 16 1 A01 Serhiy Potapenko Potapenko, Serhiy Serhiy Potapenko Kyiv National Linguistic University 2 A01 Nalalia Izotova Izotova, Nalalia Nalalia Izotova Kyiv National Linguistic University 20 conceptual metaphor 20 effect 20 force dynamics 20 image schema 20 transmodality 20 Ukrainian president Zelenskyy 20 Ukrainian war discourse 01 The proposed idea-turned-effect analysis applies the cognitive structures comprising image schemas, force dynamics and metaphoric schemas to revealing how the views articulated in the news, public or creative variants of Ukrainian war discourse are supposed to transform into corresponding effects. It is found that after two years of the Russia-Ukraine full-fledged war the news discourse creates three confrontational effects: narrow, covering the latest two years; broad, spanning the whole of ten years of the conflict; medium, contrasting the two years to ten. The public discourse of Ukrainian President Zelenskyy forms resistance, confrontational, and victory effects. The creative discourse comprising books, poems and songs mainly rests on metaphoric effects conceptualizing the war as an unlawful and deadly invasion, destruction, devastation and an overall confrontation. 10 01 JB code ftl.22.12chi 270 310 41 Chapter 17 1 A01 Wen-yu Chiang Chiang, Wen-yu Wen-yu Chiang National Taiwan University 2 A01 Wen-Yi Huang Huang, Wen-Yi Wen-Yi Huang National Taiwan University 3 A01 Chun-Wei Hsu Hsu, Chun-Wei Chun-Wei Hsu National Taiwan University 4 A01 Mikhail Stepanenko Stepanenko, Mikhail Mikhail Stepanenko National Taiwan University 20 analogy 20 China 20 idealized cognitive models (ICMs) 20 media 20 political discourse 20 Russia 20 Self and Other 20 Taiwan 20 Ukraine 20 war 01 This study investigates the critical role of analogy in shaping political discourse. By integrating theories of Idealized Cognitive Models (ICMs) and “Self–Other” dynamics, we examine the analogy “<sc>taiwan is the next ukraine</sc>” alongside the counter-analogy “<sc>taiwan is not the next ukraine</sc>” as presented in U.S. and Taiwanese media. Our proposed framework enhances current analogy research by facilitating both qualitative and quantitative analysis of analogical mappings. Findings indicate that differing ideologies of “Self” and “Other” influence the strategic use of these analogies across media outlets. By focusing on relational elements within the <sc>state icm</sc> and <sc>war icm</sc>, both U.S. and Taiwanese media emphasize a critical perspective on China while prioritizing their mutually compatible national interests. Ultimately, the analogy between Taiwan and Ukraine contributes a compelling illustration of the schema “the less powerful fighting against the more powerful through courage and wisdom,” offering valuable insights for future analogical reasoning based on this concept. 10 01 JB code ftl.22.13kar 311 329 19 Chapter 18 1 A01 Maria Karali Karali, Maria Maria Karali Aristotle University of Thessaloniki 20 conceptualization of time 20 future tense 20 Greek political speeches 20 prophetic present 01 This contribution explores the cognitive and pragmatic facets of the use of the prophetic present in Modern Greek politicians’ pre-electoral speeches. <i> Praesens propheticus</span> </i>, a biblical feature, is a subtype of present tense which, by a deictic temporal frame shifting may refer to non-actual, but anticipated future acts, as if they were already performed. Its performative character renders it highly attractive for political discourse. The present tense, a heavily polysemous category, as exploited by the speakers’ conceptual stance emerges as a cluster of types characterized by a significant degree of gradience, both intra- and intercategorial, confirming the intriguing nature of the cognitive conceptualization and personal deictic shifts of speakers that affect the linguistic expression of time. 02 JBENJAMINS John Benjamins Publishing Company 01 John Benjamins Publishing Company Amsterdam/Philadelphia NL 02 March 2027 20270315 2027 John Benjamins B.V. 02 WORLD 13 15 9789027238085 01 JB 3 John Benjamins e-Platform 03 jbe-platform.com 09 WORLD 10 20270315 01 00 135.00 EUR R 01 00 113.00 GBP Z 01 gen 00 176.00 USD S 395032298 03 01 01 JB John Benjamins Publishing Company 01 JB code FTL 22 Hb 15 9789027238085 BB 01 FTL 02 2405-6944 Figurative Thought and Language 22 01 ftl.22 01 https://benjamins.com 02 https://benjamins.com/catalog/ftl.22 1 B01 Anastasios Vogiatzis Vogiatzis, Anastasios Anastasios Vogiatzis Aristotle University of Thessaloniki 01 eng 342 viii 329 + index LAN009030 v.2006 CFG 2 24 JB Subject Scheme COMM.GEN Communication Studies 24 JB Subject Scheme LIN.COGN Cognition and language 24 JB Subject Scheme LIN.COGPSY Cognitive linguistics 24 JB Subject Scheme LIN.DISC Discourse studies 24 JB Subject Scheme LIN.PRAG Pragmatics 06 01 This volume brings together research at the intersection of Cognitive Linguistics and political discourse analysis. The volume explores how political meaning is constructed, negotiated, and contested through a range of cognitive mechanisms, including metaphor, metonymy, irony, image schemas, idealized cognitive models, and grammatical construals. Spanning contemporary and historical contexts, the contributions examine diverse political phenomena, from climate change communication and the war in Ukraine to European integration, electoral campaigns, and classical political rhetoric.<br />Drawing on a variety of methodological approaches, including corpus linguistics, critical discourse analysis, cognitive pragmatics, and multimodal analysis, the chapters demonstrate how language and cognition shape political perceptions, attitudes, and identities. By highlighting the role of cognition in public discourse, this volume advances our understanding of how political actors frame reality, legitimize actions, mobilize audiences, and influence public debate. It will be of interest to scholars and students of Cognitive Linguistics, discourse studies, political communication, rhetoric, and media studies.<br /> 04 09 01 https://benjamins.com/covers/475/ftl.22.png 04 03 01 https://benjamins.com/covers/475_jpg/9789027238085.jpg 04 03 01 https://benjamins.com/covers/475_tif/9789027238085.tif 06 09 01 https://benjamins.com/covers/1200_front/ftl.22.hb.png 07 09 01 https://benjamins.com/covers/125/ftl.22.png 25 09 01 https://benjamins.com/covers/1200_back/ftl.22.hb.png 27 09 01 https://benjamins.com/covers/3d_web/ftl.22.hb.png 10 01 JB code ftl.22.prelim i iv 4 Prelim pages -1 10 01 JB code ftl.22.toc v vi 2 Table of contents 0 10 01 JB code ftl.22.pre vii viii 2 Preface 1 10 01 JB code ftl.22.01vog 1 13 13 Chapter 2 1 A01 Anastasios Vogiatzis Vogiatzis, Anastasios Anastasios Vogiatzis Aristotle University of Thessaloniki 2 A01 Andreas Musolff Musolff, Andreas Andreas Musolff University of East Anglia 01 The introduction starts by providing background information on political discourse and how this is related to the present volume. It continues by offering the readers a short overview of key concepts from the domain of cognitive linguistics that are central to this volume, as these appear in the relevant chapters. In its final part, the introduction provides the readers with an overview of the chapters to follow. 10 01 JB code ftl.22.s1 14 143 130 Section header 3 10 01 JB code ftl.22.02aug 16 41 26 Chapter 4 1 A01 Anaïs Augé Augé, Anaïs Anaïs Augé Catholic University of Louvain 2 A01 Lilla Petronella Szabó Szabó, Lilla Petronella Lilla Petronella Szabó Corvinus University of Budapest 20 climate crisis discourse 20 critical metaphor analysis 20 FILMIP 20 multimodal metaphor 20 multimodal metaphor analysis 01 “Politainment,” the presentation of political content in an entertainment format, has found its way to climate crisis discourse. A notable example is the 2019 Emmy-nominated short film “A message from the future” starring US Representative Alexandria Ocasio-Cortez and activist Naomi Klein. The film promotes the Green New Deal, a package of US policies to achieve sustainability. Yet how can climate policies be presented in an entertaining manner? Metaphors are key tools in elaborating on policymaking for the general audience. Thus, we explore how metaphors complement the entertaining and political functions of this discourse. The findings suggest that the metaphors are (1) conventional and include concrete source concepts and (2) “humanise” descriptions of the climate crisis through storytelling of lived experiences. 10 01 JB code ftl.22.03llo 42 69 28 Chapter 5 1 A01 Nuria Llorente-Belda Llorente-Belda, Nuria Nuria Llorente-Belda University of Savoie Mont Blanc | University of Turin 20 corpus-assisted critical discourse analysis 20 critical metaphor analysis 20 political discourse 20 Russo-Ukrainian war 20 Vladimir Putin 01 On February 24, 2022, Vladimir Putin launched a full-scale war on Ukrainian lands under the pretext of ‘denazifying’ Ukraine. The outbreak of the war called Western security into question and, despite the unfolding events gaining significant relevance in international media, little has been said about the Russian leader’s rhetoric, with the exception of Chiluwa &#38; Ruzaite (2024). This study applies a corpus-assisted critical discourse analysis (Gillings et al., 2023) to explore how metaphors in Putin’s public speeches function as a mechanism for construing and legitimizing the conflict (Charteris-Black, 2004). The findings show that the Russian president metaphorically frames it as a geopolitical and ideological war against the West, thereby deliberately downplaying Ukraine’s active involvement. 10 01 JB code ftl.22.04kaz 70 86 17 Chapter 6 1 A01 Ledia Kazazi Kazazi, Ledia Ledia Kazazi University of Elbasan “Aleksander Xhuvani” 20 conceptual metaphor 20 European integration 20 framing 20 persuasion 20 political discourse 01 Political discourse often uses metaphors to influence public perception and shape political views, particularly by framing future scenarios as solutions to current issues. Metaphors evoke emotional responses, helping politicians craft persuasive narratives to align with their ideological goals. In his 2022 and 2024 speeches, Albanian PM Edi Rama frequently uses the metaphor of “family” to represent Albania’s EU accession process. This metaphor builds moral credibility, as the family is seen as the foundation of moral systems. Rama frames the EU-Albania relationship through concepts like love, marriage, adultery, and roles of parents and children, assigning traditional patriarchal gender roles, particularly depicting the EU and Albania as bride and groom. 10 01 JB code ftl.22.05gat 87 111 25 Chapter 7 1 A01 Kurstin Gatt Gatt, Kurstin Kurstin Gatt University of Malta 20 conceptual metaphor theory 20 corruption 20 maltese 20 political discourse 01 This paper examines the conceptual metaphors related to corruption in Maltese political discourse. It employs Conceptual Metaphor Theory to uncover the cross-domain mappings and entailments that structure societal perceptions of corruption. The corpus-based analysis identifies twelve conceptual metaphors, including <sc>corruption is a disease</sc>, <sc>corruption is dirt</sc>, and <sc>corruption is a network</sc>, which collectively depict corruption as a multi-layered system grounded in metaphorical mappings. The findings enhance our understanding of how language frames public interpretations of corruption and suggest that the metaphors employed in political discourse shape both perceptions of corruption and responses to it. By addressing a gap in the existing literature on conceptual metaphor research within small language communities, this study sheds light on the cognitive and cultural dynamics in the Maltese context. 10 01 JB code ftl.22.06hei 112 140 29 Chapter 8 1 A01 Sabine Heinemann Heinemann, Sabine Sabine Heinemann University of Graz 20 cartoons 20 continuum 20 Italian press 20 monomodal metaphor 20 multimodal metaphor 01 In contexts such as advertising or cartoons, the intertwining of verbal and pictorial modes can lead to multimodal metaphors. This chapter discusses the verbal metaphors used in Italian press coverage (<i> Corriere della Sera</span> </i>) and the mono- and multimodal metaphors present in the cartoons by Giannelli in the same newspaper with regard to parallels, in the context of the Italian presidential elections in 2022. The overlapping of the verbal and pictorial representation in the cartoons allows for the reference to a continuum between mono- and multimodal metaphors in a narrow sense. The characterization of this continuum is provided by means of selected examples. 10 01 JB code ftl.22.s2 141 200 60 Section header 9 10 01 JB code ftl.22.07ses 142 172 31 Chapter 10 1 A01 Inesa Šeškauskienė Šeškauskienė, Inesa Inesa Šeškauskienė Vilnius University 2 A01 Virginija Masiulionyte Masiulionyte, Virginija Virginija Masiulionyte Vilnius University 3 A01 Jurga Cibulskienė Cibulskienė, Jurga Jurga Cibulskienė Vilnius University 20 Belarus 20 evaluation 20 irony 20 target 01 The paper examines targets, markers, and evaluative function of irony in media texts focusing on the Belarusian crisis in 2021 instigated by an incident of a forced landing of a plane travelling from Athens to Vilnius in Minsk. The data has been collected from the news portals of the USA, Germany, Lithuania, and Russia in English, German, Lithuanian, and Russian, respectively. The methodology relies on a three-dimensional model (Burgers &#38; Steen, 2017) whereby irony is investigated in language, thought, and communication. The latter involves the construction of attitudes, often through particular targets. The results suggest that in public discourse, irony is a means to articulate critique targeting specific people, nations, and institutions and thus challenging power relations. There is a marked difference between self-induced, insulting irony in the Russian media outlets and irony in the other three sub-corpora. 10 01 JB code ftl.22.08lap 173 198 26 Chapter 11 1 A01 Schuyler Laparle Laparle, Schuyler Schuyler Laparle Tilburg University 20 climate change 20 interview 20 irony 20 meta-communication 01 Human-driven ecological crises contain a great deal of irony. The extraction and overconsumption of natural resources is justified as a means of improving human welfare, even when these practices ultimately degrade the systems on which human welfare depends. Using data from 11 interviews with climate-concerned adults, I look at the role of irony in everyday climate communication. Irony appeared as a form of talk (<i>communicative irony</i>), the subject of talk (in descriptions of <i>situational irony</i>), and as a <i>disposition</i> (in describing disconnections between thoughts and actions). I argue that a multi-dimensional approach to irony can help to better understand why individuals often fail to act according to their beliefs, and how figurative tools like irony may help to overcome this theory-action gap. This work also points toward how linguistic approaches to irony may benefit from the incorporation of <i>disposition</i> when analyzing the motivations and impacts of irony in political discourse. 10 01 JB code ftl.22.s3 259 302 44 Section header 12 10 01 JB code ftl.22.09sza 200 219 20 Chapter 13 1 A01 Lilla Petronella Szabó Szabó, Lilla Petronella Lilla Petronella Szabó Corvinus University of Budapest 2 A01 Dóra Eszter Varga Varga, Dóra Eszter Dóra Eszter Varga Corvinus University of Budapest 3 A01 Utku Bozdag Bozdag, Utku Utku Bozdag Corvinus University of Budapest 20 discourse dynamics approach 20 figurative framing 20 Hungarian Council Presidency 20 metaphor scenario 20 political rhetoric 01 The Presidency of the Council of the European Union, typically a neutral role wherein member states function as “honest brokers”, was assumed by Hungary on July 1, 2024. Given Hungary’s contentious relationship with the EU and its government’s Eurosceptic stance, this raised questions about how Hungary-EU affairs would be communicated during the country’s six-month term. This chapter employs discursive approaches to metaphor and metonymy to examine the term <i>Brüsszel</i> </span> (“Brussels”) in Prime Minister Viktor Orbán’s speeches and interviews during Hungary’s Presidency. Our findings show that the EU is predominantly represented as a supranational authority and an entity that abuses its power over member states. Moreover, portraying the EU as Hungary’s political adversary opens a politicized discourse dimension in Hungary-EU relations. The analysis suggests that figurative framing facilitates antagonistic positioning within a role traditionally perceived as impartial and administrative. Metaphor and metonymy, therefore, enable a nuanced, discursively managed form of politicization under conditions of institutional constraint. 10 01 JB code ftl.22.10kar 220 241 22 Chapter 14 1 A01 Maria Karali Karali, Maria Maria Karali Aristotle University of Thessaloniki 20 ad hominem arguments 20 hate speech 20 metonymy 20 rhetoric 01 This chapter is meant as a cognitive, socio-pragmatic contribution to the study of political aggressive discourse in Thucydidean history (460–399 B.C.), as compared to modern political discourse. Emotion over reason emerges as a universal topos in political discourse and <i>ad hominem</i> </span> arguments abound. Since, however, social values and the sense of political correctness vary greatly across time and cultures, lexically negative predication may not necessarily entail a negative pragmatic function. Negative adjectives function as insults in our societies, but in Thucydides’ historical narration they could also serve as warnings. Such warnings, issued by the speaker, led, by metonymical implication, to the emotional activation of the audience, and ultimately to its persuasion. Metonymy hence emerges as a powerful rhetorical mechanism. 10 01 JB code ftl.22.s4 345 431 87 Section header 15 10 01 JB code ftl.22.11pot 244 269 26 Chapter 16 1 A01 Serhiy Potapenko Potapenko, Serhiy Serhiy Potapenko Kyiv National Linguistic University 2 A01 Nalalia Izotova Izotova, Nalalia Nalalia Izotova Kyiv National Linguistic University 20 conceptual metaphor 20 effect 20 force dynamics 20 image schema 20 transmodality 20 Ukrainian president Zelenskyy 20 Ukrainian war discourse 01 The proposed idea-turned-effect analysis applies the cognitive structures comprising image schemas, force dynamics and metaphoric schemas to revealing how the views articulated in the news, public or creative variants of Ukrainian war discourse are supposed to transform into corresponding effects. It is found that after two years of the Russia-Ukraine full-fledged war the news discourse creates three confrontational effects: narrow, covering the latest two years; broad, spanning the whole of ten years of the conflict; medium, contrasting the two years to ten. The public discourse of Ukrainian President Zelenskyy forms resistance, confrontational, and victory effects. The creative discourse comprising books, poems and songs mainly rests on metaphoric effects conceptualizing the war as an unlawful and deadly invasion, destruction, devastation and an overall confrontation. 10 01 JB code ftl.22.12chi 270 310 41 Chapter 17 1 A01 Wen-yu Chiang Chiang, Wen-yu Wen-yu Chiang National Taiwan University 2 A01 Wen-Yi Huang Huang, Wen-Yi Wen-Yi Huang National Taiwan University 3 A01 Chun-Wei Hsu Hsu, Chun-Wei Chun-Wei Hsu National Taiwan University 4 A01 Mikhail Stepanenko Stepanenko, Mikhail Mikhail Stepanenko National Taiwan University 20 analogy 20 China 20 idealized cognitive models (ICMs) 20 media 20 political discourse 20 Russia 20 Self and Other 20 Taiwan 20 Ukraine 20 war 01 This study investigates the critical role of analogy in shaping political discourse. By integrating theories of Idealized Cognitive Models (ICMs) and “Self–Other” dynamics, we examine the analogy “<sc>taiwan is the next ukraine</sc>” alongside the counter-analogy “<sc>taiwan is not the next ukraine</sc>” as presented in U.S. and Taiwanese media. Our proposed framework enhances current analogy research by facilitating both qualitative and quantitative analysis of analogical mappings. Findings indicate that differing ideologies of “Self” and “Other” influence the strategic use of these analogies across media outlets. By focusing on relational elements within the <sc>state icm</sc> and <sc>war icm</sc>, both U.S. and Taiwanese media emphasize a critical perspective on China while prioritizing their mutually compatible national interests. Ultimately, the analogy between Taiwan and Ukraine contributes a compelling illustration of the schema “the less powerful fighting against the more powerful through courage and wisdom,” offering valuable insights for future analogical reasoning based on this concept. 10 01 JB code ftl.22.13kar 311 329 19 Chapter 18 1 A01 Maria Karali Karali, Maria Maria Karali Aristotle University of Thessaloniki 20 conceptualization of time 20 future tense 20 Greek political speeches 20 prophetic present 01 This contribution explores the cognitive and pragmatic facets of the use of the prophetic present in Modern Greek politicians’ pre-electoral speeches. <i> Praesens propheticus</span> </i>, a biblical feature, is a subtype of present tense which, by a deictic temporal frame shifting may refer to non-actual, but anticipated future acts, as if they were already performed. Its performative character renders it highly attractive for political discourse. The present tense, a heavily polysemous category, as exploited by the speakers’ conceptual stance emerges as a cluster of types characterized by a significant degree of gradience, both intra- and intercategorial, confirming the intriguing nature of the cognitive conceptualization and personal deictic shifts of speakers that affect the linguistic expression of time. 02 JBENJAMINS John Benjamins Publishing Company 01 John Benjamins Publishing Company Amsterdam/Philadelphia NL 02 March 2027 20270315 2027 John Benjamins B.V. 02 WORLD 01 JB 1 John Benjamins Publishing Company +31 20 6304747 +31 20 6739773 bookorder@benjamins.nl 01 https://benjamins.com 01 WORLD US CA MX 10 20270315 01 02 JB 1 00 135.00 EUR R 02 02 JB 1 00 143.10 EUR R 01 JB 10 John Benjamins Publishing Company +31 20 6304747 bookorder@benjamins.nl 01 GB 10 20270315 02 02 JB 1 00 113.00 GBP Z 01 JB 2 Casemate Academic 610-853-9131 610-853-9143 Girard.Kratz@casematepublishers.com 01 https://benjamins.com 02 US CA MX 10 20270315 01 gen 02 JB 1 00 176.00 USD