524026665 03 01 01 JB John Benjamins Publishing Company 01 JB code FTL 7 Eb 15 9789027261212 06 10.1075/ftl.7 13 2020005904 DG 002 02 01 FTL 02 2405-6944 Figurative Thought and Language 7 <TitleType>01</TitleType> <TitleText textformat="02">Performing Metaphoric Creativity across Modes and Contexts</TitleText> 01 ftl.7 01 https://benjamins.com 02 https://benjamins.com/catalog/ftl.7 1 B01 Laura Hidalgo-Downing Hidalgo-Downing, Laura Laura Hidalgo-Downing Universidad Autónoma de Madrid 2 B01 Blanca Kraljevic Mujic Kraljevic Mujic, Blanca Blanca Kraljevic Mujic 01 eng 358 xi 346 LAN009030 v.2006 CFG 2 24 JB Subject Scheme COMM.CGEN Communication Studies 24 JB Subject Scheme LIN.DISC Discourse studies 24 JB Subject Scheme LIN.PRAG Pragmatics 06 01 The creative potentiality of metaphor is one of the central themes in research on creativity. The present volume offers a space for the interdisciplinary discussion of the relationship between metaphor and creativity by focusing on (re)contextualization across modes and socio-cultural contexts and on the performative dimension of creative discourse practices. The volume brings together insights from Conceptual Metaphor Theory, (Critical) Discourse approaches to metaphor and Multimodal discourse analysis. Creativity as a process is explored in how it emerges in the flow of experience when talking about or reacting to creative acts such as dance, painting or music, and in subjects’ responses to advertisements in experimental studies. Creativity as product is explored by analyzing the choice, occurrence and patterning of creative metaphors in various types of (multimodal and multisensorial) discourses such as political cartoons, satire, films, children’s storybooks, music and songs, videos, scientific discourse, architectural reviews and the performance of classical Indian rasa. 05 This volume makes an exciting and timely contribution to our understanding and appreciation of metaphoric creativity as both a product and a process. The chapters cover an impressive variety of genres, modes and domains of communication, with particular attention for multi-modal interactions in cartoons, advertising, film and music. As such, the book is a must-read not just for scholars of metaphor and/or creativity, but for anyone interested in discourse, communication and cognition. Elena Semino, Lancaster University 05 Since this book is ripe with ideas that experts like to discuss, I would recommend it to anyone interested in studying figurative language and especially to anyone interested in metaphor, metonymy, hyperbole, synecdoche, or irony. Who knows, it may be exactly this book whose contributions will give rise to important new insights in the future. Heli Tissari, University of Helsinki, on Linguist List 32.2266 (2 July 2021 05 All in all, this is a well-written book which is informative, interesting and thought-provoking. This volume discusses metaphoric creativity and its performativity from a multimodal and cross-contextual perspective. Encompassing a wide spectrum of domains in art and daily life, it is expected to open up a promising window for further exploration of conceptual metaphor in multimodal discourse and as such it is highly recommended. Linlin Yu, Northeast Normal University and Shengxi Jin, Northeast Normal University, in Journal of Pragmatics 187 (2022) 05 The chapters in this volume, covering different genres, modes, and media, eloquently demonstrate that metaphors are not only concepts that we live by (Lakoff and Johnson), but also capture truly innovative and unique insights (Black). Its authors rightly insist that metaphors must be studied in combination with other tropes as well as other semiotic resources, and show recommendable sensitivity to the importance of the specific context of use. Charles Forceville, University of Amsterdam 05 <i>Performing Metaphoric Creativity across Modes and Contexts</i> provides a breath-taking panorama of the different ways metaphor manifests as a tool for creativity across different semiotic modes and different cultural and communicative contexts. Given the importance of cross-modality in our everyday experiences, the book represents a long-awaited contribution to creativity studies. It also, however, draws upon and contributes to a wide range of related disciplines, from psychology to discourse analysis. The dizzying variety of modes and contexts addressed in this collection include images, music, cinema, architecture, and internet formats, and examples are drawn from diverse cultural contexts. The notion of creativity is illuminated through being brought into dialogue with concepts such as complexity, materiality, virality, and criticality. Perhaps the most impressive thing about this book, though, is the commitment of all of its contributors to demonstrating the power of creativity to change the world by challenging cultural traditions, altering social structures and possibilities for social action, and changing the minds of the people who engage with it. This book is an essential addition to the library of any scholar interested in creativity, cognition, metaphor, multimodality and discourse analysis more generally. Rodney H. Jones, University of Reading 04 09 01 https://benjamins.com/covers/475/ftl.7.png 04 03 01 https://benjamins.com/covers/475_jpg/9789027205520.jpg 04 03 01 https://benjamins.com/covers/475_tif/9789027205520.tif 06 09 01 https://benjamins.com/covers/1200_front/ftl.7.hb.png 07 09 01 https://benjamins.com/covers/125/ftl.7.png 25 09 01 https://benjamins.com/covers/1200_back/ftl.7.hb.png 27 09 01 https://benjamins.com/covers/3d_web/ftl.7.hb.png 10 01 JB code ftl.7.pre ix xi 3 Miscellaneous 1 <TitleType>01</TitleType> <TitleText textformat="02">Preface</TitleText> 10 01 JB code ftl.7.01hid 1 18 18 Chapter 2 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;1. Introduction</TitleText> <Subtitle textformat="02">Towards an integrated framework for the analysis of metaphor and creativity in discourse</Subtitle> 1 A01 Laura Hidalgo-Downing Hidalgo-Downing, Laura Laura Hidalgo-Downing Universidad Autónoma de Madrid 10 01 JB code ftl.7.02oko 19 42 24 Chapter 3 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;2. Metaphor in multimodal creativity</TitleText> 1 A01 Lacey Okonski Okonski, Lacey Lacey Okonski University of Umea, Sweden 2 A01 Raymond W. Gibbs, Jr. Gibbs, Jr., Raymond W. Raymond W. Gibbs, Jr. Independent Scholar 3 A01 Elaine Chen Chen, Elaine Elaine Chen University of California, Santa Cruz 20 artistic expression 20 conceptual metaphor 20 creativity 20 dance 20 embodied metaphor 20 source domains 01 This chapter describes the role that metaphor plays in multimodal creativity in several creative endeavors, specifically music, art, dance, and advertising. Many creative instances of metaphor performance rely on entrenched metaphorical concepts that get manifested in very specific, concrete ways in different artistic domains. Furthermore, although metaphorical thought and language are typically believed to map information from an embodied source domain into more abstract target domains, we argue that creative multimodal performance emerges from people&#8217;s very ordinary, yet still highly metaphorical, conceptualizations of mundane bodily experiences. We explore multimodal creativity not just from seeking metaphors as manifested in different domains (e.g., music, art, dance), but also from the ways people talk about creative expressions and understandings. 10 01 JB code ftl.7.03zbi 43 69 27 Chapter 4 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;3. Music, metaphor, and creativity</TitleText> 1 A01 Lawrence M. Zbikowski Zbikowski, Lawrence M. Lawrence M. Zbikowski University of Chicago, Department of Music 20 analogy 20 Haydn 20 meaning construction 20 music 20 nonlinguistic communication 01 This chapter explores the resources for meaning construction provided by music and how musical communication exemplifies creativity. Using two short passages from Haydn&#8217;s <i>The Creation</i> as examples, the chapter investigates how musical sounds are correlated with nonmusical phenomena through analogy, a cognitive process related to but distinct from metaphor. The relationship between analogy and metaphor is considered in some detail and connected to explanations of musical meaning construction that draw on semiotics and conceptual metaphor theory. This explanatory framework is extended to musical metonymy, illustrated by an example from Beethoven&#8217;s <i>Pastoral Symphony</i>. The chapter proposes that nonlinguistic forms of communication like music provide important insights into analogy, metaphor, and metonymy, and thus into the study of human creativity. 10 01 JB code ftl.7.04hid 71 96 26 Chapter 5 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;4. Singing for peace</TitleText> <Subtitle textformat="02">Metaphor and creativity in the lyrics and performances of three songs by U2</Subtitle> 1 A01 Laura Hidalgo-Downing Hidalgo-Downing, Laura Laura Hidalgo-Downing Universidad Autónoma de Madrid 2 A01 Laura Filardo-Llamas Filardo-Llamas, Laura Laura Filardo-Llamas Universidad de Valladolid 20 creativity 20 metaphor 20 performance 20 recontextualization 20 songs 01 This chapter explores how metaphoric creativity contributes to shaping and recontextualizing ideological and socio-political practices in three songs by U2, &#8220;Sunday, Bloody Sunday&#8221;, &#8220;Please&#8221; and &#8220;Peace on Earth&#8221;. The contextual motivations of metaphoric creativity are analyzed by exploring three main dimensions. Metaphoric creativity is analyzed, first, in the conceptualization of the topic of conflict in Northern Ireland in the lyrics of the three songs. Second, it is analyzed as hinging upon the multimodal interaction of verbal and visual modes in the performance of the song &#8220;Please&#8221; in a YouTube video. Third, we explore the potentiality for creative recontextualization of the songs, which have been performed to reinterpret other political conflicts and tragic events, starting from the 9/11 attacks. 10 01 JB code ftl.7.05uri 97 118 22 Chapter 6 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;5. Metaphor emergence in cinematic discourse</TitleText> 1 A01 Eduardo Urios-Aparisi Urios-Aparisi, Eduardo Eduardo Urios-Aparisi University of Connecticut 20 complexity theory 20 creativity 20 film 20 metaphor 01 In this chapter, I analyze the creation of meaning in cinema with two of the components of their mise-en-sc&#233;ne: food and cityscapes. I compare Sofia Coppola&#8217;s <i>Lost in Translation</i> (2003) and Isabel Coixet&#8217;s <i>Map of the Sounds of Tokyo</i> (2009a) and I show how those components work as meaning attractors within the complex system of cinematic discourse following Larsen-Freeman &#38; Cameron (2008) and Cameron &#38; Deignan (2006). I consider that metaphor in cinema is a dynamic phenomenon in the Complex Adaptive System created by the work of a team actively participating in the development of a narrative. Processes such as metaphor and the interaction of repetition, intertextuality and cinematic resources are essential elements in this kind of group-creativity. 10 01 JB code ftl.7.06per 119 152 34 Chapter 7 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;6. What makes an advert go viral?</TitleText> <Subtitle textformat="02">The role of figurative operations in the success of Internet videos</Subtitle> 1 A01 Paula Pérez Sobrino Pérez Sobrino, Paula Paula Pérez Sobrino Universidad de La Rioja, Spain 2 A01 Jeannette Littlemore Littlemore, Jeannette Jeannette Littlemore University of Birmingham, UK 20 advertising 20 creativity 20 hyperbole 20 irony 20 metaphor 20 metonymy 20 understatement 01 This chapter investigates the potential role played by the creative use of figurative operations, such as metaphor, metonymy, irony, hyperbole, and understatement, in the success of Internet videos. Irony and figurative language based on creative contrasts between contrasting scenarios were found to be strong predictors of popularity. This effect increased if the message was conveyed through a combination of words and images, rather than through the use of either mode in isolation. No effect was found for the positioning of figurative operations in the advertisement&#8217;s timeline. Our findings contribute to the wider marketing field by establishing figurative operations, in particular irony, as a potential determinant of a video&#8217;s success. 10 01 JB code ftl.7.07mar 153 173 21 Chapter 8 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;7. Metaphorical creativity in political cartoons</TitleText> <Subtitle textformat="02">The migrant crisis in Europe</Subtitle> 1 A01 Juana I. Marín-Arrese Marín-Arrese, Juana I. Juana I. Marín-Arrese Universidad Complutense de Madrid 20 blending 20 creativity 20 cultural models 20 metaphor 20 political cartoons 20 recontextualization 01 This paper aims to explore the discursive construction of political meaning in cartoons on the present migrant crisis in Europe, and the potential of cartoon discourse for creativity in the use of metaphor and blending. Metaphors, blends and cultural models interact in the representation of events and social actors in cartoons, and the resulting synergistic effect may create meanings which both reflect and reinforce or reshape public opinion (Bergen, 2004; Mar&#237;n-Arrese, 2008; Forceville, 2009; Schilperoord &#38; Maes, 2009). From a Cognitive Linguistic approach to Critical Discourse Analysis (Charteris-Black, 2006; Hart, 2010; Musolff 2012a), the paper focuses on the use of metaphors and other cognitive mechanisms, and the ways in which political cartoons provide the ideal site for metaphorical creativity as recontextualization (Hidalgo Downing &#38; Kraljevic Mujic, 2013). 10 01 JB code ftl.7.08dom 175 196 22 Chapter 9 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;8. Disentangling metaphoric communication</TitleText> <Subtitle textformat="02">The origin, evolution and extinction of metaphors</Subtitle> 1 A01 Martí Domínguez Domínguez, Martí Martí Domínguez University of Valencia 20 cartoons 20 conceptual metaphor theory 20 meme 20 metaphor evolution 20 metaphorgenesis 01 This work addresses the different processes involved in the genesis and evolution of metaphors. Studying mainly cartoons published after dramatic events, I show how, when facing a communication need due to a situation of media stress, metaphors are generated to promote news dissemination and comprehension. I propose that an efficient metaphor quickly transforms into a meme that effectively colonizes the communication ecosystem, thanks to the Internet and social networks platforms. In addition, I explain how metaphors can collaborate and evolve together, in a process I name <i>metaphor symbiogenesis</i>. The way these metaphors approach particularly complex and delicate issues has great communicative potential and can become an independent process in metaphor evolution. 10 01 JB code ftl.7.09cab 197 219 23 Chapter 10 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;9. Sensory landscapes</TitleText> <Subtitle textformat="02">Cross modal metaphors in architecture</Subtitle> 1 A01 Rosario Caballero Caballero, Rosario Rosario Caballero Universidad de Castilla-La Mancha 20 architectural reviews 20 built space 20 cross-sensory metaphor 20 multimodality 20 synesthesia 01 This chapter describes the ways architects use language to evoke the visual, olfactory, tactile and interactive experiences afforded by buildings. It discusses how architects transfer their perception of space as knowledge, and how this knowledge is communicated by using figurative language in the architectural review genre. The task of reviewers is to translate those experiences into language in a form that readers can understand and, presumably, relate to through their senses, and do so using metaphorical language that combines information from domains other than architecture as well as from the senses. In this regard, the chapter is ultimately concerned with exploring the ways in which metaphor helps shape the sensory landscapes of architects as staged in architectural reviews. 10 01 JB code ftl.7.10wil 221 248 28 Chapter 11 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;10. Creative journeys</TitleText> <Subtitle textformat="02">Metaphors of metastasis in press popularization articles</Subtitle> 1 A01 Julia T. Williams Camus Williams Camus, Julia T. Julia T. Williams Camus University of Cantabria 20 cancer 20 creative recontextualization 20 metaphor 20 metastasis 20 popularization articles 01 This chapter draws on the notion of creative recontextualization to explore how metastasis is recontextualized through metaphor in a bilingual English-Spanish corpus of press popularization articles on cancer. The quantitative and qualitative analysis revealed marked cross-cultural differences. Thus, while the English subcorpus presents the process with little metaphorical aid, the Spanish subcorpus displays a wider array of images involving movement. Nevertheless, the use of metaphor in both subcorpora generally involved a creative recontextualization of the source domains found in more specialized scientific genres for metastasis (<sc>invasion and colonization, dissemination</sc> and <sc>migration)</sc> through the &#8216;opening up&#8217; of theory-constitutive metaphors. In addition, a particularly creative strategy was the personification of biological entities, which were vilified and portrayed as participating in delinquent activities. 10 01 JB code ftl.7.11nac 249 280 32 Chapter 12 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;11. Multimodal creativity in figurative use</TitleText> 1 A01 Anita Naciscione Naciscione, Anita Anita Naciscione Latvian Academy of Culture 20 embodied experience 20 figurative thought instantiations 20 multimodal discourse 20 semiotic mode 20 structure of thought 01 This chapter attempts to provide insights into actual language use in multimodal discourse. Observation and analysis focus on multimodal creative use of stylistic patterns: extended metaphor, metonymy, visual pun, allusion, hyperbole, personification. The study also brings out the role of semiotic elements and the significance of background information comprehension and interpretation of multimodal discourse. <br />My aim is to explore multimodality as a tool, applicable in creative figurative thought instantiations. Multimodal discourse reveals the capacity of the human brain to express figurative thought in various semiotic modes. As our brain is inherently multimodal, it is able to cognise figurative meaning in both verbal and non-verbal representation: visual, audial, body language, sound, color. 10 01 JB code ftl.7.12cal 281 310 30 Chapter 13 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;12. &#8220;Born from the heart&#8221;</TitleText> <Subtitle textformat="02">Social uses of pictorial and multimodal metaphors in picture books on adoption</Subtitle> 1 A01 Coral Calvo-Maturana Calvo-Maturana, Coral Coral Calvo-Maturana Universidad de Granada 20 adoption 20 children's picture books 20 pictorial and multimodal metaphors 20 stylistics 01 This paper explores the adoption narratives that run across a selection of children&#8217;s picture books and how they are built through the creative integration of linguistic and pictorial patterns, specifically as depicted in metaphors. The main aim is thus to uncover the way in which adoption is shaped and portrayed in these books, challenging constrictive and learnt discourses in society. The project draws on the four pictorial categories identified in Forceville (1996): contextual or MP1, hybrid or MP2, simile, and verbo-pictorial, as well as the concept of multimodal metaphor (Forceville and Urios-Aparisi, 2009) already suggested in the verbo-pictorial category. These narratives create an accessible space for children to delineate their understanding of families and construct their own identity. 10 01 JB code ftl.7.13nai 311 342 32 Chapter 14 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;13. Figuring it out</TitleText> <Subtitle textformat="02">Old modes and new codes for multimodality, technology and creative performativity in 21st century India</Subtitle> 1 A01 Rukmini Bhaya Nair Bhaya Nair, Rukmini Rukmini Bhaya Nair Indian Institute of Technology Delhi 20 coding 20 compositionality 20 Indian cultural traditions and rasa theory 20 inference 20 metaphor 20 performance 01 Satya Nadella, Vikram Chandra and Manjul Bhargava, three public figures of Indian origin, have recently suggested that significant similarities exist between the creative processes involved in writing poetry and in producing computer codes. This paper explores some of the consequences of drawing on unfamiliar &#8216;non-western&#8217; cultural traditions to augment current theories of creativity, coding and performativity. More specifically, it examines the premise that &#8216;creativity&#8217; relies on an able grasp of rules, extends to a risk-taking capacity to break these very rules and, sometimes, to combine them with other embodied modes such as music and dance. The chapter argues that this premise is investigated in Indian treatises from Bharata to Nagojibhatta, who may have been early advocates of multimodality in the pre-modern world. 10 01 JB code ftl.7.index 343 346 4 Miscellaneous 15 <TitleType>01</TitleType> <TitleText textformat="02">Index</TitleText> 02 JBENJAMINS John Benjamins Publishing Company 01 John Benjamins Publishing Company Amsterdam/Philadelphia NL 04 20200529 2020 John Benjamins B.V. 02 WORLD 13 15 9789027205520 01 JB 3 John Benjamins e-Platform 03 jbe-platform.com 09 WORLD 21 01 00 99.00 EUR R 01 00 83.00 GBP Z 01 gen 00 149.00 USD S 289026664 03 01 01 JB John Benjamins Publishing Company 01 JB code FTL 7 Hb 15 9789027205520 13 2020005903 BB 01 FTL 02 2405-6944 Figurative Thought and Language 7 <TitleType>01</TitleType> <TitleText textformat="02">Performing Metaphoric Creativity across Modes and Contexts</TitleText> 01 ftl.7 01 https://benjamins.com 02 https://benjamins.com/catalog/ftl.7 1 B01 Laura Hidalgo-Downing Hidalgo-Downing, Laura Laura Hidalgo-Downing Universidad Autónoma de Madrid 2 B01 Blanca Kraljevic Mujic Kraljevic Mujic, Blanca Blanca Kraljevic Mujic 01 eng 358 xi 346 LAN009030 v.2006 CFG 2 24 JB Subject Scheme COMM.CGEN Communication Studies 24 JB Subject Scheme LIN.DISC Discourse studies 24 JB Subject Scheme LIN.PRAG Pragmatics 06 01 The creative potentiality of metaphor is one of the central themes in research on creativity. The present volume offers a space for the interdisciplinary discussion of the relationship between metaphor and creativity by focusing on (re)contextualization across modes and socio-cultural contexts and on the performative dimension of creative discourse practices. The volume brings together insights from Conceptual Metaphor Theory, (Critical) Discourse approaches to metaphor and Multimodal discourse analysis. Creativity as a process is explored in how it emerges in the flow of experience when talking about or reacting to creative acts such as dance, painting or music, and in subjects’ responses to advertisements in experimental studies. Creativity as product is explored by analyzing the choice, occurrence and patterning of creative metaphors in various types of (multimodal and multisensorial) discourses such as political cartoons, satire, films, children’s storybooks, music and songs, videos, scientific discourse, architectural reviews and the performance of classical Indian rasa. 05 This volume makes an exciting and timely contribution to our understanding and appreciation of metaphoric creativity as both a product and a process. The chapters cover an impressive variety of genres, modes and domains of communication, with particular attention for multi-modal interactions in cartoons, advertising, film and music. As such, the book is a must-read not just for scholars of metaphor and/or creativity, but for anyone interested in discourse, communication and cognition. Elena Semino, Lancaster University 05 Since this book is ripe with ideas that experts like to discuss, I would recommend it to anyone interested in studying figurative language and especially to anyone interested in metaphor, metonymy, hyperbole, synecdoche, or irony. Who knows, it may be exactly this book whose contributions will give rise to important new insights in the future. Heli Tissari, University of Helsinki, on Linguist List 32.2266 (2 July 2021 05 All in all, this is a well-written book which is informative, interesting and thought-provoking. This volume discusses metaphoric creativity and its performativity from a multimodal and cross-contextual perspective. Encompassing a wide spectrum of domains in art and daily life, it is expected to open up a promising window for further exploration of conceptual metaphor in multimodal discourse and as such it is highly recommended. Linlin Yu, Northeast Normal University and Shengxi Jin, Northeast Normal University, in Journal of Pragmatics 187 (2022) 05 The chapters in this volume, covering different genres, modes, and media, eloquently demonstrate that metaphors are not only concepts that we live by (Lakoff and Johnson), but also capture truly innovative and unique insights (Black). Its authors rightly insist that metaphors must be studied in combination with other tropes as well as other semiotic resources, and show recommendable sensitivity to the importance of the specific context of use. Charles Forceville, University of Amsterdam 05 <i>Performing Metaphoric Creativity across Modes and Contexts</i> provides a breath-taking panorama of the different ways metaphor manifests as a tool for creativity across different semiotic modes and different cultural and communicative contexts. Given the importance of cross-modality in our everyday experiences, the book represents a long-awaited contribution to creativity studies. It also, however, draws upon and contributes to a wide range of related disciplines, from psychology to discourse analysis. The dizzying variety of modes and contexts addressed in this collection include images, music, cinema, architecture, and internet formats, and examples are drawn from diverse cultural contexts. The notion of creativity is illuminated through being brought into dialogue with concepts such as complexity, materiality, virality, and criticality. Perhaps the most impressive thing about this book, though, is the commitment of all of its contributors to demonstrating the power of creativity to change the world by challenging cultural traditions, altering social structures and possibilities for social action, and changing the minds of the people who engage with it. This book is an essential addition to the library of any scholar interested in creativity, cognition, metaphor, multimodality and discourse analysis more generally. Rodney H. Jones, University of Reading 04 09 01 https://benjamins.com/covers/475/ftl.7.png 04 03 01 https://benjamins.com/covers/475_jpg/9789027205520.jpg 04 03 01 https://benjamins.com/covers/475_tif/9789027205520.tif 06 09 01 https://benjamins.com/covers/1200_front/ftl.7.hb.png 07 09 01 https://benjamins.com/covers/125/ftl.7.png 25 09 01 https://benjamins.com/covers/1200_back/ftl.7.hb.png 27 09 01 https://benjamins.com/covers/3d_web/ftl.7.hb.png 10 01 JB code ftl.7.pre ix xi 3 Miscellaneous 1 <TitleType>01</TitleType> <TitleText textformat="02">Preface</TitleText> 10 01 JB code ftl.7.01hid 1 18 18 Chapter 2 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;1. Introduction</TitleText> <Subtitle textformat="02">Towards an integrated framework for the analysis of metaphor and creativity in discourse</Subtitle> 1 A01 Laura Hidalgo-Downing Hidalgo-Downing, Laura Laura Hidalgo-Downing Universidad Autónoma de Madrid 10 01 JB code ftl.7.02oko 19 42 24 Chapter 3 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;2. Metaphor in multimodal creativity</TitleText> 1 A01 Lacey Okonski Okonski, Lacey Lacey Okonski University of Umea, Sweden 2 A01 Raymond W. Gibbs, Jr. Gibbs, Jr., Raymond W. Raymond W. Gibbs, Jr. Independent Scholar 3 A01 Elaine Chen Chen, Elaine Elaine Chen University of California, Santa Cruz 20 artistic expression 20 conceptual metaphor 20 creativity 20 dance 20 embodied metaphor 20 source domains 01 This chapter describes the role that metaphor plays in multimodal creativity in several creative endeavors, specifically music, art, dance, and advertising. Many creative instances of metaphor performance rely on entrenched metaphorical concepts that get manifested in very specific, concrete ways in different artistic domains. Furthermore, although metaphorical thought and language are typically believed to map information from an embodied source domain into more abstract target domains, we argue that creative multimodal performance emerges from people&#8217;s very ordinary, yet still highly metaphorical, conceptualizations of mundane bodily experiences. We explore multimodal creativity not just from seeking metaphors as manifested in different domains (e.g., music, art, dance), but also from the ways people talk about creative expressions and understandings. 10 01 JB code ftl.7.03zbi 43 69 27 Chapter 4 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;3. Music, metaphor, and creativity</TitleText> 1 A01 Lawrence M. Zbikowski Zbikowski, Lawrence M. Lawrence M. Zbikowski University of Chicago, Department of Music 20 analogy 20 Haydn 20 meaning construction 20 music 20 nonlinguistic communication 01 This chapter explores the resources for meaning construction provided by music and how musical communication exemplifies creativity. Using two short passages from Haydn&#8217;s <i>The Creation</i> as examples, the chapter investigates how musical sounds are correlated with nonmusical phenomena through analogy, a cognitive process related to but distinct from metaphor. The relationship between analogy and metaphor is considered in some detail and connected to explanations of musical meaning construction that draw on semiotics and conceptual metaphor theory. This explanatory framework is extended to musical metonymy, illustrated by an example from Beethoven&#8217;s <i>Pastoral Symphony</i>. The chapter proposes that nonlinguistic forms of communication like music provide important insights into analogy, metaphor, and metonymy, and thus into the study of human creativity. 10 01 JB code ftl.7.04hid 71 96 26 Chapter 5 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;4. Singing for peace</TitleText> <Subtitle textformat="02">Metaphor and creativity in the lyrics and performances of three songs by U2</Subtitle> 1 A01 Laura Hidalgo-Downing Hidalgo-Downing, Laura Laura Hidalgo-Downing Universidad Autónoma de Madrid 2 A01 Laura Filardo-Llamas Filardo-Llamas, Laura Laura Filardo-Llamas Universidad de Valladolid 20 creativity 20 metaphor 20 performance 20 recontextualization 20 songs 01 This chapter explores how metaphoric creativity contributes to shaping and recontextualizing ideological and socio-political practices in three songs by U2, &#8220;Sunday, Bloody Sunday&#8221;, &#8220;Please&#8221; and &#8220;Peace on Earth&#8221;. The contextual motivations of metaphoric creativity are analyzed by exploring three main dimensions. Metaphoric creativity is analyzed, first, in the conceptualization of the topic of conflict in Northern Ireland in the lyrics of the three songs. Second, it is analyzed as hinging upon the multimodal interaction of verbal and visual modes in the performance of the song &#8220;Please&#8221; in a YouTube video. Third, we explore the potentiality for creative recontextualization of the songs, which have been performed to reinterpret other political conflicts and tragic events, starting from the 9/11 attacks. 10 01 JB code ftl.7.05uri 97 118 22 Chapter 6 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;5. Metaphor emergence in cinematic discourse</TitleText> 1 A01 Eduardo Urios-Aparisi Urios-Aparisi, Eduardo Eduardo Urios-Aparisi University of Connecticut 20 complexity theory 20 creativity 20 film 20 metaphor 01 In this chapter, I analyze the creation of meaning in cinema with two of the components of their mise-en-sc&#233;ne: food and cityscapes. I compare Sofia Coppola&#8217;s <i>Lost in Translation</i> (2003) and Isabel Coixet&#8217;s <i>Map of the Sounds of Tokyo</i> (2009a) and I show how those components work as meaning attractors within the complex system of cinematic discourse following Larsen-Freeman &#38; Cameron (2008) and Cameron &#38; Deignan (2006). I consider that metaphor in cinema is a dynamic phenomenon in the Complex Adaptive System created by the work of a team actively participating in the development of a narrative. Processes such as metaphor and the interaction of repetition, intertextuality and cinematic resources are essential elements in this kind of group-creativity. 10 01 JB code ftl.7.06per 119 152 34 Chapter 7 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;6. What makes an advert go viral?</TitleText> <Subtitle textformat="02">The role of figurative operations in the success of Internet videos</Subtitle> 1 A01 Paula Pérez Sobrino Pérez Sobrino, Paula Paula Pérez Sobrino Universidad de La Rioja, Spain 2 A01 Jeannette Littlemore Littlemore, Jeannette Jeannette Littlemore University of Birmingham, UK 20 advertising 20 creativity 20 hyperbole 20 irony 20 metaphor 20 metonymy 20 understatement 01 This chapter investigates the potential role played by the creative use of figurative operations, such as metaphor, metonymy, irony, hyperbole, and understatement, in the success of Internet videos. Irony and figurative language based on creative contrasts between contrasting scenarios were found to be strong predictors of popularity. This effect increased if the message was conveyed through a combination of words and images, rather than through the use of either mode in isolation. No effect was found for the positioning of figurative operations in the advertisement&#8217;s timeline. Our findings contribute to the wider marketing field by establishing figurative operations, in particular irony, as a potential determinant of a video&#8217;s success. 10 01 JB code ftl.7.07mar 153 173 21 Chapter 8 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;7. Metaphorical creativity in political cartoons</TitleText> <Subtitle textformat="02">The migrant crisis in Europe</Subtitle> 1 A01 Juana I. Marín-Arrese Marín-Arrese, Juana I. Juana I. Marín-Arrese Universidad Complutense de Madrid 20 blending 20 creativity 20 cultural models 20 metaphor 20 political cartoons 20 recontextualization 01 This paper aims to explore the discursive construction of political meaning in cartoons on the present migrant crisis in Europe, and the potential of cartoon discourse for creativity in the use of metaphor and blending. Metaphors, blends and cultural models interact in the representation of events and social actors in cartoons, and the resulting synergistic effect may create meanings which both reflect and reinforce or reshape public opinion (Bergen, 2004; Mar&#237;n-Arrese, 2008; Forceville, 2009; Schilperoord &#38; Maes, 2009). From a Cognitive Linguistic approach to Critical Discourse Analysis (Charteris-Black, 2006; Hart, 2010; Musolff 2012a), the paper focuses on the use of metaphors and other cognitive mechanisms, and the ways in which political cartoons provide the ideal site for metaphorical creativity as recontextualization (Hidalgo Downing &#38; Kraljevic Mujic, 2013). 10 01 JB code ftl.7.08dom 175 196 22 Chapter 9 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;8. Disentangling metaphoric communication</TitleText> <Subtitle textformat="02">The origin, evolution and extinction of metaphors</Subtitle> 1 A01 Martí Domínguez Domínguez, Martí Martí Domínguez University of Valencia 20 cartoons 20 conceptual metaphor theory 20 meme 20 metaphor evolution 20 metaphorgenesis 01 This work addresses the different processes involved in the genesis and evolution of metaphors. Studying mainly cartoons published after dramatic events, I show how, when facing a communication need due to a situation of media stress, metaphors are generated to promote news dissemination and comprehension. I propose that an efficient metaphor quickly transforms into a meme that effectively colonizes the communication ecosystem, thanks to the Internet and social networks platforms. In addition, I explain how metaphors can collaborate and evolve together, in a process I name <i>metaphor symbiogenesis</i>. The way these metaphors approach particularly complex and delicate issues has great communicative potential and can become an independent process in metaphor evolution. 10 01 JB code ftl.7.09cab 197 219 23 Chapter 10 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;9. Sensory landscapes</TitleText> <Subtitle textformat="02">Cross modal metaphors in architecture</Subtitle> 1 A01 Rosario Caballero Caballero, Rosario Rosario Caballero Universidad de Castilla-La Mancha 20 architectural reviews 20 built space 20 cross-sensory metaphor 20 multimodality 20 synesthesia 01 This chapter describes the ways architects use language to evoke the visual, olfactory, tactile and interactive experiences afforded by buildings. It discusses how architects transfer their perception of space as knowledge, and how this knowledge is communicated by using figurative language in the architectural review genre. The task of reviewers is to translate those experiences into language in a form that readers can understand and, presumably, relate to through their senses, and do so using metaphorical language that combines information from domains other than architecture as well as from the senses. In this regard, the chapter is ultimately concerned with exploring the ways in which metaphor helps shape the sensory landscapes of architects as staged in architectural reviews. 10 01 JB code ftl.7.10wil 221 248 28 Chapter 11 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;10. Creative journeys</TitleText> <Subtitle textformat="02">Metaphors of metastasis in press popularization articles</Subtitle> 1 A01 Julia T. Williams Camus Williams Camus, Julia T. Julia T. Williams Camus University of Cantabria 20 cancer 20 creative recontextualization 20 metaphor 20 metastasis 20 popularization articles 01 This chapter draws on the notion of creative recontextualization to explore how metastasis is recontextualized through metaphor in a bilingual English-Spanish corpus of press popularization articles on cancer. The quantitative and qualitative analysis revealed marked cross-cultural differences. Thus, while the English subcorpus presents the process with little metaphorical aid, the Spanish subcorpus displays a wider array of images involving movement. Nevertheless, the use of metaphor in both subcorpora generally involved a creative recontextualization of the source domains found in more specialized scientific genres for metastasis (<sc>invasion and colonization, dissemination</sc> and <sc>migration)</sc> through the &#8216;opening up&#8217; of theory-constitutive metaphors. In addition, a particularly creative strategy was the personification of biological entities, which were vilified and portrayed as participating in delinquent activities. 10 01 JB code ftl.7.11nac 249 280 32 Chapter 12 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;11. Multimodal creativity in figurative use</TitleText> 1 A01 Anita Naciscione Naciscione, Anita Anita Naciscione Latvian Academy of Culture 20 embodied experience 20 figurative thought instantiations 20 multimodal discourse 20 semiotic mode 20 structure of thought 01 This chapter attempts to provide insights into actual language use in multimodal discourse. Observation and analysis focus on multimodal creative use of stylistic patterns: extended metaphor, metonymy, visual pun, allusion, hyperbole, personification. The study also brings out the role of semiotic elements and the significance of background information comprehension and interpretation of multimodal discourse. <br />My aim is to explore multimodality as a tool, applicable in creative figurative thought instantiations. Multimodal discourse reveals the capacity of the human brain to express figurative thought in various semiotic modes. As our brain is inherently multimodal, it is able to cognise figurative meaning in both verbal and non-verbal representation: visual, audial, body language, sound, color. 10 01 JB code ftl.7.12cal 281 310 30 Chapter 13 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;12. &#8220;Born from the heart&#8221;</TitleText> <Subtitle textformat="02">Social uses of pictorial and multimodal metaphors in picture books on adoption</Subtitle> 1 A01 Coral Calvo-Maturana Calvo-Maturana, Coral Coral Calvo-Maturana Universidad de Granada 20 adoption 20 children's picture books 20 pictorial and multimodal metaphors 20 stylistics 01 This paper explores the adoption narratives that run across a selection of children&#8217;s picture books and how they are built through the creative integration of linguistic and pictorial patterns, specifically as depicted in metaphors. The main aim is thus to uncover the way in which adoption is shaped and portrayed in these books, challenging constrictive and learnt discourses in society. The project draws on the four pictorial categories identified in Forceville (1996): contextual or MP1, hybrid or MP2, simile, and verbo-pictorial, as well as the concept of multimodal metaphor (Forceville and Urios-Aparisi, 2009) already suggested in the verbo-pictorial category. These narratives create an accessible space for children to delineate their understanding of families and construct their own identity. 10 01 JB code ftl.7.13nai 311 342 32 Chapter 14 <TitleType>01</TitleType> <TitleText textformat="02">Chapter&#160;13. Figuring it out</TitleText> <Subtitle textformat="02">Old modes and new codes for multimodality, technology and creative performativity in 21st century India</Subtitle> 1 A01 Rukmini Bhaya Nair Bhaya Nair, Rukmini Rukmini Bhaya Nair Indian Institute of Technology Delhi 20 coding 20 compositionality 20 Indian cultural traditions and rasa theory 20 inference 20 metaphor 20 performance 01 Satya Nadella, Vikram Chandra and Manjul Bhargava, three public figures of Indian origin, have recently suggested that significant similarities exist between the creative processes involved in writing poetry and in producing computer codes. This paper explores some of the consequences of drawing on unfamiliar &#8216;non-western&#8217; cultural traditions to augment current theories of creativity, coding and performativity. More specifically, it examines the premise that &#8216;creativity&#8217; relies on an able grasp of rules, extends to a risk-taking capacity to break these very rules and, sometimes, to combine them with other embodied modes such as music and dance. The chapter argues that this premise is investigated in Indian treatises from Bharata to Nagojibhatta, who may have been early advocates of multimodality in the pre-modern world. 10 01 JB code ftl.7.index 343 346 4 Miscellaneous 15 <TitleType>01</TitleType> <TitleText textformat="02">Index</TitleText> 02 JBENJAMINS John Benjamins Publishing Company 01 John Benjamins Publishing Company Amsterdam/Philadelphia NL 04 20200529 2020 John Benjamins B.V. 02 WORLD 08 780 gr 01 JB 1 John Benjamins Publishing Company +31 20 6304747 +31 20 6739773 bookorder@benjamins.nl 01 https://benjamins.com 01 WORLD US CA MX 21 113 18 01 02 JB 1 00 99.00 EUR R 02 02 JB 1 00 104.94 EUR R 01 JB 10 bebc +44 1202 712 934 +44 1202 712 913 sales@bebc.co.uk 03 GB 21 18 02 02 JB 1 00 83.00 GBP Z 01 JB 2 John Benjamins North America +1 800 562-5666 +1 703 661-1501 benjamins@presswarehouse.com 01 https://benjamins.com 01 US CA MX 21 1 18 01 gen 02 JB 1 00 149.00 USD