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Figurative Thought and Language
7
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Performing Metaphoric Creativity across Modes and Contexts
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ftl.7
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https://benjamins.com
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1
B01
Laura Hidalgo-Downing
Hidalgo-Downing, Laura
Laura
Hidalgo-Downing
Universidad Autónoma de Madrid
2
B01
Blanca Kraljevic Mujic
Kraljevic Mujic, Blanca
Blanca
Kraljevic Mujic
01
eng
358
xi
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COMM.CGEN
Communication Studies
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Pragmatics
06
01
The creative potentiality of metaphor is one of the central themes in research on creativity. The present volume offers a space for the interdisciplinary discussion of the relationship between metaphor and creativity by focusing on (re)contextualization across modes and socio-cultural contexts and on the performative dimension of creative discourse practices. The volume brings together insights from Conceptual Metaphor Theory, (Critical) Discourse approaches to metaphor and Multimodal discourse analysis. Creativity as a process is explored in how it emerges in the flow of experience when talking about or reacting to creative acts such as dance, painting or music, and in subjects’ responses to advertisements in experimental studies. Creativity as product is explored by analyzing the choice, occurrence and patterning of creative metaphors in various types of (multimodal and multisensorial) discourses such as political cartoons, satire, films, children’s storybooks, music and songs, videos, scientific discourse, architectural reviews and the performance of classical Indian rasa.
05
This volume makes an exciting and timely contribution to our understanding and appreciation of metaphoric creativity as both a product and a process. The chapters cover an impressive variety of genres, modes and domains of communication, with particular attention for multi-modal interactions in cartoons, advertising, film and music. As such, the book is a must-read not just for scholars of metaphor and/or creativity, but for anyone interested in discourse, communication and cognition.
Elena Semino, Lancaster University
05
Since this book is ripe with ideas that experts like to discuss, I would recommend it to anyone interested in studying figurative language and especially to anyone interested in metaphor, metonymy, hyperbole, synecdoche, or irony. Who knows, it may be exactly this book whose contributions will give rise to important new insights in the future.
Heli Tissari, University of Helsinki, on Linguist List 32.2266 (2 July 2021
05
All in all, this is a well-written book which is informative, interesting and thought-provoking. This volume discusses metaphoric creativity and its performativity from a multimodal and cross-contextual perspective. Encompassing a wide spectrum of domains in art and daily life, it is expected to open up a promising window for further exploration of conceptual metaphor in multimodal discourse and as such it is highly recommended.
Linlin Yu, Northeast Normal University and Shengxi Jin, Northeast Normal University, in Journal of Pragmatics 187 (2022)
05
The chapters in this volume, covering different genres, modes, and media, eloquently demonstrate that metaphors are not only concepts that we live by (Lakoff and Johnson), but also capture truly innovative and unique insights (Black). Its authors rightly insist that metaphors must be studied in combination with other tropes as well as other semiotic resources, and show recommendable sensitivity to the importance of the specific context of use.
Charles Forceville, University of Amsterdam
05
<i>Performing Metaphoric Creativity across Modes and Contexts</i> provides a breath-taking panorama of the different ways metaphor manifests as a tool for creativity across different semiotic modes and different cultural and communicative contexts. Given the importance of cross-modality in our everyday experiences, the book represents a long-awaited contribution to creativity studies. It also, however, draws upon and contributes to a wide range of related disciplines, from psychology to discourse analysis. The dizzying variety of modes and contexts addressed in this collection include images, music, cinema, architecture, and internet formats, and examples are drawn from diverse cultural contexts. The notion of creativity is illuminated through being brought into dialogue with concepts such as complexity, materiality, virality, and criticality. Perhaps the most impressive thing about this book, though, is the commitment of all of its contributors to demonstrating the power of creativity to change the world by challenging cultural traditions, altering social structures and possibilities for social action, and changing the minds of the people who engage with it. This book is an essential addition to the library of any scholar interested in creativity, cognition, metaphor, multimodality and discourse analysis more generally.
Rodney H. Jones, University of Reading
04
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Preface
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Chapter 1. Introduction
Towards an integrated framework for the analysis of metaphor and creativity in discourse
1
A01
Laura Hidalgo-Downing
Hidalgo-Downing, Laura
Laura
Hidalgo-Downing
Universidad Autónoma de Madrid
10
01
JB code
ftl.7.02oko
19
42
24
Chapter
3
01
Chapter 2. Metaphor in multimodal creativity
1
A01
Lacey Okonski
Okonski, Lacey
Lacey
Okonski
University of Umea, Sweden
2
A01
Raymond W. Gibbs, Jr.
Gibbs, Jr., Raymond W.
Raymond W.
Gibbs, Jr.
Independent Scholar
3
A01
Elaine Chen
Chen, Elaine
Elaine
Chen
University of California, Santa Cruz
20
artistic expression
20
conceptual metaphor
20
creativity
20
dance
20
embodied metaphor
20
source domains
01
This chapter describes the role that metaphor plays in multimodal creativity in several creative endeavors, specifically music, art, dance, and advertising. Many creative instances of metaphor performance rely on entrenched metaphorical concepts that get manifested in very specific, concrete ways in different artistic domains. Furthermore, although metaphorical thought and language are typically believed to map information from an embodied source domain into more abstract target domains, we argue that creative multimodal performance emerges from people’s very ordinary, yet still highly metaphorical, conceptualizations of mundane bodily experiences. We explore multimodal creativity not just from seeking metaphors as manifested in different domains (e.g., music, art, dance), but also from the ways people talk about creative expressions and understandings.
10
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Chapter
4
01
Chapter 3. Music, metaphor, and creativity
1
A01
Lawrence M. Zbikowski
Zbikowski, Lawrence M.
Lawrence M.
Zbikowski
University of Chicago, Department of Music
20
analogy
20
Haydn
20
meaning construction
20
music
20
nonlinguistic communication
01
This chapter explores the resources for meaning construction provided by music and how musical communication exemplifies creativity. Using two short passages from Haydn’s <i>The Creation</i> as examples, the chapter investigates how musical sounds are correlated with nonmusical phenomena through analogy, a cognitive process related to but distinct from metaphor. The relationship between analogy and metaphor is considered in some detail and connected to explanations of musical meaning construction that draw on semiotics and conceptual metaphor theory. This explanatory framework is extended to musical metonymy, illustrated by an example from Beethoven’s <i>Pastoral Symphony</i>. The chapter proposes that nonlinguistic forms of communication like music provide important insights into analogy, metaphor, and metonymy, and thus into the study of human creativity.
10
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Chapter
5
01
Chapter 4. Singing for peace
Metaphor and creativity in the lyrics and performances of three songs by U2
1
A01
Laura Hidalgo-Downing
Hidalgo-Downing, Laura
Laura
Hidalgo-Downing
Universidad Autónoma de Madrid
2
A01
Laura Filardo-Llamas
Filardo-Llamas, Laura
Laura
Filardo-Llamas
Universidad de Valladolid
20
creativity
20
metaphor
20
performance
20
recontextualization
20
songs
01
This chapter explores how metaphoric creativity contributes to shaping and recontextualizing ideological and socio-political practices in three songs by U2, “Sunday, Bloody Sunday”, “Please” and “Peace on Earth”. The contextual motivations of metaphoric creativity are analyzed by exploring three main dimensions. Metaphoric creativity is analyzed, first, in the conceptualization of the topic of conflict in Northern Ireland in the lyrics of the three songs. Second, it is analyzed as hinging upon the multimodal interaction of verbal and visual modes in the performance of the song “Please” in a YouTube video. Third, we explore the potentiality for creative recontextualization of the songs, which have been performed to reinterpret other political conflicts and tragic events, starting from the 9/11 attacks.
10
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6
01
Chapter 5. Metaphor emergence in cinematic discourse
1
A01
Eduardo Urios-Aparisi
Urios-Aparisi, Eduardo
Eduardo
Urios-Aparisi
University of Connecticut
20
complexity theory
20
creativity
20
film
20
metaphor
01
In this chapter, I analyze the creation of meaning in cinema with two of the components of their mise-en-scéne: food and cityscapes. I compare Sofia Coppola’s <i>Lost in Translation</i> (2003) and Isabel Coixet’s <i>Map of the Sounds of Tokyo</i> (2009a) and I show how those components work as meaning attractors within the complex system of cinematic discourse following Larsen-Freeman & Cameron (2008) and Cameron & Deignan (2006). I consider that metaphor in cinema is a dynamic phenomenon in the Complex Adaptive System created by the work of a team actively participating in the development of a narrative. Processes such as metaphor and the interaction of repetition, intertextuality and cinematic resources are essential elements in this kind of group-creativity.
10
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Chapter
7
01
Chapter 6. What makes an advert go viral?
The role of figurative operations in the success of Internet videos
1
A01
Paula Pérez Sobrino
Pérez Sobrino, Paula
Paula
Pérez Sobrino
Universidad de La Rioja, Spain
2
A01
Jeannette Littlemore
Littlemore, Jeannette
Jeannette
Littlemore
University of Birmingham, UK
20
advertising
20
creativity
20
hyperbole
20
irony
20
metaphor
20
metonymy
20
understatement
01
This chapter investigates the potential role played by the creative use of figurative operations, such as metaphor, metonymy, irony, hyperbole, and understatement, in the success of Internet videos. Irony and figurative language based on creative contrasts between contrasting scenarios were found to be strong predictors of popularity. This effect increased if the message was conveyed through a combination of words and images, rather than through the use of either mode in isolation. No effect was found for the positioning of figurative operations in the advertisement’s timeline. Our findings contribute to the wider marketing field by establishing figurative operations, in particular irony, as a potential determinant of a video’s success.
10
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Chapter
8
01
Chapter 7. Metaphorical creativity in political cartoons
The migrant crisis in Europe
1
A01
Juana I. Marín-Arrese
Marín-Arrese, Juana I.
Juana I.
Marín-Arrese
Universidad Complutense de Madrid
20
blending
20
creativity
20
cultural models
20
metaphor
20
political cartoons
20
recontextualization
01
This paper aims to explore the discursive construction of political meaning in cartoons on the present migrant crisis in Europe, and the potential of cartoon discourse for creativity in the use of metaphor and blending. Metaphors, blends and cultural models interact in the representation of events and social actors in cartoons, and the resulting synergistic effect may create meanings which both reflect and reinforce or reshape public opinion (Bergen, 2004; Marín-Arrese, 2008; Forceville, 2009; Schilperoord & Maes, 2009). From a Cognitive Linguistic approach to Critical Discourse Analysis (Charteris-Black, 2006; Hart, 2010; Musolff 2012a), the paper focuses on the use of metaphors and other cognitive mechanisms, and the ways in which political cartoons provide the ideal site for metaphorical creativity as recontextualization (Hidalgo Downing & Kraljevic Mujic, 2013).
10
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ftl.7.08dom
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Chapter
9
01
Chapter 8. Disentangling metaphoric communication
The origin, evolution and extinction of metaphors
1
A01
Martí Domínguez
Domínguez, Martí
Martí
Domínguez
University of Valencia
20
cartoons
20
conceptual metaphor theory
20
meme
20
metaphor evolution
20
metaphorgenesis
01
This work addresses the different processes involved in the genesis and evolution of metaphors. Studying mainly cartoons published after dramatic events, I show how, when facing a communication need due to a situation of media stress, metaphors are generated to promote news dissemination and comprehension. I propose that an efficient metaphor quickly transforms into a meme that effectively colonizes the communication ecosystem, thanks to the Internet and social networks platforms. In addition, I explain how metaphors can collaborate and evolve together, in a process I name <i>metaphor symbiogenesis</i>. The way these metaphors approach particularly complex and delicate issues has great communicative potential and can become an independent process in metaphor evolution.
10
01
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197
219
23
Chapter
10
01
Chapter 9. Sensory landscapes
Cross modal metaphors in architecture
1
A01
Rosario Caballero
Caballero, Rosario
Rosario
Caballero
Universidad de Castilla-La Mancha
20
architectural reviews
20
built space
20
cross-sensory metaphor
20
multimodality
20
synesthesia
01
This chapter describes the ways architects use language to evoke the visual, olfactory, tactile and interactive experiences afforded by buildings. It discusses how architects transfer their perception of space as knowledge, and how this knowledge is communicated by using figurative language in the architectural review genre. The task of reviewers is to translate those experiences into language in a form that readers can understand and, presumably, relate to through their senses, and do so using metaphorical language that combines information from domains other than architecture as well as from the senses. In this regard, the chapter is ultimately concerned with exploring the ways in which metaphor helps shape the sensory landscapes of architects as staged in architectural reviews.
10
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ftl.7.10wil
221
248
28
Chapter
11
01
Chapter 10. Creative journeys
Metaphors of metastasis in press popularization articles
1
A01
Julia T. Williams Camus
Williams Camus, Julia T.
Julia T.
Williams Camus
University of Cantabria
20
cancer
20
creative recontextualization
20
metaphor
20
metastasis
20
popularization articles
01
This chapter draws on the notion of creative recontextualization to explore how metastasis is recontextualized through metaphor in a bilingual English-Spanish corpus of press popularization articles on cancer. The quantitative and qualitative analysis revealed marked cross-cultural differences. Thus, while the English subcorpus presents the process with little metaphorical aid, the Spanish subcorpus displays a wider array of images involving movement. Nevertheless, the use of metaphor in both subcorpora generally involved a creative recontextualization of the source domains found in more specialized scientific genres for metastasis (<sc>invasion and colonization, dissemination</sc> and <sc>migration)</sc> through the ‘opening up’ of theory-constitutive metaphors. In addition, a particularly creative strategy was the personification of biological entities, which were vilified and portrayed as participating in delinquent activities.
10
01
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249
280
32
Chapter
12
01
Chapter 11. Multimodal creativity in figurative use
1
A01
Anita Naciscione
Naciscione, Anita
Anita
Naciscione
Latvian Academy of Culture
20
embodied experience
20
figurative thought instantiations
20
multimodal discourse
20
semiotic mode
20
structure of thought
01
This chapter attempts to provide insights into actual language use in multimodal discourse. Observation and analysis focus on multimodal creative use of stylistic patterns: extended metaphor, metonymy, visual pun, allusion, hyperbole, personification. The study also brings out the role of semiotic elements and the significance of background information comprehension and interpretation of multimodal discourse.
<br />My aim is to explore multimodality as a tool, applicable in creative figurative thought instantiations. Multimodal discourse reveals the capacity of the human brain to express figurative thought in various semiotic modes. As our brain is inherently multimodal, it is able to cognise figurative meaning in both verbal and non-verbal representation: visual, audial, body language, sound, color.
10
01
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281
310
30
Chapter
13
01
Chapter 12. “Born from the heart”
Social uses of pictorial and multimodal metaphors in picture books on adoption
1
A01
Coral Calvo-Maturana
Calvo-Maturana, Coral
Coral
Calvo-Maturana
Universidad de Granada
20
adoption
20
children's picture books
20
pictorial and multimodal metaphors
20
stylistics
01
This paper explores the adoption narratives that run across a selection of children’s picture books and how they are built through the creative integration of linguistic and pictorial patterns, specifically as depicted in metaphors. The main aim is thus to uncover the way in which adoption is shaped and portrayed in these books, challenging constrictive and learnt discourses in society. The project draws on the four pictorial categories identified in Forceville (1996): contextual or MP1, hybrid or MP2, simile, and verbo-pictorial, as well as the concept of multimodal metaphor (Forceville and Urios-Aparisi, 2009) already suggested in the verbo-pictorial category. These narratives create an accessible space for children to delineate their understanding of families and construct their own identity.
10
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Chapter
14
01
Chapter 13. Figuring it out
Old modes and new codes for multimodality, technology and creative performativity in 21st century India
1
A01
Rukmini Bhaya Nair
Bhaya Nair, Rukmini
Rukmini
Bhaya Nair
Indian Institute of Technology Delhi
20
coding
20
compositionality
20
Indian cultural traditions and rasa theory
20
inference
20
metaphor
20
performance
01
Satya Nadella, Vikram Chandra and Manjul Bhargava, three public figures of Indian origin, have recently suggested that significant similarities exist between the creative processes involved in writing poetry and in producing computer codes. This paper explores some of the consequences of drawing on unfamiliar ‘non-western’ cultural traditions to augment current theories of creativity, coding and performativity. More specifically, it examines the premise that ‘creativity’ relies on an able grasp of rules, extends to a risk-taking capacity to break these very rules and, sometimes, to combine them with other embodied modes such as music and dance. The chapter argues that this premise is investigated in Indian treatises from Bharata to Nagojibhatta, who may have been early advocates of multimodality in the pre-modern world.
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346
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15
01
Index
02
JBENJAMINS
John Benjamins Publishing Company
01
John Benjamins Publishing Company
Amsterdam/Philadelphia
NL
04
20200529
2020
John Benjamins B.V.
02
WORLD
13
15
9789027205520
01
JB
3
John Benjamins e-Platform
03
jbe-platform.com
09
WORLD
21
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00
99.00
EUR
R
01
00
83.00
GBP
Z
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gen
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149.00
USD
S
289026664
03
01
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JB
John Benjamins Publishing Company
01
JB code
FTL 7 Hb
15
9789027205520
13
2020005903
BB
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FTL
02
2405-6944
Figurative Thought and Language
7
01
Performing Metaphoric Creativity across Modes and Contexts
01
ftl.7
01
https://benjamins.com
02
https://benjamins.com/catalog/ftl.7
1
B01
Laura Hidalgo-Downing
Hidalgo-Downing, Laura
Laura
Hidalgo-Downing
Universidad Autónoma de Madrid
2
B01
Blanca Kraljevic Mujic
Kraljevic Mujic, Blanca
Blanca
Kraljevic Mujic
01
eng
358
xi
346
LAN009030
v.2006
CFG
2
24
JB Subject Scheme
COMM.CGEN
Communication Studies
24
JB Subject Scheme
LIN.DISC
Discourse studies
24
JB Subject Scheme
LIN.PRAG
Pragmatics
06
01
The creative potentiality of metaphor is one of the central themes in research on creativity. The present volume offers a space for the interdisciplinary discussion of the relationship between metaphor and creativity by focusing on (re)contextualization across modes and socio-cultural contexts and on the performative dimension of creative discourse practices. The volume brings together insights from Conceptual Metaphor Theory, (Critical) Discourse approaches to metaphor and Multimodal discourse analysis. Creativity as a process is explored in how it emerges in the flow of experience when talking about or reacting to creative acts such as dance, painting or music, and in subjects’ responses to advertisements in experimental studies. Creativity as product is explored by analyzing the choice, occurrence and patterning of creative metaphors in various types of (multimodal and multisensorial) discourses such as political cartoons, satire, films, children’s storybooks, music and songs, videos, scientific discourse, architectural reviews and the performance of classical Indian rasa.
05
This volume makes an exciting and timely contribution to our understanding and appreciation of metaphoric creativity as both a product and a process. The chapters cover an impressive variety of genres, modes and domains of communication, with particular attention for multi-modal interactions in cartoons, advertising, film and music. As such, the book is a must-read not just for scholars of metaphor and/or creativity, but for anyone interested in discourse, communication and cognition.
Elena Semino, Lancaster University
05
Since this book is ripe with ideas that experts like to discuss, I would recommend it to anyone interested in studying figurative language and especially to anyone interested in metaphor, metonymy, hyperbole, synecdoche, or irony. Who knows, it may be exactly this book whose contributions will give rise to important new insights in the future.
Heli Tissari, University of Helsinki, on Linguist List 32.2266 (2 July 2021
05
All in all, this is a well-written book which is informative, interesting and thought-provoking. This volume discusses metaphoric creativity and its performativity from a multimodal and cross-contextual perspective. Encompassing a wide spectrum of domains in art and daily life, it is expected to open up a promising window for further exploration of conceptual metaphor in multimodal discourse and as such it is highly recommended.
Linlin Yu, Northeast Normal University and Shengxi Jin, Northeast Normal University, in Journal of Pragmatics 187 (2022)
05
The chapters in this volume, covering different genres, modes, and media, eloquently demonstrate that metaphors are not only concepts that we live by (Lakoff and Johnson), but also capture truly innovative and unique insights (Black). Its authors rightly insist that metaphors must be studied in combination with other tropes as well as other semiotic resources, and show recommendable sensitivity to the importance of the specific context of use.
Charles Forceville, University of Amsterdam
05
<i>Performing Metaphoric Creativity across Modes and Contexts</i> provides a breath-taking panorama of the different ways metaphor manifests as a tool for creativity across different semiotic modes and different cultural and communicative contexts. Given the importance of cross-modality in our everyday experiences, the book represents a long-awaited contribution to creativity studies. It also, however, draws upon and contributes to a wide range of related disciplines, from psychology to discourse analysis. The dizzying variety of modes and contexts addressed in this collection include images, music, cinema, architecture, and internet formats, and examples are drawn from diverse cultural contexts. The notion of creativity is illuminated through being brought into dialogue with concepts such as complexity, materiality, virality, and criticality. Perhaps the most impressive thing about this book, though, is the commitment of all of its contributors to demonstrating the power of creativity to change the world by challenging cultural traditions, altering social structures and possibilities for social action, and changing the minds of the people who engage with it. This book is an essential addition to the library of any scholar interested in creativity, cognition, metaphor, multimodality and discourse analysis more generally.
Rodney H. Jones, University of Reading
04
09
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Chapter 1. Introduction
Towards an integrated framework for the analysis of metaphor and creativity in discourse
1
A01
Laura Hidalgo-Downing
Hidalgo-Downing, Laura
Laura
Hidalgo-Downing
Universidad Autónoma de Madrid
10
01
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ftl.7.02oko
19
42
24
Chapter
3
01
Chapter 2. Metaphor in multimodal creativity
1
A01
Lacey Okonski
Okonski, Lacey
Lacey
Okonski
University of Umea, Sweden
2
A01
Raymond W. Gibbs, Jr.
Gibbs, Jr., Raymond W.
Raymond W.
Gibbs, Jr.
Independent Scholar
3
A01
Elaine Chen
Chen, Elaine
Elaine
Chen
University of California, Santa Cruz
20
artistic expression
20
conceptual metaphor
20
creativity
20
dance
20
embodied metaphor
20
source domains
01
This chapter describes the role that metaphor plays in multimodal creativity in several creative endeavors, specifically music, art, dance, and advertising. Many creative instances of metaphor performance rely on entrenched metaphorical concepts that get manifested in very specific, concrete ways in different artistic domains. Furthermore, although metaphorical thought and language are typically believed to map information from an embodied source domain into more abstract target domains, we argue that creative multimodal performance emerges from people’s very ordinary, yet still highly metaphorical, conceptualizations of mundane bodily experiences. We explore multimodal creativity not just from seeking metaphors as manifested in different domains (e.g., music, art, dance), but also from the ways people talk about creative expressions and understandings.
10
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4
01
Chapter 3. Music, metaphor, and creativity
1
A01
Lawrence M. Zbikowski
Zbikowski, Lawrence M.
Lawrence M.
Zbikowski
University of Chicago, Department of Music
20
analogy
20
Haydn
20
meaning construction
20
music
20
nonlinguistic communication
01
This chapter explores the resources for meaning construction provided by music and how musical communication exemplifies creativity. Using two short passages from Haydn’s <i>The Creation</i> as examples, the chapter investigates how musical sounds are correlated with nonmusical phenomena through analogy, a cognitive process related to but distinct from metaphor. The relationship between analogy and metaphor is considered in some detail and connected to explanations of musical meaning construction that draw on semiotics and conceptual metaphor theory. This explanatory framework is extended to musical metonymy, illustrated by an example from Beethoven’s <i>Pastoral Symphony</i>. The chapter proposes that nonlinguistic forms of communication like music provide important insights into analogy, metaphor, and metonymy, and thus into the study of human creativity.
10
01
JB code
ftl.7.04hid
71
96
26
Chapter
5
01
Chapter 4. Singing for peace
Metaphor and creativity in the lyrics and performances of three songs by U2
1
A01
Laura Hidalgo-Downing
Hidalgo-Downing, Laura
Laura
Hidalgo-Downing
Universidad Autónoma de Madrid
2
A01
Laura Filardo-Llamas
Filardo-Llamas, Laura
Laura
Filardo-Llamas
Universidad de Valladolid
20
creativity
20
metaphor
20
performance
20
recontextualization
20
songs
01
This chapter explores how metaphoric creativity contributes to shaping and recontextualizing ideological and socio-political practices in three songs by U2, “Sunday, Bloody Sunday”, “Please” and “Peace on Earth”. The contextual motivations of metaphoric creativity are analyzed by exploring three main dimensions. Metaphoric creativity is analyzed, first, in the conceptualization of the topic of conflict in Northern Ireland in the lyrics of the three songs. Second, it is analyzed as hinging upon the multimodal interaction of verbal and visual modes in the performance of the song “Please” in a YouTube video. Third, we explore the potentiality for creative recontextualization of the songs, which have been performed to reinterpret other political conflicts and tragic events, starting from the 9/11 attacks.
10
01
JB code
ftl.7.05uri
97
118
22
Chapter
6
01
Chapter 5. Metaphor emergence in cinematic discourse
1
A01
Eduardo Urios-Aparisi
Urios-Aparisi, Eduardo
Eduardo
Urios-Aparisi
University of Connecticut
20
complexity theory
20
creativity
20
film
20
metaphor
01
In this chapter, I analyze the creation of meaning in cinema with two of the components of their mise-en-scéne: food and cityscapes. I compare Sofia Coppola’s <i>Lost in Translation</i> (2003) and Isabel Coixet’s <i>Map of the Sounds of Tokyo</i> (2009a) and I show how those components work as meaning attractors within the complex system of cinematic discourse following Larsen-Freeman & Cameron (2008) and Cameron & Deignan (2006). I consider that metaphor in cinema is a dynamic phenomenon in the Complex Adaptive System created by the work of a team actively participating in the development of a narrative. Processes such as metaphor and the interaction of repetition, intertextuality and cinematic resources are essential elements in this kind of group-creativity.
10
01
JB code
ftl.7.06per
119
152
34
Chapter
7
01
Chapter 6. What makes an advert go viral?
The role of figurative operations in the success of Internet videos
1
A01
Paula Pérez Sobrino
Pérez Sobrino, Paula
Paula
Pérez Sobrino
Universidad de La Rioja, Spain
2
A01
Jeannette Littlemore
Littlemore, Jeannette
Jeannette
Littlemore
University of Birmingham, UK
20
advertising
20
creativity
20
hyperbole
20
irony
20
metaphor
20
metonymy
20
understatement
01
This chapter investigates the potential role played by the creative use of figurative operations, such as metaphor, metonymy, irony, hyperbole, and understatement, in the success of Internet videos. Irony and figurative language based on creative contrasts between contrasting scenarios were found to be strong predictors of popularity. This effect increased if the message was conveyed through a combination of words and images, rather than through the use of either mode in isolation. No effect was found for the positioning of figurative operations in the advertisement’s timeline. Our findings contribute to the wider marketing field by establishing figurative operations, in particular irony, as a potential determinant of a video’s success.
10
01
JB code
ftl.7.07mar
153
173
21
Chapter
8
01
Chapter 7. Metaphorical creativity in political cartoons
The migrant crisis in Europe
1
A01
Juana I. Marín-Arrese
Marín-Arrese, Juana I.
Juana I.
Marín-Arrese
Universidad Complutense de Madrid
20
blending
20
creativity
20
cultural models
20
metaphor
20
political cartoons
20
recontextualization
01
This paper aims to explore the discursive construction of political meaning in cartoons on the present migrant crisis in Europe, and the potential of cartoon discourse for creativity in the use of metaphor and blending. Metaphors, blends and cultural models interact in the representation of events and social actors in cartoons, and the resulting synergistic effect may create meanings which both reflect and reinforce or reshape public opinion (Bergen, 2004; Marín-Arrese, 2008; Forceville, 2009; Schilperoord & Maes, 2009). From a Cognitive Linguistic approach to Critical Discourse Analysis (Charteris-Black, 2006; Hart, 2010; Musolff 2012a), the paper focuses on the use of metaphors and other cognitive mechanisms, and the ways in which political cartoons provide the ideal site for metaphorical creativity as recontextualization (Hidalgo Downing & Kraljevic Mujic, 2013).
10
01
JB code
ftl.7.08dom
175
196
22
Chapter
9
01
Chapter 8. Disentangling metaphoric communication
The origin, evolution and extinction of metaphors
1
A01
Martí Domínguez
Domínguez, Martí
Martí
Domínguez
University of Valencia
20
cartoons
20
conceptual metaphor theory
20
meme
20
metaphor evolution
20
metaphorgenesis
01
This work addresses the different processes involved in the genesis and evolution of metaphors. Studying mainly cartoons published after dramatic events, I show how, when facing a communication need due to a situation of media stress, metaphors are generated to promote news dissemination and comprehension. I propose that an efficient metaphor quickly transforms into a meme that effectively colonizes the communication ecosystem, thanks to the Internet and social networks platforms. In addition, I explain how metaphors can collaborate and evolve together, in a process I name <i>metaphor symbiogenesis</i>. The way these metaphors approach particularly complex and delicate issues has great communicative potential and can become an independent process in metaphor evolution.
10
01
JB code
ftl.7.09cab
197
219
23
Chapter
10
01
Chapter 9. Sensory landscapes
Cross modal metaphors in architecture
1
A01
Rosario Caballero
Caballero, Rosario
Rosario
Caballero
Universidad de Castilla-La Mancha
20
architectural reviews
20
built space
20
cross-sensory metaphor
20
multimodality
20
synesthesia
01
This chapter describes the ways architects use language to evoke the visual, olfactory, tactile and interactive experiences afforded by buildings. It discusses how architects transfer their perception of space as knowledge, and how this knowledge is communicated by using figurative language in the architectural review genre. The task of reviewers is to translate those experiences into language in a form that readers can understand and, presumably, relate to through their senses, and do so using metaphorical language that combines information from domains other than architecture as well as from the senses. In this regard, the chapter is ultimately concerned with exploring the ways in which metaphor helps shape the sensory landscapes of architects as staged in architectural reviews.
10
01
JB code
ftl.7.10wil
221
248
28
Chapter
11
01
Chapter 10. Creative journeys
Metaphors of metastasis in press popularization articles
1
A01
Julia T. Williams Camus
Williams Camus, Julia T.
Julia T.
Williams Camus
University of Cantabria
20
cancer
20
creative recontextualization
20
metaphor
20
metastasis
20
popularization articles
01
This chapter draws on the notion of creative recontextualization to explore how metastasis is recontextualized through metaphor in a bilingual English-Spanish corpus of press popularization articles on cancer. The quantitative and qualitative analysis revealed marked cross-cultural differences. Thus, while the English subcorpus presents the process with little metaphorical aid, the Spanish subcorpus displays a wider array of images involving movement. Nevertheless, the use of metaphor in both subcorpora generally involved a creative recontextualization of the source domains found in more specialized scientific genres for metastasis (<sc>invasion and colonization, dissemination</sc> and <sc>migration)</sc> through the ‘opening up’ of theory-constitutive metaphors. In addition, a particularly creative strategy was the personification of biological entities, which were vilified and portrayed as participating in delinquent activities.
10
01
JB code
ftl.7.11nac
249
280
32
Chapter
12
01
Chapter 11. Multimodal creativity in figurative use
1
A01
Anita Naciscione
Naciscione, Anita
Anita
Naciscione
Latvian Academy of Culture
20
embodied experience
20
figurative thought instantiations
20
multimodal discourse
20
semiotic mode
20
structure of thought
01
This chapter attempts to provide insights into actual language use in multimodal discourse. Observation and analysis focus on multimodal creative use of stylistic patterns: extended metaphor, metonymy, visual pun, allusion, hyperbole, personification. The study also brings out the role of semiotic elements and the significance of background information comprehension and interpretation of multimodal discourse.
<br />My aim is to explore multimodality as a tool, applicable in creative figurative thought instantiations. Multimodal discourse reveals the capacity of the human brain to express figurative thought in various semiotic modes. As our brain is inherently multimodal, it is able to cognise figurative meaning in both verbal and non-verbal representation: visual, audial, body language, sound, color.
10
01
JB code
ftl.7.12cal
281
310
30
Chapter
13
01
Chapter 12. “Born from the heart”
Social uses of pictorial and multimodal metaphors in picture books on adoption
1
A01
Coral Calvo-Maturana
Calvo-Maturana, Coral
Coral
Calvo-Maturana
Universidad de Granada
20
adoption
20
children's picture books
20
pictorial and multimodal metaphors
20
stylistics
01
This paper explores the adoption narratives that run across a selection of children’s picture books and how they are built through the creative integration of linguistic and pictorial patterns, specifically as depicted in metaphors. The main aim is thus to uncover the way in which adoption is shaped and portrayed in these books, challenging constrictive and learnt discourses in society. The project draws on the four pictorial categories identified in Forceville (1996): contextual or MP1, hybrid or MP2, simile, and verbo-pictorial, as well as the concept of multimodal metaphor (Forceville and Urios-Aparisi, 2009) already suggested in the verbo-pictorial category. These narratives create an accessible space for children to delineate their understanding of families and construct their own identity.
10
01
JB code
ftl.7.13nai
311
342
32
Chapter
14
01
Chapter 13. Figuring it out
Old modes and new codes for multimodality, technology and creative performativity in 21st century India
1
A01
Rukmini Bhaya Nair
Bhaya Nair, Rukmini
Rukmini
Bhaya Nair
Indian Institute of Technology Delhi
20
coding
20
compositionality
20
Indian cultural traditions and rasa theory
20
inference
20
metaphor
20
performance
01
Satya Nadella, Vikram Chandra and Manjul Bhargava, three public figures of Indian origin, have recently suggested that significant similarities exist between the creative processes involved in writing poetry and in producing computer codes. This paper explores some of the consequences of drawing on unfamiliar ‘non-western’ cultural traditions to augment current theories of creativity, coding and performativity. More specifically, it examines the premise that ‘creativity’ relies on an able grasp of rules, extends to a risk-taking capacity to break these very rules and, sometimes, to combine them with other embodied modes such as music and dance. The chapter argues that this premise is investigated in Indian treatises from Bharata to Nagojibhatta, who may have been early advocates of multimodality in the pre-modern world.
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01
JB code
ftl.7.index
343
346
4
Miscellaneous
15
01
Index
02
JBENJAMINS
John Benjamins Publishing Company
01
John Benjamins Publishing Company
Amsterdam/Philadelphia
NL
04
20200529
2020
John Benjamins B.V.
02
WORLD
08
780
gr
01
JB
1
John Benjamins Publishing Company
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bookorder@benjamins.nl
01
https://benjamins.com
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WORLD
US CA MX
21
113
18
01
02
JB
1
00
99.00
EUR
R
02
02
JB
1
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104.94
EUR
R
01
JB
10
bebc
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sales@bebc.co.uk
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GB
21
18
02
02
JB
1
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83.00
GBP
Z
01
JB
2
John Benjamins North America
+1 800 562-5666
+1 703 661-1501
benjamins@presswarehouse.com
01
https://benjamins.com
01
US CA MX
21
1
18
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gen
02
JB
1
00
149.00
USD