Learning from Vernon’s Isotype test
A design history footnote
This paper goes back to the 1970s, the decade when IDJ was born, to recall a collaboration with Marie Neurath of the Isotype Institute. The project challenged a widely published research project on Isotype charts by psychologist Magdalen Vernon, and the original sketches and design drafts are used to make observations about Isotype, design expertise and design research.
Keywords: research methods, Isotype
Published online: 22 October 2020
Alexander, C., Ishikawa, S., Silverstein, M., Jacobson, M., Fiksdahl-King, I., & Angel, S.
Behavioural Insights Team
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