Article published In:
Information Design JournalVol. 13:2 (2005) ► pp.155–164
Levels of implicitness in magazine advertisements
An experimental study into the relationship between complexity and appreciation in magazine advertisements
Cited by
Cited by 20 other publications
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2009. Using Message Form to Stimulate Conversations: The Case of Tropes. Communication Theory 19:1 ► pp. 49 ff.
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2010. Talk about it: The effects of cryptic HIV/AIDS billboards. Communicatio 36:1 ► pp. 130 ff.
Ketelaar, Paul E., Marnix S. Van Gisbergen, Jan A.M. Bosman & Hans Beentjes
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2024. Visual Metaphorical Advertising: The Moderating Role of Creativity and the Mediating Role of Informativeness. Journal of Current Issues & Research in Advertising ► pp. 1 ff.
Lagerwerf, Luuk
2007. Irony and sarcasm in advertisements: Effects of relevant inappropriateness. Journal of Pragmatics 39:10 ► pp. 1702 ff.
Lagerwerf, Luuk, Carly Timmerman & Anique Bosschaert
2016. Incongruity in News Headings. Journalism Practice 10:6 ► pp. 782 ff.
Lefsrud, Lianne, Heather Graves & Nelson Phillips
2020. “Giant Toxic Lakes You Can See from Space”: A Theory of Multimodal Messages and Emotion in Legitimacy Work. Organization Studies 41:8 ► pp. 1055 ff.
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2019. Thinking about service encounters boosts talking about them. Journal of Consumer Marketing 36:4 ► pp. 506 ff.
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2006. Rhetoric in advertising: attitudes towards schemes and tropes in text and image. In International Advertising and Communication, ► pp. 141 ff.
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