Part of
New Approaches to Language Attitudes in the Hispanic and Lusophone WorldEdited by Talia Bugel and Cecilia Montes-Alcalá
[Issues in Hispanic and Lusophone Linguistics 25] 2020
► pp. 255–272
As an area of inquiry, the study of language attitudes has been developed over the last 70 years. Central to the field has been the work of Joshua A. Fishman, who provided not only the theoretical underpinning of the field, but also contributed a variety of techniques and approaches that are still in use by today’s scholars. In the present paper I take the opportunity to examine some of Fishman’s and others’ groundwork that provided the foundation of this field of inquiry. Subsequently, I add to this foundation with the results of some of the studies of my own in the past and present to provide a vision of where sociolinguists can continue to extend the horizons of our field.