Article published in:
International Journal of Language and Culture
Vol. 1:1 (2014) ► pp. 21–41

Creating metaphor in context

| Eötvös Loránd University
The issue of context has been, in the main, neglected in cognitive linguistic and much other work on how conceptual systems change and vary. In most recent work on conceptual systems, the issues of embodied cognition and the universal nature of cognitive operations have been emphasized. By contrast, my major goal in this paper is to attempt to characterize some of the contextual factors that are involved in shaping the conceptual system. My focus will be on metaphorical concepts, as well as on the interaction between metaphorical aspects of the conceptual system and contextual factors. I also suggest that the different conceptual factors do not mechanically and automatically lead to differences in the metaphorical conceptualization of a concept. Instead, they can affect non-metaphorical aspects of concepts.
Keywords: contextual factors, metaphor variation, metaphor, ideology
Published online: 22 August 2014
https://doi.org/10.1075/ijolc.1.1.02kov
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