Table of contents
Prefaceix
Introduction: Dimensions of Iconicityxi
Part I.Phonic dimensions
The effect of iconicity flash blindness: An empirical study3
Iconic treadmill hypothesis: The reasons behind continuous onomatopoeic coinage15
Tracking linguistic primitives: The phonosemantic realization of fundamental oppositional pairs39
Continuity and change: On the iconicity of Ablaut Reduplication (AR)63
Iconicity in English literary neologisms (based on R. Dahl’s fairy tale “The BFG”)85
Part II.Cognitive dimensions
Toward a theory of poetic iconicity: Semblance in Brendan Galvin’s Flute
99
The ocean of surging emotion: Iconic representation of Symbolist transcendence119
Ekphrasis, cognition, and iconicity: An analysis of W. D. Snodgrass’s “Van Gogh: ‘The Starry Night’”135
Part III.Multimodal dimensions
Deleuze and the Baroque diagram153
Iconicity, ‘intersemiotic translation’ and the sonnet in the visual poetry of Avelino De Araújo191
“En train d’écrire”: Jacques Derrida, Michel Serres and Tintin’s interrupted railway journeys209
The role of iconicity in package design: A social semiotic analysis of the contemporary marketing of traditional Japanese confectionery229
Patr IV.Performative dimensions
Iconicity in Buddhist language and literature: The case of multidimensional iconicity in the perfect Buddhist Mantra249
Iconization of sociolinguistic variables: The case of archetypal female characters in classic Hollywood cinema263
Performative iconicity: Parallelism and chiasmus in William Shakespeare’s The Rape of Lucrece
287
Part V.New dimensions of iconicity
Why notational iconicity is a form of operational iconicity303
Iconicity, ambiguity, interpretability321
The iconicity of literary analysis331
Author index345
Subject index347
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