541026772 03 01 01 JB code JB John Benjamins Publishing Company 01 JB code Impact 47 GE 15 9789027260994 06 10.1075/impact.47 13 2020014931 00 EA E133 10 01 JB code Impact 02 JB code 1385-7908 02 47.00 01 02 IMPACT: Studies in Language, Culture and Society IMPACT: Studies in Language, Culture and Society 01 01 Talking about Food Talking about Food 1 B01 01 JB code 373356480 Sofia Rüdiger Rüdiger, Sofia Sofia Rüdiger University of Bayreuth 2 B01 01 JB code 10356479 Susanne Mühleisen Mühleisen, Susanne Susanne Mühleisen University of Bayreuth 01 eng 11 290 03 03 vi 03 00 284 03 24 JB code LIN.ANTHR Anthropological Linguistics 24 JB code LIN.DISC Discourse studies 24 JB code LIN.PRAG Pragmatics 24 JB code LIN.SOCIO Sociolinguistics and Dialectology 10 LAN009050 12 CFB 01 06 02 00 The contributions in this edited collection investigate the connection between language and food from a variety of perspectives. 03 00 All humans eat and all humans speak – activities which in social life often, but not always, co-occur: We talk while eating and drinking with others, but food is also a prominent literal and metaphorical discursive topic which contributes to establishing communities and identities. This omnipresence of eating and drinking in our daily lives has led to a public fascination with foodways. The contributions in this edited collection investigate the connection between language and food from a variety of perspectives. As food discourses operate on local, global, and mediated levels, they are intertwined with notions of identity and culture and thus shed light on intimate understandings of ourselves as human beings. Talking about Food – The Social and the Global in Eating Communities provides up-to-date and thought-provoking contributions to the linguistics of food. The book is essential reading for anyone interested in food-related subjects. 01 00 03 01 01 D503 https://benjamins.com/covers/475/impact.47.png 01 01 D502 https://benjamins.com/covers/475_jpg/9789027207081.jpg 01 01 D504 https://benjamins.com/covers/475_tif/9789027207081.tif 01 01 D503 https://benjamins.com/covers/1200_front/impact.47.hb.png 01 01 D503 https://benjamins.com/covers/125/impact.47.png 02 00 03 01 01 D503 https://benjamins.com/covers/1200_back/impact.47.hb.png 03 00 03 01 01 D503 https://benjamins.com/covers/3d_web/impact.47.hb.png 01 01 JB code impact.47.01muh 06 10.1075/impact.47.01muh 1 11 11 Chapter 1 01 04 Chapter 1. Introduction Chapter 1. Introduction 01 04 Food and talk in social life Food and talk in social life 1 A01 01 JB code 80410084 Susanne Mühleisen Mühleisen, Susanne Susanne Mühleisen University of Bayreuth 2 A01 01 JB code 145410085 Sofia Rüdiger Rüdiger, Sofia Sofia Rüdiger University of Bayreuth 01 01 JB code impact.47.p1 06 10.1075/impact.47.p1 13 121 109 Section header 2 01 04 Lifestylization and the global Lifestylization and the global 01 01 JB code impact.47.02ger 06 10.1075/impact.47.02ger 15 34 20 Chapter 3 01 04 Chapter 2. How less means more in the comments section of vegan food blogs Chapter 2. How less means more in the comments section of vegan food blogs 01 04 Exgredients such as gluten-free and extreme case formulations Exgredients such as gluten-free and extreme case formulations 1 A01 01 JB code 86410086 Cornelia Gerhardt Gerhardt, Cornelia Cornelia Gerhardt Saarland University 01 01 JB code impact.47.03dre 06 10.1075/impact.47.03dre 35 56 22 Chapter 4 01 04 Chapter 3. The moral taste of food Chapter 3. The moral taste of food 01 04 A discourse analysis of social media discussions about vegetarianism and veganism A discourse analysis of social media discussions about vegetarianism and veganism 1 A01 01 JB code 519410087 Martina Drescher Drescher, Martina Martina Drescher University of Bayreuth 01 01 JB code impact.47.04bie 06 10.1075/impact.47.04bie 57 77 21 Chapter 5 01 04 Chapter 4. The local and the global in airline food Chapter 4. The local and the global in airline food 1 A01 01 JB code 45410088 Markus Bieswanger Bieswanger, Markus Markus Bieswanger University of Bayreuth 01 01 JB code impact.47.05sch 06 10.1075/impact.47.05sch 79 98 20 Chapter 6 01 04 Chapter 5. Language in transnational communities of consumption Chapter 5. Language in transnational communities of consumption 01 04 Indexical functions of English in Third Wave Coffee Culture Indexical functions of English in Third Wave Coffee Culture 1 A01 01 JB code 740410089 Britta Schneider Schneider, Britta Britta Schneider Europa-Universität Viadrina 01 01 JB code impact.47.06hey 06 10.1075/impact.47.06hey 99 121 23 Chapter 7 01 04 Chapter 6. Craft beer and linguistic lifestyle emblematization Chapter 6. Craft beer and linguistic lifestyle emblematization 1 A01 01 JB code 246410090 Theresa Heyd Heyd, Theresa Theresa Heyd University of Greifswald 2 A01 01 JB code 467410091 Marius Eckert Eckert, Marius Marius Eckert Leonore-Goldschmidt-Schule 01 01 JB code impact.47.p2 06 10.1075/impact.47.p2 123 207 85 Section header 8 01 04 Mediatization and identity Mediatization and identity 01 01 JB code impact.47.07dec 06 10.1075/impact.47.07dec 125 144 20 Chapter 9 01 04 Chapter 7. (Un)healthy food discourses Chapter 7. (Un)healthy food discourses 01 04 The contradictory roles of health in food discourses and identities in the production of a TV show about food The contradictory roles of health in food discourses and identities in the production of a TV show about food 1 A01 01 JB code 165410092 Jana Declercq Declercq, Jana Jana Declercq University of Groningen 01 01 JB code impact.47.08rud 06 10.1075/impact.47.08rud 145 165 21 Chapter 10 01 04 Chapter 8. Dinner for One Chapter 8. Dinner for One 01 04 The use of language in eating shows on YouTube The use of language in eating shows on YouTube 1 A01 01 JB code 870410093 Sofia Rüdiger Rüdiger, Sofia Sofia Rüdiger University of Bayreuth 01 01 JB code impact.47.09die 06 10.1075/impact.47.09die 167 187 21 Chapter 11 01 04 Chapter 9. "Tell me about food and I tell you who you are" Chapter 9. “Tell me about food and I tell you who you are” 01 04 Expert identity in intercultural food discourse via Skype Expert identity in intercultural food discourse via Skype 1 A01 01 JB code 319410094 Stefan Diemer Diemer, Stefan Stefan Diemer Trier University of Applied Sciences 2 A01 01 JB code 559410095 Marie-Louise Brunner Brunner, Marie-Louise Marie-Louise Brunner Trier University of Applied Sciences 01 01 JB code impact.47.10muh 06 10.1075/impact.47.10muh 189 207 19 Chapter 12 01 04 Chapter 10. Formality and informality in cooking shows Chapter 10. Formality and informality in cooking shows 01 04 Paula Deen and the development of a genre Paula Deen and the development of a genre 1 A01 01 JB code 244410096 Susanne Mühleisen Mühleisen, Susanne Susanne Mühleisen University of Bayreuth 01 01 JB code impact.47.p3 06 10.1075/impact.47.p3 209 276 68 Section header 13 01 04 Enculturation and localization Enculturation and localization 01 01 JB code impact.47.11chi 06 10.1075/impact.47.11chi 211 233 23 Chapter 14 01 04 Chapter 11. A rich sauce of comedy Chapter 11. A rich sauce of comedy 01 04 Talking and laughing about Italian food in digital spaces Talking and laughing about Italian food in digital spaces 1 A01 01 JB code 993410097 Delia Chiaro Chiaro, Delia Delia Chiaro Bologna University 01 01 JB code impact.47.12lei 06 10.1075/impact.47.12lei 235 255 21 Chapter 15 01 04 Chapter 12. Naming practices in Singapore's hawker centres Chapter 12. Naming practices in Singapore’s hawker centres 01 04 Echoes of itineracy Echoes of itineracy 1 A01 01 JB code 432410098 Jakob R.E. Leimgruber Leimgruber, Jakob R.E. Jakob R.E. Leimgruber University of Basel 01 01 JB code impact.47.13anc 06 10.1075/impact.47.13anc 257 276 20 Chapter 16 01 04 Chapter 13. Naming food in English in multilingual Cameroon Chapter 13. Naming food in English in multilingual Cameroon 1 A01 01 JB code 93410099 Eric A. Anchimbe Anchimbe, Eric A. Eric A. Anchimbe University of Bayreuth 01 01 JB code impact.47.nam 06 10.1075/impact.47.nam 277 279 3 Miscellaneous 17 01 04 Index food and food names Index food and food names 01 01 JB code impact.47.sub 06 10.1075/impact.47.sub 281 284 4 Miscellaneous 18 01 04 Index Index 01 JB code JBENJAMINS John Benjamins Publishing Company 01 01 JB code JB John Benjamins Publishing Company 01 https://benjamins.com Amsterdam NL 00 John Benjamins Publishing Company Marketing Department / Karin Plijnaar, Pieter Lamers onix@benjamins.nl 04 01 00 20200618 C 2020 John Benjamins D 2020 John Benjamins 02 WORLD 13 15 9789027207081 WORLD 03 01 JB 17 Google 03 https://play.google.com/store/books 21 01 00 Unqualified price 00 99.00 EUR 01 00 Unqualified price 00 83.00 GBP 01 00 Unqualified price 00 149.00 USD 613025873 03 01 01 JB code JB John Benjamins Publishing Company 01 JB code Impact 47 Hb 15 9789027207081 06 10.1075/impact.47 13 2020014930 00 BB 08 670 gr 10 01 JB code Impact 02 1385-7908 02 47.00 01 02 IMPACT: Studies in Language, Culture and Society IMPACT: Studies in Language, Culture and Society 01 01 Talking about Food The social and the global in eating communities Talking about Food: The social and the global in eating communities 1 B01 01 JB code 373356480 Sofia Rüdiger Rüdiger, Sofia Sofia Rüdiger University of Bayreuth 07 https://benjamins.com/catalog/persons/373356480 2 B01 01 JB code 10356479 Susanne Mühleisen Mühleisen, Susanne Susanne Mühleisen University of Bayreuth 07 https://benjamins.com/catalog/persons/10356479 01 eng 11 290 03 03 vi 03 00 284 03 01 23 394.1/2 03 2020 GT2850 04 Food habits--Social aspects. 04 Gastronomy--Terminology. 04 Cooking--Terminology. 04 Language and culture. 04 Discourse analysis. 10 LAN009050 12 CFB 24 JB code LIN.ANTHR Anthropological Linguistics 24 JB code LIN.DISC Discourse studies 24 JB code LIN.PRAG Pragmatics 24 JB code LIN.SOCIO Sociolinguistics and Dialectology 01 06 02 00 The contributions in this edited collection investigate the connection between language and food from a variety of perspectives. 03 00 All humans eat and all humans speak – activities which in social life often, but not always, co-occur: We talk while eating and drinking with others, but food is also a prominent literal and metaphorical discursive topic which contributes to establishing communities and identities. This omnipresence of eating and drinking in our daily lives has led to a public fascination with foodways. The contributions in this edited collection investigate the connection between language and food from a variety of perspectives. As food discourses operate on local, global, and mediated levels, they are intertwined with notions of identity and culture and thus shed light on intimate understandings of ourselves as human beings. Talking about Food – The Social and the Global in Eating Communities provides up-to-date and thought-provoking contributions to the linguistics of food. The book is essential reading for anyone interested in food-related subjects. 01 00 03 01 01 D503 https://benjamins.com/covers/475/impact.47.png 01 01 D502 https://benjamins.com/covers/475_jpg/9789027207081.jpg 01 01 D504 https://benjamins.com/covers/475_tif/9789027207081.tif 01 01 D503 https://benjamins.com/covers/1200_front/impact.47.hb.png 01 01 D503 https://benjamins.com/covers/125/impact.47.png 02 00 03 01 01 D503 https://benjamins.com/covers/1200_back/impact.47.hb.png 03 00 03 01 01 D503 https://benjamins.com/covers/3d_web/impact.47.hb.png 01 01 JB code impact.47.01muh 06 10.1075/impact.47.01muh 1 12 12 Chapter 1 01 04 Chapter 1. Introduction Chapter 1. Introduction 01 04 Food and talk in social life Food and talk in social life 1 A01 01 JB code 80410084 Susanne Mühleisen Mühleisen, Susanne Susanne Mühleisen University of Bayreuth 07 https://benjamins.com/catalog/persons/80410084 2 A01 01 JB code 145410085 Sofia Rüdiger Rüdiger, Sofia Sofia Rüdiger University of Bayreuth 07 https://benjamins.com/catalog/persons/145410085 01 01 JB code impact.47.p1 06 10.1075/impact.47.p1 13 121 109 Section header 2 01 04 Lifestylization and the global Lifestylization and the global 01 01 JB code impact.47.02ger 06 10.1075/impact.47.02ger 15 34 20 Chapter 3 01 04 Chapter 2. How less means more in the comments section of vegan food blogs Chapter 2. How less means more in the comments section of vegan food blogs 01 04 Exgredients such as gluten-free and extreme case formulations Exgredients such as gluten-free and extreme case formulations 1 A01 01 JB code 86410086 Cornelia Gerhardt Gerhardt, Cornelia Cornelia Gerhardt Saarland University 07 https://benjamins.com/catalog/persons/86410086 30 00

Recipes in (vegan) food blogs are often advertised as not having certain ingredients such as gluten or refined sugar. In the comments sections of posts topicalising such exgredients (linguistically, no-X constructions like soy-free or no nuts), extreme case formulations (e.g. always or entirely) are employed to (a) construct the urgency of a request for an alternative, (b) index the liability and safety of a suggestion for an alternative as expert advice, (c) construct alternatives as rare and precious finds to share with the community, and (d) compliment the blogger.

01 01 JB code impact.47.03dre 06 10.1075/impact.47.03dre 35 56 22 Chapter 4 01 04 Chapter 3. The moral taste of food Chapter 3. The moral taste of food 01 04 A discourse analysis of social media discussions about vegetarianism and veganism A discourse analysis of social media discussions about vegetarianism and veganism 1 A01 01 JB code 519410087 Martina Drescher Drescher, Martina Martina Drescher University of Bayreuth 07 https://benjamins.com/catalog/persons/519410087 30 00

This paper analyses discussions about vegetarianism and veganism in francophone social media groups where moral statements play an important role. It sketches a communicative conception of morality as ‘doing ethics’ that zooms in on how morality emerges and is negotiated in interaction by concentrating on linguistic practices that key morality. Based on two case studies, it examines controversies about moral values of food which offer insights in the more general machinery of moral discourse. The data reveal different linguistic techniques which are frequent in, although not specific to, moral discourse. In particular, these are evaluations, pejorative or upgrading lexicon, deontic modality, generalisations, typical speech acts like advice or instruction as well as semantic and structural forms of intensification.

01 01 JB code impact.47.04bie 06 10.1075/impact.47.04bie 57 78 22 Chapter 5 01 04 Chapter 4. The local and the global in airline food Chapter 4. The local and the global in airline food 1 A01 01 JB code 45410088 Markus Bieswanger Bieswanger, Markus Markus Bieswanger University of Bayreuth 07 https://benjamins.com/catalog/persons/45410088 30 00

Catering on board of commercial airplanes and in airline lounges, referred to as airline food, is one of the main features characterizing different travel classes. This study investigates the language used to describe airline food on websites of different airlines and identifies observable patterns concerning the depiction of different travel classes and lounge types. These patterns are compared to the findings of Jurafsky (2014), who, among other things, found that expensive restaurants tend to stress the local origin of the food. Despite the global nature of aviation, the results show that the descriptions of airline food associated with the premium travel classes are in many respects similar to the menus of expensive restaurants, as local references play a prominent role.

01 01 JB code impact.47.05sch 06 10.1075/impact.47.05sch 79 98 20 Chapter 6 01 04 Chapter 5. Language in transnational communities of consumption Chapter 5. Language in transnational communities of consumption 01 04 Indexical functions of English in Third Wave Coffee Culture Indexical functions of English in Third Wave Coffee Culture 1 A01 01 JB code 740410089 Britta Schneider Schneider, Britta Britta Schneider Europa-Universität Viadrina 07 https://benjamins.com/catalog/persons/740410089 30 00

In this chapter, I discuss ethnographic and interview data on language ideologies regarding English in a transnational cultural setting that is based on the production and consumption of specialty coffee. In the terminology of the setting, the community is referred to as Third Wave Coffee Culture and the chapter introduces its history and cultural ideologies before analyzing language-related data from its localization in Berlin. Main results are that in this specific setting, English indexes belonging to the cultural community of Third Wave Coffee Culture, irrespective of the national background of speakers, which is tied to the construction of transnational (post-)class positioning. The study overall emphasizes the relevance of studying language use in communities based on consumption in late capitalism.

01 01 JB code impact.47.06hey 06 10.1075/impact.47.06hey 99 122 24 Chapter 7 01 04 Chapter 6. Craft beer and linguistic lifestyle emblematization Chapter 6. Craft beer and linguistic lifestyle emblematization 1 A01 01 JB code 246410090 Theresa Heyd Heyd, Theresa Theresa Heyd University of Greifswald 07 https://benjamins.com/catalog/persons/246410090 2 A01 01 JB code 467410091 Marius Eckert Eckert, Marius Marius Eckert Leonore-Goldschmidt-Schule 07 https://benjamins.com/catalog/persons/467410091 30 00

Craft beer is currently a highly popular form of conspicuous consumption in many Western societies, including Germany. As such, the craft beer movement is a prime example of ‘lifestyle emblematization’: to partake in it is to be involved in the performance of exclusive and informed identities, a prerequisite for claims to social distinction. This study is grounded in ethnographic data from Berlin’s craft beer bars and complimentary data from the Upper Franconia region, which constitutes a peripheral space in terms of social geography yet doubles as a widely acclaimed center of German brewing traditions. By drawing on comparative data from these two differing sites, we can gain insight on discursive processes of lifestyle emblematization, and the specific role of Anglophone resources therein.

01 01 JB code impact.47.p2 06 10.1075/impact.47.p2 123 207 85 Section header 8 01 04 Mediatization and identity Mediatization and identity 01 01 JB code impact.47.07dec 06 10.1075/impact.47.07dec 125 144 20 Chapter 9 01 04 Chapter 7. (Un)healthy food discourses Chapter 7. (Un)healthy food discourses 01 04 The contradictory roles of health in food discourses and identities in the production of a TV show about food The contradictory roles of health in food discourses and identities in the production of a TV show about food 1 A01 01 JB code 165410092 Jana Declercq Declercq, Jana Jana Declercq University of Groningen 07 https://benjamins.com/catalog/persons/165410092 30 00

This chapter addresses the central role of health in food discourses and identities as emerging during the production of a TV show about food. Food fulfils a range of socio-cultural functions which are essential for the construction of national, regional, ethical, gender, health, and many more identities. This chapter focuses on the dimension of health, as this becomes increasingly important in eating discourses because of the current moral imperative to live a healthy life and take individual responsibility. The analysis shows, however, that health-oriented identities and discourses are in conflict with other food discourses and identities, such as being a food lover or a sociable person who is not preachy about eating. In sum, talking about food must be understood as a multi-dimensional, often contradictory socio-cultural practice.

01 01 JB code impact.47.08rud 06 10.1075/impact.47.08rud 145 166 22 Chapter 10 01 04 Chapter 8. Dinner for One Chapter 8. Dinner for One 01 04 The use of language in eating shows on YouTube The use of language in eating shows on YouTube 1 A01 01 JB code 870410093 Sofia Rüdiger Rüdiger, Sofia Sofia Rüdiger University of Bayreuth 07 https://benjamins.com/catalog/persons/870410093 30 00

In this chapter, I investigate discursive practices in eating shows, so-called Mukbang, on YouTube. Originally a South Korean phenomenon, the object of this study are the globalized, Anglophone, and asynchronous instantiations of these shows. Based on a corpus of English-language eating shows, I demonstrate how the Mukbang performers construct their discourse as a conversation over food which resembles but is also different from traditional face-to-face dinner/lunch conversations. In order to do so, the YouTubers draw on a range of linguistic strategies, such as imperatives, questions, terms of address and nicknames, pronouns, topical choices, and the characteristics of delayed interaction.

01 01 JB code impact.47.09die 06 10.1075/impact.47.09die 167 188 22 Chapter 11 01 04 Chapter 9. "Tell me about food and I tell you who you are" Chapter 9. “Tell me about food and I tell you who you are” 01 04 Expert identity in intercultural food discourse via Skype Expert identity in intercultural food discourse via Skype 1 A01 01 JB code 319410094 Stefan Diemer Diemer, Stefan Stefan Diemer Trier University of Applied Sciences 07 https://benjamins.com/catalog/persons/319410094 2 A01 01 JB code 559410095 Marie-Louise Brunner Brunner, Marie-Louise Marie-Louise Brunner Trier University of Applied Sciences 07 https://benjamins.com/catalog/persons/559410095 30 00

The paper presents the construction of two types of expert identity in conversations about food: cultural expertise and culinary expertise. The study is based on data from a corpus of informal dyadic conversations between international speakers of English as a Lingua Franca via Skype. Both cultural and culinary expertise are established and negotiated in a broader identity context. The study shows that the discursive construction of expert identity is a complex dynamic phenomenon that takes place on multiple levels, ranging from lexical choice and the organization of discourse to the employment of pragmatic strategies and negotiation processes. The paper illustrates the key role food plays in identity creation in an online video-mediated setting.

01 01 JB code impact.47.10muh 06 10.1075/impact.47.10muh 189 208 20 Chapter 12 01 04 Chapter 10. Formality and informality in cooking shows Chapter 10. Formality and informality in cooking shows 01 04 Paula Deen and the development of a genre Paula Deen and the development of a genre 1 A01 01 JB code 244410096 Susanne Mühleisen Mühleisen, Susanne Susanne Mühleisen University of Bayreuth 07 https://benjamins.com/catalog/persons/244410096 30 00

Televised cooking shows have emerged as a genre with an established format in the entertainment industry. This chapter will look at cooking shows as a communicative event with a predictable sequence of acts and a set overt (instruction) and covert (entertainment) goal. This highly focussed and potentially formal communicative event (Irvine 1979) typically relies on strategies of informality, that by now have become a convention of the genre, in order to distract from its directive ‘lesson’ character. In a comparison of several cooking shows by US Southern celebrity chef Paula Deen, I will pay attention to changes in conventions of formality and informality which can be observed over time. Particular emphasis will also be placed on the linguistic features which are indexical to Paula Deen’s US Southern persona.

01 01 JB code impact.47.p3 06 10.1075/impact.47.p3 209 276 68 Section header 13 01 04 Enculturation and localization Enculturation and localization 01 01 JB code impact.47.11chi 06 10.1075/impact.47.11chi 211 234 24 Chapter 14 01 04 Chapter 11. A rich sauce of comedy Chapter 11. A rich sauce of comedy 01 04 Talking and laughing about Italian food in digital spaces Talking and laughing about Italian food in digital spaces 1 A01 01 JB code 993410097 Delia Chiaro Chiaro, Delia Delia Chiaro Bologna University 07 https://benjamins.com/catalog/persons/993410097 30 00

Food has been a traditional source of humour since the beginning of time but nowadays it would appear that the way we joke about food has changed as comedians have begun to target food fads and dietary choices in new online formats such as YouTube videos and memes. In this chapter, I explore traditional food jokes, that now occur online in multimodal formats such as memes and gifs, that target Italians. I also discuss how Italians themselves use humour to defend traditional dishes that they believe are corrupted by people outside Italy who manipulate and localize original recipes. Providing examples from Twitter and online newspaper fora, I will argue that Italians adopt humour to make serious points.

01 01 JB code impact.47.12lei 06 10.1075/impact.47.12lei 235 256 22 Chapter 15 01 04 Chapter 12. Naming practices in Singapore's hawker centres Chapter 12. Naming practices in Singapore’s hawker centres 01 04 Echoes of itineracy Echoes of itineracy 1 A01 01 JB code 432410098 Jakob R.E. Leimgruber Leimgruber, Jakob R.E. Jakob R.E. Leimgruber University of Basel 07 https://benjamins.com/catalog/persons/432410098 30 00

A hawker is an itinerant salesperson, formerly typically ubiquitous in most urban environments. Despite the popular and useful services they provide, they are often viewed with suspicion. Starting in the 1960s, the government of Singapore has begun to sedentarise the trade into purpose-built ‘hawker centres’ that house individual stalls of foods in a covered area fitted with electrical, gas, and water connections as well as seating space and sanitary facilities. This food hygiene drive has resulted in a permanent immobilisation of the hawker trade. This chapter considers the naming practices of 211 hawker stalls in four centres to reveal patterns (in the use of languages, scripts, and geographical references) that challenge the imposed immobility and evoke memories of actual hawking.

01 01 JB code impact.47.13anc 06 10.1075/impact.47.13anc 257 276 20 Chapter 16 01 04 Chapter 13. Naming food in English in multilingual Cameroon Chapter 13. Naming food in English in multilingual Cameroon 1 A01 01 JB code 93410099 Eric A. Anchimbe Anchimbe, Eric A. Eric A. Anchimbe University of Bayreuth 07 https://benjamins.com/catalog/persons/93410099 30 00

Naming food in a nativised variety of English in a densely multilingual context like Cameroon is a complex phenomenon. This is because certain foods or dishes carry sociocultural significations that may be lost or altered if their original names are translated or abandoned for others. Using data from the food blog <www.preciouscore.com>, this paper explains the word formation processes used and the social meanings embedded in food names in Cameroon English (CamE). Borrowing and compounding emerge as the most common processes, although there are a few cases of metaphorical extension. The data is analysed using the competition and selection hypothesis (Mufwene 2001) and the framework of filtration processes (Anchimbe 2006), both anchored in the World Englishes paradigm.

01 01 JB code impact.47.fi 06 10.1075/impact.47.fi 277 280 4 Miscellaneous 17 01 04 Index food and food names Index food and food names 01 01 JB code impact.47.si 06 10.1075/impact.47.si 281 284 4 Miscellaneous 18 01 04 Index Index
01 JB code JBENJAMINS John Benjamins Publishing Company 01 01 JB code JB John Benjamins Publishing Company 01 https://benjamins.com 02 https://benjamins.com/catalog/impact.47 Amsterdam NL 00 John Benjamins Publishing Company Marketing Department / Karin Plijnaar, Pieter Lamers onix@benjamins.nl 04 01 00 20200618 C 2020 John Benjamins D 2020 John Benjamins 02 WORLD WORLD US CA MX 09 01 JB 1 John Benjamins Publishing Company +31 20 6304747 +31 20 6739773 bookorder@benjamins.nl 01 https://benjamins.com 21 110 22 01 00 Unqualified price 02 JB 1 02 99.00 EUR 02 00 Unqualified price 02 83.00 01 Z 0 GBP GB US CA MX 01 01 JB 2 John Benjamins Publishing Company +1 800 562-5666 +1 703 661-1501 benjamins@presswarehouse.com 01 https://benjamins.com 21 110 22 01 00 Unqualified price 02 JB 1 02 149.00 USD
732025874 03 01 01 JB code JB John Benjamins Publishing Company 01 JB code Impact 47 Eb 15 9789027260994 06 10.1075/impact.47 13 2020014931 00 EA E107 10 01 JB code Impact 02 1385-7908 02 47.00 01 02 IMPACT: Studies in Language, Culture and Society IMPACT: Studies in Language, Culture and Society 11 01 JB code jbe-all 01 02 Full EBA collection (ca. 4,200 titles) 11 01 JB code jbe-eba-2023 01 02 Compact EBA Collection 2023 (ca. 700 titles, starting 2018) 11 01 JB code jbe-2020 01 02 2020 collection (131 titles) 11 01 JB code jbe-eba-2024 01 02 Compact EBA Collection 2024 (ca. 600 titles, starting 2019) 01 01 Talking about Food The social and the global in eating communities Talking about Food: The social and the global in eating communities 1 B01 01 JB code 373356480 Sofia Rüdiger Rüdiger, Sofia Sofia Rüdiger University of Bayreuth 07 https://benjamins.com/catalog/persons/373356480 2 B01 01 JB code 10356479 Susanne Mühleisen Mühleisen, Susanne Susanne Mühleisen University of Bayreuth 07 https://benjamins.com/catalog/persons/10356479 01 eng 11 290 03 03 vi 03 00 284 03 01 23 394.1/2 03 2020 GT2850 04 Food habits--Social aspects. 04 Gastronomy--Terminology. 04 Cooking--Terminology. 04 Language and culture. 04 Discourse analysis. 10 LAN009050 12 CFB 24 JB code LIN.ANTHR Anthropological Linguistics 24 JB code LIN.DISC Discourse studies 24 JB code LIN.PRAG Pragmatics 24 JB code LIN.SOCIO Sociolinguistics and Dialectology 01 06 02 00 The contributions in this edited collection investigate the connection between language and food from a variety of perspectives. 03 00 All humans eat and all humans speak – activities which in social life often, but not always, co-occur: We talk while eating and drinking with others, but food is also a prominent literal and metaphorical discursive topic which contributes to establishing communities and identities. This omnipresence of eating and drinking in our daily lives has led to a public fascination with foodways. The contributions in this edited collection investigate the connection between language and food from a variety of perspectives. As food discourses operate on local, global, and mediated levels, they are intertwined with notions of identity and culture and thus shed light on intimate understandings of ourselves as human beings. Talking about Food – The Social and the Global in Eating Communities provides up-to-date and thought-provoking contributions to the linguistics of food. The book is essential reading for anyone interested in food-related subjects. 01 00 03 01 01 D503 https://benjamins.com/covers/475/impact.47.png 01 01 D502 https://benjamins.com/covers/475_jpg/9789027207081.jpg 01 01 D504 https://benjamins.com/covers/475_tif/9789027207081.tif 01 01 D503 https://benjamins.com/covers/1200_front/impact.47.hb.png 01 01 D503 https://benjamins.com/covers/125/impact.47.png 02 00 03 01 01 D503 https://benjamins.com/covers/1200_back/impact.47.hb.png 03 00 03 01 01 D503 https://benjamins.com/covers/3d_web/impact.47.hb.png 01 01 JB code impact.47.01muh 06 10.1075/impact.47.01muh 1 12 12 Chapter 1 01 04 Chapter 1. Introduction Chapter 1. Introduction 01 04 Food and talk in social life Food and talk in social life 1 A01 01 JB code 80410084 Susanne Mühleisen Mühleisen, Susanne Susanne Mühleisen University of Bayreuth 07 https://benjamins.com/catalog/persons/80410084 2 A01 01 JB code 145410085 Sofia Rüdiger Rüdiger, Sofia Sofia Rüdiger University of Bayreuth 07 https://benjamins.com/catalog/persons/145410085 01 01 JB code impact.47.p1 06 10.1075/impact.47.p1 13 121 109 Section header 2 01 04 Lifestylization and the global Lifestylization and the global 01 01 JB code impact.47.02ger 06 10.1075/impact.47.02ger 15 34 20 Chapter 3 01 04 Chapter 2. How less means more in the comments section of vegan food blogs Chapter 2. How less means more in the comments section of vegan food blogs 01 04 Exgredients such as gluten-free and extreme case formulations Exgredients such as gluten-free and extreme case formulations 1 A01 01 JB code 86410086 Cornelia Gerhardt Gerhardt, Cornelia Cornelia Gerhardt Saarland University 07 https://benjamins.com/catalog/persons/86410086 30 00

Recipes in (vegan) food blogs are often advertised as not having certain ingredients such as gluten or refined sugar. In the comments sections of posts topicalising such exgredients (linguistically, no-X constructions like soy-free or no nuts), extreme case formulations (e.g. always or entirely) are employed to (a) construct the urgency of a request for an alternative, (b) index the liability and safety of a suggestion for an alternative as expert advice, (c) construct alternatives as rare and precious finds to share with the community, and (d) compliment the blogger.

01 01 JB code impact.47.03dre 06 10.1075/impact.47.03dre 35 56 22 Chapter 4 01 04 Chapter 3. The moral taste of food Chapter 3. The moral taste of food 01 04 A discourse analysis of social media discussions about vegetarianism and veganism A discourse analysis of social media discussions about vegetarianism and veganism 1 A01 01 JB code 519410087 Martina Drescher Drescher, Martina Martina Drescher University of Bayreuth 07 https://benjamins.com/catalog/persons/519410087 30 00

This paper analyses discussions about vegetarianism and veganism in francophone social media groups where moral statements play an important role. It sketches a communicative conception of morality as ‘doing ethics’ that zooms in on how morality emerges and is negotiated in interaction by concentrating on linguistic practices that key morality. Based on two case studies, it examines controversies about moral values of food which offer insights in the more general machinery of moral discourse. The data reveal different linguistic techniques which are frequent in, although not specific to, moral discourse. In particular, these are evaluations, pejorative or upgrading lexicon, deontic modality, generalisations, typical speech acts like advice or instruction as well as semantic and structural forms of intensification.

01 01 JB code impact.47.04bie 06 10.1075/impact.47.04bie 57 78 22 Chapter 5 01 04 Chapter 4. The local and the global in airline food Chapter 4. The local and the global in airline food 1 A01 01 JB code 45410088 Markus Bieswanger Bieswanger, Markus Markus Bieswanger University of Bayreuth 07 https://benjamins.com/catalog/persons/45410088 30 00

Catering on board of commercial airplanes and in airline lounges, referred to as airline food, is one of the main features characterizing different travel classes. This study investigates the language used to describe airline food on websites of different airlines and identifies observable patterns concerning the depiction of different travel classes and lounge types. These patterns are compared to the findings of Jurafsky (2014), who, among other things, found that expensive restaurants tend to stress the local origin of the food. Despite the global nature of aviation, the results show that the descriptions of airline food associated with the premium travel classes are in many respects similar to the menus of expensive restaurants, as local references play a prominent role.

01 01 JB code impact.47.05sch 06 10.1075/impact.47.05sch 79 98 20 Chapter 6 01 04 Chapter 5. Language in transnational communities of consumption Chapter 5. Language in transnational communities of consumption 01 04 Indexical functions of English in Third Wave Coffee Culture Indexical functions of English in Third Wave Coffee Culture 1 A01 01 JB code 740410089 Britta Schneider Schneider, Britta Britta Schneider Europa-Universität Viadrina 07 https://benjamins.com/catalog/persons/740410089 30 00

In this chapter, I discuss ethnographic and interview data on language ideologies regarding English in a transnational cultural setting that is based on the production and consumption of specialty coffee. In the terminology of the setting, the community is referred to as Third Wave Coffee Culture and the chapter introduces its history and cultural ideologies before analyzing language-related data from its localization in Berlin. Main results are that in this specific setting, English indexes belonging to the cultural community of Third Wave Coffee Culture, irrespective of the national background of speakers, which is tied to the construction of transnational (post-)class positioning. The study overall emphasizes the relevance of studying language use in communities based on consumption in late capitalism.

01 01 JB code impact.47.06hey 06 10.1075/impact.47.06hey 99 122 24 Chapter 7 01 04 Chapter 6. Craft beer and linguistic lifestyle emblematization Chapter 6. Craft beer and linguistic lifestyle emblematization 1 A01 01 JB code 246410090 Theresa Heyd Heyd, Theresa Theresa Heyd University of Greifswald 07 https://benjamins.com/catalog/persons/246410090 2 A01 01 JB code 467410091 Marius Eckert Eckert, Marius Marius Eckert Leonore-Goldschmidt-Schule 07 https://benjamins.com/catalog/persons/467410091 30 00

Craft beer is currently a highly popular form of conspicuous consumption in many Western societies, including Germany. As such, the craft beer movement is a prime example of ‘lifestyle emblematization’: to partake in it is to be involved in the performance of exclusive and informed identities, a prerequisite for claims to social distinction. This study is grounded in ethnographic data from Berlin’s craft beer bars and complimentary data from the Upper Franconia region, which constitutes a peripheral space in terms of social geography yet doubles as a widely acclaimed center of German brewing traditions. By drawing on comparative data from these two differing sites, we can gain insight on discursive processes of lifestyle emblematization, and the specific role of Anglophone resources therein.

01 01 JB code impact.47.p2 06 10.1075/impact.47.p2 123 207 85 Section header 8 01 04 Mediatization and identity Mediatization and identity 01 01 JB code impact.47.07dec 06 10.1075/impact.47.07dec 125 144 20 Chapter 9 01 04 Chapter 7. (Un)healthy food discourses Chapter 7. (Un)healthy food discourses 01 04 The contradictory roles of health in food discourses and identities in the production of a TV show about food The contradictory roles of health in food discourses and identities in the production of a TV show about food 1 A01 01 JB code 165410092 Jana Declercq Declercq, Jana Jana Declercq University of Groningen 07 https://benjamins.com/catalog/persons/165410092 30 00

This chapter addresses the central role of health in food discourses and identities as emerging during the production of a TV show about food. Food fulfils a range of socio-cultural functions which are essential for the construction of national, regional, ethical, gender, health, and many more identities. This chapter focuses on the dimension of health, as this becomes increasingly important in eating discourses because of the current moral imperative to live a healthy life and take individual responsibility. The analysis shows, however, that health-oriented identities and discourses are in conflict with other food discourses and identities, such as being a food lover or a sociable person who is not preachy about eating. In sum, talking about food must be understood as a multi-dimensional, often contradictory socio-cultural practice.

01 01 JB code impact.47.08rud 06 10.1075/impact.47.08rud 145 166 22 Chapter 10 01 04 Chapter 8. Dinner for One Chapter 8. Dinner for One 01 04 The use of language in eating shows on YouTube The use of language in eating shows on YouTube 1 A01 01 JB code 870410093 Sofia Rüdiger Rüdiger, Sofia Sofia Rüdiger University of Bayreuth 07 https://benjamins.com/catalog/persons/870410093 30 00

In this chapter, I investigate discursive practices in eating shows, so-called Mukbang, on YouTube. Originally a South Korean phenomenon, the object of this study are the globalized, Anglophone, and asynchronous instantiations of these shows. Based on a corpus of English-language eating shows, I demonstrate how the Mukbang performers construct their discourse as a conversation over food which resembles but is also different from traditional face-to-face dinner/lunch conversations. In order to do so, the YouTubers draw on a range of linguistic strategies, such as imperatives, questions, terms of address and nicknames, pronouns, topical choices, and the characteristics of delayed interaction.

01 01 JB code impact.47.09die 06 10.1075/impact.47.09die 167 188 22 Chapter 11 01 04 Chapter 9. "Tell me about food and I tell you who you are" Chapter 9. “Tell me about food and I tell you who you are” 01 04 Expert identity in intercultural food discourse via Skype Expert identity in intercultural food discourse via Skype 1 A01 01 JB code 319410094 Stefan Diemer Diemer, Stefan Stefan Diemer Trier University of Applied Sciences 07 https://benjamins.com/catalog/persons/319410094 2 A01 01 JB code 559410095 Marie-Louise Brunner Brunner, Marie-Louise Marie-Louise Brunner Trier University of Applied Sciences 07 https://benjamins.com/catalog/persons/559410095 30 00

The paper presents the construction of two types of expert identity in conversations about food: cultural expertise and culinary expertise. The study is based on data from a corpus of informal dyadic conversations between international speakers of English as a Lingua Franca via Skype. Both cultural and culinary expertise are established and negotiated in a broader identity context. The study shows that the discursive construction of expert identity is a complex dynamic phenomenon that takes place on multiple levels, ranging from lexical choice and the organization of discourse to the employment of pragmatic strategies and negotiation processes. The paper illustrates the key role food plays in identity creation in an online video-mediated setting.

01 01 JB code impact.47.10muh 06 10.1075/impact.47.10muh 189 208 20 Chapter 12 01 04 Chapter 10. Formality and informality in cooking shows Chapter 10. Formality and informality in cooking shows 01 04 Paula Deen and the development of a genre Paula Deen and the development of a genre 1 A01 01 JB code 244410096 Susanne Mühleisen Mühleisen, Susanne Susanne Mühleisen University of Bayreuth 07 https://benjamins.com/catalog/persons/244410096 30 00

Televised cooking shows have emerged as a genre with an established format in the entertainment industry. This chapter will look at cooking shows as a communicative event with a predictable sequence of acts and a set overt (instruction) and covert (entertainment) goal. This highly focussed and potentially formal communicative event (Irvine 1979) typically relies on strategies of informality, that by now have become a convention of the genre, in order to distract from its directive ‘lesson’ character. In a comparison of several cooking shows by US Southern celebrity chef Paula Deen, I will pay attention to changes in conventions of formality and informality which can be observed over time. Particular emphasis will also be placed on the linguistic features which are indexical to Paula Deen’s US Southern persona.

01 01 JB code impact.47.p3 06 10.1075/impact.47.p3 209 276 68 Section header 13 01 04 Enculturation and localization Enculturation and localization 01 01 JB code impact.47.11chi 06 10.1075/impact.47.11chi 211 234 24 Chapter 14 01 04 Chapter 11. A rich sauce of comedy Chapter 11. A rich sauce of comedy 01 04 Talking and laughing about Italian food in digital spaces Talking and laughing about Italian food in digital spaces 1 A01 01 JB code 993410097 Delia Chiaro Chiaro, Delia Delia Chiaro Bologna University 07 https://benjamins.com/catalog/persons/993410097 30 00

Food has been a traditional source of humour since the beginning of time but nowadays it would appear that the way we joke about food has changed as comedians have begun to target food fads and dietary choices in new online formats such as YouTube videos and memes. In this chapter, I explore traditional food jokes, that now occur online in multimodal formats such as memes and gifs, that target Italians. I also discuss how Italians themselves use humour to defend traditional dishes that they believe are corrupted by people outside Italy who manipulate and localize original recipes. Providing examples from Twitter and online newspaper fora, I will argue that Italians adopt humour to make serious points.

01 01 JB code impact.47.12lei 06 10.1075/impact.47.12lei 235 256 22 Chapter 15 01 04 Chapter 12. Naming practices in Singapore's hawker centres Chapter 12. Naming practices in Singapore’s hawker centres 01 04 Echoes of itineracy Echoes of itineracy 1 A01 01 JB code 432410098 Jakob R.E. Leimgruber Leimgruber, Jakob R.E. Jakob R.E. Leimgruber University of Basel 07 https://benjamins.com/catalog/persons/432410098 30 00

A hawker is an itinerant salesperson, formerly typically ubiquitous in most urban environments. Despite the popular and useful services they provide, they are often viewed with suspicion. Starting in the 1960s, the government of Singapore has begun to sedentarise the trade into purpose-built ‘hawker centres’ that house individual stalls of foods in a covered area fitted with electrical, gas, and water connections as well as seating space and sanitary facilities. This food hygiene drive has resulted in a permanent immobilisation of the hawker trade. This chapter considers the naming practices of 211 hawker stalls in four centres to reveal patterns (in the use of languages, scripts, and geographical references) that challenge the imposed immobility and evoke memories of actual hawking.

01 01 JB code impact.47.13anc 06 10.1075/impact.47.13anc 257 276 20 Chapter 16 01 04 Chapter 13. Naming food in English in multilingual Cameroon Chapter 13. Naming food in English in multilingual Cameroon 1 A01 01 JB code 93410099 Eric A. Anchimbe Anchimbe, Eric A. Eric A. Anchimbe University of Bayreuth 07 https://benjamins.com/catalog/persons/93410099 30 00

Naming food in a nativised variety of English in a densely multilingual context like Cameroon is a complex phenomenon. This is because certain foods or dishes carry sociocultural significations that may be lost or altered if their original names are translated or abandoned for others. Using data from the food blog <www.preciouscore.com>, this paper explains the word formation processes used and the social meanings embedded in food names in Cameroon English (CamE). Borrowing and compounding emerge as the most common processes, although there are a few cases of metaphorical extension. The data is analysed using the competition and selection hypothesis (Mufwene 2001) and the framework of filtration processes (Anchimbe 2006), both anchored in the World Englishes paradigm.

01 01 JB code impact.47.fi 06 10.1075/impact.47.fi 277 280 4 Miscellaneous 17 01 04 Index food and food names Index food and food names 01 01 JB code impact.47.si 06 10.1075/impact.47.si 281 284 4 Miscellaneous 18 01 04 Index Index
01 JB code JBENJAMINS John Benjamins Publishing Company 01 01 JB code JB John Benjamins Publishing Company 01 https://benjamins.com 02 https://benjamins.com/catalog/impact.47 Amsterdam NL 00 John Benjamins Publishing Company Marketing Department / Karin Plijnaar, Pieter Lamers onix@benjamins.nl 04 01 00 20200618 C 2020 John Benjamins D 2020 John Benjamins 02 WORLD 13 15 9789027207081 WORLD 09 01 JB 3 John Benjamins e-Platform 03 https://jbe-platform.com 29 https://jbe-platform.com/content/books/9789027260994 21 01 00 Unqualified price 02 99.00 EUR 01 00 Unqualified price 02 83.00 GBP GB 01 00 Unqualified price 02 149.00 USD