Sensitive economic personae and functional human beings
A critical metaphor analysis of EU policy documents between 1985 and 2014
This study is aimed at unveiling the implicit assumptions underlying the language of EU policy-making, drawing on Hannah Arendt’s critique of modernity. It conducts a critical metaphor analysis of strategic EU policy documents from 1985 to 2014 to reveal the extent to which EU policy-making, by relentlessly focusing on the ‘competitiveness, growth, and jobs’ narrative, relies on modern conceptual frameworks. These are characterized by the prominence of rationality and causality, at the expense of sense of purpose, reality and meaning, which is revealed through the validation of four metaphorical keys. These are (i) sensitive inversion, i.e. economic agents are sensitive and humans are functional; (ii) size matters, i.e. big is better than small and one is better than many; (iii) deficit framing, i.e. potential is locked and present is broken/future is bright; and (iv) speed is of the essence, i.e. the world moves fast and we must hurry up.
Keywords: metaphor, critical discourse analysis, European Union, policy, Lisbon strategy, Hannah Arendt
Published online: 14 December 2018
Arendt, Hannah, and Margaret Canovan
Arrese, Ángel, and Alfonso Vara-Miguel
Bickes, Hans, Tina Otten, and Laura Chelsea Weymann
Barbé, Esther, Anna Herranz-Surrallés and Michał Natorski
Carta, Caterina, and Ruth Wodak
Gibbs, Raymond W.
Krzyżanowski, Michal, and Ruth Wodak
Mirowski, Philip, and Dieter Plehwe
Steen, Gerard J.
Straehle, Carolyn et al.
Van Dijk, Teun A.
Cited by 2 other publications
This list is based on CrossRef data as of 22 may 2021. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.