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Article published In:
Journal of Language and Politics
Vol. 6:2 (2007) ► pp.265–293

Bringing Discourse Theory into Media Studies

The applicability of Discourse Theoretical Analysis (DTA) for the Study of media practises and discourses

| Vrije Universiteit Brussel (VUB)
| Vrije Universiteit Brussel (VUB)

When Ernesto Laclau and Chantal Mouffe published an elaborate version of their discourse theory in Hegemony and Socialist Strategy (1985), they were met with fierce resistance by a unified front of traditional Marxists and anti-poststructuralists. The debates on post-Marxism dominated much of the book’s reception. This focus, combined with discourse theory’s rather abstract nature, its lack of clear methodological guidelines, and its more natural habitat of Political Studies, caused discourse theory to remain confined to this realm of Political Studies, despite the broad ideological definition of the political preferred by the authors. This article aims to revisit discourse theory and bring it into the realm of Media Studies. A necessary condition to enhance discourse theory’s applicability in Media Studies is the re-articulation of discourse theory into discourse theoretical analysis (DTA). DTA’s claim for legitimacy is supported in this article by two lines of argument. Firstly, a comparison with Critical Discourse Analyses (CDA) at the textual and contextual level allow us to flesh out the similarities — and more importantly — the differences between CDA and DTA. Secondly, DTA’s applicability is demonstrated by putting it to work in a case study, which focuses on the articulation of audience participation through televisional practices. Both lines of argument aim to illustrate the potential, the adaptability and the legitimacy of DTA’s move into media studies.

Keywords: Discourse theoretical analysis, DTA, Media Studies, audience, participation, ordinary people, antagonism


This article is available free of charge.

Published online: 13 December 2007
DOI logo
https://doi.org/10.1075/jlp.6.2.08car
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2023. Identifying the discursive trajectory of social change – a systematic discourse theoretical framework. Journal of Language and Politics 22:2 ► pp. 245 ff. DOI logo
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2023. Analyzing Discourses and the Communication of Sport: A Scoping Review and Suggestions for Future Endeavors. Communication & Sport DOI logo
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2017. Negotiating new German identities: transcultural comedy and the construction of pluralistic unity. Media, Culture & Society 39:4 ► pp. 552 ff. DOI logo
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[no author supplied]
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[no author supplied]
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[no author supplied]
2024. Conclusion. In Push the Button, ► pp. 129 ff. DOI logo
[no author supplied]
2024. Introduction. In Push the Button, ► pp. 1 ff. DOI logo
[no author supplied]
2024. Notes. In Push the Button, ► pp. 143 ff. DOI logo
[no author supplied]
2024. The Interactive Consumer-Viewer. In Push the Button, ► pp. 25 ff. DOI logo
[no author supplied]
2024. Cultures of Independent Journalism. In Push the Button, ► pp. 64 ff. DOI logo
[no author supplied]
2024. Teaching Citizen Journalism. In Push the Button, ► pp. 108 ff. DOI logo
[no author supplied]
2024. The New Interactive Television. In Push the Button, ► pp. 89 ff. DOI logo
[no author supplied]
2024. Bibliography. In Push the Button, ► pp. 163 ff. DOI logo

This list is based on CrossRef data as of 2 april 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.