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Article published In:
Journal of Language and Politics
Vol. 6:2 (2007) ► pp.265–293

Bringing Discourse Theory into Media Studies

The applicability of Discourse Theoretical Analysis (DTA) for the Study of media practises and discourses

| Vrije Universiteit Brussel (VUB)
| Vrije Universiteit Brussel (VUB)
When Ernesto Laclau and Chantal Mouffe published an elaborate version of their discourse theory in Hegemony and Socialist Strategy (1985), they were met with fierce resistance by a unified front of traditional Marxists and anti-poststructuralists. The debates on post-Marxism dominated much of the book’s reception. This focus, combined with discourse theory’s rather abstract nature, its lack of clear methodological guidelines, and its more natural habitat of Political Studies, caused discourse theory to remain confined to this realm of Political Studies, despite the broad ideological definition of the political preferred by the authors. This article aims to revisit discourse theory and bring it into the realm of Media Studies. A necessary condition to enhance discourse theory’s applicability in Media Studies is the re-articulation of discourse theory into discourse theoretical analysis (DTA). DTA’s claim for legitimacy is supported in this article by two lines of argument. Firstly, a comparison with Critical Discourse Analyses (CDA) at the textual and contextual level allow us to flesh out the similarities — and more importantly — the differences between CDA and DTA. Secondly, DTA’s applicability is demonstrated by putting it to work in a case study, which focuses on the articulation of audience participation through televisional practices. Both lines of argument aim to illustrate the potential, the adaptability and the legitimacy of DTA’s move into media studies.
Keywords: Discourse theoretical analysis, DTA, Media Studies, audience, participation, ordinary people, antagonism


This article is available free of charge.

Published online: 13 December 2007
DOI logo
https://doi.org/10.1075/jlp.6.2.08car
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2013. A climate for reduction? Futures imagined in newspaper coverage of UN climate summits. Futures 53 ► pp. 53 ff. DOI logo
Kumpu, Ville
2016. On making a big deal. Consensus and disagreement in the newspaper coverage of UN climate summits. Critical Discourse Studies 13:2 ► pp. 143 ff. DOI logo
Niţoiu, Cristian & Nikola Tomić
2013. Introduction. Perspectives on European Politics and Society 14:2 ► pp. 165 ff. DOI logo
Parker, Ian
2013. Levellers. Qualitative Research in Psychology 10:3 ► pp. 254 ff. DOI logo
Rear, David & Alan Jones
2013. Discursive struggle and contested signifiers in the arenas of education policy and work skills in Japan. Critical Policy Studies 7:4 ► pp. 375 ff. DOI logo
Eyles, John & Jana Fried
2012. The Anatomy of a Brand: Shaping Nuclear Discourse to Create the Perception of a “Clean World”. Risk, Hazards & Crisis in Public Policy 3:1 ► pp. 1 ff. DOI logo
Mylonas, Yiannis
2012. Reinventing political subjectivities: studying critical documentaries on the war on terror. Social Semiotics 22:4 ► pp. 353 ff. DOI logo
Mylonas, Yiannis
2014. CRISIS, AUSTERITY AND OPPOSITION IN MAINSTREAM MEDIA DISCOURSES OF GREECE. Critical Discourse Studies 11:3 ► pp. 305 ff. DOI logo
Van Brussel, Leen
2012. Autonomy and Dignity: A Discussion on Contingency and Dominance. Health Care Analysis DOI logo
Van Brussel, Leen
2014. A Discourse-Theoretical Approach to Death and Dying. In The Social Construction of Death, ► pp. 13 ff. DOI logo
Van Brussel, Leen
2018. The right to die: a Belgian case study combining reception studies and discourse theory. Media, Culture & Society 40:3 ► pp. 381 ff. DOI logo
Carpentier, Nico & Nick Resmann
2011. The “Ordinary” on Commercial Radio and TV: A Reception Analysis of the Subject Position of Ordinary People in the Participatory ProgramsRecht van AntwoordandZwart of Wit. The Communication Review 14:1 ► pp. 1 ff. DOI logo
Dahlgren, Peter
2011. Mobilizing Discourse Theory for Critical Media Politics: Obstacles and Potentials. In Discourse Theory and Critical Media Politics, ► pp. 222 ff. DOI logo
Dahlgren, Peter
2013. Tracking the Civic Subject in the Media Landscape. Television & New Media 14:1 ► pp. 71 ff. DOI logo
Dahlgren, Peter
2019. Book Review: Nico Carpentier, the Discursive-Material Knot: Cyprus in Conflict and Community Media Participation New York: Peter Lang, 2017, 471 Pages. Conjunctions 6:1 ► pp. 1 ff. DOI logo
Phelan, Sean & Lincoln Dahlberg
2011. Discourse Theory and Critical Media Politics: An Introduction. In Discourse Theory and Critical Media Politics, ► pp. 1 ff. DOI logo
Salter, Lee
2011. Problems of news culture and truth: The BBC's representation of the invasion of Iraq. Journal of War & Culture Studies 4:2 ► pp. 161 ff. DOI logo
De Cleen, Benjamin
2010. Review of Montesano Montessori (2009): A Discursive Analysis of a Struggle for Hegemony in Mexico. The Zapatista Movement Versus President Salinas de Gortari. Journal of Language and Politics 9:3 ► pp. 475 ff. DOI logo
De Cleen, Benjamin
2015. “Flemish Friends, Let us Separate!”: The Discursive Struggle for Flemish Nationalist Civil Society in the Media. Javnost - The Public 22:1 ► pp. 37 ff. DOI logo
De Cleen, Benjamin & Nico Carpentier
2010. Contesting the populist claim on “the people” through popular culture: the 0110 concerts versus the Vlaams Belang. Social Semiotics 20:2 ► pp. 175 ff. DOI logo
Carpentier, Nico
2009. Participation Is Not Enough. European Journal of Communication 24:4 ► pp. 407 ff. DOI logo
Carpentier, Nico
2014. Ethics, Killing and Dying: The Discursive Struggle between Ethics of War and Peace Models in the Cypriot Independence War of 1955–1959. In The Social Construction of Death, ► pp. 161 ff. DOI logo
Carpentier, Nico
2014. The cypriot web radio mycyradio as a participatory mélange. Overcoming dichotomies in the era of Web 2.0. SOCIOLOGIA E POLITICHE SOCIALI :2 ► pp. 91 ff. DOI logo
[no author supplied]
2022. Hegemony, Discourse, and Political Strategy [Discourse Approaches to Politics, Society and Culture, 97], DOI logo
[no author supplied]
2024. Conclusion. In Push the Button, ► pp. 129 ff. DOI logo
[no author supplied]
2024. Introduction. In Push the Button, ► pp. 1 ff. DOI logo
[no author supplied]
2024. Cultures of Independent Journalism. In Push the Button, ► pp. 64 ff. DOI logo
[no author supplied]
2024. The New Interactive Television. In Push the Button, ► pp. 89 ff. DOI logo
[no author supplied]
2024. Bibliography. In Push the Button, ► pp. 163 ff. DOI logo
[no author supplied]
2024. Interactivity and Gatekeeping. In Push the Button, ► pp. 46 ff. DOI logo
[no author supplied]
2024. Notes. In Push the Button, ► pp. 143 ff. DOI logo
[no author supplied]
2024. The Interactive Consumer-Viewer. In Push the Button, ► pp. 25 ff. DOI logo
[no author supplied]
2024. Teaching Citizen Journalism. In Push the Button, ► pp. 108 ff. DOI logo

This list is based on CrossRef data as of 14 september 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.