209016117 03 01 01 JB code JB John Benjamins Publishing Company 01 JB code MDM 4 Eb 15 9789027266408 06 10.1075/mdm.4 13 2016045408 00 EA E107 10 01 JB code MDM 02 2210-7010 02 4.00 01 02 Multilingualism and Diversity Management Multilingualism and Diversity Management 11 01 JB code jbe-all 01 02 Full EBA collection (ca. 4,200 titles) 11 01 JB code jbe-2016 01 02 2016 collection (147 titles) 05 02 2016 collection 01 01 Managing Plurilingual and Intercultural Practices in the Workplace The case of multilingual Switzerland Managing Plurilingual and Intercultural Practices in the Workplace: The case of multilingual Switzerland 1 B01 01 JB code 360230282 Georges Lüdi Lüdi, Georges Georges Lüdi University of Basel 07 https://benjamins.com/catalog/persons/360230282 2 B01 01 JB code 641230283 Katharina Höchle Meier Höchle Meier, Katharina Katharina Höchle Meier University of Basel 07 https://benjamins.com/catalog/persons/641230283 3 B01 01 JB code 176230284 Patchareerat Yanaprasart Yanaprasart, Patchareerat Patchareerat Yanaprasart University of Lausanne 07 https://benjamins.com/catalog/persons/176230284 01 eng 11 382 03 03 viii 03 00 374 03 01 23 306.44/609494 03 2016 P115.5.S9 04 Multilingualism--Switzerland. 04 Language in the workplace--Switzerland. 04 Diversity in the workplace--Management--Switzerland. 04 Multilingual communication--Switzerland. 04 Lingua francas--European Union countries. 04 Languages in contact--European Union countries. 10 LAN009050 12 CFB 24 JB code LIN.APPL Applied linguistics 24 JB code LIN.DISC Discourse studies 24 JB code LIN.LAPO Language policy 24 JB code LIN.BIL Multilingualism 24 JB code LIN.PRAG Pragmatics 24 JB code LIN.SOCIO Sociolinguistics and Dialectology 01 06 02 00 The book addresses the meanings and implications of multilingualism and plurilingual repertoires as well as the ways in which cultural diversity is managed in companies and institutions in Switzerland. 03 00 The contributions in this volume stem from different lines of research and represent both a continuation and an advancement of the European DYLAN project. The book addresses the meanings and implications of multilingualism and plurilingual repertoires as well as the ways in which cultural diversity is managed in companies and institutions in Switzerland. Characterised by official quadrilingualism, but also by new dimensions of multilingualism resulting from massive immigration, important workforce mobility and increasing globalisation, Switzerland offers an ideal laboratory for studying phenomena linked to multilingualism and cultural diversity.
On the one hand, a special focus is put on the best practices of diversity management and language regimes with particular attention paid to the interplay between official languages and English, and to ways of leveraging diversity awareness, fostering cultural inclusiveness and enhancing intercultural learning in vocational education and training.
On the other hand, the chapters examine at close range the way actors' plurilingual repertoires are developed and how their use is adapted to particular objectives and specific conditions. Being observed in several types of multilingual professional settings, the plurilingual strategies, including English as lingua franca, are particularly examined in terms of power relations and processes of inclusion or exclusion.


01 00 03 01 01 D503 https://benjamins.com/covers/475/mdm.4.png 01 01 D502 https://benjamins.com/covers/475_jpg/9789027200587.jpg 01 01 D504 https://benjamins.com/covers/475_tif/9789027200587.tif 01 01 D503 https://benjamins.com/covers/1200_front/mdm.4.hb.png 01 01 D503 https://benjamins.com/covers/125/mdm.4.png 02 00 03 01 01 D503 https://benjamins.com/covers/1200_back/mdm.4.hb.png 03 00 03 01 01 D503 https://benjamins.com/covers/3d_web/mdm.4.hb.png
01 01 JB code mdm.4.001pre 06 10.1075/mdm.4.001pre vii viii 2 Miscellaneous 1 01 04 Preface Preface 1 A01 01 JB code 894268324 Anne-Claude Berthoud Berthoud, Anne-Claude Anne-Claude Berthoud 07 https://benjamins.com/catalog/persons/894268324 01 eng 01 01 JB code mdm.4.01lud 06 10.1075/mdm.4.01lud 1 28 28 Article 2 01 04 Chapter 1. Introduction Chapter 1. Introduction 1 A01 01 JB code 882273741 Georges Lüdi Lüdi, Georges Georges Lüdi 07 https://benjamins.com/catalog/persons/882273741 2 A01 01 JB code 95273742 Katharina Höchle Meier Höchle Meier, Katharina Katharina Höchle Meier 07 https://benjamins.com/catalog/persons/95273742 3 A01 01 JB code 598273743 Patchareerat Yanaprasart Yanaprasart, Patchareerat Patchareerat Yanaprasart 07 https://benjamins.com/catalog/persons/598273743 01 eng 01 01 JB code mdm.4.02lud 06 10.1075/mdm.4.02lud 29 68 40 Article 3 01 04 Chapter 2. Power in the Implementation of Plurilingual Repertoires Chapter 2. Power in the Implementation of Plurilingual Repertoires 1 A01 01 JB code 30273744 Georges Lüdi Lüdi, Georges Georges Lüdi 07 https://benjamins.com/catalog/persons/30273744 2 A01 01 JB code 345273745 Katharina Höchle Meier Höchle Meier, Katharina Katharina Höchle Meier 07 https://benjamins.com/catalog/persons/345273745 3 A01 01 JB code 638273746 Fee Steinbach Kohler Steinbach Kohler, Fee Fee Steinbach Kohler 07 https://benjamins.com/catalog/persons/638273746 4 A01 01 JB code 588273747 Patchareerat Yanaprasart Yanaprasart, Patchareerat Patchareerat Yanaprasart 07 https://benjamins.com/catalog/persons/588273747 01 eng 01 01 JB code mdm.4.03lud 06 10.1075/mdm.4.03lud 69 152 84 Article 4 01 04 Chapter 3. From language regimes to multilingual practices in different settings Chapter 3. From language regimes to multilingual practices in different settings 1 A01 01 JB code 228273748 Georges Lüdi Lüdi, Georges Georges Lüdi 07 https://benjamins.com/catalog/persons/228273748 01 eng 01 01 JB code mdm.4.03.2los 06 10.1075/03.2los 85 100 16 Article 5 01 04 Interactional negotiation of linguistic heterogeneity: Accommodation practices in intercultural hotel service encounters Interactional negotiation of linguistic heterogeneity: Accommodation practices in intercultural hotel service encounters 1 A01 01 JB code 664273749 Stefano A. Losa Losa, Stefano A. Stefano A. Losa 07 https://benjamins.com/catalog/persons/664273749 2 A01 01 JB code 985273750 Peter Varga Varga, Peter Peter Varga 07 https://benjamins.com/catalog/persons/985273750 01 eng 01 01 JB code mdm.4.03.3lud 06 10.1075/03.3lud 100 118 19 Miscellaneous 6 01 04 Language regime in the Swiss armed forces between institutional multilingualism, the dominance of German, English and Situated Plurilanguaging Language regime in the Swiss armed forces between institutional multilingualism, the dominance of German, English and Situated Plurilanguaging 1 A01 01 JB code 595273751 Georges Lüdi Lüdi, Georges Georges Lüdi 07 https://benjamins.com/catalog/persons/595273751 01 eng 01 01 JB code mdm.4.03.4gri 06 10.1075/03.4gri 118 138 21 Miscellaneous 7 01 04 The plurilingual challenges at the workplacefor Spanish-speaking migrant women The plurilingual challenges at the workplace
for Spanish-speaking migrant women
1 A01 01 JB code 37273752 Linda Grimm-Pfefferli Grimm-Pfefferli, Linda Linda Grimm-Pfefferli 07 https://benjamins.com/catalog/persons/37273752 01 eng
01 01 JB code mdm.4.03.5lud 06 10.1075/03.5lud 139 152 14 Miscellaneous 8 01 04 "Doctor, are you plurilingual?" Communication in multilingual health settings “Doctor, are you plurilingual?” Communication in multilingual health settings 1 A01 01 JB code 758273753 Georges Lüdi Lüdi, Georges Georges Lüdi 07 https://benjamins.com/catalog/persons/758273753 2 A01 01 JB code 810273754 Nathalie Asensio Asensio, Nathalie Nathalie Asensio 07 https://benjamins.com/catalog/persons/810273754 3 A01 01 JB code 128273755 Fabia Longhi Longhi, Fabia Fabia Longhi 07 https://benjamins.com/catalog/persons/128273755 01 eng 01 01 JB code mdm.4.04yan 06 10.1075/mdm.4.04yan 153 186 34 Article 9 01 04 Chapter 4. Visual manifestations of institutional multilingualism Chapter 4. Visual manifestations of institutional multilingualism 01 04 Diversity management on corporate websites Diversity management on corporate websites 1 A01 01 JB code 880273893 Patchareerat Yanaprasart Yanaprasart, Patchareerat Patchareerat Yanaprasart 07 https://benjamins.com/catalog/persons/880273893 01 eng 01 01 JB code mdm.4.04.2lud 06 10.1075/04.2lud Miscellaneous 10 01 04 The semiotic landscape of a company between linguistic management and practice The semiotic landscape of a company between linguistic management and practice 1 A01 01 JB code 144273757 Georges Lüdi Lüdi, Georges Georges Lüdi 07 https://benjamins.com/catalog/persons/144273757 01 eng 01 01 JB code mdm.4.05yan 06 10.1075/mdm.4.05yan 187 234 48 Article 11 01 04 Chapter 5. The challenge of the management of diversity Chapter 5. The challenge of the management of diversity 1 A01 01 JB code 852273758 Patchareerat Yanaprasart Yanaprasart, Patchareerat Patchareerat Yanaprasart 07 https://benjamins.com/catalog/persons/852273758 01 eng 01 01 JB code mdm.4.06hoc 06 10.1075/mdm.4.06hoc 235 312 78 Article 12 01 04 Chapter 6. The perspective of professional training Chapter 6. The perspective of professional training 1 A01 01 JB code 260273759 Katharina Höchle Meier Höchle Meier, Katharina Katharina Höchle Meier 07 https://benjamins.com/catalog/persons/260273759 01 eng 01 01 JB code mdm.4.06.2egl 06 10.1075/06.2egl Miscellaneous 13 01 04 PluriMobil meets dylan - Practical resources for supporting intercultural and plurilingual learning in vocational student mobility PluriMobil meets dylan – Practical resources for supporting intercultural and plurilingual learning in vocational student mobility 1 A01 01 JB code 804273760 Mirjam Egli Cuenat Egli Cuenat, Mirjam Mirjam Egli Cuenat 07 https://benjamins.com/catalog/persons/804273760 2 A01 01 JB code 115273761 Katharina Höchle Meier Höchle Meier, Katharina Katharina Höchle Meier 07 https://benjamins.com/catalog/persons/115273761 01 eng 01 01 JB code mdm.4.07lud 06 10.1075/mdm.4.07lud 313 324 12 Article 14 01 04 Chapter 7. Conclusions Chapter 7. Conclusions 1 A01 01 JB code 715273762 Georges Lüdi Lüdi, Georges Georges Lüdi 07 https://benjamins.com/catalog/persons/715273762 2 A01 01 JB code 777273763 Katharina Höchle Meier Höchle Meier, Katharina Katharina Höchle Meier 07 https://benjamins.com/catalog/persons/777273763 3 A01 01 JB code 502273764 Patchareerat Yanaprasart Yanaprasart, Patchareerat Patchareerat Yanaprasart 07 https://benjamins.com/catalog/persons/502273764 01 eng 01 01 JB code mdm.4.08ref 06 10.1075/mdm.4.08ref 325 360 36 Article 15 01 04 References References 01 eng 01 01 JB code mdm.4.09tra 06 10.1075/mdm.4.09tra 361 362 2 Article 16 01 04 Transcription conventions Transcription conventions 01 eng 01 01 JB code mdm.4.10aut 06 10.1075/mdm.4.10aut 363 368 6 Article 16 01 04 Author Index Author Index 01 eng 01 01 JB code mdm.4.11sub 06 10.1075/mdm.4.11sub 369 374 6 Article 17 01 04 Subject Index Subject Index 01 eng
01 JB code JBENJAMINS John Benjamins Publishing Company 01 01 JB code JB John Benjamins Publishing Company 01 https://benjamins.com 02 https://benjamins.com/catalog/mdm.4 Amsterdam NL 00 John Benjamins Publishing Company Marketing Department / Karin Plijnaar, Pieter Lamers onix@benjamins.nl 04 01 00 20161101 C 2016 John Benjamins D 2016 John Benjamins 02 WORLD 13 15 9789027200587 WORLD 09 01 JB 3 John Benjamins e-Platform 03 https://jbe-platform.com 29 https://jbe-platform.com/content/books/9789027266408 21 01 00 Unqualified price 02 99.00 EUR 01 00 Unqualified price 02 83.00 GBP GB 01 00 Unqualified price 02 149.00 USD
230016116 03 01 01 JB code JB John Benjamins Publishing Company 01 JB code MDM 4 Hb 15 9789027200587 06 10.1075/mdm.4 13 2016032084 00 BB 08 745 gr 10 01 JB code MDM 02 2210-7010 02 4.00 01 02 Multilingualism and Diversity Management Multilingualism and Diversity Management 01 01 Managing Plurilingual and Intercultural Practices in the Workplace The case of multilingual Switzerland Managing Plurilingual and Intercultural Practices in the Workplace: The case of multilingual Switzerland 1 B01 01 JB code 360230282 Georges Lüdi Lüdi, Georges Georges Lüdi University of Basel 07 https://benjamins.com/catalog/persons/360230282 2 B01 01 JB code 641230283 Katharina Höchle Meier Höchle Meier, Katharina Katharina Höchle Meier University of Basel 07 https://benjamins.com/catalog/persons/641230283 3 B01 01 JB code 176230284 Patchareerat Yanaprasart Yanaprasart, Patchareerat Patchareerat Yanaprasart University of Lausanne 07 https://benjamins.com/catalog/persons/176230284 01 eng 11 382 03 03 viii 03 00 374 03 01 23 306.44/609494 03 2016 P115.5.S9 04 Multilingualism--Switzerland. 04 Language in the workplace--Switzerland. 04 Diversity in the workplace--Management--Switzerland. 04 Multilingual communication--Switzerland. 04 Lingua francas--European Union countries. 04 Languages in contact--European Union countries. 10 LAN009050 12 CFB 24 JB code LIN.APPL Applied linguistics 24 JB code LIN.DISC Discourse studies 24 JB code LIN.LAPO Language policy 24 JB code LIN.BIL Multilingualism 24 JB code LIN.PRAG Pragmatics 24 JB code LIN.SOCIO Sociolinguistics and Dialectology 01 06 02 00 The book addresses the meanings and implications of multilingualism and plurilingual repertoires as well as the ways in which cultural diversity is managed in companies and institutions in Switzerland. 03 00 The contributions in this volume stem from different lines of research and represent both a continuation and an advancement of the European DYLAN project. The book addresses the meanings and implications of multilingualism and plurilingual repertoires as well as the ways in which cultural diversity is managed in companies and institutions in Switzerland. Characterised by official quadrilingualism, but also by new dimensions of multilingualism resulting from massive immigration, important workforce mobility and increasing globalisation, Switzerland offers an ideal laboratory for studying phenomena linked to multilingualism and cultural diversity.
On the one hand, a special focus is put on the best practices of diversity management and language regimes with particular attention paid to the interplay between official languages and English, and to ways of leveraging diversity awareness, fostering cultural inclusiveness and enhancing intercultural learning in vocational education and training.
On the other hand, the chapters examine at close range the way actors' plurilingual repertoires are developed and how their use is adapted to particular objectives and specific conditions. Being observed in several types of multilingual professional settings, the plurilingual strategies, including English as lingua franca, are particularly examined in terms of power relations and processes of inclusion or exclusion.


01 00 03 01 01 D503 https://benjamins.com/covers/475/mdm.4.png 01 01 D502 https://benjamins.com/covers/475_jpg/9789027200587.jpg 01 01 D504 https://benjamins.com/covers/475_tif/9789027200587.tif 01 01 D503 https://benjamins.com/covers/1200_front/mdm.4.hb.png 01 01 D503 https://benjamins.com/covers/125/mdm.4.png 02 00 03 01 01 D503 https://benjamins.com/covers/1200_back/mdm.4.hb.png 03 00 03 01 01 D503 https://benjamins.com/covers/3d_web/mdm.4.hb.png
01 01 JB code mdm.4.001pre 06 10.1075/mdm.4.001pre vii viii 2 Miscellaneous 1 01 04 Preface Preface 1 A01 01 JB code 894268324 Anne-Claude Berthoud Berthoud, Anne-Claude Anne-Claude Berthoud 07 https://benjamins.com/catalog/persons/894268324 01 eng 01 01 JB code mdm.4.01lud 06 10.1075/mdm.4.01lud 1 28 28 Article 2 01 04 Chapter 1. Introduction Chapter 1. Introduction 1 A01 01 JB code 882273741 Georges Lüdi Lüdi, Georges Georges Lüdi 07 https://benjamins.com/catalog/persons/882273741 2 A01 01 JB code 95273742 Katharina Höchle Meier Höchle Meier, Katharina Katharina Höchle Meier 07 https://benjamins.com/catalog/persons/95273742 3 A01 01 JB code 598273743 Patchareerat Yanaprasart Yanaprasart, Patchareerat Patchareerat Yanaprasart 07 https://benjamins.com/catalog/persons/598273743 01 eng 01 01 JB code mdm.4.02lud 06 10.1075/mdm.4.02lud 29 68 40 Article 3 01 04 Chapter 2. Power in the Implementation of Plurilingual Repertoires Chapter 2. Power in the Implementation of Plurilingual Repertoires 1 A01 01 JB code 30273744 Georges Lüdi Lüdi, Georges Georges Lüdi 07 https://benjamins.com/catalog/persons/30273744 2 A01 01 JB code 345273745 Katharina Höchle Meier Höchle Meier, Katharina Katharina Höchle Meier 07 https://benjamins.com/catalog/persons/345273745 3 A01 01 JB code 638273746 Fee Steinbach Kohler Steinbach Kohler, Fee Fee Steinbach Kohler 07 https://benjamins.com/catalog/persons/638273746 4 A01 01 JB code 588273747 Patchareerat Yanaprasart Yanaprasart, Patchareerat Patchareerat Yanaprasart 07 https://benjamins.com/catalog/persons/588273747 01 eng 01 01 JB code mdm.4.03lud 06 10.1075/mdm.4.03lud 69 152 84 Article 4 01 04 Chapter 3. From language regimes to multilingual practices in different settings Chapter 3. From language regimes to multilingual practices in different settings 1 A01 01 JB code 228273748 Georges Lüdi Lüdi, Georges Georges Lüdi 07 https://benjamins.com/catalog/persons/228273748 01 eng 01 01 JB code mdm.4.03.2los 06 10.1075/03.2los 85 100 16 Article 5 01 04 Interactional negotiation of linguistic heterogeneity: Accommodation practices in intercultural hotel service encounters Interactional negotiation of linguistic heterogeneity: Accommodation practices in intercultural hotel service encounters 1 A01 01 JB code 664273749 Stefano A. Losa Losa, Stefano A. Stefano A. Losa 07 https://benjamins.com/catalog/persons/664273749 2 A01 01 JB code 985273750 Peter Varga Varga, Peter Peter Varga 07 https://benjamins.com/catalog/persons/985273750 01 eng 01 01 JB code mdm.4.03.3lud 06 10.1075/03.3lud 100 118 19 Miscellaneous 6 01 04 Language regime in the Swiss armed forces between institutional multilingualism, the dominance of German, English and Situated Plurilanguaging Language regime in the Swiss armed forces between institutional multilingualism, the dominance of German, English and Situated Plurilanguaging 1 A01 01 JB code 595273751 Georges Lüdi Lüdi, Georges Georges Lüdi 07 https://benjamins.com/catalog/persons/595273751 01 eng 01 01 JB code mdm.4.03.4gri 06 10.1075/03.4gri 118 138 21 Miscellaneous 7 01 04 The plurilingual challenges at the workplacefor Spanish-speaking migrant women The plurilingual challenges at the workplace
for Spanish-speaking migrant women
1 A01 01 JB code 37273752 Linda Grimm-Pfefferli Grimm-Pfefferli, Linda Linda Grimm-Pfefferli 07 https://benjamins.com/catalog/persons/37273752 01 eng
01 01 JB code mdm.4.03.5lud 06 10.1075/03.5lud 139 152 14 Miscellaneous 8 01 04 "Doctor, are you plurilingual?" Communication in multilingual health settings “Doctor, are you plurilingual?” Communication in multilingual health settings 1 A01 01 JB code 758273753 Georges Lüdi Lüdi, Georges Georges Lüdi 07 https://benjamins.com/catalog/persons/758273753 2 A01 01 JB code 810273754 Nathalie Asensio Asensio, Nathalie Nathalie Asensio 07 https://benjamins.com/catalog/persons/810273754 3 A01 01 JB code 128273755 Fabia Longhi Longhi, Fabia Fabia Longhi 07 https://benjamins.com/catalog/persons/128273755 01 eng 01 01 JB code mdm.4.04yan 06 10.1075/mdm.4.04yan 153 186 34 Article 9 01 04 Chapter 4. Visual manifestations of institutional multilingualism Chapter 4. Visual manifestations of institutional multilingualism 01 04 Diversity management on corporate websites Diversity management on corporate websites 1 A01 01 JB code 880273893 Patchareerat Yanaprasart Yanaprasart, Patchareerat Patchareerat Yanaprasart 07 https://benjamins.com/catalog/persons/880273893 01 eng 01 01 JB code mdm.4.04.2lud 06 10.1075/04.2lud Miscellaneous 10 01 04 The semiotic landscape of a company between linguistic management and practice The semiotic landscape of a company between linguistic management and practice 1 A01 01 JB code 144273757 Georges Lüdi Lüdi, Georges Georges Lüdi 07 https://benjamins.com/catalog/persons/144273757 01 eng 01 01 JB code mdm.4.05yan 06 10.1075/mdm.4.05yan 187 234 48 Article 11 01 04 Chapter 5. The challenge of the management of diversity Chapter 5. The challenge of the management of diversity 1 A01 01 JB code 852273758 Patchareerat Yanaprasart Yanaprasart, Patchareerat Patchareerat Yanaprasart 07 https://benjamins.com/catalog/persons/852273758 01 eng 01 01 JB code mdm.4.06hoc 06 10.1075/mdm.4.06hoc 235 312 78 Article 12 01 04 Chapter 6. The perspective of professional training Chapter 6. The perspective of professional training 1 A01 01 JB code 260273759 Katharina Höchle Meier Höchle Meier, Katharina Katharina Höchle Meier 07 https://benjamins.com/catalog/persons/260273759 01 eng 01 01 JB code mdm.4.06.2egl 06 10.1075/06.2egl Miscellaneous 13 01 04 PluriMobil meets dylan - Practical resources for supporting intercultural and plurilingual learning in vocational student mobility PluriMobil meets dylan – Practical resources for supporting intercultural and plurilingual learning in vocational student mobility 1 A01 01 JB code 804273760 Mirjam Egli Cuenat Egli Cuenat, Mirjam Mirjam Egli Cuenat 07 https://benjamins.com/catalog/persons/804273760 2 A01 01 JB code 115273761 Katharina Höchle Meier Höchle Meier, Katharina Katharina Höchle Meier 07 https://benjamins.com/catalog/persons/115273761 01 eng 01 01 JB code mdm.4.07lud 06 10.1075/mdm.4.07lud 313 324 12 Article 14 01 04 Chapter 7. Conclusions Chapter 7. Conclusions 1 A01 01 JB code 715273762 Georges Lüdi Lüdi, Georges Georges Lüdi 07 https://benjamins.com/catalog/persons/715273762 2 A01 01 JB code 777273763 Katharina Höchle Meier Höchle Meier, Katharina Katharina Höchle Meier 07 https://benjamins.com/catalog/persons/777273763 3 A01 01 JB code 502273764 Patchareerat Yanaprasart Yanaprasart, Patchareerat Patchareerat Yanaprasart 07 https://benjamins.com/catalog/persons/502273764 01 eng 01 01 JB code mdm.4.08ref 06 10.1075/mdm.4.08ref 325 360 36 Article 15 01 04 References References 01 eng 01 01 JB code mdm.4.09tra 06 10.1075/mdm.4.09tra 361 362 2 Article 16 01 04 Transcription conventions Transcription conventions 01 eng 01 01 JB code mdm.4.10aut 06 10.1075/mdm.4.10aut 363 368 6 Article 16 01 04 Author Index Author Index 01 eng 01 01 JB code mdm.4.11sub 06 10.1075/mdm.4.11sub 369 374 6 Article 17 01 04 Subject Index Subject Index 01 eng
01 JB code JBENJAMINS John Benjamins Publishing Company 01 01 JB code JB John Benjamins Publishing Company 01 https://benjamins.com 02 https://benjamins.com/catalog/mdm.4 Amsterdam NL 00 John Benjamins Publishing Company Marketing Department / Karin Plijnaar, Pieter Lamers onix@benjamins.nl 04 01 00 20161101 C 2016 John Benjamins D 2016 John Benjamins 02 WORLD WORLD US CA MX 09 01 JB 1 John Benjamins Publishing Company +31 20 6304747 +31 20 6739773 bookorder@benjamins.nl 01 https://benjamins.com 21 29 18 01 00 Unqualified price 02 JB 1 02 99.00 EUR 02 00 Unqualified price 02 83.00 01 Z 0 GBP GB US CA MX 01 01 JB 2 John Benjamins Publishing Company +1 800 562-5666 +1 703 661-1501 benjamins@presswarehouse.com 01 https://benjamins.com 21 29 18 01 00 Unqualified price 02 JB 1 02 149.00 USD
771017483 03 01 01 JB code JB John Benjamins Publishing Company 01 JB code MDM 4 GE 15 9789027266408 06 10.1075/mdm.4 13 2016045408 00 EA E133 10 01 JB code MDM 02 JB code 2210-7010 02 4.00 01 02 Multilingualism and Diversity Management Multilingualism and Diversity Management 01 01 Managing Plurilingual and Intercultural Practices in the Workplace Managing Plurilingual and Intercultural Practices in the Workplace 1 B01 01 JB code 360230282 Georges Lüdi Lüdi, Georges Georges Lüdi University of Basel 2 B01 01 JB code 641230283 Katharina Höchle Meier Höchle Meier, Katharina Katharina Höchle Meier University of Basel 3 B01 01 JB code 176230284 Patchareerat Yanaprasart Yanaprasart, Patchareerat Patchareerat Yanaprasart University of Lausanne 01 eng 11 382 03 03 viii 03 00 374 03 24 JB code LIN.APPL Applied linguistics 24 JB code LIN.DISC Discourse studies 24 JB code LIN.LAPO Language policy 24 JB code LIN.BIL Multilingualism 24 JB code LIN.PRAG Pragmatics 24 JB code LIN.SOCIO Sociolinguistics and Dialectology 10 LAN009050 12 CFB 01 06 02 00 The book addresses the meanings and implications of multilingualism and plurilingual repertoires as well as the ways in which cultural diversity is managed in companies and institutions in Switzerland. 03 00 The contributions in this volume stem from different lines of research and represent both a continuation and an advancement of the European DYLAN project. The book addresses the meanings and implications of multilingualism and plurilingual repertoires as well as the ways in which cultural diversity is managed in companies and institutions in Switzerland. Characterised by official quadrilingualism, but also by new dimensions of multilingualism resulting from massive immigration, important workforce mobility and increasing globalisation, Switzerland offers an ideal laboratory for studying phenomena linked to multilingualism and cultural diversity.
On the one hand, a special focus is put on the best practices of diversity management and language regimes with particular attention paid to the interplay between official languages and English, and to ways of leveraging diversity awareness, fostering cultural inclusiveness and enhancing intercultural learning in vocational education and training.
On the other hand, the chapters examine at close range the way actors' plurilingual repertoires are developed and how their use is adapted to particular objectives and specific conditions. Being observed in several types of multilingual professional settings, the plurilingual strategies, including English as lingua franca, are particularly examined in terms of power relations and processes of inclusion or exclusion.


01 00 03 01 01 D503 https://benjamins.com/covers/475/mdm.4.png 01 01 D502 https://benjamins.com/covers/475_jpg/9789027200587.jpg 01 01 D504 https://benjamins.com/covers/475_tif/9789027200587.tif 01 01 D503 https://benjamins.com/covers/1200_front/mdm.4.hb.png 01 01 D503 https://benjamins.com/covers/125/mdm.4.png 02 00 03 01 01 D503 https://benjamins.com/covers/1200_back/mdm.4.hb.png 03 00 03 01 01 D503 https://benjamins.com/covers/3d_web/mdm.4.hb.png
01 01 JB code mdm.4.001pre 06 10.1075/mdm.4.001pre vii viii 2 Miscellaneous 1 01 04 Preface Preface 1 A01 01 JB code 894268324 Anne-Claude Berthoud Berthoud, Anne-Claude Anne-Claude Berthoud 01 01 JB code mdm.4.01lud 06 10.1075/mdm.4.01lud 1 28 28 Article 2 01 04 Chapter 1. Introduction Chapter 1. Introduction 1 A01 01 JB code 882273741 Georges Lüdi Lüdi, Georges Georges Lüdi 2 A01 01 JB code 95273742 Katharina Höchle Meier Höchle Meier, Katharina Katharina Höchle Meier 3 A01 01 JB code 598273743 Patchareerat Yanaprasart Yanaprasart, Patchareerat Patchareerat Yanaprasart 01 01 JB code mdm.4.02lud 06 10.1075/mdm.4.02lud 29 68 40 Article 3 01 04 Chapter 2. Power in the Implementation of Plurilingual Repertoires Chapter 2. Power in the Implementation of Plurilingual Repertoires 1 A01 01 JB code 30273744 Georges Lüdi Lüdi, Georges Georges Lüdi 2 A01 01 JB code 345273745 Katharina Höchle Meier Höchle Meier, Katharina Katharina Höchle Meier 3 A01 01 JB code 638273746 Fee Steinbach Kohler Steinbach Kohler, Fee Fee Steinbach Kohler 4 A01 01 JB code 588273747 Patchareerat Yanaprasart Yanaprasart, Patchareerat Patchareerat Yanaprasart 01 01 JB code mdm.4.03lud 06 10.1075/mdm.4.03lud 69 152 84 Article 4 01 04 Chapter 3. From language regimes to multilingual practices in different settings Chapter 3. From language regimes to multilingual practices in different settings 1 A01 01 JB code 228273748 Georges Lüdi Lüdi, Georges Georges Lüdi 01 01 JB code mdm.4.03.2los 06 10.1075/03.2los 85 100 16 Article 5 01 04 Interactional negotiation of linguistic heterogeneity: Accommodation practices in intercultural hotel service encounters Interactional negotiation of linguistic heterogeneity: Accommodation practices in intercultural hotel service encounters 1 A01 01 JB code 664273749 Stefano A. Losa Losa, Stefano A. Stefano A. Losa 2 A01 01 JB code 985273750 Peter Varga Varga, Peter Peter Varga 01 01 JB code mdm.4.03.3lud 06 10.1075/03.3lud 100 118 19 Miscellaneous 6 01 04 Language regime in the Swiss armed forces between institutional multilingualism, the dominance of German, English and Situated Plurilanguaging Language regime in the Swiss armed forces between institutional multilingualism, the dominance of German, English and Situated Plurilanguaging 1 A01 01 JB code 595273751 Georges Lüdi Lüdi, Georges Georges Lüdi 01 01 JB code mdm.4.03.4gri 06 10.1075/03.4gri 118 138 21 Miscellaneous 7 01 04 The plurilingual challenges at the workplacefor Spanish-speaking migrant women The plurilingual challenges at the workplace
for Spanish-speaking migrant women
1 A01 01 JB code 37273752 Linda Grimm-Pfefferli Grimm-Pfefferli, Linda Linda Grimm-Pfefferli
01 01 JB code mdm.4.03.5lud 06 10.1075/03.5lud 139 152 14 Miscellaneous 8 01 04 "Doctor, are you plurilingual?" Communication in multilingual health settings “Doctor, are you plurilingual?” Communication in multilingual health settings 1 A01 01 JB code 758273753 Georges Lüdi Lüdi, Georges Georges Lüdi 2 A01 01 JB code 810273754 Nathalie Asensio Asensio, Nathalie Nathalie Asensio 3 A01 01 JB code 128273755 Fabia Longhi Longhi, Fabia Fabia Longhi 01 01 JB code mdm.4.04yan 06 10.1075/mdm.4.04yan 153 186 34 Article 9 01 04 Chapter 4. Visual manifestations of institutional multilingualism Chapter 4. Visual manifestations of institutional multilingualism 01 04 Diversity management on corporate websites Diversity management on corporate websites 1 A01 01 JB code 880273893 Patchareerat Yanaprasart Yanaprasart, Patchareerat Patchareerat Yanaprasart 01 01 JB code mdm.4.04.2lud 06 10.1075/04.2lud Miscellaneous 10 01 04 The semiotic landscape of a company between linguistic management and practice The semiotic landscape of a company between linguistic management and practice 1 A01 01 JB code 144273757 Georges Lüdi Lüdi, Georges Georges Lüdi 01 01 JB code mdm.4.05yan 06 10.1075/mdm.4.05yan 187 234 48 Article 11 01 04 Chapter 5. The challenge of the management of diversity Chapter 5. The challenge of the management of diversity 1 A01 01 JB code 852273758 Patchareerat Yanaprasart Yanaprasart, Patchareerat Patchareerat Yanaprasart 01 01 JB code mdm.4.06hoc 06 10.1075/mdm.4.06hoc 235 312 78 Article 12 01 04 Chapter 6. The perspective of professional training Chapter 6. The perspective of professional training 1 A01 01 JB code 260273759 Katharina Höchle Meier Höchle Meier, Katharina Katharina Höchle Meier 01 01 JB code mdm.4.06.2egl 06 10.1075/06.2egl Miscellaneous 13 01 04 PluriMobil meets dylan - Practical resources for supporting intercultural and plurilingual learning in vocational student mobility PluriMobil meets dylan – Practical resources for supporting intercultural and plurilingual learning in vocational student mobility 1 A01 01 JB code 804273760 Mirjam Egli Cuenat Egli Cuenat, Mirjam Mirjam Egli Cuenat 2 A01 01 JB code 115273761 Katharina Höchle Meier Höchle Meier, Katharina Katharina Höchle Meier 01 01 JB code mdm.4.07lud 06 10.1075/mdm.4.07lud 313 324 12 Article 14 01 04 Chapter 7. Conclusions Chapter 7. Conclusions 1 A01 01 JB code 715273762 Georges Lüdi Lüdi, Georges Georges Lüdi 2 A01 01 JB code 777273763 Katharina Höchle Meier Höchle Meier, Katharina Katharina Höchle Meier 3 A01 01 JB code 502273764 Patchareerat Yanaprasart Yanaprasart, Patchareerat Patchareerat Yanaprasart 01 01 JB code mdm.4.08ref 06 10.1075/mdm.4.08ref 325 360 36 Article 15 01 04 References References 01 01 JB code mdm.4.09tra 06 10.1075/mdm.4.09tra 361 362 2 Article 16 01 04 Transcription conventions Transcription conventions 01 01 JB code mdm.4.10aut 06 10.1075/mdm.4.10aut 363 368 6 Article 16 01 04 Author Index Author Index 01 01 JB code mdm.4.11sub 06 10.1075/mdm.4.11sub 369 374 6 Article 17 01 04 Subject Index Subject Index
01 JB code JBENJAMINS John Benjamins Publishing Company 01 01 JB code JB John Benjamins Publishing Company 01 https://benjamins.com Amsterdam NL 00 John Benjamins Publishing Company Marketing Department / Karin Plijnaar, Pieter Lamers onix@benjamins.nl 04 01 00 20161101 C 2016 John Benjamins D 2016 John Benjamins 02 WORLD 13 15 9789027200587 WORLD 03 01 JB 17 Google 03 https://play.google.com/store/books 21 01 00 Unqualified price 00 99.00 EUR 01 00 Unqualified price 00 83.00 GBP 01 00 Unqualified price 00 149.00 USD