01072pam a2200289 a 4500 4786186 19880122000000.0 870601s1986 ne b 000 0 eng (DLC) 87015812 7 cbc orignew 1 ocip 19 y-gencatlg 87015812 1556190069 (U.S. : alk. paper) : $22.00 DLC DLC DLC P301.5.P47 S35 1986 808.5/0141 19 Schmidt, Rosemarie. Television advertising and televangelism : discourse analysis of persuasive language / Rosemarie Schmidt and Joseph F. Kess. Amsterdam ; Philadelphia : J. Benjamins Pub. Co., 1986. vi, 88 p. ; 22 cm. Pragmatics & beyond, 0166-6258 ; VII:5 Bibliography: p. [83]-88. Persuasion (Rhetoric) Television advertising Language. Television in religion. Evangelistic work Language. Kess, Joseph F. c-GenColl P301.5.P47 S35 1986 00001498952 Copy 1 BOOKS