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John Benjamins Publishing Company
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John Benjamins Publishing Company
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Pragmatics & Beyond New Series
157
01
The Language of Business Studies Lectures
The
Language of Business Studies Lectures
A corpus-assisted analysis
01
pbns.157
01
https://benjamins.com
02
https://benjamins.com/catalog/pbns.157
1
A01
Belinda Crawford Camiciottoli
Crawford Camiciottoli, Belinda
Belinda
Crawford Camiciottoli
University of Florence
01
eng
256
xvi
236
LAN009000
v.2006
CFG
2
24
JB Subject Scheme
LIN.CORP
Corpus linguistics
24
JB Subject Scheme
LIN.PRAG
Pragmatics
06
01
New opportunities in the global workplace have heightened interest in business studies. In response to this trend, this book presents an in-depth analysis of a corpus of authentic business studies lectures, focusing on spoken, academic, disciplinary and professional features (e.g., speech rate, interactive devices, specialized lexis) that are crucial to comprehension, but often problematic for non-native speakers. The investigation adopts an original multi-pronged approach including quantitative, qualitative and comparative analyses. It utilizes techniques drawn mainly from corpus linguistics and discourse analysis, but also integrates observational and ethnographic methods to provide unique extra-linguistic insights. The study is thus a full-circle interpretive account of this dynamic spoken genre where academia and profession converge. The book shows how business studies lectures are characterised by a synergy of discourses and communicative channels that reflect the community of practice, highlighting the need to help international business students develop multiple literacies to overcome present and future challenges.
05
Belinda Crawford Camiciottoli’s book on the language of business lectures will be of use not only to experts in the fields of discourse analysis and corpus linguistics but has also much to offer to the increasing number of people working in the academic world of Business Studies and indeed to those operating in the marketplace.
John Morley, Professor of English Linguistics, Faculty of Political Science, University of Siena
05
Belinda Crawford Camiciottoli presents a well-written, engaging analysis of a keystone genre of the MBA discourse community - the business studies lecture. Of interest to language researchers, discourse analysts, as well as the members of the business community itself, this volume takes the reader from the conception of this multi-year project through its successful conclusion, carefully detailing all the methodological and analytical steps along the way. [...] On the whole, I feel Crawford Camiciottoli presents an interesting and accessible analysis of the business studies lecture genre. Using an approach that neatly illustrates the utility and advantages of micro corpora analysis, the merits of this volume are many. [...] Insightfully and carefully, Crawford Camiciottoli details her methodological approach and addresses some of the limitations and common pitfalls corpus researchers are likely to encounter in their analyses. Importantly, this volume demonstrates how standard corpus linguistic approaches to discourse can be extended by more ethnographically oriented methodologies that shed light on nonverbal modalities.<br />This book will undoubtedly be of interest to corpus researchers, novice and expert alike, who wish to complement their research with alternative methodologies.
Brandon Loudermilk, University of California, Davis, on Linguist List, Vol. 19.1066 (2008)
05
An excellent example of how different research traditions can be brought together to offer a thorough, coherent and well grounded exploration of a genre. Drawing on corpus linguistics, discourse analysis and ethnographic observation, this book explores the spoken features of lectures, their specific role in academic discourse and their disciplinary / professional strategies.
Marina Bondi, Professor of English Linguistics, Faculty of Humanities, University of Modena and Reggio Emilia, Italy
05
This is an important and timely contribution to the scholarly literature as business studies courses continue to increase in popularity and as more and more business studies lectures are being given in English.
John M. Swales, Professor Emeritus of Linguistics, The University of Michigan
05
Given the growing popularity of business studies, this is a most timely work. The organization of the volume and the writing style are very clear and the discussions of the literature relating to the various academic spheres of interest are impressive. Useful considerations are included on using corpora for the comparison of discourse types, something which is often – inexplicably – missing from genre studies.
Alan Partington, Associate Professor of Linguistics , Faculty of Political Science, University of Bologna, Italy
05
This book presents a thorough and rigorous set of studies of a corpus of Business Studies lectures in English which focus primarily on features of the language used by lecturers, an, secondly, on a number of multimodal aspects of the lectures. It is the first major study of lectures in this particular subject area and it also consitutes an important contribution to the study of English language academic lectures in general.[...] This book presents a useful model for how crpus analysis tools can be used in the study of academic discourse, making use of the concordancing, wordlist and keyword tools in the WordSmith tools suite of programmes, and it is an interesting source of insights into the language of Business Studies lectures that will help the reader to formulate hypotheses to test and further data.
Paul Thompson, University of Reading, in the International Journal of Corpus Lingustics, Vol. 13:1 (2008)
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Table of contents
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Miscellaneous
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Preface
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xii
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Miscellaneous
3
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List of acronyms and abbreviations
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xiii
xvi
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Miscellaneous
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List of tables and figures
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JB code
pbns.157.05int
1
8
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Chapter
5
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Introduction
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Business Studies has been characterized as an education for business closely allied to the needs of employers.
<br />
(Macfarlane 1997: 19)
10
01
JB code
pbns.157.06bac
9
30
22
Chapter
6
01
Background to the study
The merger of discourses
01
Discourses have no discrete boundaries because people are always, in history, creating new Discourses, changing old ones, and contesting and pushing the boundaries of Discourses.
<br />
(Gee 1999: 21)
10
01
JB code
pbns.157.07the
31
44
14
Chapter
7
01
The business studies lecture corpus
The
business studies lecture corpus
Design, collection and analysis
01
It is one of the paradoxes of spoken data that the more interesting and valuable the data, the more difficult they are to obtain.<br /><br />(Carter and McCarthy 1997: 7)
10
01
JB code
pbns.157.08spe
45
78
34
Chapter
8
01
Speaking to the audience
01
Those who present themselves before an audience are said to be “performers” and to provide a “performance” – in the peculiar, theatrical sense of the term.
<br />
(Goffman 1981: 165)
10
01
JB code
pbns.157.09int
79
118
40
Chapter
9
01
Interacting with the learners
01
Without dialogue there is no communication, and without communication there is no education.
<br />
(Freire 1970: 81)
10
01
JB code
pbns.157.10tea
119
150
32
Chapter
10
01
Teaching the discipline and the profession
01
Learners inevitably participate in communities of practitioners and the mastery of knowledge and skill requires newcomers to move toward full participation in the socio-cultural practices of the community.
<br />
(Lave and Wenger 1991: 29)
10
01
JB code
pbns.157.11bey
151
182
32
Chapter
11
01
Beyond speaking
Multimodal aspects
01
It is no longer possible to understand language and its uses without understanding the effect of all modes of communication that are copresent in any text.
<br />
(Kress 2000: 337)
10
01
JB code
pbns.157.12fin
183
192
10
Chapter
12
01
Final remarks
01
What the learners really need is the competence to handle several types of literacy, which may not be a simple extension of previously acquired communicative competence.
<br />
(Bhatia 2000: 81)
10
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JB code
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193
212
20
Miscellaneous
13
01
References
10
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JB code
pbns.157.14app
213
226
14
Miscellaneous
14
01
Appendix A
Transcript samples from the twelve lectures of the BSLC
10
01
JB code
pbns.157.15app
227
230
4
Miscellaneous
15
01
Appendix B
Specialized lexis in the BSLC ranked according to frequency
10
01
JB code
pbns.157.16nam
231
233
3
Miscellaneous
16
01
Name index
10
01
JB code
pbns.157.17sub
235
236
2
Miscellaneous
17
01
Subject index
02
JBENJAMINS
John Benjamins Publishing Company
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John Benjamins Publishing Company
Amsterdam/Philadelphia
NL
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20070515
2007
John Benjamins
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9789027254009
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JB code
P&bns 157 Hb
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9789027254009
13
2007003849
BB
01
P&bns
02
0922-842X
Pragmatics & Beyond New Series
157
01
The Language of Business Studies Lectures
The
Language of Business Studies Lectures
A corpus-assisted analysis
01
pbns.157
01
https://benjamins.com
02
https://benjamins.com/catalog/pbns.157
1
A01
Belinda Crawford Camiciottoli
Crawford Camiciottoli, Belinda
Belinda
Crawford Camiciottoli
University of Florence
01
eng
256
xvi
236
LAN009000
v.2006
CFG
2
24
JB Subject Scheme
LIN.CORP
Corpus linguistics
24
JB Subject Scheme
LIN.PRAG
Pragmatics
06
01
New opportunities in the global workplace have heightened interest in business studies. In response to this trend, this book presents an in-depth analysis of a corpus of authentic business studies lectures, focusing on spoken, academic, disciplinary and professional features (e.g., speech rate, interactive devices, specialized lexis) that are crucial to comprehension, but often problematic for non-native speakers. The investigation adopts an original multi-pronged approach including quantitative, qualitative and comparative analyses. It utilizes techniques drawn mainly from corpus linguistics and discourse analysis, but also integrates observational and ethnographic methods to provide unique extra-linguistic insights. The study is thus a full-circle interpretive account of this dynamic spoken genre where academia and profession converge. The book shows how business studies lectures are characterised by a synergy of discourses and communicative channels that reflect the community of practice, highlighting the need to help international business students develop multiple literacies to overcome present and future challenges.
05
Belinda Crawford Camiciottoli’s book on the language of business lectures will be of use not only to experts in the fields of discourse analysis and corpus linguistics but has also much to offer to the increasing number of people working in the academic world of Business Studies and indeed to those operating in the marketplace.
John Morley, Professor of English Linguistics, Faculty of Political Science, University of Siena
05
Belinda Crawford Camiciottoli presents a well-written, engaging analysis of a keystone genre of the MBA discourse community - the business studies lecture. Of interest to language researchers, discourse analysts, as well as the members of the business community itself, this volume takes the reader from the conception of this multi-year project through its successful conclusion, carefully detailing all the methodological and analytical steps along the way. [...] On the whole, I feel Crawford Camiciottoli presents an interesting and accessible analysis of the business studies lecture genre. Using an approach that neatly illustrates the utility and advantages of micro corpora analysis, the merits of this volume are many. [...] Insightfully and carefully, Crawford Camiciottoli details her methodological approach and addresses some of the limitations and common pitfalls corpus researchers are likely to encounter in their analyses. Importantly, this volume demonstrates how standard corpus linguistic approaches to discourse can be extended by more ethnographically oriented methodologies that shed light on nonverbal modalities.<br />This book will undoubtedly be of interest to corpus researchers, novice and expert alike, who wish to complement their research with alternative methodologies.
Brandon Loudermilk, University of California, Davis, on Linguist List, Vol. 19.1066 (2008)
05
An excellent example of how different research traditions can be brought together to offer a thorough, coherent and well grounded exploration of a genre. Drawing on corpus linguistics, discourse analysis and ethnographic observation, this book explores the spoken features of lectures, their specific role in academic discourse and their disciplinary / professional strategies.
Marina Bondi, Professor of English Linguistics, Faculty of Humanities, University of Modena and Reggio Emilia, Italy
05
This is an important and timely contribution to the scholarly literature as business studies courses continue to increase in popularity and as more and more business studies lectures are being given in English.
John M. Swales, Professor Emeritus of Linguistics, The University of Michigan
05
Given the growing popularity of business studies, this is a most timely work. The organization of the volume and the writing style are very clear and the discussions of the literature relating to the various academic spheres of interest are impressive. Useful considerations are included on using corpora for the comparison of discourse types, something which is often – inexplicably – missing from genre studies.
Alan Partington, Associate Professor of Linguistics , Faculty of Political Science, University of Bologna, Italy
05
This book presents a thorough and rigorous set of studies of a corpus of Business Studies lectures in English which focus primarily on features of the language used by lecturers, an, secondly, on a number of multimodal aspects of the lectures. It is the first major study of lectures in this particular subject area and it also consitutes an important contribution to the study of English language academic lectures in general.[...] This book presents a useful model for how crpus analysis tools can be used in the study of academic discourse, making use of the concordancing, wordlist and keyword tools in the WordSmith tools suite of programmes, and it is an interesting source of insights into the language of Business Studies lectures that will help the reader to formulate hypotheses to test and further data.
Paul Thompson, University of Reading, in the International Journal of Corpus Lingustics, Vol. 13:1 (2008)
04
09
01
https://benjamins.com/covers/475/pbns.157.png
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03
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https://benjamins.com/covers/475_jpg/9789027254009.jpg
04
03
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https://benjamins.com/covers/475_tif/9789027254009.tif
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09
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https://benjamins.com/covers/1200_front/pbns.157.hb.png
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https://benjamins.com/covers/125/pbns.157.png
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pbns.157.01tab
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viii
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Miscellaneous
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Table of contents
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pbns.157.02pre
ix
x
2
Miscellaneous
2
01
Preface
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JB code
pbns.157.03lis
xi
xii
2
Miscellaneous
3
01
List of acronyms and abbreviations
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JB code
pbns.157.04lis
xiii
xvi
4
Miscellaneous
4
01
List of tables and figures
10
01
JB code
pbns.157.05int
1
8
8
Chapter
5
01
Introduction
01
Business Studies has been characterized as an education for business closely allied to the needs of employers.
<br />
(Macfarlane 1997: 19)
10
01
JB code
pbns.157.06bac
9
30
22
Chapter
6
01
Background to the study
The merger of discourses
01
Discourses have no discrete boundaries because people are always, in history, creating new Discourses, changing old ones, and contesting and pushing the boundaries of Discourses.
<br />
(Gee 1999: 21)
10
01
JB code
pbns.157.07the
31
44
14
Chapter
7
01
The business studies lecture corpus
The
business studies lecture corpus
Design, collection and analysis
01
It is one of the paradoxes of spoken data that the more interesting and valuable the data, the more difficult they are to obtain.<br /><br />(Carter and McCarthy 1997: 7)
10
01
JB code
pbns.157.08spe
45
78
34
Chapter
8
01
Speaking to the audience
01
Those who present themselves before an audience are said to be “performers” and to provide a “performance” – in the peculiar, theatrical sense of the term.
<br />
(Goffman 1981: 165)
10
01
JB code
pbns.157.09int
79
118
40
Chapter
9
01
Interacting with the learners
01
Without dialogue there is no communication, and without communication there is no education.
<br />
(Freire 1970: 81)
10
01
JB code
pbns.157.10tea
119
150
32
Chapter
10
01
Teaching the discipline and the profession
01
Learners inevitably participate in communities of practitioners and the mastery of knowledge and skill requires newcomers to move toward full participation in the socio-cultural practices of the community.
<br />
(Lave and Wenger 1991: 29)
10
01
JB code
pbns.157.11bey
151
182
32
Chapter
11
01
Beyond speaking
Multimodal aspects
01
It is no longer possible to understand language and its uses without understanding the effect of all modes of communication that are copresent in any text.
<br />
(Kress 2000: 337)
10
01
JB code
pbns.157.12fin
183
192
10
Chapter
12
01
Final remarks
01
What the learners really need is the competence to handle several types of literacy, which may not be a simple extension of previously acquired communicative competence.
<br />
(Bhatia 2000: 81)
10
01
JB code
pbns.157.13ref
193
212
20
Miscellaneous
13
01
References
10
01
JB code
pbns.157.14app
213
226
14
Miscellaneous
14
01
Appendix A
Transcript samples from the twelve lectures of the BSLC
10
01
JB code
pbns.157.15app
227
230
4
Miscellaneous
15
01
Appendix B
Specialized lexis in the BSLC ranked according to frequency
10
01
JB code
pbns.157.16nam
231
233
3
Miscellaneous
16
01
Name index
10
01
JB code
pbns.157.17sub
235
236
2
Miscellaneous
17
01
Subject index
02
JBENJAMINS
John Benjamins Publishing Company
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John Benjamins Publishing Company
Amsterdam/Philadelphia
NL
04
20070515
2007
John Benjamins
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