7013736 03 01 01 JB code JB John Benjamins Publishing Company 01 JB code P&bns 169 GE 15 9789027291462 06 10.1075/pbns.169 00 EA E133 10 01 JB code P&bns 02 JB code 0922-842X 02 169.00 01 02 Pragmatics & Beyond New Series Pragmatics & Beyond New Series 01 01 Contrastive Rhetoric Contrastive Rhetoric 1 B01 01 JB code 352091770 Ulla Connor Connor, Ulla Ulla Connor Indiana University-Purdue University Indianapolis 2 B01 01 JB code 835091771 Ed Nagelhout Nagelhout, Ed Ed Nagelhout University of Nevada, Las Vegas 3 B01 01 JB code 910091772 William Rozycki Rozycki, William William Rozycki Indiana University-Purdue University Indianapolis 01 eng 11 336 03 03 viii 03 00 324 03 24 JB code LIN.DISC Discourse studies 24 JB code LIN.PRAG Pragmatics 10 LAN009000 12 CFK 01 06 02 00 This volume explores contrastive rhetoric for audiences in both ESL contexts and international EFL contexts, exposing the newest developments in theories of culture and discourse and pushing the boundaries beyond any previously staked ground. 03 00 This volume explores contrastive rhetoric for audiences in both ESL contexts and international EFL contexts, exposing the newest developments in theories of culture and discourse and pushing the boundaries beyond any previously staked ground. The book presents a comprehensive set of empirical investigations involving a number of first languages; 13 of the 17 authors are English-as-a-second-language speakers, many working in non-US contexts. This work develops a coherent agenda for contrastive rhetoric researchers, studying genres such as school writing, grant proposals, business letters, newspaper editorials, book reviews, and newspaper commentaries. Four chapters provide ethnographies and observations about contrastive rhetoric and the teaching of EFL and ESL. The book ends with a look to the future, suggesting it is more accurate to use the term ‘intercultural rhetoric’ to account for the richness of rhetoric variation of written texts and the varying contexts in which they are constructed. 01 00 03 01 01 D503 https://benjamins.com/covers/475/pbns.169.png 01 01 D502 https://benjamins.com/covers/475_jpg/9789027254139.jpg 01 01 D504 https://benjamins.com/covers/475_tif/9789027254139.tif 01 01 D503 https://benjamins.com/covers/1200_front/pbns.169.hb.png 01 01 D503 https://benjamins.com/covers/125/pbns.169.png 02 00 03 01 01 D503 https://benjamins.com/covers/1200_back/pbns.169.hb.png 03 00 03 01 01 D503 https://benjamins.com/covers/3d_web/pbns.169.hb.png 01 01 JB code pbns.169.01con 06 10.1075/pbns.169.01con 1 8 8 Miscellaneous 1 01 04 Introduction Introduction 1 A01 01 JB code 662092027 Ulla Connor Connor, Ulla Ulla Connor Indiana University-Purdue University Indianapolis 2 A01 01 JB code 327092028 Ed Nagelhout Nagelhout, Ed Ed Nagelhout University of Nevada, Las Vegas 3 A01 01 JB code 416092029 William Rozycki Rozycki, William William Rozycki Indiana University-Purdue University Indianapolis 01 01 JB code pbns.169.02sec 06 10.1075/pbns.169.02sec 9 9 1 Section header 2 01 04 Section I. Current state of contrastive rhetoric Section I. Current state of contrastive rhetoric 01 01 JB code pbns.169.03li 06 10.1075/pbns.169.03li 11 24 14 Article 3 01 04 From contrastive rhetoric to intercultural rhetoric: A search for collective identity From contrastive rhetoric to intercultural rhetoric: A search for collective identity 1 A01 01 JB code 200092030 Xiaoming Li Li, Xiaoming Xiaoming Li Long Island University 01 01 JB code pbns.169.04mor 06 10.1075/pbns.169.04mor 25 41 17 Article 4 01 04 The importance of comparable corpora in cross-cultural studies The importance of comparable corpora in cross-cultural studies 1 A01 01 JB code 73092031 Ana I. Moreno Moreno, Ana I. Ana I. Moreno University of León 01 01 JB code pbns.169.05sec 06 10.1075/pbns.169.05sec 43 43 1 Section header 5 01 04 Section II. Contrastive corpus studies in specific genres Section II. Contrastive corpus studies in specific genres 01 01 JB code pbns.169.06ade 06 10.1075/pbns.169.06ade 45 62 18 Article 6 01 04 Metadiscourse across three varieties of English: American, British, and advanced learner English Metadiscourse across three varieties of English: American, British, and advanced learner English 1 A01 01 JB code 887092032 Annelie Ädel Ädel, Annelie Annelie Ädel University of Michigan 01 01 JB code pbns.169.07fen 06 10.1075/pbns.169.07fen 63 86 24 Article 7 01 04 A genre-based study of research grant proposals in China A genre-based study of research grant proposals in China 1 A01 01 JB code 747092033 Haiying Feng Feng, Haiying Haiying Feng City University of Hong Kong 01 01 JB code pbns.169.08wol 06 10.1075/pbns.169.08wol 87 121 35 Article 8 01 04 Different cultures - different discourses? Rhetorical patterns of business letters by English and Russian speakers Different cultures – different discourses? Rhetorical patterns of business letters by English and Russian speakers 1 A01 01 JB code 480092034 Maria Loukianenko Wolfe Wolfe, Maria Loukianenko Maria Loukianenko Wolfe Iowa State University 01 01 JB code pbns.169.09pak 06 10.1075/pbns.169.09pak 123 145 23 Article 9 01 04 Spanish language newspaper editorials from Mexico, Spain, and the U.S. Spanish language newspaper editorials from Mexico, Spain, and the U.S. 1 A01 01 JB code 399092035 Chin-Sook Pak Pak, Chin-Sook Chin-Sook Pak Ball State University 2 A01 01 JB code 86092036 Rebeca Acevedo Acevedo, Rebeca Rebeca Acevedo Loyola Marymount University 01 01 JB code pbns.169.10sua 06 10.1075/pbns.169.10sua 147 168 22 Article 10 01 04 The rhetorical structure of academic book reviews of literature: An English-Spanish cross-linguistic approach The rhetorical structure of academic book reviews of literature: An English-Spanish cross-linguistic approach 1 A01 01 JB code 302092037 Lorena Suárez Suárez, Lorena Lorena Suárez University of León 2 A01 01 JB code 925092038 Ana I. Moreno Moreno, Ana I. Ana I. Moreno University of León 01 01 JB code pbns.169.11wan 06 10.1075/pbns.169.11wan 169 191 23 Article 11 01 04 Newspaper commentaries on terrorism in China and Australia: A contrastive genre study Newspaper commentaries on terrorism in China and Australia: A contrastive genre study 1 A01 01 JB code 200092039 Wei Wang Wang, Wei Wei Wang University of Sydney 01 01 JB code pbns.169.12sec 06 10.1075/pbns.169.12sec 193 193 1 Section header 12 01 04 Section III. Contrastive rhetoric and the teaching of ESL/EFL writing Section III. Contrastive rhetoric and the teaching of ESL/EFL writing 01 01 JB code pbns.169.13loc 06 10.1075/pbns.169.13loc 195 217 23 Article 13 01 04 "Long sentences and floating commas": Mexican students' rhetorical practices and the sociocultural context "Long sentences and floating commas": Mexican students' rhetorical practices and the sociocultural context 1 A01 01 JB code 73092040 Virginia LoCastro LoCastro, Virginia Virginia LoCastro University of Florida 01 01 JB code pbns.169.14mcb 06 10.1075/pbns.169.14mcb 219 240 22 Article 14 01 04 English web page use in an EFL setting: A contrastive rhetoric view of the development of information literacy English web page use in an EFL setting: A contrastive rhetoric view of the development of information literacy 1 A01 01 JB code 285092041 Kara McBride McBride, Kara Kara McBride Saint Louis University 01 01 JB code pbns.169.15you 06 10.1075/pbns.169.15you 241 256 16 Article 15 01 04 From Confucianism to Marxism: A century of theme treatment in Chinese writing instruction From Confucianism to Marxism: A century of theme treatment in Chinese writing instruction 1 A01 01 JB code 747092042 Xiaoye You You, Xiaoye Xiaoye You The Pennsylvania State University 01 01 JB code pbns.169.16blo 06 10.1075/pbns.169.16blo 257 274 18 Article 16 01 04 Plagiarism in an intercultural rhetoric context: What we can learn about one from the other Plagiarism in an intercultural rhetoric context: What we can learn about one from the other 1 A01 01 JB code 980092043 Joel Bloch Bloch, Joel Joel Bloch The Ohio State University 01 01 JB code pbns.169.17sec 06 10.1075/pbns.169.17sec 275 275 1 Section header 17 01 04 Section IV. Future directions Section IV. Future directions 01 01 JB code pbns.169.18mat 06 10.1075/pbns.169.18mat 277 298 22 Article 18 01 04 A conversation on contrastive rhetoric: Dwight Atkinson and Paul Kei Matsuda talk about issues, conceptualizations, and the future of contrastive rhetoric A conversation on contrastive rhetoric: Dwight Atkinson and Paul Kei Matsuda talk about issues, conceptualizations, and the future of contrastive rhetoric 1 A01 01 JB code 866092044 Paul Kei Matsuda Matsuda, Paul Kei Paul Kei Matsuda Arizona State University 2 A01 01 JB code 980092045 Dwight Atkinson Atkinson, Dwight Dwight Atkinson Purdue University 01 01 JB code pbns.169.19con 06 10.1075/pbns.169.19con 299 315 17 Article 19 01 04 Mapping multidimensional aspects of research: Reaching to intercultural rhetoric Mapping multidimensional aspects of research: Reaching to intercultural rhetoric 1 A01 01 JB code 556092046 Ulla Connor Connor, Ulla Ulla Connor Indiana University-Purdue University Indianapolis 01 01 JB code pbns.169.20not 06 10.1075/pbns.169.20not 317 319 3 Miscellaneous 20 01 04 Notes on contributors Notes on contributors 01 01 JB code pbns.169.21ind 06 10.1075/pbns.169.21ind 321 324 4 Miscellaneous 21 01 04 Index Index 01 JB code JBENJAMINS John Benjamins Publishing Company 01 01 JB code JB John Benjamins Publishing Company 01 https://benjamins.com Amsterdam NL 00 John Benjamins Publishing Company Marketing Department / Karin Plijnaar, Pieter Lamers onix@benjamins.nl 04 01 00 20080109 C 2008 John Benjamins Publishing Company D 2008 John Benjamins Publishing Company 02 WORLD 13 15 9789027254139 WORLD 03 01 JB 17 Google 03 https://play.google.com/store/books 21 01 00 Unqualified price 00 105.00 EUR 01 00 Unqualified price 00 88.00 GBP 01 00 Unqualified price 00 158.00 USD 480007068 03 01 01 JB code JB John Benjamins Publishing Company 01 JB code P&bns 169 Eb 15 9789027291462 06 10.1075/pbns.169 00 EA E107 10 01 JB code P&bns 02 0922-842X 02 169.00 01 02 Pragmatics & Beyond New Series Pragmatics & Beyond New Series 11 01 JB code jbe-all 01 02 Full EBA collection (ca. 4,200 titles) 11 01 JB code jbe-2015-all 01 02 Complete backlist (3,208 titles, 1967–2015) 05 02 Complete backlist (1967–2015) 11 01 JB code jbe-2015-pbns 01 02 Pragmatics & Beyond New Series (vols. 1–259 1988–2015) 05 02 P&bns (vols. 1–259, 1988–2015) 11 01 JB code jbe-2015-linguistics 01 02 Subject collection: Linguistics (2,773 titles, 1967–2015) 05 02 Linguistics (1967–2015) 11 01 JB code jbe-2015-pragmatics 01 02 Subject collection: Pragmatics (804 titles, 1978–2015) 05 02 Pragmatics (1978–2015) 01 01 Contrastive Rhetoric Reaching to intercultural rhetoric Contrastive Rhetoric: Reaching to intercultural rhetoric 1 B01 01 JB code 352091770 Ulla Connor Connor, Ulla Ulla Connor Indiana University-Purdue University Indianapolis 07 https://benjamins.com/catalog/persons/352091770 2 B01 01 JB code 835091771 Ed Nagelhout Nagelhout, Ed Ed Nagelhout University of Nevada, Las Vegas 07 https://benjamins.com/catalog/persons/835091771 3 B01 01 JB code 910091772 William Rozycki Rozycki, William William Rozycki Indiana University-Purdue University Indianapolis 07 https://benjamins.com/catalog/persons/910091772 01 eng 11 336 03 03 viii 03 00 324 03 01 22 808 03 2008 P301.5.S63 04 Rhetoric--Social aspects. 04 Intercultural communication. 04 English language--Study and teaching--Foreign speakers. 10 LAN009000 12 CFK 24 JB code LIN.DISC Discourse studies 24 JB code LIN.PRAG Pragmatics 01 06 02 00 This volume explores contrastive rhetoric for audiences in both ESL contexts and international EFL contexts, exposing the newest developments in theories of culture and discourse and pushing the boundaries beyond any previously staked ground. 03 00 This volume explores contrastive rhetoric for audiences in both ESL contexts and international EFL contexts, exposing the newest developments in theories of culture and discourse and pushing the boundaries beyond any previously staked ground. The book presents a comprehensive set of empirical investigations involving a number of first languages; 13 of the 17 authors are English-as-a-second-language speakers, many working in non-US contexts. This work develops a coherent agenda for contrastive rhetoric researchers, studying genres such as school writing, grant proposals, business letters, newspaper editorials, book reviews, and newspaper commentaries. Four chapters provide ethnographies and observations about contrastive rhetoric and the teaching of EFL and ESL. The book ends with a look to the future, suggesting it is more accurate to use the term ‘intercultural rhetoric’ to account for the richness of rhetoric variation of written texts and the varying contexts in which they are constructed. 01 00 03 01 01 D503 https://benjamins.com/covers/475/pbns.169.png 01 01 D502 https://benjamins.com/covers/475_jpg/9789027254139.jpg 01 01 D504 https://benjamins.com/covers/475_tif/9789027254139.tif 01 01 D503 https://benjamins.com/covers/1200_front/pbns.169.hb.png 01 01 D503 https://benjamins.com/covers/125/pbns.169.png 02 00 03 01 01 D503 https://benjamins.com/covers/1200_back/pbns.169.hb.png 03 00 03 01 01 D503 https://benjamins.com/covers/3d_web/pbns.169.hb.png 01 01 JB code pbns.169.01con 06 10.1075/pbns.169.01con 1 8 8 Miscellaneous 1 01 04 Introduction Introduction 1 A01 01 JB code 662092027 Ulla Connor Connor, Ulla Ulla Connor Indiana University-Purdue University Indianapolis 07 https://benjamins.com/catalog/persons/662092027 2 A01 01 JB code 327092028 Ed Nagelhout Nagelhout, Ed Ed Nagelhout University of Nevada, Las Vegas 07 https://benjamins.com/catalog/persons/327092028 3 A01 01 JB code 416092029 William Rozycki Rozycki, William William Rozycki Indiana University-Purdue University Indianapolis 07 https://benjamins.com/catalog/persons/416092029 01 eng 01 01 JB code pbns.169.02sec 06 10.1075/pbns.169.02sec 9 9 1 Section header 2 01 04 Section I. Current state of contrastive rhetoric Section I. Current state of contrastive rhetoric 01 eng 01 01 JB code pbns.169.03li 06 10.1075/pbns.169.03li 11 24 14 Article 3 01 04 From contrastive rhetoric to intercultural rhetoric: A search for collective identity From contrastive rhetoric to intercultural rhetoric: A search for collective identity 1 A01 01 JB code 200092030 Xiaoming Li Li, Xiaoming Xiaoming Li Long Island University 07 https://benjamins.com/catalog/persons/200092030 01 eng 30 00

Contrastive rhetoric (CR) has come under sharp criticism in recent years. This chapter first traces CR’s emphasis on textual differences in students’ writing to its historical link to formal linguistics, delineating the reach and limitations of such an approach. Then, examining the major criticisms leveled against CR, it suggests that the criticism reflects the changing theoretical winds in Western academia. CR, with its continuing focus on the demonstrable linguistic traits of writing rather than their ideological implications, is vulnerable to charges of political neutrality, if not naiveté. Finally, it posits that intercultural rhetoric, by including qualitative research with expanded notions of culture, will offer both insights to teaching writing to non-native speakers of English and alternatives to the dominant discourse.

01 01 JB code pbns.169.04mor 06 10.1075/pbns.169.04mor 25 41 17 Article 4 01 04 The importance of comparable corpora in cross-cultural studies The importance of comparable corpora in cross-cultural studies 1 A01 01 JB code 73092031 Ana I. Moreno Moreno, Ana I. Ana I. Moreno University of León 07 https://benjamins.com/catalog/persons/73092031 01 eng 30 00

This chapter shows the importance of comparing corpora that are really comparable. The chapter conceives of texts as exemplars of situated genres and acknowledges that the rhetorical and discourse configuration of texts vary as a function of the contextual factors in which texts are situated. It argues that corpora may be considered equivalent (or similar to the maximum degree) across cultures to the extent that the text exemplars are similar in all of the relevant contextual factors. It concludes that cross-cultural corpora designs should attempt to control statistically as many of the relevant contextual factors as possible. If not, it may not be possible to say anything reliable about the possible effect of the language/culture factor on texts. Instead, possible differences found may be due to uncontrolled contextual variables.

01 01 JB code pbns.169.05sec 06 10.1075/pbns.169.05sec 43 43 1 Section header 5 01 04 Section II. Contrastive corpus studies in specific genres Section II. Contrastive corpus studies in specific genres 01 eng 01 01 JB code pbns.169.06ade 06 10.1075/pbns.169.06ade 45 62 18 Article 6 01 04 Metadiscourse across three varieties of English: American, British, and advanced learner English Metadiscourse across three varieties of English: American, British, and advanced learner English 1 A01 01 JB code 887092032 Annelie Ädel Ädel, Annelie Annelie Ädel University of Michigan 07 https://benjamins.com/catalog/persons/887092032 01 eng 30 00

This chapter focuses on the pervasive phenomenon of metadiscourse, or reflexivity in language, looking at argumentative essay writing by university students. It presents a study of three varieties of English, using two corpora of native-speaker writing (British and American) and one corpus of advanced learner writing (L1 Swedish). Considerable differences are shown to exist in the use of metadiscourse, not just between the learners and the native speakers, but also between the British and American writers. The differences are evident both in general frequencies across corpora and in the functions the metadiscourse serves. Four factors are identified as potentially accounting for the variation found: genre comparability, cultural conventions, register awareness and general learner strategies.

01 01 JB code pbns.169.07fen 06 10.1075/pbns.169.07fen 63 86 24 Article 7 01 04 A genre-based study of research grant proposals in China A genre-based study of research grant proposals in China 1 A01 01 JB code 747092033 Haiying Feng Feng, Haiying Haiying Feng City University of Hong Kong 07 https://benjamins.com/catalog/persons/747092033 01 eng 30 00

Despite an increasing interest in the study and analysis of research grant proposals (e.g., Connor 1998, 2000; Connor & Mauranen 1999; Connor & Wagner 1999; Feng & Shi 2004), this newly emerged genre has so far not been addressed in the Chinese context. This chapter presents results of a genre analysis of nine successfully funded Chinese research grant proposals written by nine Chinese scholars. Proposals were analyzed in terms of the rhetorical moves and strategies. Interviews with the grant writers were also conducted. The study revealed some distinctive features of Chinese grant proposal writing that are attributable to various local contextualities, such as “face” and “networking” concerns, research and literacy traditions, sociopolitical structure and economic conditions.

01 01 JB code pbns.169.08wol 06 10.1075/pbns.169.08wol 87 121 35 Article 8 01 04 Different cultures - different discourses? Rhetorical patterns of business letters by English and Russian speakers Different cultures – different discourses? Rhetorical patterns of business letters by English and Russian speakers 1 A01 01 JB code 480092034 Maria Loukianenko Wolfe Wolfe, Maria Loukianenko Maria Loukianenko Wolfe Iowa State University 07 https://benjamins.com/catalog/persons/480092034 01 eng 30 00

The chapter presents a cross-cultural analysis of rhetorical patterns in Russian and American business correspondence. The choice of linguistic features to be analyzed was guided by previous research in English as a Second Language, English for Specific Purposes, and Professional Communication studies. A few areas of Hofstede’s (1984) theory of cultural dimensions, such as power distance, uncertainty avoidance, and individualism/collectivism, were adapted for the linguistic and rhetorical analysis of the American and Russian business letters, and the data were tested in terms of these cultural dimensions. The results help illustrate the approach that could be taken while teaching intercultural rhetoric in English for Specific Purposes (ESP) business writing courses as well as Business Communication courses.

01 01 JB code pbns.169.09pak 06 10.1075/pbns.169.09pak 123 145 23 Article 9 01 04 Spanish language newspaper editorials from Mexico, Spain, and the U.S. Spanish language newspaper editorials from Mexico, Spain, and the U.S. 1 A01 01 JB code 399092035 Chin-Sook Pak Pak, Chin-Sook Chin-Sook Pak Ball State University 07 https://benjamins.com/catalog/persons/399092035 2 A01 01 JB code 86092036 Rebeca Acevedo Acevedo, Rebeca Rebeca Acevedo Loyola Marymount University 07 https://benjamins.com/catalog/persons/86092036 01 eng 30 00

The study examines discourse patterns among various Spanish-speaking regions within one single genre of newspaper editorials, as compared to English language editorials. It focuses on the varieties of Spanish used by Latino communities in the United States as represented by El Diario (New York) and La Opinión(Los Angeles) and compares the findings with previous studies on the genre from newspapers such as The New York Times, El País (Madrid), and El Universal(Mexico). Rhetorical and stylistic features such as sentence and paragraph length and complexity, editorial titles, placement of the main topic and the use of attribution to sources as a device of argumentation were analyzed. The results demonstrate regional differences among various Spanish-speaking countries, and between the two Spanish-speaking areas in the U.S.

01 01 JB code pbns.169.10sua 06 10.1075/pbns.169.10sua 147 168 22 Article 10 01 04 The rhetorical structure of academic book reviews of literature: An English-Spanish cross-linguistic approach The rhetorical structure of academic book reviews of literature: An English-Spanish cross-linguistic approach 1 A01 01 JB code 302092037 Lorena Suárez Suárez, Lorena Lorena Suárez University of León 07 https://benjamins.com/catalog/persons/302092037 2 A01 01 JB code 925092038 Ana I. Moreno Moreno, Ana I. Ana I. Moreno University of León 07 https://benjamins.com/catalog/persons/925092038 01 eng 30 00

Since the 1990s, there has been an increasing interest in the study of genres (Swales 1990). Recent research on the academic journal book review (BR) has shown that the BR in English is shaped according to a rhetorical structure that gives it genre status (Motta-Roth 1998). However, it is not known whether this rhetorical structure is shared by comparable texts in other languages. This chapter carried out an English-Spanish cross-linguistic study of the rhetorical structure of BRs on the basis of two comparable corpora of 20 BRs of literature in each language. The main results show that, despite sharing similar overall patterns of organization, the Spanish BRs of literature develop more descriptive moves and are less likely to end with criticism-loaded strategies.

01 01 JB code pbns.169.11wan 06 10.1075/pbns.169.11wan 169 191 23 Article 11 01 04 Newspaper commentaries on terrorism in China and Australia: A contrastive genre study Newspaper commentaries on terrorism in China and Australia: A contrastive genre study 1 A01 01 JB code 200092039 Wei Wang Wang, Wei Wei Wang University of Sydney 07 https://benjamins.com/catalog/persons/200092039 01 eng 30 00

Newspaper articles are a common genre that has been examined in contrastive rhetoric research to explore its rhetorical and linguistic patterns. However, this chapter aims to go beyond this and to explore how the writers position themselves, manipulate the topic and address their readers by the use of various linguistic strategies and devices. This chapter illustrates the key findings by examining two newspaper commentaries, one Chinese and one Australian. The analysis indicates that the Chinese writer tends to avoid personal voice by the use of more facts and evidence to establish arguments, while the Australian writer shows personal identity clearly by presenting his viewpoint. These findings are discussed in relation to the respective sociocultural contexts in which the texts were written.

01 01 JB code pbns.169.12sec 06 10.1075/pbns.169.12sec 193 193 1 Section header 12 01 04 Section III. Contrastive rhetoric and the teaching of ESL/EFL writing Section III. Contrastive rhetoric and the teaching of ESL/EFL writing 01 eng 01 01 JB code pbns.169.13loc 06 10.1075/pbns.169.13loc 195 217 23 Article 13 01 04 "Long sentences and floating commas": Mexican students' rhetorical practices and the sociocultural context "Long sentences and floating commas": Mexican students' rhetorical practices and the sociocultural context 1 A01 01 JB code 73092040 Virginia LoCastro LoCastro, Virginia Virginia LoCastro University of Florida 07 https://benjamins.com/catalog/persons/73092040 01 eng 30 00

This chapter reports on a study that takes a problem-drive approach to answer the question “What do Mexican Spanish university writers ‘do’ when they write in Spanish, their L1, and in English, their L2?” This ethnographic study examines learners’ writing practices in their educational environment. Data collection includes learner and participant observation accounts, classroom observations, and textbook analyses. In Part I, the sociocultural context of the Mexican university is described, followed by a functional discourse analysis of one representative example from a multilingual student’s essay. Part II discusses the educational setting, literacy training, and writing instruction from both teachers’ and learners’ perspectives. This chapter informs teachers and other language education professionals about multilingual writers in EFL contexts.

01 01 JB code pbns.169.14mcb 06 10.1075/pbns.169.14mcb 219 240 22 Article 14 01 04 English web page use in an EFL setting: A contrastive rhetoric view of the development of information literacy English web page use in an EFL setting: A contrastive rhetoric view of the development of information literacy 1 A01 01 JB code 285092041 Kara McBride McBride, Kara Kara McBride Saint Louis University 07 https://benjamins.com/catalog/persons/285092041 01 eng 30 00

The nonlinear and interactive nature of Internet searches makes them quite different from other types of reading acts. This chapter describes a study that investigated how English as a foreign language (EFL) Internet users in a Chilean university community approached English language websites and databases. Participants were observed in computer workshops, surveyed, interviewed, and asked to use a think-aloud protocol while navigating unfamiliar websites in English. Contrastive rhetoric and schema theory were used to interpret the findings. English-specific problems included word order confusions and incorrect interpretations of synonyms. Among the younger participants, level of English proficiency did not correlate highly with skill in finding information over the Internet. Differences between user schemata and Web page layouts were found to negatively affect some information search attempts. Pedagogical implications are discussed.

01 01 JB code pbns.169.15you 06 10.1075/pbns.169.15you 241 256 16 Article 15 01 04 From Confucianism to Marxism: A century of theme treatment in Chinese writing instruction From Confucianism to Marxism: A century of theme treatment in Chinese writing instruction 1 A01 01 JB code 747092042 Xiaoye You You, Xiaoye Xiaoye You The Pennsylvania State University 07 https://benjamins.com/catalog/persons/747092042 01 eng 30 00

Theme treatment is a long neglected issue in intercultural studies of school writing. Taking a historical approach, this chapter traces theme treatment in Chinese school essay writing during the 20th century. The study shows that Chinese school writing moved from neo-Confucian topics to Socialist issues for the most part of the century and that the themes always needed to be “correct,” or in alignment with the dominant Chinese ideology. Currently, Chinese students write on diversified themes reflecting a hybrid value system emerging in Chinese society. The study further reveals that theme treatment carried equal, if not more, weight to textual organization in that it often decided the selection of types of writing and dictated the layout of text structure.

01 01 JB code pbns.169.16blo 06 10.1075/pbns.169.16blo 257 274 18 Article 16 01 04 Plagiarism in an intercultural rhetoric context: What we can learn about one from the other Plagiarism in an intercultural rhetoric context: What we can learn about one from the other 1 A01 01 JB code 980092043 Joel Bloch Bloch, Joel Joel Bloch The Ohio State University 07 https://benjamins.com/catalog/persons/980092043 01 eng 30 00

This chapter discusses how an examination of plagiarism in a cross-cultural context can reflect on some of the controversial issues in intercultural communication. It examines how rethinking our attitudes towards traditional views of how plagiarism should be viewed and how these views compare to attitudes held in other parts of the world can exemplify an alternative perspective on research in intercultural rhetoric. This alternative perspective responds to many, though not all, of the criticisms leveled against contrastive rhetoric. Pedagogical approaches based on this alternative perspective are suggested.

01 01 JB code pbns.169.17sec 06 10.1075/pbns.169.17sec 275 275 1 Section header 17 01 04 Section IV. Future directions Section IV. Future directions 01 eng 01 01 JB code pbns.169.18mat 06 10.1075/pbns.169.18mat 277 298 22 Article 18 01 04 A conversation on contrastive rhetoric: Dwight Atkinson and Paul Kei Matsuda talk about issues, conceptualizations, and the future of contrastive rhetoric A conversation on contrastive rhetoric: Dwight Atkinson and Paul Kei Matsuda talk about issues, conceptualizations, and the future of contrastive rhetoric 1 A01 01 JB code 866092044 Paul Kei Matsuda Matsuda, Paul Kei Paul Kei Matsuda Arizona State University 07 https://benjamins.com/catalog/persons/866092044 2 A01 01 JB code 980092045 Dwight Atkinson Atkinson, Dwight Dwight Atkinson Purdue University 07 https://benjamins.com/catalog/persons/980092045 01 eng 30 00

This conversation took place on the evening of September 25, 2004, in an old house on an island in Maine. Because contrastive rhetoric (CR) may be at a crucial point in its history – and one which invites fundamental rethinking – we decided to match this exploratory moment with an equally exploratory genre: the academic conversation. Our intent was not to come to univocal agreement or to state a general theory; instead, we sought to develop our thoughts and feelings about CR through friendly but serious dialogue. It should be clear that both of us have complex feelings about CR. We thought that this was an opportune place from which to begin to examine its future possibilities and implications.

01 01 JB code pbns.169.19con 06 10.1075/pbns.169.19con 299 315 17 Article 19 01 04 Mapping multidimensional aspects of research: Reaching to intercultural rhetoric Mapping multidimensional aspects of research: Reaching to intercultural rhetoric 1 A01 01 JB code 556092046 Ulla Connor Connor, Ulla Ulla Connor Indiana University-Purdue University Indianapolis 07 https://benjamins.com/catalog/persons/556092046 01 eng 30 00

This chapter traces the history of contrastive rhetoric and offers an agenda for expansion. Postmodern mapping methods are introduced to examine the effects of three major developments in discourse on the theory and methods of contrastive rhetoric research. The first map considers writing as a socially constructed activity and suggests that the study of writing should not be limited to texts but should consider the social practices surrounding it. The second map considers “small” cultures and draws attention to the important roles of disciplinary and other such small cultures. The third map introduces the study of writing as an intercultural encounter where writers are interacting in the production and comprehension of texts. Contrastive rhetoric needs to study writing as it is taking place in today’s instant and global message making environment, in addition to studying written products cross-culturally. The chapter argues for the expansion of the contrastive rhetoric research agenda and ends by proposing a name change to “intercultural rhetoric.”

01 01 JB code pbns.169.20not 06 10.1075/pbns.169.20not 317 319 3 Miscellaneous 20 01 04 Notes on contributors Notes on contributors 01 eng 01 01 JB code pbns.169.21ind 06 10.1075/pbns.169.21ind 321 324 4 Miscellaneous 21 01 04 Index Index 01 eng
01 JB code JBENJAMINS John Benjamins Publishing Company 01 01 JB code JB John Benjamins Publishing Company 01 https://benjamins.com 02 https://benjamins.com/catalog/pbns.169 Amsterdam NL 00 John Benjamins Publishing Company Marketing Department / Karin Plijnaar, Pieter Lamers onix@benjamins.nl 04 01 00 20080109 C 2008 John Benjamins Publishing Company D 2008 John Benjamins Publishing Company 02 WORLD 13 15 9789027254139 WORLD 09 01 JB 3 John Benjamins e-Platform 03 https://jbe-platform.com 29 https://jbe-platform.com/content/books/9789027291462 21 01 00 Unqualified price 02 105.00 EUR 01 00 Unqualified price 02 88.00 GBP GB 01 00 Unqualified price 02 158.00 USD
632006083 03 01 01 JB code JB John Benjamins Publishing Company 01 JB code P&bns 169 Hb 15 9789027254139 06 10.1075/pbns.169 13 2007037061 00 BB 01 245 mm 02 164 mm 08 725 gr 10 01 JB code P&bns 02 0922-842X 02 169.00 01 02 Pragmatics & Beyond New Series Pragmatics & Beyond New Series 01 01 Contrastive Rhetoric Reaching to intercultural rhetoric Contrastive Rhetoric: Reaching to intercultural rhetoric 1 B01 01 JB code 352091770 Ulla Connor Connor, Ulla Ulla Connor Indiana University-Purdue University Indianapolis 07 https://benjamins.com/catalog/persons/352091770 2 B01 01 JB code 835091771 Ed Nagelhout Nagelhout, Ed Ed Nagelhout University of Nevada, Las Vegas 07 https://benjamins.com/catalog/persons/835091771 3 B01 01 JB code 910091772 William Rozycki Rozycki, William William Rozycki Indiana University-Purdue University Indianapolis 07 https://benjamins.com/catalog/persons/910091772 01 eng 11 336 03 03 viii 03 00 324 03 01 22 808 03 2008 P301.5.S63 04 Rhetoric--Social aspects. 04 Intercultural communication. 04 English language--Study and teaching--Foreign speakers. 10 LAN009000 12 CFK 24 JB code LIN.DISC Discourse studies 24 JB code LIN.PRAG Pragmatics 01 06 02 00 This volume explores contrastive rhetoric for audiences in both ESL contexts and international EFL contexts, exposing the newest developments in theories of culture and discourse and pushing the boundaries beyond any previously staked ground. 03 00 This volume explores contrastive rhetoric for audiences in both ESL contexts and international EFL contexts, exposing the newest developments in theories of culture and discourse and pushing the boundaries beyond any previously staked ground. The book presents a comprehensive set of empirical investigations involving a number of first languages; 13 of the 17 authors are English-as-a-second-language speakers, many working in non-US contexts. This work develops a coherent agenda for contrastive rhetoric researchers, studying genres such as school writing, grant proposals, business letters, newspaper editorials, book reviews, and newspaper commentaries. Four chapters provide ethnographies and observations about contrastive rhetoric and the teaching of EFL and ESL. The book ends with a look to the future, suggesting it is more accurate to use the term ‘intercultural rhetoric’ to account for the richness of rhetoric variation of written texts and the varying contexts in which they are constructed. 01 00 03 01 01 D503 https://benjamins.com/covers/475/pbns.169.png 01 01 D502 https://benjamins.com/covers/475_jpg/9789027254139.jpg 01 01 D504 https://benjamins.com/covers/475_tif/9789027254139.tif 01 01 D503 https://benjamins.com/covers/1200_front/pbns.169.hb.png 01 01 D503 https://benjamins.com/covers/125/pbns.169.png 02 00 03 01 01 D503 https://benjamins.com/covers/1200_back/pbns.169.hb.png 03 00 03 01 01 D503 https://benjamins.com/covers/3d_web/pbns.169.hb.png 01 01 JB code pbns.169.01con 06 10.1075/pbns.169.01con 1 8 8 Miscellaneous 1 01 04 Introduction Introduction 1 A01 01 JB code 662092027 Ulla Connor Connor, Ulla Ulla Connor Indiana University-Purdue University Indianapolis 07 https://benjamins.com/catalog/persons/662092027 2 A01 01 JB code 327092028 Ed Nagelhout Nagelhout, Ed Ed Nagelhout University of Nevada, Las Vegas 07 https://benjamins.com/catalog/persons/327092028 3 A01 01 JB code 416092029 William Rozycki Rozycki, William William Rozycki Indiana University-Purdue University Indianapolis 07 https://benjamins.com/catalog/persons/416092029 01 eng 01 01 JB code pbns.169.02sec 06 10.1075/pbns.169.02sec 9 9 1 Section header 2 01 04 Section I. Current state of contrastive rhetoric Section I. Current state of contrastive rhetoric 01 eng 01 01 JB code pbns.169.03li 06 10.1075/pbns.169.03li 11 24 14 Article 3 01 04 From contrastive rhetoric to intercultural rhetoric: A search for collective identity From contrastive rhetoric to intercultural rhetoric: A search for collective identity 1 A01 01 JB code 200092030 Xiaoming Li Li, Xiaoming Xiaoming Li Long Island University 07 https://benjamins.com/catalog/persons/200092030 01 eng 30 00

Contrastive rhetoric (CR) has come under sharp criticism in recent years. This chapter first traces CR’s emphasis on textual differences in students’ writing to its historical link to formal linguistics, delineating the reach and limitations of such an approach. Then, examining the major criticisms leveled against CR, it suggests that the criticism reflects the changing theoretical winds in Western academia. CR, with its continuing focus on the demonstrable linguistic traits of writing rather than their ideological implications, is vulnerable to charges of political neutrality, if not naiveté. Finally, it posits that intercultural rhetoric, by including qualitative research with expanded notions of culture, will offer both insights to teaching writing to non-native speakers of English and alternatives to the dominant discourse.

01 01 JB code pbns.169.04mor 06 10.1075/pbns.169.04mor 25 41 17 Article 4 01 04 The importance of comparable corpora in cross-cultural studies The importance of comparable corpora in cross-cultural studies 1 A01 01 JB code 73092031 Ana I. Moreno Moreno, Ana I. Ana I. Moreno University of León 07 https://benjamins.com/catalog/persons/73092031 01 eng 30 00

This chapter shows the importance of comparing corpora that are really comparable. The chapter conceives of texts as exemplars of situated genres and acknowledges that the rhetorical and discourse configuration of texts vary as a function of the contextual factors in which texts are situated. It argues that corpora may be considered equivalent (or similar to the maximum degree) across cultures to the extent that the text exemplars are similar in all of the relevant contextual factors. It concludes that cross-cultural corpora designs should attempt to control statistically as many of the relevant contextual factors as possible. If not, it may not be possible to say anything reliable about the possible effect of the language/culture factor on texts. Instead, possible differences found may be due to uncontrolled contextual variables.

01 01 JB code pbns.169.05sec 06 10.1075/pbns.169.05sec 43 43 1 Section header 5 01 04 Section II. Contrastive corpus studies in specific genres Section II. Contrastive corpus studies in specific genres 01 eng 01 01 JB code pbns.169.06ade 06 10.1075/pbns.169.06ade 45 62 18 Article 6 01 04 Metadiscourse across three varieties of English: American, British, and advanced learner English Metadiscourse across three varieties of English: American, British, and advanced learner English 1 A01 01 JB code 887092032 Annelie Ädel Ädel, Annelie Annelie Ädel University of Michigan 07 https://benjamins.com/catalog/persons/887092032 01 eng 30 00

This chapter focuses on the pervasive phenomenon of metadiscourse, or reflexivity in language, looking at argumentative essay writing by university students. It presents a study of three varieties of English, using two corpora of native-speaker writing (British and American) and one corpus of advanced learner writing (L1 Swedish). Considerable differences are shown to exist in the use of metadiscourse, not just between the learners and the native speakers, but also between the British and American writers. The differences are evident both in general frequencies across corpora and in the functions the metadiscourse serves. Four factors are identified as potentially accounting for the variation found: genre comparability, cultural conventions, register awareness and general learner strategies.

01 01 JB code pbns.169.07fen 06 10.1075/pbns.169.07fen 63 86 24 Article 7 01 04 A genre-based study of research grant proposals in China A genre-based study of research grant proposals in China 1 A01 01 JB code 747092033 Haiying Feng Feng, Haiying Haiying Feng City University of Hong Kong 07 https://benjamins.com/catalog/persons/747092033 01 eng 30 00

Despite an increasing interest in the study and analysis of research grant proposals (e.g., Connor 1998, 2000; Connor & Mauranen 1999; Connor & Wagner 1999; Feng & Shi 2004), this newly emerged genre has so far not been addressed in the Chinese context. This chapter presents results of a genre analysis of nine successfully funded Chinese research grant proposals written by nine Chinese scholars. Proposals were analyzed in terms of the rhetorical moves and strategies. Interviews with the grant writers were also conducted. The study revealed some distinctive features of Chinese grant proposal writing that are attributable to various local contextualities, such as “face” and “networking” concerns, research and literacy traditions, sociopolitical structure and economic conditions.

01 01 JB code pbns.169.08wol 06 10.1075/pbns.169.08wol 87 121 35 Article 8 01 04 Different cultures - different discourses? Rhetorical patterns of business letters by English and Russian speakers Different cultures – different discourses? Rhetorical patterns of business letters by English and Russian speakers 1 A01 01 JB code 480092034 Maria Loukianenko Wolfe Wolfe, Maria Loukianenko Maria Loukianenko Wolfe Iowa State University 07 https://benjamins.com/catalog/persons/480092034 01 eng 30 00

The chapter presents a cross-cultural analysis of rhetorical patterns in Russian and American business correspondence. The choice of linguistic features to be analyzed was guided by previous research in English as a Second Language, English for Specific Purposes, and Professional Communication studies. A few areas of Hofstede’s (1984) theory of cultural dimensions, such as power distance, uncertainty avoidance, and individualism/collectivism, were adapted for the linguistic and rhetorical analysis of the American and Russian business letters, and the data were tested in terms of these cultural dimensions. The results help illustrate the approach that could be taken while teaching intercultural rhetoric in English for Specific Purposes (ESP) business writing courses as well as Business Communication courses.

01 01 JB code pbns.169.09pak 06 10.1075/pbns.169.09pak 123 145 23 Article 9 01 04 Spanish language newspaper editorials from Mexico, Spain, and the U.S. Spanish language newspaper editorials from Mexico, Spain, and the U.S. 1 A01 01 JB code 399092035 Chin-Sook Pak Pak, Chin-Sook Chin-Sook Pak Ball State University 07 https://benjamins.com/catalog/persons/399092035 2 A01 01 JB code 86092036 Rebeca Acevedo Acevedo, Rebeca Rebeca Acevedo Loyola Marymount University 07 https://benjamins.com/catalog/persons/86092036 01 eng 30 00

The study examines discourse patterns among various Spanish-speaking regions within one single genre of newspaper editorials, as compared to English language editorials. It focuses on the varieties of Spanish used by Latino communities in the United States as represented by El Diario (New York) and La Opinión(Los Angeles) and compares the findings with previous studies on the genre from newspapers such as The New York Times, El País (Madrid), and El Universal(Mexico). Rhetorical and stylistic features such as sentence and paragraph length and complexity, editorial titles, placement of the main topic and the use of attribution to sources as a device of argumentation were analyzed. The results demonstrate regional differences among various Spanish-speaking countries, and between the two Spanish-speaking areas in the U.S.

01 01 JB code pbns.169.10sua 06 10.1075/pbns.169.10sua 147 168 22 Article 10 01 04 The rhetorical structure of academic book reviews of literature: An English-Spanish cross-linguistic approach The rhetorical structure of academic book reviews of literature: An English-Spanish cross-linguistic approach 1 A01 01 JB code 302092037 Lorena Suárez Suárez, Lorena Lorena Suárez University of León 07 https://benjamins.com/catalog/persons/302092037 2 A01 01 JB code 925092038 Ana I. Moreno Moreno, Ana I. Ana I. Moreno University of León 07 https://benjamins.com/catalog/persons/925092038 01 eng 30 00

Since the 1990s, there has been an increasing interest in the study of genres (Swales 1990). Recent research on the academic journal book review (BR) has shown that the BR in English is shaped according to a rhetorical structure that gives it genre status (Motta-Roth 1998). However, it is not known whether this rhetorical structure is shared by comparable texts in other languages. This chapter carried out an English-Spanish cross-linguistic study of the rhetorical structure of BRs on the basis of two comparable corpora of 20 BRs of literature in each language. The main results show that, despite sharing similar overall patterns of organization, the Spanish BRs of literature develop more descriptive moves and are less likely to end with criticism-loaded strategies.

01 01 JB code pbns.169.11wan 06 10.1075/pbns.169.11wan 169 191 23 Article 11 01 04 Newspaper commentaries on terrorism in China and Australia: A contrastive genre study Newspaper commentaries on terrorism in China and Australia: A contrastive genre study 1 A01 01 JB code 200092039 Wei Wang Wang, Wei Wei Wang University of Sydney 07 https://benjamins.com/catalog/persons/200092039 01 eng 30 00

Newspaper articles are a common genre that has been examined in contrastive rhetoric research to explore its rhetorical and linguistic patterns. However, this chapter aims to go beyond this and to explore how the writers position themselves, manipulate the topic and address their readers by the use of various linguistic strategies and devices. This chapter illustrates the key findings by examining two newspaper commentaries, one Chinese and one Australian. The analysis indicates that the Chinese writer tends to avoid personal voice by the use of more facts and evidence to establish arguments, while the Australian writer shows personal identity clearly by presenting his viewpoint. These findings are discussed in relation to the respective sociocultural contexts in which the texts were written.

01 01 JB code pbns.169.12sec 06 10.1075/pbns.169.12sec 193 193 1 Section header 12 01 04 Section III. Contrastive rhetoric and the teaching of ESL/EFL writing Section III. Contrastive rhetoric and the teaching of ESL/EFL writing 01 eng 01 01 JB code pbns.169.13loc 06 10.1075/pbns.169.13loc 195 217 23 Article 13 01 04 "Long sentences and floating commas": Mexican students' rhetorical practices and the sociocultural context "Long sentences and floating commas": Mexican students' rhetorical practices and the sociocultural context 1 A01 01 JB code 73092040 Virginia LoCastro LoCastro, Virginia Virginia LoCastro University of Florida 07 https://benjamins.com/catalog/persons/73092040 01 eng 30 00

This chapter reports on a study that takes a problem-drive approach to answer the question “What do Mexican Spanish university writers ‘do’ when they write in Spanish, their L1, and in English, their L2?” This ethnographic study examines learners’ writing practices in their educational environment. Data collection includes learner and participant observation accounts, classroom observations, and textbook analyses. In Part I, the sociocultural context of the Mexican university is described, followed by a functional discourse analysis of one representative example from a multilingual student’s essay. Part II discusses the educational setting, literacy training, and writing instruction from both teachers’ and learners’ perspectives. This chapter informs teachers and other language education professionals about multilingual writers in EFL contexts.

01 01 JB code pbns.169.14mcb 06 10.1075/pbns.169.14mcb 219 240 22 Article 14 01 04 English web page use in an EFL setting: A contrastive rhetoric view of the development of information literacy English web page use in an EFL setting: A contrastive rhetoric view of the development of information literacy 1 A01 01 JB code 285092041 Kara McBride McBride, Kara Kara McBride Saint Louis University 07 https://benjamins.com/catalog/persons/285092041 01 eng 30 00

The nonlinear and interactive nature of Internet searches makes them quite different from other types of reading acts. This chapter describes a study that investigated how English as a foreign language (EFL) Internet users in a Chilean university community approached English language websites and databases. Participants were observed in computer workshops, surveyed, interviewed, and asked to use a think-aloud protocol while navigating unfamiliar websites in English. Contrastive rhetoric and schema theory were used to interpret the findings. English-specific problems included word order confusions and incorrect interpretations of synonyms. Among the younger participants, level of English proficiency did not correlate highly with skill in finding information over the Internet. Differences between user schemata and Web page layouts were found to negatively affect some information search attempts. Pedagogical implications are discussed.

01 01 JB code pbns.169.15you 06 10.1075/pbns.169.15you 241 256 16 Article 15 01 04 From Confucianism to Marxism: A century of theme treatment in Chinese writing instruction From Confucianism to Marxism: A century of theme treatment in Chinese writing instruction 1 A01 01 JB code 747092042 Xiaoye You You, Xiaoye Xiaoye You The Pennsylvania State University 07 https://benjamins.com/catalog/persons/747092042 01 eng 30 00

Theme treatment is a long neglected issue in intercultural studies of school writing. Taking a historical approach, this chapter traces theme treatment in Chinese school essay writing during the 20th century. The study shows that Chinese school writing moved from neo-Confucian topics to Socialist issues for the most part of the century and that the themes always needed to be “correct,” or in alignment with the dominant Chinese ideology. Currently, Chinese students write on diversified themes reflecting a hybrid value system emerging in Chinese society. The study further reveals that theme treatment carried equal, if not more, weight to textual organization in that it often decided the selection of types of writing and dictated the layout of text structure.

01 01 JB code pbns.169.16blo 06 10.1075/pbns.169.16blo 257 274 18 Article 16 01 04 Plagiarism in an intercultural rhetoric context: What we can learn about one from the other Plagiarism in an intercultural rhetoric context: What we can learn about one from the other 1 A01 01 JB code 980092043 Joel Bloch Bloch, Joel Joel Bloch The Ohio State University 07 https://benjamins.com/catalog/persons/980092043 01 eng 30 00

This chapter discusses how an examination of plagiarism in a cross-cultural context can reflect on some of the controversial issues in intercultural communication. It examines how rethinking our attitudes towards traditional views of how plagiarism should be viewed and how these views compare to attitudes held in other parts of the world can exemplify an alternative perspective on research in intercultural rhetoric. This alternative perspective responds to many, though not all, of the criticisms leveled against contrastive rhetoric. Pedagogical approaches based on this alternative perspective are suggested.

01 01 JB code pbns.169.17sec 06 10.1075/pbns.169.17sec 275 275 1 Section header 17 01 04 Section IV. Future directions Section IV. Future directions 01 eng 01 01 JB code pbns.169.18mat 06 10.1075/pbns.169.18mat 277 298 22 Article 18 01 04 A conversation on contrastive rhetoric: Dwight Atkinson and Paul Kei Matsuda talk about issues, conceptualizations, and the future of contrastive rhetoric A conversation on contrastive rhetoric: Dwight Atkinson and Paul Kei Matsuda talk about issues, conceptualizations, and the future of contrastive rhetoric 1 A01 01 JB code 866092044 Paul Kei Matsuda Matsuda, Paul Kei Paul Kei Matsuda Arizona State University 07 https://benjamins.com/catalog/persons/866092044 2 A01 01 JB code 980092045 Dwight Atkinson Atkinson, Dwight Dwight Atkinson Purdue University 07 https://benjamins.com/catalog/persons/980092045 01 eng 30 00

This conversation took place on the evening of September 25, 2004, in an old house on an island in Maine. Because contrastive rhetoric (CR) may be at a crucial point in its history – and one which invites fundamental rethinking – we decided to match this exploratory moment with an equally exploratory genre: the academic conversation. Our intent was not to come to univocal agreement or to state a general theory; instead, we sought to develop our thoughts and feelings about CR through friendly but serious dialogue. It should be clear that both of us have complex feelings about CR. We thought that this was an opportune place from which to begin to examine its future possibilities and implications.

01 01 JB code pbns.169.19con 06 10.1075/pbns.169.19con 299 315 17 Article 19 01 04 Mapping multidimensional aspects of research: Reaching to intercultural rhetoric Mapping multidimensional aspects of research: Reaching to intercultural rhetoric 1 A01 01 JB code 556092046 Ulla Connor Connor, Ulla Ulla Connor Indiana University-Purdue University Indianapolis 07 https://benjamins.com/catalog/persons/556092046 01 eng 30 00

This chapter traces the history of contrastive rhetoric and offers an agenda for expansion. Postmodern mapping methods are introduced to examine the effects of three major developments in discourse on the theory and methods of contrastive rhetoric research. The first map considers writing as a socially constructed activity and suggests that the study of writing should not be limited to texts but should consider the social practices surrounding it. The second map considers “small” cultures and draws attention to the important roles of disciplinary and other such small cultures. The third map introduces the study of writing as an intercultural encounter where writers are interacting in the production and comprehension of texts. Contrastive rhetoric needs to study writing as it is taking place in today’s instant and global message making environment, in addition to studying written products cross-culturally. The chapter argues for the expansion of the contrastive rhetoric research agenda and ends by proposing a name change to “intercultural rhetoric.”

01 01 JB code pbns.169.20not 06 10.1075/pbns.169.20not 317 319 3 Miscellaneous 20 01 04 Notes on contributors Notes on contributors 01 eng 01 01 JB code pbns.169.21ind 06 10.1075/pbns.169.21ind 321 324 4 Miscellaneous 21 01 04 Index Index 01 eng
01 JB code JBENJAMINS John Benjamins Publishing Company 01 01 JB code JB John Benjamins Publishing Company 01 https://benjamins.com 02 https://benjamins.com/catalog/pbns.169 Amsterdam NL 00 John Benjamins Publishing Company Marketing Department / Karin Plijnaar, Pieter Lamers onix@benjamins.nl 04 01 00 20080109 C 2008 John Benjamins Publishing Company D 2008 John Benjamins Publishing Company 02 WORLD WORLD US CA MX 09 01 JB 1 John Benjamins Publishing Company +31 20 6304747 +31 20 6739773 bookorder@benjamins.nl 01 https://benjamins.com 21 24 20 01 00 Unqualified price 02 JB 1 02 105.00 EUR 02 00 Unqualified price 02 88.00 01 Z 0 GBP GB US CA MX 01 01 JB 2 John Benjamins Publishing Company +1 800 562-5666 +1 703 661-1501 benjamins@presswarehouse.com 01 https://benjamins.com 21 24 20 01 00 Unqualified price 02 JB 1 02 158.00 USD