219-7677 10 7500817 John Benjamins Publishing Company Marketing Department / Karin Plijnaar, Pieter Lamers onix@benjamins.nl 201608250347 ONIX title feed eng 01 EUR
690007541 03 01 01 JB John Benjamins Publishing Company 01 JB code P&bns 188 Eb 15 9789027289384 06 10.1075/pbns.188 13 2009025635 DG 002 02 01 P&bns 02 0922-842X Pragmatics & Beyond New Series 188 <TitleType>01</TitleType> <TitleText textformat="02">Genres in the Internet</TitleText> <Subtitle textformat="02">Issues in the theory of genre</Subtitle> 01 pbns.188 01 https://benjamins.com 02 https://benjamins.com/catalog/pbns.188 1 B01 Janet Giltrow Giltrow, Janet Janet Giltrow University of British Columbia 2 B01 Dieter Stein Stein, Dieter Dieter Stein Heinrich-Heine-Universität Düsseldorf 01 eng 310 ix 294 LAN009000 v.2006 CFG 2 24 JB Subject Scheme LIN.PRAG Pragmatics 06 01 This volume brings together for the first time pragmatic, rhetorical, and literary perspectives on genre, mapping theoretical frontiers and initiating a long overdue conversation amongst these methodologies. The diverse approaches represented in this volume meet on common ground staked by Internet communication: an arena challenging to traditional ideas of genre which assume a conventional stability at odds with the unceasing innovations of online discourse. Drawing on and developing new ideas of genre, the research reported in this volume shows, on the contrary, that genre study is a powerful means of testing commonplaces about the Internet world and, in turn, that the Internet is a fertile field for theorising genre. 04 09 01 https://benjamins.com/covers/475/pbns.188.png 04 03 01 https://benjamins.com/covers/475_jpg/9789027254337.jpg 04 03 01 https://benjamins.com/covers/475_tif/9789027254337.tif 06 09 01 https://benjamins.com/covers/1200_front/pbns.188.hb.png 07 09 01 https://benjamins.com/covers/125/pbns.188.png 25 09 01 https://benjamins.com/covers/1200_back/pbns.188.hb.png 27 09 01 https://benjamins.com/covers/3d_web/pbns.188.hb.png 10 01 JB code pbns.188.00toc i x 10 Article 1 <TitleType>01</TitleType> <TitleText textformat="02">Preface</TitleText> 10 01 JB code pbns.188.01gil 1 26 26 Article 2 <TitleType>01</TitleType> <TitleText textformat="02">Genres in the Internet</TitleText> <Subtitle textformat="02">Innovation, evolution, and genre theory</Subtitle> 1 A01 Janet Giltrow Giltrow, Janet Janet Giltrow University of British Columbia 2 A01 Dieter Stein Stein, Dieter Dieter Stein Heinrich-Heine Universität Düsseldorf 10 01 JB code pbns.188.02dev 27 48 22 Article 3 <TitleType>01</TitleType> <TitleText textformat="02">Re-fusing form in genre study</TitleText> 1 A01 Amy J. Devitt Devitt, Amy J. Amy J. Devitt University of Kansas 01 Current theories of genre based in action neglect form. While recognizing that genre study needed to reject earlier formalism, this chapter argues that genre necessarily encompasses form as part of the fusion of form, substance, and action and should be re-examined as contextualized form. Neither Carolyn Miller nor Mikhail Bakhtin, seminal genre theorists, rejected form but rather rejected formalism. Form in this chapter is defined as the visible results and notable absences of language-use in generic contexts, A contextualized treatment of generic form embeds form into its individual, social, and cultural contexts; recognizes generic form as variable individually, synchronically, and diachronically; balances treatment of generic forms as both unique and shared; and views generic forms as inter-genre-al, interacting with other genres. 10 01 JB code pbns.188.03pus 49 84 36 Article 4 <TitleType>01</TitleType> <TitleText textformat="02">Lies at Wal-Mart</TitleText> <Subtitle textformat="02">Style and the subversion of genre in the Life at Wal-Mart blog</Subtitle> 1 A01 Cornelius Puschmann Puschmann, Cornelius Cornelius Puschmann Heinrich-Heine-Universität Düsseldorf 01 Blogs are increasingly popular among private persons, public institutions, nongovernmental organizations and companies. While a range of communicative functions is associated with blogs in the way they are used specifically by corporations, one key area of interest is clearly public relations. This is especially pertinent to large businesses that face a significant amount of criticism in the media. As an example for such a case, this paper presents an analysis of <i>Life at Wal-Mart</i>, an image blog maintained by Wal-Mart Stores Inc. Following a description of corporate blogs as an emerging genre, I will outline how <i>Life at Wal-Mart</i> is used to further specific communicative goals of the company and what the findings indicate for a modern theory of digital genres. 10 01 JB code pbns.188.04gra 85 112 28 Article 5 <TitleType>01</TitleType> <TitleText textformat="02">Situating the public social actions of blog posts</TitleText> 1 A01 Kathryn Grafton Grafton, Kathryn Kathryn Grafton University of British Columbia 01 This paper responds to Carolyn Miller and Dawn Shepherd&#8217;s proposal (2004) that the personal blog acts upon an exigence of self-cultivation and validation. I turn to situational rhetoric (Bitzer 1968; 1980) to further contextualize bloggers&#8217; motives and illustrate how the blog&#8217;s presentation of self is constituted rhetorically. Engaging Michael Warner&#8217;s theory of publics (2002) and Anne Freadman&#8217;s concept of uptake (2002), I argue that bloggers who write public posts about a public event, <i>Canada Reads</i>, participate in two situations&#8212;the blog and the event&#8212;and their resulting social actions accommodate exigencies belonging to both. By directing attention to the post, we glimpse the intentionality of each mediated self, seen in the varying publics engaged, situations defined, interpretants selected, and exigencies affected. 10 01 JB code pbns.188.05mau 113 142 30 Article 6 <TitleType>01</TitleType> <TitleText textformat="02">&#8220;Working consensus&#8221; and the rhetorical situation</TitleText> <Subtitle textformat="02">The homeless blog&#8217;s negotiation of public meta-genre</Subtitle> 1 A01 Elizabeth G. Maurer Maurer, Elizabeth G. Elizabeth G. Maurer University of British Columbia 01 Examining uptakes of the &#8220;homeless blog&#8221; (a weblog written by a person who is experiencing or has experienced homelessness), this essay investigates constraints facing marginalized rhetors in their attempts to address rhetorical exigencies in innovative ways via &#8220;online genres.&#8221; Such rhetors face an environment of public meta-discourse in which readers may mischaracterize their texts according to analogous or &#8220;antecedent&#8221; (Jamieson 1975) genres. This essay proposes that to understand how rhetors negotiate constraints on their social action and build consensus about their discourse in such conditions, it is useful to consider public meta-genre as informed by &#8220;face-work,&#8221; Erving Goffman&#8217;s (1955; 1959) theory of how subjects engaged in self-presentation negotiate &#8220;working consensus&#8221; (Goffman 1959), provisionally-agreed-upon understanding of situations and participants. Five months ago, Barbieux, started a Web log about his life (TheHomelessGuy.net). His goals for the &#8220;<i>blog</i>&#8221; were modest. Mainly, he wanted to show people a different side to homelessness. &#8230; The blog started as a whim. He&#8217;d heard about <i>blogging, the diarist-style writing that has swept the Web</i>, through friends. (emphasis mine) (Luo 2003, Mar. 17) A few weeks ago, Anya Peters was homeless and living in a car, &#8230;. Her contact with the outside world was through <i>an online diary</i>. But this <i>blog</i>, published under the name of Wandering Scribe, was picked up by readers around the world and has provided a remarkable way out of her homelessness. She has written her own <i>escape story</i>. The story of her homelessness and her previous life is going to be turned into a book, with a publishing deal signed and the hardback scheduled to reach the bookshops next Spring. (emphasis mine) (Coughlan 2006, May 31) [Gary] Trudeau draws a street person going to collect his e-mail at the public library, where addresses had been handed out free to the homeless. Looking for potential employers&#8217; responses to his job resume, he posts an address that puts the hype about the universal democracy built into the technoscientific information system into perspective: lunatic@street_level. (Haraway 1997: 6) 10 01 JB code pbns.188.06mcn 143 162 20 Article 7 <TitleType>01</TitleType> <TitleText textformat="02">Brave new genre, or generic colonialism?</TitleText> <Subtitle textformat="02">Debates over ancestry in Internet diaries</Subtitle> 1 A01 Laurie McNeill McNeill, Laurie Laurie McNeill University of British Columbia 01 This chapter analyses online users&#8217; debates about the generic classification and ancestry of &#8220;blogs&#8221; and &#8220;Internet diaries,&#8221; looking in particular at users&#8217; defensive definitions and meta-generic commentary that would distinguish the blog from the diary. I argue that these directives draw on traditional generic stereotypes, reproduced from print culture, that associate the diary with the narcissistic, feminine, and amateur, qualities apparently antithetical to self-styled &#8220;bloggers.&#8221; Since actual practice does not necessarily support a tenable distinction between blogs and diaries, I suggest that such genre claims arise from and protect particular communities&#8217; ideals about the World Wide Web&#8212;and therefore its forms of communication&#8212;as novel. These often-heated commentaries offer opportunities to explore how communities understand and invest in genre in an evolving situation. A blog is not a diary. A diary is where you store private information and self reflection about your life, snapshotted feelings, etc. A blog is publicly there for anyone to see&#8230;.A blog is a living autobiography&#8230; &#8211;Austin (2006 19 Oct.) <i>Weblog, n</i>. A frequently updated web site consisting of personal observations, excerpts from other sources, etc., typically run by a single person, and usually with hyperlinks to other sites; an online journal or diary. &#8211;<i>Oxford English Dictionary</i> (2003) Defining &#8220;blog&#8221; is a fool&#8217;s errand. &#8211;Jeff Jarvis (2005 27 Aug.). 10 01 JB code pbns.188.07rus 163 192 30 Article 8 <TitleType>01</TitleType> <TitleText textformat="02">Online, multimedia case studies for professional education</TitleText> <Subtitle textformat="02">Revisioning concepts of genre recognition</Subtitle> 1 A01 David Russell Russell, David David Russell Iowa State University 2 A01 David Fisher Fisher, David David Fisher University of Arkansas at Little Rock 01 As communication in both formal education and workplaces is more and more mediated by onlind content managements systems, it is possible to simulate online within professional education the systems of genres that characterize professional work. Our research group has been designing, teaching with, and researching online, multimedia, fictional case studies for professional education, which dynamically represent the genre systems and communicative practices of organizations. The theoretical underpinnings of the simulation and the pedagogy lie in a New Rhetoric or activity approach to genre. A qualitative analysis of students&#8217; responses suggests that this approach may successfully address problem of the lack of transfer of genre knowledge from formal schooling to professional work. 10 01 JB code pbns.188.08bur 193 220 28 Article 9 <TitleType>01</TitleType> <TitleText textformat="02">Nation, book, medium</TitleText> <Subtitle textformat="02">New technologies and their genres</Subtitle> 1 A01 Miranda Burgess Burgess, Miranda Miranda Burgess University of British Columbia 01 This essay examines some &#8216;new media&#8217; practices of the 1990s together with late twentieth-century critical commentaries on computer-mediated communication and electronic textuality. It compares both with discussions of changes in communications technologies and readerships from the turn of the nineteenth century. Based on observations about narrative form&#8212;especially the mutual metaphoricity of the nation and the book&#8212;in conjunction with the associated qualities of self-consciousness about sociability, historicity, and mediatedness that emerge from this study, I propose an understanding of genre formation as a characteristic, and under-recognized, response to the experience of media change and outline the possible contributions a more self-conscious theory of genre could make to existing theories of media, mediation, and media succession. 10 01 JB code pbns.188.09dom 221 238 18 Article 10 <TitleType>01</TitleType> <TitleText textformat="02">Critical genres</TitleText> <Subtitle textformat="02">Generic changes of literary criticism in computer-mediated communication</Subtitle> 1 A01 Sebastian Domsch Domsch, Sebastian Sebastian Domsch Ludwig-Maximilians-Universität München 01 The genre of literary criticism has always strained under the antagonism of an inherently dialogical structure piercing its generic boundaries, and a strong monologizing tendency to gain more or less absolute critical authority. The generic markers of criticism create a distance both to their object and their addressee that tries to make answers/comments impossible. This is about to change drastically in the near future, as critical genres are migrating to the internet, and are now arguably evolving into new genres by processes of delimitation and iterative re-dialogisation. This article takes a close look at the generic changes that critical discourse experiences while being transformed by the possibilities of computer-mediated communication. 10 01 JB code pbns.188.10hey 239 262 24 Article 11 <TitleType>01</TitleType> <TitleText textformat="02">A model for describing &#8216;new&#8217; and &#8216;old&#8217; properties of CMC genres</TitleText> <TitlePrefix>A </TitlePrefix> <TitleWithoutPrefix textformat="02">model for describing &#8216;new&#8217; and &#8216;old&#8217; properties of CMC genres</TitleWithoutPrefix> <Subtitle textformat="02">The case of digital folklore</Subtitle> 1 A01 Theresa Heyd Heyd, Theresa Theresa Heyd The University of Texas a Dallas 01 While genre theory has become one of the central paradigms for CMC studies, these approaches face a dilemma: while they are often firmly rooted in the functionalist framework of &#8216;Swalesian&#8217; genre theory, they strive to describe digital genres as new, emergent or at least hybrid &#8211; positions that are not easily reconciled. This paper suggests a way out by proposing a two-level structure for genre ecologies: a function-based superlevel that will usually be established from traditional discourse which branches into emergent subgenres on a lower, form- and content-based level. This two-level model is established in detail around the test case of digital folklore; it is also shown how the model can be extended to other domains of CMC discourse. 10 01 JB code pbns.188.11mil 263 290 28 Article 12 <TitleType>01</TitleType> <TitleText textformat="02">Questions for genre theory from the blogosphere</TitleText> 1 A01 Carolyn R. Miller Miller, Carolyn R. Carolyn R. Miller North Carolina State University 2 A01 Dawn Shepherd Shepherd, Dawn Dawn Shepherd North Carolina State University 01 The blog illustrates well the constant change that characterizes electronic media. With a rapidity equal to that of their initial adoption, blogs became not a single genre but a multiplicity. To explore the relationship between the centrifugal forces of change and the centripetal tendencies of recurrence and typification, we extend our earlier study of personal blogs with a contrasting study of the kairos, technological affordances, rhetorical features, and exigence for what we call public affairs blogs. At the same time, we explore the relationship between genre and medium, examining genre evolution in the context of changing technological affordances. We conclude that genre and medium must be distinguished and that the aesthetic satisfactions of genre help account for recurrence in an environment of change. 10 01 JB code pbns.188.12ind 291 294 4 Article 13 <TitleType>01</TitleType> <TitleText textformat="02">Index</TitleText> 02 JBENJAMINS John Benjamins Publishing Company 01 John Benjamins Publishing Company Amsterdam/Philadelphia NL 04 20091028 2009 John Benjamins 02 WORLD 13 15 9789027254337 01 JB 3 John Benjamins e-Platform 03 jbe-platform.com 09 WORLD 21 01 00 99.00 EUR R 01 00 83.00 GBP Z 01 gen 00 149.00 USD S 719007540 03 01 01 JB John Benjamins Publishing Company 01 JB code P&bns 188 Hb 15 9789027254337 13 2009025635 BB 01 P&bns 02 0922-842X Pragmatics & Beyond New Series 188 <TitleType>01</TitleType> <TitleText textformat="02">Genres in the Internet</TitleText> <Subtitle textformat="02">Issues in the theory of genre</Subtitle> 01 pbns.188 01 https://benjamins.com 02 https://benjamins.com/catalog/pbns.188 1 B01 Janet Giltrow Giltrow, Janet Janet Giltrow University of British Columbia 2 B01 Dieter Stein Stein, Dieter Dieter Stein Heinrich-Heine-Universität Düsseldorf 01 eng 310 ix 294 LAN009000 v.2006 CFG 2 24 JB Subject Scheme LIN.PRAG Pragmatics 06 01 This volume brings together for the first time pragmatic, rhetorical, and literary perspectives on genre, mapping theoretical frontiers and initiating a long overdue conversation amongst these methodologies. The diverse approaches represented in this volume meet on common ground staked by Internet communication: an arena challenging to traditional ideas of genre which assume a conventional stability at odds with the unceasing innovations of online discourse. Drawing on and developing new ideas of genre, the research reported in this volume shows, on the contrary, that genre study is a powerful means of testing commonplaces about the Internet world and, in turn, that the Internet is a fertile field for theorising genre. 04 09 01 https://benjamins.com/covers/475/pbns.188.png 04 03 01 https://benjamins.com/covers/475_jpg/9789027254337.jpg 04 03 01 https://benjamins.com/covers/475_tif/9789027254337.tif 06 09 01 https://benjamins.com/covers/1200_front/pbns.188.hb.png 07 09 01 https://benjamins.com/covers/125/pbns.188.png 25 09 01 https://benjamins.com/covers/1200_back/pbns.188.hb.png 27 09 01 https://benjamins.com/covers/3d_web/pbns.188.hb.png 10 01 JB code pbns.188.00toc i x 10 Article 1 <TitleType>01</TitleType> <TitleText textformat="02">Preface</TitleText> 10 01 JB code pbns.188.01gil 1 26 26 Article 2 <TitleType>01</TitleType> <TitleText textformat="02">Genres in the Internet</TitleText> <Subtitle textformat="02">Innovation, evolution, and genre theory</Subtitle> 1 A01 Janet Giltrow Giltrow, Janet Janet Giltrow University of British Columbia 2 A01 Dieter Stein Stein, Dieter Dieter Stein Heinrich-Heine Universität Düsseldorf 10 01 JB code pbns.188.02dev 27 48 22 Article 3 <TitleType>01</TitleType> <TitleText textformat="02">Re-fusing form in genre study</TitleText> 1 A01 Amy J. Devitt Devitt, Amy J. Amy J. Devitt University of Kansas 01 Current theories of genre based in action neglect form. While recognizing that genre study needed to reject earlier formalism, this chapter argues that genre necessarily encompasses form as part of the fusion of form, substance, and action and should be re-examined as contextualized form. Neither Carolyn Miller nor Mikhail Bakhtin, seminal genre theorists, rejected form but rather rejected formalism. Form in this chapter is defined as the visible results and notable absences of language-use in generic contexts, A contextualized treatment of generic form embeds form into its individual, social, and cultural contexts; recognizes generic form as variable individually, synchronically, and diachronically; balances treatment of generic forms as both unique and shared; and views generic forms as inter-genre-al, interacting with other genres. 10 01 JB code pbns.188.03pus 49 84 36 Article 4 <TitleType>01</TitleType> <TitleText textformat="02">Lies at Wal-Mart</TitleText> <Subtitle textformat="02">Style and the subversion of genre in the Life at Wal-Mart blog</Subtitle> 1 A01 Cornelius Puschmann Puschmann, Cornelius Cornelius Puschmann Heinrich-Heine-Universität Düsseldorf 01 Blogs are increasingly popular among private persons, public institutions, nongovernmental organizations and companies. While a range of communicative functions is associated with blogs in the way they are used specifically by corporations, one key area of interest is clearly public relations. This is especially pertinent to large businesses that face a significant amount of criticism in the media. As an example for such a case, this paper presents an analysis of <i>Life at Wal-Mart</i>, an image blog maintained by Wal-Mart Stores Inc. Following a description of corporate blogs as an emerging genre, I will outline how <i>Life at Wal-Mart</i> is used to further specific communicative goals of the company and what the findings indicate for a modern theory of digital genres. 10 01 JB code pbns.188.04gra 85 112 28 Article 5 <TitleType>01</TitleType> <TitleText textformat="02">Situating the public social actions of blog posts</TitleText> 1 A01 Kathryn Grafton Grafton, Kathryn Kathryn Grafton University of British Columbia 01 This paper responds to Carolyn Miller and Dawn Shepherd&#8217;s proposal (2004) that the personal blog acts upon an exigence of self-cultivation and validation. I turn to situational rhetoric (Bitzer 1968; 1980) to further contextualize bloggers&#8217; motives and illustrate how the blog&#8217;s presentation of self is constituted rhetorically. Engaging Michael Warner&#8217;s theory of publics (2002) and Anne Freadman&#8217;s concept of uptake (2002), I argue that bloggers who write public posts about a public event, <i>Canada Reads</i>, participate in two situations&#8212;the blog and the event&#8212;and their resulting social actions accommodate exigencies belonging to both. By directing attention to the post, we glimpse the intentionality of each mediated self, seen in the varying publics engaged, situations defined, interpretants selected, and exigencies affected. 10 01 JB code pbns.188.05mau 113 142 30 Article 6 <TitleType>01</TitleType> <TitleText textformat="02">&#8220;Working consensus&#8221; and the rhetorical situation</TitleText> <Subtitle textformat="02">The homeless blog&#8217;s negotiation of public meta-genre</Subtitle> 1 A01 Elizabeth G. Maurer Maurer, Elizabeth G. Elizabeth G. Maurer University of British Columbia 01 Examining uptakes of the &#8220;homeless blog&#8221; (a weblog written by a person who is experiencing or has experienced homelessness), this essay investigates constraints facing marginalized rhetors in their attempts to address rhetorical exigencies in innovative ways via &#8220;online genres.&#8221; Such rhetors face an environment of public meta-discourse in which readers may mischaracterize their texts according to analogous or &#8220;antecedent&#8221; (Jamieson 1975) genres. This essay proposes that to understand how rhetors negotiate constraints on their social action and build consensus about their discourse in such conditions, it is useful to consider public meta-genre as informed by &#8220;face-work,&#8221; Erving Goffman&#8217;s (1955; 1959) theory of how subjects engaged in self-presentation negotiate &#8220;working consensus&#8221; (Goffman 1959), provisionally-agreed-upon understanding of situations and participants. Five months ago, Barbieux, started a Web log about his life (TheHomelessGuy.net). His goals for the &#8220;<i>blog</i>&#8221; were modest. Mainly, he wanted to show people a different side to homelessness. &#8230; The blog started as a whim. He&#8217;d heard about <i>blogging, the diarist-style writing that has swept the Web</i>, through friends. (emphasis mine) (Luo 2003, Mar. 17) A few weeks ago, Anya Peters was homeless and living in a car, &#8230;. Her contact with the outside world was through <i>an online diary</i>. But this <i>blog</i>, published under the name of Wandering Scribe, was picked up by readers around the world and has provided a remarkable way out of her homelessness. She has written her own <i>escape story</i>. The story of her homelessness and her previous life is going to be turned into a book, with a publishing deal signed and the hardback scheduled to reach the bookshops next Spring. (emphasis mine) (Coughlan 2006, May 31) [Gary] Trudeau draws a street person going to collect his e-mail at the public library, where addresses had been handed out free to the homeless. Looking for potential employers&#8217; responses to his job resume, he posts an address that puts the hype about the universal democracy built into the technoscientific information system into perspective: lunatic@street_level. (Haraway 1997: 6) 10 01 JB code pbns.188.06mcn 143 162 20 Article 7 <TitleType>01</TitleType> <TitleText textformat="02">Brave new genre, or generic colonialism?</TitleText> <Subtitle textformat="02">Debates over ancestry in Internet diaries</Subtitle> 1 A01 Laurie McNeill McNeill, Laurie Laurie McNeill University of British Columbia 01 This chapter analyses online users&#8217; debates about the generic classification and ancestry of &#8220;blogs&#8221; and &#8220;Internet diaries,&#8221; looking in particular at users&#8217; defensive definitions and meta-generic commentary that would distinguish the blog from the diary. I argue that these directives draw on traditional generic stereotypes, reproduced from print culture, that associate the diary with the narcissistic, feminine, and amateur, qualities apparently antithetical to self-styled &#8220;bloggers.&#8221; Since actual practice does not necessarily support a tenable distinction between blogs and diaries, I suggest that such genre claims arise from and protect particular communities&#8217; ideals about the World Wide Web&#8212;and therefore its forms of communication&#8212;as novel. These often-heated commentaries offer opportunities to explore how communities understand and invest in genre in an evolving situation. A blog is not a diary. A diary is where you store private information and self reflection about your life, snapshotted feelings, etc. A blog is publicly there for anyone to see&#8230;.A blog is a living autobiography&#8230; &#8211;Austin (2006 19 Oct.) <i>Weblog, n</i>. A frequently updated web site consisting of personal observations, excerpts from other sources, etc., typically run by a single person, and usually with hyperlinks to other sites; an online journal or diary. &#8211;<i>Oxford English Dictionary</i> (2003) Defining &#8220;blog&#8221; is a fool&#8217;s errand. &#8211;Jeff Jarvis (2005 27 Aug.). 10 01 JB code pbns.188.07rus 163 192 30 Article 8 <TitleType>01</TitleType> <TitleText textformat="02">Online, multimedia case studies for professional education</TitleText> <Subtitle textformat="02">Revisioning concepts of genre recognition</Subtitle> 1 A01 David Russell Russell, David David Russell Iowa State University 2 A01 David Fisher Fisher, David David Fisher University of Arkansas at Little Rock 01 As communication in both formal education and workplaces is more and more mediated by onlind content managements systems, it is possible to simulate online within professional education the systems of genres that characterize professional work. Our research group has been designing, teaching with, and researching online, multimedia, fictional case studies for professional education, which dynamically represent the genre systems and communicative practices of organizations. The theoretical underpinnings of the simulation and the pedagogy lie in a New Rhetoric or activity approach to genre. A qualitative analysis of students&#8217; responses suggests that this approach may successfully address problem of the lack of transfer of genre knowledge from formal schooling to professional work. 10 01 JB code pbns.188.08bur 193 220 28 Article 9 <TitleType>01</TitleType> <TitleText textformat="02">Nation, book, medium</TitleText> <Subtitle textformat="02">New technologies and their genres</Subtitle> 1 A01 Miranda Burgess Burgess, Miranda Miranda Burgess University of British Columbia 01 This essay examines some &#8216;new media&#8217; practices of the 1990s together with late twentieth-century critical commentaries on computer-mediated communication and electronic textuality. It compares both with discussions of changes in communications technologies and readerships from the turn of the nineteenth century. Based on observations about narrative form&#8212;especially the mutual metaphoricity of the nation and the book&#8212;in conjunction with the associated qualities of self-consciousness about sociability, historicity, and mediatedness that emerge from this study, I propose an understanding of genre formation as a characteristic, and under-recognized, response to the experience of media change and outline the possible contributions a more self-conscious theory of genre could make to existing theories of media, mediation, and media succession. 10 01 JB code pbns.188.09dom 221 238 18 Article 10 <TitleType>01</TitleType> <TitleText textformat="02">Critical genres</TitleText> <Subtitle textformat="02">Generic changes of literary criticism in computer-mediated communication</Subtitle> 1 A01 Sebastian Domsch Domsch, Sebastian Sebastian Domsch Ludwig-Maximilians-Universität München 01 The genre of literary criticism has always strained under the antagonism of an inherently dialogical structure piercing its generic boundaries, and a strong monologizing tendency to gain more or less absolute critical authority. The generic markers of criticism create a distance both to their object and their addressee that tries to make answers/comments impossible. This is about to change drastically in the near future, as critical genres are migrating to the internet, and are now arguably evolving into new genres by processes of delimitation and iterative re-dialogisation. This article takes a close look at the generic changes that critical discourse experiences while being transformed by the possibilities of computer-mediated communication. 10 01 JB code pbns.188.10hey 239 262 24 Article 11 <TitleType>01</TitleType> <TitleText textformat="02">A model for describing &#8216;new&#8217; and &#8216;old&#8217; properties of CMC genres</TitleText> <TitlePrefix>A </TitlePrefix> <TitleWithoutPrefix textformat="02">model for describing &#8216;new&#8217; and &#8216;old&#8217; properties of CMC genres</TitleWithoutPrefix> <Subtitle textformat="02">The case of digital folklore</Subtitle> 1 A01 Theresa Heyd Heyd, Theresa Theresa Heyd The University of Texas a Dallas 01 While genre theory has become one of the central paradigms for CMC studies, these approaches face a dilemma: while they are often firmly rooted in the functionalist framework of &#8216;Swalesian&#8217; genre theory, they strive to describe digital genres as new, emergent or at least hybrid &#8211; positions that are not easily reconciled. This paper suggests a way out by proposing a two-level structure for genre ecologies: a function-based superlevel that will usually be established from traditional discourse which branches into emergent subgenres on a lower, form- and content-based level. This two-level model is established in detail around the test case of digital folklore; it is also shown how the model can be extended to other domains of CMC discourse. 10 01 JB code pbns.188.11mil 263 290 28 Article 12 <TitleType>01</TitleType> <TitleText textformat="02">Questions for genre theory from the blogosphere</TitleText> 1 A01 Carolyn R. Miller Miller, Carolyn R. Carolyn R. Miller North Carolina State University 2 A01 Dawn Shepherd Shepherd, Dawn Dawn Shepherd North Carolina State University 01 The blog illustrates well the constant change that characterizes electronic media. With a rapidity equal to that of their initial adoption, blogs became not a single genre but a multiplicity. To explore the relationship between the centrifugal forces of change and the centripetal tendencies of recurrence and typification, we extend our earlier study of personal blogs with a contrasting study of the kairos, technological affordances, rhetorical features, and exigence for what we call public affairs blogs. At the same time, we explore the relationship between genre and medium, examining genre evolution in the context of changing technological affordances. We conclude that genre and medium must be distinguished and that the aesthetic satisfactions of genre help account for recurrence in an environment of change. 10 01 JB code pbns.188.12ind 291 294 4 Article 13 <TitleType>01</TitleType> <TitleText textformat="02">Index</TitleText> 02 JBENJAMINS John Benjamins Publishing Company 01 John Benjamins Publishing Company Amsterdam/Philadelphia NL 04 20091028 2009 John Benjamins 02 WORLD 01 245 mm 02 164 mm 08 725 gr 01 JB 1 John Benjamins Publishing Company +31 20 6304747 +31 20 6739773 bookorder@benjamins.nl 01 https://benjamins.com 01 WORLD US CA MX 21 10 20 01 02 JB 1 00 99.00 EUR R 02 02 JB 1 00 104.94 EUR R 01 JB 10 bebc +44 1202 712 934 +44 1202 712 913 sales@bebc.co.uk 03 GB 21 20 02 02 JB 1 00 83.00 GBP Z 01 JB 2 John Benjamins North America +1 800 562-5666 +1 703 661-1501 benjamins@presswarehouse.com 01 https://benjamins.com 01 US CA MX 21 20 01 gen 02 JB 1 00 149.00 USD