219-7677
10
7500817
John Benjamins Publishing Company
Marketing Department / Karin Plijnaar, Pieter Lamers
onix@benjamins.nl
201611101728
ONIX title feed
eng
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Participation in Public and Social Media Interactions
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pbns.256
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1
B01
Marta Dynel
Dynel, Marta
Marta
Dynel
University of Lódz
2
B01
Jan Chovanec
Chovanec, Jan
Jan
Chovanec
Masaryk University of Brno
01
eng
291
vi
285
LAN009000
v.2006
CFG
2
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JB Subject Scheme
LIN.DISC
Discourse studies
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JB Subject Scheme
LIN.PRAG
Pragmatics
06
01
This book deals with participation frameworks in modern social and public media. It brings together several cutting-edge research studies that offer exciting new insights into the nature and formats of interpersonal communication in diverse technology-mediated contexts. Some papers introduce new theoretical extensions to participation formats, while others present case studies in various discourse domains spanning public and private genres. Adopting the perspective of the pragmatics of interaction, these contributions discuss data ranging from public, mass-mediated and quasi-authentic texts, fully staged and scripted textual productions, to authentic, non-scripted private messages and comments, both of a permanent and ephemeral nature. The analyses include news interviews, online sports reporting, sitcoms, comedy shows, stand-up comedies, drama series, institutional and personal blogs, tweets, follow-up YouTube video commentaries, and Facebook status updates. All the authors emphasize the role of context and pay attention to how meaning is constructed by participants in interactions in increasingly complex participation frameworks existing in traditional as well as novel technologically mediated interactions.
05
In an ever-changing world of public and social media, this volume is an important conceptualisation of how new modes of communication generate new ways of interacting. What endears me most to this book is that it works through the newness and complexity of mediated discourse, in its many forms, by drawing on a reliable framework, namely participation frameworks. It is comforting to see that Goffman’s notion participation prevails as a lens through which to understand our changing world of interaction. Methodologically core the empirical analysis in this volume is the pragmatics of interaction and this neatly transposes our conceptualisations of language in face-to-face interactions to virtual and public spheres. <br />For scholars of media discourse, pragmatics and social interaction, this will become a core and trusted text.
Anne O’Keeffe, MIC, University of Limerick
05
This is such a timely volume, given that participation has become a hot topic because it is so relevant to public and social media. The volume contains a wealth of riches: varying contexts (e.g. sports commentaries, news, weblogs, sitcoms, film), methods (from qualitative analyses to corpus-based analyses) and theoretical perspectives (from humour to impoliteness). I cannot imagine but that any reader will be inspired by something here.
Jonathan Culpeper
04
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Researching interactional forms and participant structures in public and social media
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Jan Chovanec
Chovanec, Jan
Jan
Chovanec
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A01
Marta Dynel
Dynel, Marta
Marta
Dynel
10
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Section header
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Reconsidering participation frameworks
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JB code
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47
21
Article
3
01
Participation frameworks and participation in televised sitcom, candid camera and stand-up comedy
1
A01
Alexander Brock
Brock, Alexander
Alexander
Brock
01
In order to reconstruct the participation frameworks of three TV comedy subgenres,
this article follows the common differentiation into the fictitious characters’
communication and the discourse between a comedy’s production crew
and the television audience. The TV viewer is conceptualised as the central and
ratified empirical recipient. At the same time, it is argued that a fictitious overhearer’s
position is created for her/him on the level of the characters’ communication,
using camera position, sound and other technical means. Participation
frameworks are reconstructed for sitcom, candid camera and stand-up comedy,
which differ considerably from each other and are definitive for their respective
sub-genre. Some manipulations of the basic constellations are also analysed,
including meta-humour.
10
01
JB code
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66
18
Article
4
01
Participation structures in Twitter interaction
Arguing for the <i>broadcaster</i> role
1
A01
Fawn Draucker
Draucker, Fawn
Fawn
Draucker
01
In offering a new platform for electronically-mediated interaction, the Twitter
medium brings with it new implications for participation. Building on
Goffman’s (1981) production format, this paper argues for the role of broadcaster,
a “followable” party that makes talk available to recipients, as a participant
in Twitter interaction. Evidence from a corpus of tweets relating to the
National Hockey League (NHL) is presented, showing that the broadcaster role
can be separated from Goffman’s traditional roles of animator, author, and principal.
The broadcaster, however, is shown to be held responsible for talk produced
for the account, even when the broadcaster is demonstrably distinct from
other production roles. Additionally, the broadcaster is shown to be a potential
target of address in tweets from other Twitter users. This evidence suggests that
users see the broadcaster as an active participant in the production of talk, and
should be included in participation frameworks for Twitter interaction.
10
01
JB code
pbns.256.04cho
67
95
29
Article
5
01
Participant roles and embedded interactions in online sports broadcasts
1
A01
Jan Chovanec
Chovanec, Jan
Jan
Chovanec
01
Many communicative events in the media are structurally rather complex,
containing several levels on which utterances are produced, mediated and
received. The present chapter applies and develops Goffman’s notion of embedded
interactions and their participant arrangements by identifying several
distinct interactional frames found in modern media genres. Using data from
online sports commentaries, the article documents how the individual frames
of interaction are represented and linguistically reflected in the written text of
the commentary and how the existence of such frames affects the participation
framework of the entire communicative act. The analysis distinguishes between
horizontal interactions, occurring on the level of the interactants within a
specific frame, and vertical interactions, which cut across the boundaries of the
communicative frames and which may be addressed to fictitious and non-present
as well as real recipients. Since the modern media reach out to the audience
by providing for their active involvement, the participant role of the audience as
recipients is changing to the extent that they can become co-producers of parts
of the media text. Thus, while participants are shown to have multiple roles, the
distinction between the production and the reception sides of communication
becomes blurred in those genres that encourage or provide for active audience
participation.
10
01
JB code
pbns.256.p2
Section header
6
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Participation and interpersonal pragmatics
10
01
JB code
pbns.256.05hau
99
133
35
Article
7
01
Troubles talk, (dis)affiliation and the participation order in Taiwanese-Chinese online discussion boards
1
A01
Michael Haugh
Haugh, Michael
Michael
Haugh
2
A01
Wei-Lin Melody Chang
Chang, Wei-Lin Melody
Wei-Lin Melody
Chang
01
Online discussion boards are a common forum in which everyday users share
troubles, elicit various forms of empathy and sympathy, and also seek advice
from others. One challenge facing participants, as well as analysts, is the interpretation
of expressions of discontent or dissatisfaction as either troubles talk,
complaining, seeking advice, or some combination of these, given that each
of these social actions/activities invokes a distinct preference structure and
presumed differences in what counts as an affiliative or disaffiliative response.
In this paper, drawing on an analysis of threads in a Taiwanese online parenting
discussion board, we propose that one way in which participants navigate
this complex array of preferences and (dis)affiliative responses is through the
instantiation of a locally situated participation order, which is both afforded and
constrained by the interactions that are mediated via online discussion boards.
We further argue that emotional support can be indicated through both affiliative
responses, such as mutual encouraging, mutual bemoaning, and empathic
suggesting, as well as through disaffiliative responses, such as accusing and
advising. We conclude that soliciting emotional support constitutes an important
relational practice in online parenting discussion boards, whereby a warrant
for sharing troubles with acquaintances and even strangers is established
for these kinds of interactions.
10
01
JB code
pbns.256.06loc
135
155
21
Article
8
01
Humour in microblogging
Exploiting linguistic humour strategies for identity construction in two Facebook focus groups
1
A01
Miriam A. Locher
Locher, Miriam A.
Miriam A.
Locher
2
A01
Brook Bolander
Bolander, Brook
Brook
Bolander
01
Research within interpersonal pragmatics highlights the relational aspect of
language in use (Locher and Graham 2010). While this focus has especially
been dealt with in politeness research, it can also be fruitfully combined with
the study of identity construction through language (see Locher 2008). The
use of humour is such a means of identity construction since showing a sense
of humour in interaction is valued in many contexts. This chapter reports on
a project on Facebook status updates (see Bolander and Locher 2010, Locher
and Bolander 2014) and thus provides insights into identity construction in an
interactive Web 2.0 social network site, where the participation framework is
such that status updates are written in a semi-public environment in front of an
audience of ratified Facebook friends, who can decide to move from the role of
overhearer/eavesdropper to participating actively. We conducted a qualitative
discourse analytic study of how humour is used in status updates by participants
of two Facebook focus groups. These humorous acts of microblogging
(Zhao and Rosson 2009; Yus 2011; Zappavigna 2012) are contrasted with different
types of identity construction in the other status updates. While some but
not all convey that they have a sense of humour, others also evoke identities in
connection with other personality traits, as well as making pastime, work, and
relationships claims.
10
01
JB code
pbns.256.07dyn
157
182
26
Article
9
01
Impoliteness in the service of verisimilitude in film interaction
1
A01
Marta Dynel
Dynel, Marta
Marta
Dynel
01
This paper addresses the issue of impoliteness in the context of the verisimilitude
of film discourse. Taking as its departure point the notion of participation
framework encompassing two levels of communication underlying film
interaction and drawing on the recent developments in the relevant scholarship
on impoliteness, the present article puts forward a number of hypotheses
about how impoliteness, albeit extremely frequent and superfluous, is plausibly
rendered and does not strike viewers as being inconceivable given the way it is
realised on the characters’ level of communication. To this end, a few pragmatic
factors are discussed: impoliteness as a character trait, the speaker’s power,
sanctioning impoliteness within a community of practice, and the nature of
hearers’ reactions to impoliteness.
10
01
JB code
pbns.256.08zag
183
207
25
Article
10
01
“That’s none of your business, Sy”
The pragmatics of vocatives in film dialogue
1
A01
Raffaele Zago
Zago, Raffaele
Raffaele
Zago
01
The present paper attempts to throw light on the utility of vocatives within the
twofold participation framework of film dialogue. This is done through a case
study investigating the pragmatic functions and positions of vocatives in the
famous films “Erin Brockovich”, “One Hour Photo”, and “Sliding Doors”. The
paper identifies various types of vocatives at the inter-character level, namely
summonses, relational vocatives, adversarial vocatives, emphatic vocatives, turn
management vocatives, mitigators, insults, badinage vocatives and vocatives validating
the addressee’s identity. It will be underlined that, at the inter-character
level, vocatives typically act as illocutionary force enhancing devices, and that,
in this respect, film dialogue makes the most of a tendency attested in naturallyoccurring
language, i.e. the preponderant use of vocatives to perform functions
which go far beyond the mere identification of the addressee. The functions and
positions of vocatives will be discussed in their implications for the recipient
design. In particular, it will be argued that vocatives facilitate viewers’ suspension
of disbelief, contribute to viewers’ involvement, foster the comprehensibility
of the plot, and signal crucial scenes.
10
01
JB code
pbns.256.p3
Section header
11
01
Forms of participation
10
01
JB code
pbns.256.09lom
211
231
21
Article
12
01
A participation perspective on television evening news in the age of immediacy
A
participation perspective on television evening news in the age of immediacy
1
A01
Linda Lombardo
Lombardo, Linda
Linda
Lombardo
01
In a context of intense media competition and a contemporary culture of talk,
traditional TV news has devised ways to make news more interactive and closer
to the TV audience. In British TV news programmes, the live exchange between
news presenter and correspondent has been identified as a key site for discourse
in a dialogic mode (Montgomery 2007; Tolson 2006). This study adopts a
participation framework approach to analyse the live exchanges in a corpus of
BBC evening news programmes over time. Findings indicate that while the frequency
of live exchanges is sustained, they become shorter and less interactive,
at the same time as other strategies are adopted to give the impression of extensive,
immediate reporting. What emerges is an overriding concern with giving
the appearance of “liveness”, sacrificing the interactive format of the traditional
live exchange. The “token interactivity” which results may not encourage the
kind of audience participation that facilitates understanding and retention.
10
01
JB code
pbns.256.10ada
233
257
25
Article
13
01
What I can (re)make out of it
Incoherence, non-cohesion, and re-interpretation in YouTube video responses
1
A01
Elisabetta Adami
Adami, Elisabetta
Elisabetta
Adami
01
The present paper examines patterns of relatedness in exchanges built by the
video responses to one of YouTube “Most Responded” videos. The analysis shows
the presence of a diversified range of patterns, as a result of the interactants’
creative use of the video response option, which affords text-production through
copy-and-paste. The results trace a continuum from fully cohesive and coherent
exchanges to exchanges presenting no clues of relatedness, with a great variation
in-between the two poles. Videos often respond incoherently, disregarding the
meaning, diverting from the topic or foregrounding a background element of the
video they respond to. In other cases, responses are created through the reuse of
previously made texts, so that their recontextualization reconfigures or scatters
cohesive ties, producing a marked implicitness in the exchange. Interactants
accept (and at times praise) incoherent and non-cohesive semiotic chains thus
acknowledging and reinforcing emerging conventions in video-interaction.
Interaction through videos seems driven by the participants’ interested reinterpretation,
transformation, and recontextualization of texts, thus shaping distinctively
the requirements for successful communication in the semiotic space.
10
01
JB code
pbns.256.11rib
259
280
22
Article
14
01
Enhancing citizen engagement
Political weblogs and participatory democracy
1
A01
Georgia Riboni
Riboni, Georgia
Georgia
Riboni
01
This chapter discusses the function of blogs as tools enhancing citizen participation
in political communication. Adopting the perspective of corpus-assisted
critical discourse analysis, a set of blogs from the US presidential election
campaign are analysed in order to determine the frequency of reference to
the candidates, the parties, as well as the bloggers themselves. The analysis of
pronoun choice, verbs and modality indicate that blogs enhance participation
rhetoric. The data further indicate that citizen bloggers attach more importance
to individual political figures than party bloggers do. The tendency to refer
to the candidates rather than to their political affiliation may be explained as
evidence that people not belonging to parties interpret politics as a struggle
between different politicians and not between different ideologies. Since the
language representation of the political scene in citizens’ blogs shows distinct
traces of the ongoing process of personalization of politics, the political blog can
be considered as a “tool of citizen empowerment”.
10
01
JB code
pbns.256.12ind
281
285
5
Miscellaneous
15
01
Index
02
JBENJAMINS
John Benjamins Publishing Company
01
John Benjamins Publishing Company
Amsterdam/Philadelphia
NL
04
20150212
2015
John Benjamins B.V.
02
WORLD
13
15
9789027256614
01
JB
3
John Benjamins e-Platform
03
jbe-platform.com
09
WORLD
21
01
00
95.00
EUR
R
01
00
80.00
GBP
Z
01
gen
00
143.00
USD
S
809015763
03
01
01
JB
John Benjamins Publishing Company
01
JB code
P&bns 256 Hb
15
9789027256614
13
2014044079
BB
01
P&bns
02
0922-842X
Pragmatics & Beyond New Series
256
01
Participation in Public and Social Media Interactions
01
pbns.256
01
https://benjamins.com
02
https://benjamins.com/catalog/pbns.256
1
B01
Marta Dynel
Dynel, Marta
Marta
Dynel
University of Lódz
2
B01
Jan Chovanec
Chovanec, Jan
Jan
Chovanec
Masaryk University of Brno
01
eng
291
vi
285
LAN009000
v.2006
CFG
2
24
JB Subject Scheme
LIN.DISC
Discourse studies
24
JB Subject Scheme
LIN.PRAG
Pragmatics
06
01
This book deals with participation frameworks in modern social and public media. It brings together several cutting-edge research studies that offer exciting new insights into the nature and formats of interpersonal communication in diverse technology-mediated contexts. Some papers introduce new theoretical extensions to participation formats, while others present case studies in various discourse domains spanning public and private genres. Adopting the perspective of the pragmatics of interaction, these contributions discuss data ranging from public, mass-mediated and quasi-authentic texts, fully staged and scripted textual productions, to authentic, non-scripted private messages and comments, both of a permanent and ephemeral nature. The analyses include news interviews, online sports reporting, sitcoms, comedy shows, stand-up comedies, drama series, institutional and personal blogs, tweets, follow-up YouTube video commentaries, and Facebook status updates. All the authors emphasize the role of context and pay attention to how meaning is constructed by participants in interactions in increasingly complex participation frameworks existing in traditional as well as novel technologically mediated interactions.
05
In an ever-changing world of public and social media, this volume is an important conceptualisation of how new modes of communication generate new ways of interacting. What endears me most to this book is that it works through the newness and complexity of mediated discourse, in its many forms, by drawing on a reliable framework, namely participation frameworks. It is comforting to see that Goffman’s notion participation prevails as a lens through which to understand our changing world of interaction. Methodologically core the empirical analysis in this volume is the pragmatics of interaction and this neatly transposes our conceptualisations of language in face-to-face interactions to virtual and public spheres. <br />For scholars of media discourse, pragmatics and social interaction, this will become a core and trusted text.
Anne O’Keeffe, MIC, University of Limerick
05
This is such a timely volume, given that participation has become a hot topic because it is so relevant to public and social media. The volume contains a wealth of riches: varying contexts (e.g. sports commentaries, news, weblogs, sitcoms, film), methods (from qualitative analyses to corpus-based analyses) and theoretical perspectives (from humour to impoliteness). I cannot imagine but that any reader will be inspired by something here.
Jonathan Culpeper
04
09
01
https://benjamins.com/covers/475/pbns.256.png
04
03
01
https://benjamins.com/covers/475_jpg/9789027256614.jpg
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JB code
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23
23
Article
1
01
Researching interactional forms and participant structures in public and social media
1
A01
Jan Chovanec
Chovanec, Jan
Jan
Chovanec
2
A01
Marta Dynel
Dynel, Marta
Marta
Dynel
10
01
JB code
pbns.256.p1
Section header
2
01
Reconsidering participation frameworks
10
01
JB code
pbns.256.02bro
27
47
21
Article
3
01
Participation frameworks and participation in televised sitcom, candid camera and stand-up comedy
1
A01
Alexander Brock
Brock, Alexander
Alexander
Brock
01
In order to reconstruct the participation frameworks of three TV comedy subgenres,
this article follows the common differentiation into the fictitious characters’
communication and the discourse between a comedy’s production crew
and the television audience. The TV viewer is conceptualised as the central and
ratified empirical recipient. At the same time, it is argued that a fictitious overhearer’s
position is created for her/him on the level of the characters’ communication,
using camera position, sound and other technical means. Participation
frameworks are reconstructed for sitcom, candid camera and stand-up comedy,
which differ considerably from each other and are definitive for their respective
sub-genre. Some manipulations of the basic constellations are also analysed,
including meta-humour.
10
01
JB code
pbns.256.03dra
49
66
18
Article
4
01
Participation structures in Twitter interaction
Arguing for the <i>broadcaster</i> role
1
A01
Fawn Draucker
Draucker, Fawn
Fawn
Draucker
01
In offering a new platform for electronically-mediated interaction, the Twitter
medium brings with it new implications for participation. Building on
Goffman’s (1981) production format, this paper argues for the role of broadcaster,
a “followable” party that makes talk available to recipients, as a participant
in Twitter interaction. Evidence from a corpus of tweets relating to the
National Hockey League (NHL) is presented, showing that the broadcaster role
can be separated from Goffman’s traditional roles of animator, author, and principal.
The broadcaster, however, is shown to be held responsible for talk produced
for the account, even when the broadcaster is demonstrably distinct from
other production roles. Additionally, the broadcaster is shown to be a potential
target of address in tweets from other Twitter users. This evidence suggests that
users see the broadcaster as an active participant in the production of talk, and
should be included in participation frameworks for Twitter interaction.
10
01
JB code
pbns.256.04cho
67
95
29
Article
5
01
Participant roles and embedded interactions in online sports broadcasts
1
A01
Jan Chovanec
Chovanec, Jan
Jan
Chovanec
01
Many communicative events in the media are structurally rather complex,
containing several levels on which utterances are produced, mediated and
received. The present chapter applies and develops Goffman’s notion of embedded
interactions and their participant arrangements by identifying several
distinct interactional frames found in modern media genres. Using data from
online sports commentaries, the article documents how the individual frames
of interaction are represented and linguistically reflected in the written text of
the commentary and how the existence of such frames affects the participation
framework of the entire communicative act. The analysis distinguishes between
horizontal interactions, occurring on the level of the interactants within a
specific frame, and vertical interactions, which cut across the boundaries of the
communicative frames and which may be addressed to fictitious and non-present
as well as real recipients. Since the modern media reach out to the audience
by providing for their active involvement, the participant role of the audience as
recipients is changing to the extent that they can become co-producers of parts
of the media text. Thus, while participants are shown to have multiple roles, the
distinction between the production and the reception sides of communication
becomes blurred in those genres that encourage or provide for active audience
participation.
10
01
JB code
pbns.256.p2
Section header
6
01
Participation and interpersonal pragmatics
10
01
JB code
pbns.256.05hau
99
133
35
Article
7
01
Troubles talk, (dis)affiliation and the participation order in Taiwanese-Chinese online discussion boards
1
A01
Michael Haugh
Haugh, Michael
Michael
Haugh
2
A01
Wei-Lin Melody Chang
Chang, Wei-Lin Melody
Wei-Lin Melody
Chang
01
Online discussion boards are a common forum in which everyday users share
troubles, elicit various forms of empathy and sympathy, and also seek advice
from others. One challenge facing participants, as well as analysts, is the interpretation
of expressions of discontent or dissatisfaction as either troubles talk,
complaining, seeking advice, or some combination of these, given that each
of these social actions/activities invokes a distinct preference structure and
presumed differences in what counts as an affiliative or disaffiliative response.
In this paper, drawing on an analysis of threads in a Taiwanese online parenting
discussion board, we propose that one way in which participants navigate
this complex array of preferences and (dis)affiliative responses is through the
instantiation of a locally situated participation order, which is both afforded and
constrained by the interactions that are mediated via online discussion boards.
We further argue that emotional support can be indicated through both affiliative
responses, such as mutual encouraging, mutual bemoaning, and empathic
suggesting, as well as through disaffiliative responses, such as accusing and
advising. We conclude that soliciting emotional support constitutes an important
relational practice in online parenting discussion boards, whereby a warrant
for sharing troubles with acquaintances and even strangers is established
for these kinds of interactions.
10
01
JB code
pbns.256.06loc
135
155
21
Article
8
01
Humour in microblogging
Exploiting linguistic humour strategies for identity construction in two Facebook focus groups
1
A01
Miriam A. Locher
Locher, Miriam A.
Miriam A.
Locher
2
A01
Brook Bolander
Bolander, Brook
Brook
Bolander
01
Research within interpersonal pragmatics highlights the relational aspect of
language in use (Locher and Graham 2010). While this focus has especially
been dealt with in politeness research, it can also be fruitfully combined with
the study of identity construction through language (see Locher 2008). The
use of humour is such a means of identity construction since showing a sense
of humour in interaction is valued in many contexts. This chapter reports on
a project on Facebook status updates (see Bolander and Locher 2010, Locher
and Bolander 2014) and thus provides insights into identity construction in an
interactive Web 2.0 social network site, where the participation framework is
such that status updates are written in a semi-public environment in front of an
audience of ratified Facebook friends, who can decide to move from the role of
overhearer/eavesdropper to participating actively. We conducted a qualitative
discourse analytic study of how humour is used in status updates by participants
of two Facebook focus groups. These humorous acts of microblogging
(Zhao and Rosson 2009; Yus 2011; Zappavigna 2012) are contrasted with different
types of identity construction in the other status updates. While some but
not all convey that they have a sense of humour, others also evoke identities in
connection with other personality traits, as well as making pastime, work, and
relationships claims.
10
01
JB code
pbns.256.07dyn
157
182
26
Article
9
01
Impoliteness in the service of verisimilitude in film interaction
1
A01
Marta Dynel
Dynel, Marta
Marta
Dynel
01
This paper addresses the issue of impoliteness in the context of the verisimilitude
of film discourse. Taking as its departure point the notion of participation
framework encompassing two levels of communication underlying film
interaction and drawing on the recent developments in the relevant scholarship
on impoliteness, the present article puts forward a number of hypotheses
about how impoliteness, albeit extremely frequent and superfluous, is plausibly
rendered and does not strike viewers as being inconceivable given the way it is
realised on the characters’ level of communication. To this end, a few pragmatic
factors are discussed: impoliteness as a character trait, the speaker’s power,
sanctioning impoliteness within a community of practice, and the nature of
hearers’ reactions to impoliteness.
10
01
JB code
pbns.256.08zag
183
207
25
Article
10
01
“That’s none of your business, Sy”
The pragmatics of vocatives in film dialogue
1
A01
Raffaele Zago
Zago, Raffaele
Raffaele
Zago
01
The present paper attempts to throw light on the utility of vocatives within the
twofold participation framework of film dialogue. This is done through a case
study investigating the pragmatic functions and positions of vocatives in the
famous films “Erin Brockovich”, “One Hour Photo”, and “Sliding Doors”. The
paper identifies various types of vocatives at the inter-character level, namely
summonses, relational vocatives, adversarial vocatives, emphatic vocatives, turn
management vocatives, mitigators, insults, badinage vocatives and vocatives validating
the addressee’s identity. It will be underlined that, at the inter-character
level, vocatives typically act as illocutionary force enhancing devices, and that,
in this respect, film dialogue makes the most of a tendency attested in naturallyoccurring
language, i.e. the preponderant use of vocatives to perform functions
which go far beyond the mere identification of the addressee. The functions and
positions of vocatives will be discussed in their implications for the recipient
design. In particular, it will be argued that vocatives facilitate viewers’ suspension
of disbelief, contribute to viewers’ involvement, foster the comprehensibility
of the plot, and signal crucial scenes.
10
01
JB code
pbns.256.p3
Section header
11
01
Forms of participation
10
01
JB code
pbns.256.09lom
211
231
21
Article
12
01
A participation perspective on television evening news in the age of immediacy
A
participation perspective on television evening news in the age of immediacy
1
A01
Linda Lombardo
Lombardo, Linda
Linda
Lombardo
01
In a context of intense media competition and a contemporary culture of talk,
traditional TV news has devised ways to make news more interactive and closer
to the TV audience. In British TV news programmes, the live exchange between
news presenter and correspondent has been identified as a key site for discourse
in a dialogic mode (Montgomery 2007; Tolson 2006). This study adopts a
participation framework approach to analyse the live exchanges in a corpus of
BBC evening news programmes over time. Findings indicate that while the frequency
of live exchanges is sustained, they become shorter and less interactive,
at the same time as other strategies are adopted to give the impression of extensive,
immediate reporting. What emerges is an overriding concern with giving
the appearance of “liveness”, sacrificing the interactive format of the traditional
live exchange. The “token interactivity” which results may not encourage the
kind of audience participation that facilitates understanding and retention.
10
01
JB code
pbns.256.10ada
233
257
25
Article
13
01
What I can (re)make out of it
Incoherence, non-cohesion, and re-interpretation in YouTube video responses
1
A01
Elisabetta Adami
Adami, Elisabetta
Elisabetta
Adami
01
The present paper examines patterns of relatedness in exchanges built by the
video responses to one of YouTube “Most Responded” videos. The analysis shows
the presence of a diversified range of patterns, as a result of the interactants’
creative use of the video response option, which affords text-production through
copy-and-paste. The results trace a continuum from fully cohesive and coherent
exchanges to exchanges presenting no clues of relatedness, with a great variation
in-between the two poles. Videos often respond incoherently, disregarding the
meaning, diverting from the topic or foregrounding a background element of the
video they respond to. In other cases, responses are created through the reuse of
previously made texts, so that their recontextualization reconfigures or scatters
cohesive ties, producing a marked implicitness in the exchange. Interactants
accept (and at times praise) incoherent and non-cohesive semiotic chains thus
acknowledging and reinforcing emerging conventions in video-interaction.
Interaction through videos seems driven by the participants’ interested reinterpretation,
transformation, and recontextualization of texts, thus shaping distinctively
the requirements for successful communication in the semiotic space.
10
01
JB code
pbns.256.11rib
259
280
22
Article
14
01
Enhancing citizen engagement
Political weblogs and participatory democracy
1
A01
Georgia Riboni
Riboni, Georgia
Georgia
Riboni
01
This chapter discusses the function of blogs as tools enhancing citizen participation
in political communication. Adopting the perspective of corpus-assisted
critical discourse analysis, a set of blogs from the US presidential election
campaign are analysed in order to determine the frequency of reference to
the candidates, the parties, as well as the bloggers themselves. The analysis of
pronoun choice, verbs and modality indicate that blogs enhance participation
rhetoric. The data further indicate that citizen bloggers attach more importance
to individual political figures than party bloggers do. The tendency to refer
to the candidates rather than to their political affiliation may be explained as
evidence that people not belonging to parties interpret politics as a struggle
between different politicians and not between different ideologies. Since the
language representation of the political scene in citizens’ blogs shows distinct
traces of the ongoing process of personalization of politics, the political blog can
be considered as a “tool of citizen empowerment”.
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JB code
pbns.256.12ind
281
285
5
Miscellaneous
15
01
Index
02
JBENJAMINS
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