219-7677 10 7500817 John Benjamins Publishing Company Marketing Department / Karin Plijnaar, Pieter Lamers onix@benjamins.nl 201705011131 ONIX title feed eng 01 EUR
281016623 03 01 01 JB John Benjamins Publishing Company 01 JB code P&bns 262 Eb 15 9789027267221 06 10.1075/pbns.262 13 2016005366 DG 002 02 01 P&bns 02 0922-842X Pragmatics & Beyond New Series 262 <TitleType>01</TitleType> <TitleText textformat="02">Exploring Discourse Strategies in Social and Cognitive Interaction</TitleText> <Subtitle textformat="02">Multimodal and cross-linguistic perspectives</Subtitle> 01 pbns.262 01 https://benjamins.com 02 https://benjamins.com/catalog/pbns.262 1 B01 Manuela Romano Romano, Manuela Manuela Romano Universidad Autónoma de Madrid 2 B01 Maria Dolores Porto Porto, Maria Dolores Maria Dolores Porto Universidad de Alcalá 01 eng 305 vi 299 LAN009000 v.2006 CFG 2 24 JB Subject Scheme LIN.COGN Cognition and language 24 JB Subject Scheme LIN.COGPSY Cognitive linguistics 24 JB Subject Scheme LIN.DISC Discourse studies 24 JB Subject Scheme LIN.BIL Multilingualism 24 JB Subject Scheme LIN.PRAG Pragmatics 24 JB Subject Scheme LIN.SOCIO Sociolinguistics and Dialectology 06 01 This volume offers readers interested in Discourse Analysis and/or Socio-Cognitive models of language a closer view of the relationship between discourse, cognition and society by disclosing how the cognitive mechanisms of discourse processing depend on shared knowledge and situated cognition. An inter- and multidisciplinary approach is proposed that combines theories and methodologies coming from Conceptual Metaphor Theory, Multimodal Metaphor Theory, Critical Discourse Analysis, Narratology, Systemic Functional Linguistics, Appraisal Theory, together with the most recent developments of Socio-Cognitive Linguistics, for the analysis of real communicative events, which range from TV reality shows, commercials, digital stories or political debates, to technical texts, architectural memorials, newspapers and autobiographical narratives. Still, several key notions are recurrent in all contributions <i>-embodiment</i>, <i>multimodality</i>, <i>conceptual integration</i>, <i>metaphor</i>, and <i>creativity-</i> as the fundamental constituents of discourse processing. It is only through this wide-ranging epistemological and empirical approach that the complexity of discourse strategies in real contexts, i.e. human communication, can be fully comprehended, and that discourse analysis and cognitive linguistics can be brought closer together. 05 This book provides unprecedented coverage of a range of topics at the interface between discourse studies and cognitive linguistics. A wide range of research methods are covered in the various chapters, and there is some ground-breaking research in here. A must-read for researchers and students. Jeanette Littlemore, University of Birmingham 05 The findings presented in this volume enable us to realize the cross-disciplinary interface of cognitive linguistics and discourse analysis and the relationships among discourse structures, cognitive structures and society. They can also help us understand the importance of shared knowledge and situated cognition. Therefore, this volume is a good reference for readers who are interested in discourse analysis, multimodality, evaluation and the socio-cognitive approach to language. Xinzhang Yang, Xiamen University, in Discourse Studies Vol. 19.4 (2017) 05 This book successfully explores a dynamic range of discourse strategies, demonstrating how real socio-cultural interactions affect discourse. Anyone interested in how discourse shapes society and cognition would find the contents in this volume advantageous to their learning. Judith Bridges, University of South Florida, on Linguist List 28.2463 (2 June 2017) 05 Human beings—seamlessly mental, social, and cultural—deploy various strategies to construct meaning. This interesting book starts there, studies authentic participants actually communicating, and offers valuable applications of cognitive science within the fields of semiotics and discourse studies. Mark Turner, Case Western Reserve University 04 09 01 https://benjamins.com/covers/475/pbns.262.png 04 03 01 https://benjamins.com/covers/475_jpg/9789027256676.jpg 04 03 01 https://benjamins.com/covers/475_tif/9789027256676.tif 06 09 01 https://benjamins.com/covers/1200_front/pbns.262.hb.png 07 09 01 https://benjamins.com/covers/125/pbns.262.png 25 09 01 https://benjamins.com/covers/1200_back/pbns.262.hb.png 27 09 01 https://benjamins.com/covers/3d_web/pbns.262.hb.png 10 01 JB code pbns.262.s1 Section header 1 <TitleType>01</TitleType> <TitleText textformat="02">Introduction</TitleText> 10 01 JB code pbns.262.01rom 1 17 17 Article 2 <TitleType>01</TitleType> <TitleText textformat="02">Discourse, cognition and society</TitleText> 1 A01 Manuela Romano Romano, Manuela Manuela Romano University Autónoma de Madrid 2 A01 Maria Dolores Porto Porto, Maria Dolores Maria Dolores Porto University of Alcalá 10 01 JB code pbns.262.s2 Section header 3 <TitleType>01</TitleType> <TitleText textformat="02">Part I. Socio-cognitive approach to discourse</TitleText> 10 01 JB code pbns.262.02ber 21 38 18 Article 4 <TitleType>01</TitleType> <TitleText textformat="02">From butchers and surgeons to the linguistic method</TitleText> <Subtitle textformat="02">On language and cognition as supraindividual phenomena</Subtitle> 1 A01 Enrique Bernárdez Bernárdez, Enrique Enrique Bernárdez University Complutense de Madrid 20 abyssal thinking 20 blending 20 cognitive linguistics 20 linguistic method 20 metaphor 20 socio-historic cognition 01 The study of metaphors and blends deals frequently with isolated, acontextualised examples from the English language. Through them certain cognitive processes are said to be identified and such processes are allegedly of universal value and characteristic of the human mind at large. This chapter first examines a well-known metaphor or blend, This surgeon is a butcher! and argues that the analyses based on &#8220;solipsistic&#8221; individual cases are principally incorrect. A brief review of the need to take into account the aspects left out in mainstream Cognitive Linguistics leads to the identification of a number of methodological flaws in the standard procedures and to the necessary changes to be made. 10 01 JB code pbns.262.03zen 39 77 39 Article 5 <TitleType>01</TitleType> <TitleText textformat="02">Individual differences and in situ identity marking</TitleText> <Subtitle textformat="02">Colloquial Belgian Dutch in the reality TV show "Expeditie Robinson&#8221;</Subtitle> 1 A01 Eline Zenner Zenner, Eline Eline Zenner University of Leuven 2 A01 Gitte Kristiansen Kristiansen, Gitte Gitte Kristiansen University Complutense de Madrid 3 A01 Dirk Geeraerts Geeraerts, Dirk Dirk Geeraerts University of Leuven 20 Colloquial Belgian Dutch 20 individual language use 20 personal pronouns 20 reality TV 20 word-final t-deletion 01 Over the past decades, sociolinguists and Cognitive Linguists have shifted their attention to individual differences and intra-speaker variation (Hern&#225;ndez-&#173;Campoy &#38; Cutillas-Espinosa 2013; Barlow 2013). This chapter aims to add to this trend by conducting a bottom-up analysis of the speech of participants in the Dutch reality TV show &#8220;Expeditie Robinson&#8221;. We build quantitative profiles tracking participants&#8217; use of two features of Colloquial Belgian Dutch (CBD): the personal pronoun gij &#8216;jou&#8217; (vs. standard jij) and word-final t-deletion. We compare participants&#8217; style-shifts in these profiles, focusing on register differences (contrasting informal and formal speech) and differences in group make-up (i.c. the absence/presence of Netherlandic Dutch participants &#8211; who typically do not use CBD). The most outspoken differences between the participants are found for group accommodation in the use of gij. Interestingly, the different levels of accommodation can be linked to the degree of strategic planning and voting of individual participants. 10 01 JB code pbns.262.04soa 79 108 30 Article 6 <TitleType>01</TitleType> <TitleText textformat="02">The persuasive (and manipulative) power of metaphor in &#8216;austerity&#8217; discourse</TitleText> <TitlePrefix>The </TitlePrefix> <TitleWithoutPrefix textformat="02">persuasive (and manipulative) power of metaphor in &#8216;austerity&#8217; discourse</TitleWithoutPrefix> <Subtitle textformat="02">A corpus-based analysis of embodied and moral metaphors of austerity in the Portuguese press</Subtitle> 1 A01 Augusto Soares da Silva Soares da Silva, Augusto Augusto Soares da Silva Catholic University of Portugal 20 Cognitive Linguistics 20 conceptual metaphor 20 corpus-based analysis 20 Critical Discourse Analysis 20 embodiment 20 ideology 20 morality 20 persuasion 20 political and economic discourse 20 situatedness 01 This chapter analyses the persuasive power of metaphors used in the Portuguese press to justify the implementation of harsh austerity policies. The analysis relies on a corpus of news and opinion articles published in June-July 2011, after the entry of the Troika, and May 2013, when protests against the austerity policies intensified. The study adopts a socio-cognitive view of language following the promising convergence between Cognitive Linguistics and Critical Discourse Analysis, and the corpus-based and critical discourse-based approach to conceptual metaphor. Using the target-domain method for corpus-based metaphor identification, 1,151 austerity-related metaphorical expressions associated with eight target lexemes were gathered, which include great chain of being, image schemas, and event/action metaphors. The analysis reveals the persuasive and manipulative force of certain specific metaphors, such as obesity/diet, indebted family, good student, and sacrifice. These socially-embodied metaphors are grounding in moral cultural models and serve ideological, emotional and moral purposes. 10 01 JB code pbns.262.s3 Section header 7 <TitleType>01</TitleType> <TitleText textformat="02">Part II. Discourse strategies in multimodal communication</TitleText> 10 01 JB code pbns.262.05mol 111 135 25 Article 8 <TitleType>01</TitleType> <TitleText textformat="02">The construction of meaning in multimodal discourse</TitleText> <TitlePrefix>The </TitlePrefix> <TitleWithoutPrefix textformat="02">construction of meaning in multimodal discourse</TitleWithoutPrefix> <Subtitle textformat="02">A digital story as a case study</Subtitle> 1 A01 Silvia Molina Plaza Molina Plaza, Silvia Silvia Molina Plaza Technical University of Madrid 2 A01 Isabel Alonso Belmonte Alonso Belmonte, Isabel Isabel Alonso Belmonte 20 digital story 20 discourse strategies 20 functional-cognitive approach 20 multimodality 01 This chapter&#8217;s main goal is to shed light onto the most characteristic meaning making processes in digital storytelling by thoroughly analyzing a single digital narrative from a functional-cognitive perspective. This mixed approach for a case study allows the analysts to unveil the macro and micro discourse strategies and the cognitive processes developed by both the narrator and the audience to produce and interpret the multiple meanings conveyed by the different modes in a digital story. We believe findings presented here can be of interest for discourse analysts, cognitivists and researchers working in multimodality. 10 01 JB code pbns.262.06hid 137 158 22 Article 9 <TitleType>01</TitleType> <TitleText textformat="02">Multimodal metaphor, narrativity and creativity in TV cosmetics ads</TitleText> 1 A01 Laura Hidalgo-Downing Hidalgo-Downing, Laura Laura Hidalgo-Downing University Autónoma de Madrid 2 A01 Maria-Ángeles Martínez Martínez, Maria-Ángeles Maria-Ángeles Martínez University Complutense de Madrid 3 A01 Blanca Kraljevic Mujic Kraljevic Mujic, Blanca Blanca Kraljevic Mujic University Rey Juan Carlos 20 creativity 20 image and music 20 multimodal metaphor 20 narrativity 20 TV advertising 01 The present article explores the interaction between multimodality and narrativity as a discourse strategy which promotes creativity as a socio-cognitive process in British TV cosmetics ads. Multimodal TV ads narratives are structured visually and aurally by means of the extended metaphors light is good and harmonious music is good, as well as other multisemiotic features. Two narrative patterns are examined: in the first type, story ending coincides with narrative ending; this is illustrated by two ads with specific metaphors which set out the problem to which the product provides a solution. In the second type, illustrated by two hair products ads, story ending coincides with narrative beginning, and displays multimodal metaphors which enhance the positive attributes of the product. 10 01 JB code pbns.262.07fab 159 183 25 Article 10 <TitleType>01</TitleType> <TitleText textformat="02">Multimodal discourses of collective memory</TitleText> 1 A01 Malgorzata Fabiszak Fabiszak, Malgorzata Malgorzata Fabiszak Adam Mickiewicz University 20 critical discourse analysis 20 memorials 20 multimodal schemas and metaphors 01 The aim of this paper is to analyze the interaction of the visual and the verbal layers of the memorials in the former extermination sites in Poland (cf. Young 1993). Two of the selected memorials were designed and erected in the 1960s (Che&#322;mno nad Nerem and Majdanek) while the other two (Be&#322;&#380;ec and Radegast) in the 2000s. The four case studies use the analytic categories of image schemata and metaphoric and metonymic extension in the analysis of the memorial landscape and critical discourse analysis in the analysis of the verbal layer. Memorials are memory carriers which have been constructed to facilitate rituals of commemoration designed to strengthen the in-group ties and collective identity. They thus become the potential vehicle of ideology of the period in which they were created. The analysis of the verbal and visual elements of the representation show how the change in the dominant discourse affected the design of the memorials, as well as how the traumatic landscape, in which these memorials are erected, motivated their imagery. 10 01 JB code pbns.262.s4 Section header 11 <TitleType>01</TitleType> <TitleText textformat="02">Part III. Cross-linguistic (English &#8211; Spanish) perspectives</TitleText> 10 01 JB code pbns.262.08rol 187 213 27 Article 12 <TitleType>01</TitleType> <TitleText textformat="02">Exploring specific differences</TitleText> <Subtitle textformat="02">A cross-linguistic study of English and Spanish civil engineering metaphors</Subtitle> 1 A01 Ana Maria Roldan Riejos Roldan Riejos, Ana Maria Ana Maria Roldan Riejos Universidad Politécnica de Madrid 20 cross-linguistic study 20 engineering communication 20 linguistic/visual metaphor and metonymy 20 technical language analysis 01 This chapter provides a cross-linguistic and multimodal study of some civil engineering zoomorphic metaphors in English and Spanish within a socio-cognitive and multimodal approach. This study thus aims to examine the interaction of multimodal (linguistic and visual) metaphoric and metonymic mappings (Forceville 2009, 2010) in some civil engineering zoomorphic examples. Principles from discourse analysis are applied (Semino 2008; Deignan 2005) by using contextualized and corpora-driven data. The results reveal lop-sided layers of metaphoricity merged with interacting metonymic patterns. In the cross-&#173;linguistic analysis, significant variations appear between English and Spanish which may respond to lexical aspects of meaning construction patterns as well as sociocultural differences (K&#246;vecses 2008). 10 01 JB code pbns.262.09die 215 244 30 Article 13 <TitleType>01</TitleType> <TitleText textformat="02">The use of metaphor and evaluation as discourse strategies in pre-electoral debates</TitleText> <TitlePrefix>The </TitlePrefix> <TitleWithoutPrefix textformat="02">use of metaphor and evaluation as discourse strategies in pre-electoral debates</TitleWithoutPrefix> <Subtitle textformat="02">Just about winning votes</Subtitle> 1 A01 Mercedes Díez Prados Díez Prados, Mercedes Mercedes Díez Prados University of Alcalá 20 Appraisal Theory 20 argumentative strategies 20 Critical Discourse Analysis 20 cross-cultural 20 evaluation 20 metaphor 20 persuasion 20 political discourse 20 pre-electoral debate 01 The present chapter analyzes metaphor use in a Spanish pre-electoral debate and its interplay with evaluation. The metaphorical expressions found are cross-&#173;culturally contrasted with those from a previous study for English (Neagu 2013) to verify to what extent they are equivalent in English and Spanish and whether similarities are influenced by ideological factors. Furthermore, the evaluative overload of metaphors in the Spanish debate is explored by confronting them with the evaluative devices encountered in the same text after the application of Hunston&#8217;s (2000) evaluation model and Martin and White&#8217;s (2005) Appraisal Theory. Results show that, although cross-cultural expression of metaphors differs at times, all politicians use them to win election, rather than due to ideological reasons. Moreover, metaphor and evaluation are often realized by the same linguistic expressions. 10 01 JB code pbns.262.10lug 245 272 28 Article 14 <TitleType>01</TitleType> <TitleText textformat="02">A text-world account of temporal world-building strategies in Spanish and English</TitleText> <TitlePrefix>A </TitlePrefix> <TitleWithoutPrefix textformat="02">text-world account of temporal world-building strategies in Spanish and English</TitleWithoutPrefix> 1 A01 Jane Lugea Lugea, Jane Jane Lugea University of Huddersfield 20 corpus 20 dialect 20 English 20 frog stories 20 Spanish 20 spoken narrative 20 temporality 20 tense 20 Text World Theory 01 Text World Theory (Werth 1999; Gavins 2007) is a cognitive stylistic model that aims to describe how discourse participants create a mental representation of language in use. First designed for the analysis of individual texts, this chapter demonstrates how it can also be used in the cross-linguistic analysis of narrative strategies. This chapter is based on a wider research project which applied Text World Theory to a comparable corpus of &#8216;frog story&#8217; narratives revealing differences between the ways in which Spanish and English speakers construct the &#8216;same&#8217; narrative text-world. The focus here is on the narrators&#8217; temporal world-&#173;building strategies only, as choices in tense were fundamental in laying the foundations for other world-building strategies. The results reveal interesting cross-&#173;linguistic and dialectal differences in temporal world-building strategies and point to uses of tenses for non-temporal means. 10 01 JB code pbns.262.11rod 273 295 23 Article 15 <TitleType>01</TitleType> <TitleText textformat="02">Gesture structuring strategies in English and Spanish autobiographical narratives</TitleText> 1 A01 Ana-Laura Rodríguez-Redondo Rodríguez-Redondo, Ana-Laura Ana-Laura Rodríguez-Redondo University Complutense de Madrid 20 concept-gesture projection 20 gesture space builders 20 gestures 20 narrative spaces 01 Based on new perspectives on the conceptual segmentation of oral emotional narratives (Romano &#38; Porto 2010; Romano et al. 2013) and the development of cognitive gesture studies (McNeill 1992; Sweetser 2007; Cienki 2008b), this chapter aims at upgrading the descriptive tools used for the conceptual-gesture interaction in structuring oral narratives. Two oral autobiographical stories, in Spanish and British English, are analysed combining both cognitive approaches. The results show two different conceptual-gesture projecting strategies for physically guiding the listener through the narrative. Although extensive comparative analyses are needed to confirm the differences, the combined method proves quite useful for capturing the conceptual-gesture projections as structuring strategies in oral narratives. 10 01 JB code pbns.262.12ind 297 299 3 Miscellaneous 16 <TitleType>01</TitleType> <TitleText textformat="02">Index</TitleText> 02 JBENJAMINS John Benjamins Publishing Company 01 John Benjamins Publishing Company Amsterdam/Philadelphia NL 04 20160331 2016 John Benjamins B.V. 02 WORLD 13 15 9789027256676 01 JB 3 John Benjamins e-Platform 03 jbe-platform.com 09 WORLD 21 01 00 95.00 EUR R 01 00 80.00 GBP Z 01 gen 00 143.00 USD S 488016622 03 01 01 JB John Benjamins Publishing Company 01 JB code P&bns 262 Hb 15 9789027256676 13 2016005366 BB 01 P&bns 02 0922-842X Pragmatics & Beyond New Series 262 <TitleType>01</TitleType> <TitleText textformat="02">Exploring Discourse Strategies in Social and Cognitive Interaction</TitleText> <Subtitle textformat="02">Multimodal and cross-linguistic perspectives</Subtitle> 01 pbns.262 01 https://benjamins.com 02 https://benjamins.com/catalog/pbns.262 1 B01 Manuela Romano Romano, Manuela Manuela Romano Universidad Autónoma de Madrid 2 B01 Maria Dolores Porto Porto, Maria Dolores Maria Dolores Porto Universidad de Alcalá 01 eng 305 vi 299 LAN009000 v.2006 CFG 2 24 JB Subject Scheme LIN.COGN Cognition and language 24 JB Subject Scheme LIN.COGPSY Cognitive linguistics 24 JB Subject Scheme LIN.DISC Discourse studies 24 JB Subject Scheme LIN.BIL Multilingualism 24 JB Subject Scheme LIN.PRAG Pragmatics 24 JB Subject Scheme LIN.SOCIO Sociolinguistics and Dialectology 06 01 This volume offers readers interested in Discourse Analysis and/or Socio-Cognitive models of language a closer view of the relationship between discourse, cognition and society by disclosing how the cognitive mechanisms of discourse processing depend on shared knowledge and situated cognition. An inter- and multidisciplinary approach is proposed that combines theories and methodologies coming from Conceptual Metaphor Theory, Multimodal Metaphor Theory, Critical Discourse Analysis, Narratology, Systemic Functional Linguistics, Appraisal Theory, together with the most recent developments of Socio-Cognitive Linguistics, for the analysis of real communicative events, which range from TV reality shows, commercials, digital stories or political debates, to technical texts, architectural memorials, newspapers and autobiographical narratives. Still, several key notions are recurrent in all contributions <i>-embodiment</i>, <i>multimodality</i>, <i>conceptual integration</i>, <i>metaphor</i>, and <i>creativity-</i> as the fundamental constituents of discourse processing. It is only through this wide-ranging epistemological and empirical approach that the complexity of discourse strategies in real contexts, i.e. human communication, can be fully comprehended, and that discourse analysis and cognitive linguistics can be brought closer together. 05 This book provides unprecedented coverage of a range of topics at the interface between discourse studies and cognitive linguistics. A wide range of research methods are covered in the various chapters, and there is some ground-breaking research in here. A must-read for researchers and students. Jeanette Littlemore, University of Birmingham 05 The findings presented in this volume enable us to realize the cross-disciplinary interface of cognitive linguistics and discourse analysis and the relationships among discourse structures, cognitive structures and society. They can also help us understand the importance of shared knowledge and situated cognition. Therefore, this volume is a good reference for readers who are interested in discourse analysis, multimodality, evaluation and the socio-cognitive approach to language. Xinzhang Yang, Xiamen University, in Discourse Studies Vol. 19.4 (2017) 05 This book successfully explores a dynamic range of discourse strategies, demonstrating how real socio-cultural interactions affect discourse. Anyone interested in how discourse shapes society and cognition would find the contents in this volume advantageous to their learning. Judith Bridges, University of South Florida, on Linguist List 28.2463 (2 June 2017) 05 Human beings—seamlessly mental, social, and cultural—deploy various strategies to construct meaning. This interesting book starts there, studies authentic participants actually communicating, and offers valuable applications of cognitive science within the fields of semiotics and discourse studies. Mark Turner, Case Western Reserve University 04 09 01 https://benjamins.com/covers/475/pbns.262.png 04 03 01 https://benjamins.com/covers/475_jpg/9789027256676.jpg 04 03 01 https://benjamins.com/covers/475_tif/9789027256676.tif 06 09 01 https://benjamins.com/covers/1200_front/pbns.262.hb.png 07 09 01 https://benjamins.com/covers/125/pbns.262.png 25 09 01 https://benjamins.com/covers/1200_back/pbns.262.hb.png 27 09 01 https://benjamins.com/covers/3d_web/pbns.262.hb.png 10 01 JB code pbns.262.s1 Section header 1 <TitleType>01</TitleType> <TitleText textformat="02">Introduction</TitleText> 10 01 JB code pbns.262.01rom 1 17 17 Article 2 <TitleType>01</TitleType> <TitleText textformat="02">Discourse, cognition and society</TitleText> 1 A01 Manuela Romano Romano, Manuela Manuela Romano University Autónoma de Madrid 2 A01 Maria Dolores Porto Porto, Maria Dolores Maria Dolores Porto University of Alcalá 10 01 JB code pbns.262.s2 Section header 3 <TitleType>01</TitleType> <TitleText textformat="02">Part I. Socio-cognitive approach to discourse</TitleText> 10 01 JB code pbns.262.02ber 21 38 18 Article 4 <TitleType>01</TitleType> <TitleText textformat="02">From butchers and surgeons to the linguistic method</TitleText> <Subtitle textformat="02">On language and cognition as supraindividual phenomena</Subtitle> 1 A01 Enrique Bernárdez Bernárdez, Enrique Enrique Bernárdez University Complutense de Madrid 20 abyssal thinking 20 blending 20 cognitive linguistics 20 linguistic method 20 metaphor 20 socio-historic cognition 01 The study of metaphors and blends deals frequently with isolated, acontextualised examples from the English language. Through them certain cognitive processes are said to be identified and such processes are allegedly of universal value and characteristic of the human mind at large. This chapter first examines a well-known metaphor or blend, This surgeon is a butcher! and argues that the analyses based on &#8220;solipsistic&#8221; individual cases are principally incorrect. A brief review of the need to take into account the aspects left out in mainstream Cognitive Linguistics leads to the identification of a number of methodological flaws in the standard procedures and to the necessary changes to be made. 10 01 JB code pbns.262.03zen 39 77 39 Article 5 <TitleType>01</TitleType> <TitleText textformat="02">Individual differences and in situ identity marking</TitleText> <Subtitle textformat="02">Colloquial Belgian Dutch in the reality TV show "Expeditie Robinson&#8221;</Subtitle> 1 A01 Eline Zenner Zenner, Eline Eline Zenner University of Leuven 2 A01 Gitte Kristiansen Kristiansen, Gitte Gitte Kristiansen University Complutense de Madrid 3 A01 Dirk Geeraerts Geeraerts, Dirk Dirk Geeraerts University of Leuven 20 Colloquial Belgian Dutch 20 individual language use 20 personal pronouns 20 reality TV 20 word-final t-deletion 01 Over the past decades, sociolinguists and Cognitive Linguists have shifted their attention to individual differences and intra-speaker variation (Hern&#225;ndez-&#173;Campoy &#38; Cutillas-Espinosa 2013; Barlow 2013). This chapter aims to add to this trend by conducting a bottom-up analysis of the speech of participants in the Dutch reality TV show &#8220;Expeditie Robinson&#8221;. We build quantitative profiles tracking participants&#8217; use of two features of Colloquial Belgian Dutch (CBD): the personal pronoun gij &#8216;jou&#8217; (vs. standard jij) and word-final t-deletion. We compare participants&#8217; style-shifts in these profiles, focusing on register differences (contrasting informal and formal speech) and differences in group make-up (i.c. the absence/presence of Netherlandic Dutch participants &#8211; who typically do not use CBD). The most outspoken differences between the participants are found for group accommodation in the use of gij. Interestingly, the different levels of accommodation can be linked to the degree of strategic planning and voting of individual participants. 10 01 JB code pbns.262.04soa 79 108 30 Article 6 <TitleType>01</TitleType> <TitleText textformat="02">The persuasive (and manipulative) power of metaphor in &#8216;austerity&#8217; discourse</TitleText> <TitlePrefix>The </TitlePrefix> <TitleWithoutPrefix textformat="02">persuasive (and manipulative) power of metaphor in &#8216;austerity&#8217; discourse</TitleWithoutPrefix> <Subtitle textformat="02">A corpus-based analysis of embodied and moral metaphors of austerity in the Portuguese press</Subtitle> 1 A01 Augusto Soares da Silva Soares da Silva, Augusto Augusto Soares da Silva Catholic University of Portugal 20 Cognitive Linguistics 20 conceptual metaphor 20 corpus-based analysis 20 Critical Discourse Analysis 20 embodiment 20 ideology 20 morality 20 persuasion 20 political and economic discourse 20 situatedness 01 This chapter analyses the persuasive power of metaphors used in the Portuguese press to justify the implementation of harsh austerity policies. The analysis relies on a corpus of news and opinion articles published in June-July 2011, after the entry of the Troika, and May 2013, when protests against the austerity policies intensified. The study adopts a socio-cognitive view of language following the promising convergence between Cognitive Linguistics and Critical Discourse Analysis, and the corpus-based and critical discourse-based approach to conceptual metaphor. Using the target-domain method for corpus-based metaphor identification, 1,151 austerity-related metaphorical expressions associated with eight target lexemes were gathered, which include great chain of being, image schemas, and event/action metaphors. The analysis reveals the persuasive and manipulative force of certain specific metaphors, such as obesity/diet, indebted family, good student, and sacrifice. These socially-embodied metaphors are grounding in moral cultural models and serve ideological, emotional and moral purposes. 10 01 JB code pbns.262.s3 Section header 7 <TitleType>01</TitleType> <TitleText textformat="02">Part II. Discourse strategies in multimodal communication</TitleText> 10 01 JB code pbns.262.05mol 111 135 25 Article 8 <TitleType>01</TitleType> <TitleText textformat="02">The construction of meaning in multimodal discourse</TitleText> <TitlePrefix>The </TitlePrefix> <TitleWithoutPrefix textformat="02">construction of meaning in multimodal discourse</TitleWithoutPrefix> <Subtitle textformat="02">A digital story as a case study</Subtitle> 1 A01 Silvia Molina Plaza Molina Plaza, Silvia Silvia Molina Plaza Technical University of Madrid 2 A01 Isabel Alonso Belmonte Alonso Belmonte, Isabel Isabel Alonso Belmonte 20 digital story 20 discourse strategies 20 functional-cognitive approach 20 multimodality 01 This chapter&#8217;s main goal is to shed light onto the most characteristic meaning making processes in digital storytelling by thoroughly analyzing a single digital narrative from a functional-cognitive perspective. This mixed approach for a case study allows the analysts to unveil the macro and micro discourse strategies and the cognitive processes developed by both the narrator and the audience to produce and interpret the multiple meanings conveyed by the different modes in a digital story. We believe findings presented here can be of interest for discourse analysts, cognitivists and researchers working in multimodality. 10 01 JB code pbns.262.06hid 137 158 22 Article 9 <TitleType>01</TitleType> <TitleText textformat="02">Multimodal metaphor, narrativity and creativity in TV cosmetics ads</TitleText> 1 A01 Laura Hidalgo-Downing Hidalgo-Downing, Laura Laura Hidalgo-Downing University Autónoma de Madrid 2 A01 Maria-Ángeles Martínez Martínez, Maria-Ángeles Maria-Ángeles Martínez University Complutense de Madrid 3 A01 Blanca Kraljevic Mujic Kraljevic Mujic, Blanca Blanca Kraljevic Mujic University Rey Juan Carlos 20 creativity 20 image and music 20 multimodal metaphor 20 narrativity 20 TV advertising 01 The present article explores the interaction between multimodality and narrativity as a discourse strategy which promotes creativity as a socio-cognitive process in British TV cosmetics ads. Multimodal TV ads narratives are structured visually and aurally by means of the extended metaphors light is good and harmonious music is good, as well as other multisemiotic features. Two narrative patterns are examined: in the first type, story ending coincides with narrative ending; this is illustrated by two ads with specific metaphors which set out the problem to which the product provides a solution. In the second type, illustrated by two hair products ads, story ending coincides with narrative beginning, and displays multimodal metaphors which enhance the positive attributes of the product. 10 01 JB code pbns.262.07fab 159 183 25 Article 10 <TitleType>01</TitleType> <TitleText textformat="02">Multimodal discourses of collective memory</TitleText> 1 A01 Malgorzata Fabiszak Fabiszak, Malgorzata Malgorzata Fabiszak Adam Mickiewicz University 20 critical discourse analysis 20 memorials 20 multimodal schemas and metaphors 01 The aim of this paper is to analyze the interaction of the visual and the verbal layers of the memorials in the former extermination sites in Poland (cf. Young 1993). Two of the selected memorials were designed and erected in the 1960s (Che&#322;mno nad Nerem and Majdanek) while the other two (Be&#322;&#380;ec and Radegast) in the 2000s. The four case studies use the analytic categories of image schemata and metaphoric and metonymic extension in the analysis of the memorial landscape and critical discourse analysis in the analysis of the verbal layer. Memorials are memory carriers which have been constructed to facilitate rituals of commemoration designed to strengthen the in-group ties and collective identity. They thus become the potential vehicle of ideology of the period in which they were created. The analysis of the verbal and visual elements of the representation show how the change in the dominant discourse affected the design of the memorials, as well as how the traumatic landscape, in which these memorials are erected, motivated their imagery. 10 01 JB code pbns.262.s4 Section header 11 <TitleType>01</TitleType> <TitleText textformat="02">Part III. Cross-linguistic (English &#8211; Spanish) perspectives</TitleText> 10 01 JB code pbns.262.08rol 187 213 27 Article 12 <TitleType>01</TitleType> <TitleText textformat="02">Exploring specific differences</TitleText> <Subtitle textformat="02">A cross-linguistic study of English and Spanish civil engineering metaphors</Subtitle> 1 A01 Ana Maria Roldan Riejos Roldan Riejos, Ana Maria Ana Maria Roldan Riejos Universidad Politécnica de Madrid 20 cross-linguistic study 20 engineering communication 20 linguistic/visual metaphor and metonymy 20 technical language analysis 01 This chapter provides a cross-linguistic and multimodal study of some civil engineering zoomorphic metaphors in English and Spanish within a socio-cognitive and multimodal approach. This study thus aims to examine the interaction of multimodal (linguistic and visual) metaphoric and metonymic mappings (Forceville 2009, 2010) in some civil engineering zoomorphic examples. Principles from discourse analysis are applied (Semino 2008; Deignan 2005) by using contextualized and corpora-driven data. The results reveal lop-sided layers of metaphoricity merged with interacting metonymic patterns. In the cross-&#173;linguistic analysis, significant variations appear between English and Spanish which may respond to lexical aspects of meaning construction patterns as well as sociocultural differences (K&#246;vecses 2008). 10 01 JB code pbns.262.09die 215 244 30 Article 13 <TitleType>01</TitleType> <TitleText textformat="02">The use of metaphor and evaluation as discourse strategies in pre-electoral debates</TitleText> <TitlePrefix>The </TitlePrefix> <TitleWithoutPrefix textformat="02">use of metaphor and evaluation as discourse strategies in pre-electoral debates</TitleWithoutPrefix> <Subtitle textformat="02">Just about winning votes</Subtitle> 1 A01 Mercedes Díez Prados Díez Prados, Mercedes Mercedes Díez Prados University of Alcalá 20 Appraisal Theory 20 argumentative strategies 20 Critical Discourse Analysis 20 cross-cultural 20 evaluation 20 metaphor 20 persuasion 20 political discourse 20 pre-electoral debate 01 The present chapter analyzes metaphor use in a Spanish pre-electoral debate and its interplay with evaluation. The metaphorical expressions found are cross-&#173;culturally contrasted with those from a previous study for English (Neagu 2013) to verify to what extent they are equivalent in English and Spanish and whether similarities are influenced by ideological factors. Furthermore, the evaluative overload of metaphors in the Spanish debate is explored by confronting them with the evaluative devices encountered in the same text after the application of Hunston&#8217;s (2000) evaluation model and Martin and White&#8217;s (2005) Appraisal Theory. Results show that, although cross-cultural expression of metaphors differs at times, all politicians use them to win election, rather than due to ideological reasons. Moreover, metaphor and evaluation are often realized by the same linguistic expressions. 10 01 JB code pbns.262.10lug 245 272 28 Article 14 <TitleType>01</TitleType> <TitleText textformat="02">A text-world account of temporal world-building strategies in Spanish and English</TitleText> <TitlePrefix>A </TitlePrefix> <TitleWithoutPrefix textformat="02">text-world account of temporal world-building strategies in Spanish and English</TitleWithoutPrefix> 1 A01 Jane Lugea Lugea, Jane Jane Lugea University of Huddersfield 20 corpus 20 dialect 20 English 20 frog stories 20 Spanish 20 spoken narrative 20 temporality 20 tense 20 Text World Theory 01 Text World Theory (Werth 1999; Gavins 2007) is a cognitive stylistic model that aims to describe how discourse participants create a mental representation of language in use. First designed for the analysis of individual texts, this chapter demonstrates how it can also be used in the cross-linguistic analysis of narrative strategies. This chapter is based on a wider research project which applied Text World Theory to a comparable corpus of &#8216;frog story&#8217; narratives revealing differences between the ways in which Spanish and English speakers construct the &#8216;same&#8217; narrative text-world. The focus here is on the narrators&#8217; temporal world-&#173;building strategies only, as choices in tense were fundamental in laying the foundations for other world-building strategies. The results reveal interesting cross-&#173;linguistic and dialectal differences in temporal world-building strategies and point to uses of tenses for non-temporal means. 10 01 JB code pbns.262.11rod 273 295 23 Article 15 <TitleType>01</TitleType> <TitleText textformat="02">Gesture structuring strategies in English and Spanish autobiographical narratives</TitleText> 1 A01 Ana-Laura Rodríguez-Redondo Rodríguez-Redondo, Ana-Laura Ana-Laura Rodríguez-Redondo University Complutense de Madrid 20 concept-gesture projection 20 gesture space builders 20 gestures 20 narrative spaces 01 Based on new perspectives on the conceptual segmentation of oral emotional narratives (Romano &#38; Porto 2010; Romano et al. 2013) and the development of cognitive gesture studies (McNeill 1992; Sweetser 2007; Cienki 2008b), this chapter aims at upgrading the descriptive tools used for the conceptual-gesture interaction in structuring oral narratives. Two oral autobiographical stories, in Spanish and British English, are analysed combining both cognitive approaches. The results show two different conceptual-gesture projecting strategies for physically guiding the listener through the narrative. Although extensive comparative analyses are needed to confirm the differences, the combined method proves quite useful for capturing the conceptual-gesture projections as structuring strategies in oral narratives. 10 01 JB code pbns.262.12ind 297 299 3 Miscellaneous 16 <TitleType>01</TitleType> <TitleText textformat="02">Index</TitleText> 02 JBENJAMINS John Benjamins Publishing Company 01 John Benjamins Publishing Company Amsterdam/Philadelphia NL 04 20160331 2016 John Benjamins B.V. 02 WORLD 08 690 gr 01 JB 1 John Benjamins Publishing Company +31 20 6304747 +31 20 6739773 bookorder@benjamins.nl 01 https://benjamins.com 01 WORLD US CA MX 21 24 22 01 02 JB 1 00 95.00 EUR R 02 02 JB 1 00 100.70 EUR R 01 JB 10 bebc +44 1202 712 934 +44 1202 712 913 sales@bebc.co.uk 03 GB 21 22 02 02 JB 1 00 80.00 GBP Z 01 JB 2 John Benjamins North America +1 800 562-5666 +1 703 661-1501 benjamins@presswarehouse.com 01 https://benjamins.com 01 US CA MX 21 1 22 01 gen 02 JB 1 00 143.00 USD