14026233 03 01 01 JB code JB John Benjamins Publishing Company 01 JB code P&bns 307 Eb 15 9789027261977 06 10.1075/pbns.307 13 2019031187 00 EA E107 10 01 JB code P&bns 02 0922-842X 02 307.00 01 02 Pragmatics & Beyond New Series Pragmatics & Beyond New Series 11 01 JB code jbe-all 01 02 Full EBA collection (ca. 4,200 titles) 11 01 JB code jbe-eba-2023 01 02 Compact EBA Collection 2023 (ca. 700 titles, starting 2018) 11 01 JB code jbe-2019 01 02 2019 collection (119 titles) 05 02 2019 collection 01 01 The Construction of `Ordinariness' across Media Genres The Construction of ‘Ordinariness’ across Media Genres 1 B01 01 JB code 888361991 Anita Fetzer Fetzer, Anita Anita Fetzer University of Augsburg 07 https://benjamins.com/catalog/persons/888361991 2 B01 01 JB code 700361992 Elda Weizman Weizman, Elda Elda Weizman Bar-Ilan University 07 https://benjamins.com/catalog/persons/700361992 01 eng 11 303 03 03 vi 03 00 297 03 01 23 302.23 03 2019 P94.6 04 Mass media and culture. 04 Communication--Social aspects. 10 LAN009030 12 CFG 24 JB code COMM.CGEN Communication Studies 24 JB code LIN.DISC Discourse studies 24 JB code LIN.PRAG Pragmatics 01 06 02 00 Departing from the premise that ‘being ordinary’ is brought into the discourse and brought out in the discourse and is thus an interactional achievement, the contributions to this edited volume investigate its construction, reconstruction and deconstruction in media discourse. 03 00 Departing from the premise that ‘being ordinary’ is brought into the discourse and brought out in the discourse and is thus an interactional achievement, the contributions to this edited volume investigate its construction, reconstruction and deconstruction in media discourse. Ordinariness is perceived as a scalar notion which is conceptualised against the background of both non-ordinariness and extra-ordinariness. The chapters address its strategic construction across media genres (public talk, Prime Minister’s Questions, interview, radio call-in, commenting) and discursive activities (tweets, social media posts) as done in various languages (American English, Austrian German, British English, Chinese, French, Finnish, Hebrew and Japanese) by professional participants (e.g., politicians, journalists, scientists) and by ordinary people participating in media discourse (e.g., ordinary citizens, viewers, members of the audience). Discursive strategies used to bring about (non/extra) ordinariness include small stories, quotations, conversational style, irony, naming and addressing as well as references to the private-public interface. 01 00 03 01 01 D503 https://benjamins.com/covers/475/pbns.307.png 01 01 D502 https://benjamins.com/covers/475_jpg/9789027204288.jpg 01 01 D504 https://benjamins.com/covers/475_tif/9789027204288.tif 01 01 D503 https://benjamins.com/covers/1200_front/pbns.307.hb.png 01 01 D503 https://benjamins.com/covers/125/pbns.307.png 02 00 03 01 01 D503 https://benjamins.com/covers/1200_back/pbns.307.hb.png 03 00 03 01 01 D503 https://benjamins.com/covers/3d_web/pbns.307.hb.png 01 01 JB code pbns.307.01wei 06 10.1075/pbns.307.01wei 1 17 17 Chapter 1 01 04 Introduction Introduction 1 A01 01 JB code 632385273 Elda Weizman Weizman, Elda Elda Weizman Bar-Ilan University, Israel 07 https://benjamins.com/catalog/persons/632385273 2 A01 01 JB code 785385274 Anita Fetzer Fetzer, Anita Anita Fetzer Augsburg University, Germany 07 https://benjamins.com/catalog/persons/785385274 01 01 JB code pbns.307.p1 06 10.1075/pbns.307.p1 Section header 2 01 04 Part I. Constructing ordinariness in politicians' discourse Part I. Constructing ordinariness in politicians’ discourse 01 01 JB code pbns.307.02gru 06 10.1075/pbns.307.02gru 21 50 30 Chapter 3 01 04 Are Austrian presidential candidates ordinary people? Are Austrian presidential candidates ordinary people? 01 04 Candidates' self-presentation strategies on Twitter during the 2016 Austrian presidential election campaign Candidates’ self-presentation strategies on Twitter during the 2016 Austrian presidential election campaign 1 A01 01 JB code 2385275 Helmut Gruber Gruber, Helmut Helmut Gruber University of Vienna, Austria 07 https://benjamins.com/catalog/persons/2385275 03 00

This paper investigates one specific aspect of impression management (self-presentation as an ordinary person) of the candidates during the 2016 Austrian presidential campaign on Twitter and asks whether the candidates’ campaigns followed the innovation or the normalization hypothesis. By applying Goffman’s concepts of “giving” vs. “giving off” information to the affordances of political communication on Twitter, a communicated ordinariness strategy is distinguished from a staged ordinariness strategy. Different forms of these two strategies are identified in the candidates’ tweets by investigating the pictorial and verbal elements of their tweets. Results show that both strategies are employed rather infrequently in all but one of the candidates’ tweets. Only one of the candidates used a staged ordinariness strategy during one phase of the campaign. These results show that most candidates employed communication strategies which conform to the normalization hypothesis rather than to the innovation hypothesis. Furthermore, the results suggest that following a consistent communication strategy throughout an entire campaign might ultimately lead to electoral success.

01 01 JB code pbns.307.03liv 06 10.1075/pbns.307.03liv 51 72 22 Chapter 4 01 04 "You bring the steaks, I'll bring the salad" “You bring the steaks, I’ll bring the salad” 01 04 Presenting ordinariness in PM Netanyahu's public talks Presenting ordinariness in PM Netanyahu’s public talks 1 A01 01 JB code 919385276 Zohar Livnat Livnat, Zohar Zohar Livnat Bar-Ilan University, Israel 07 https://benjamins.com/catalog/persons/919385276 03 00

In line with theories of charismatic leadership (Weber 1947, Shamir et al. 1994), and drawing on Goffman’s approach (1959) regarding impression management as well as on Sacks’ concept (1984) of (extra)ordinariness as a work done through discourse, this study defines and analyzes a discursive practice employed by Israeli PM Netanyahu in his public talks, namely the construction of an image that on the one hand, all citizens can identify and empathize with, and on the other, presents him as so unique as to be irreplaceable. The examples demonstrate the stylistic, discursive and thematic aspects of Netanyahu’s public discourse on the background of culture-specific norms and expectations.

The analysis identifies two types of ordinariness that Netanyahu communicates to the audience: The positive ordinariness that Weizman and Fetzer (2018) associate with the fulfillment of civic duties, and being “all-Israeli” in the sense of being an average, down-to-earth member of Israeli society.

01 01 JB code pbns.307.04ani 06 10.1075/pbns.307.04ani 73 101 29 Chapter 5 01 04 Quoting ordinary people in Prime Minister's Questions1 Quoting ordinary people in Prime Minister’s Questions1 1 A01 01 JB code 877385277 Anita Fetzer Fetzer, Anita Anita Fetzer University of Augsburg, Germany 07 https://benjamins.com/catalog/persons/877385277 2 A01 01 JB code 101385278 Peter Bull Bull, Peter Peter Bull Universities of York and Salford, UK 07 https://benjamins.com/catalog/persons/101385278 03 00

Prime Minister’s Questions is the central British parliamentary institution. Every week Members of Parliament have the opportunity to pose questions to the Prime Minister, frequently utilising quotations from various sources, e.g. allies from the quoter’s political party, political opponents, experts, or ordinary people. The focus of this contribution is on the strategic use of quotations from ordinary people in the interchanges between the Prime Minister and the Leader of the Opposition. The data comprise 240 question-response sequences. In the sequences analysed, quotations make up 9% of the total word count for Cameron-Miliband and 10% for Cameron-Corbyn: 2% of the quotations are sourced by ordinary people in the Cameron-Miliband data, and 31% in the Cameron-Corbyn data. Corbyn’s systematic use of quotations from ordinary people was novel, foregrounding their political issues and assigning them the status of an object of discourse in the media thus making the government accountable to them.

01 01 JB code pbns.307.05shu 06 10.1075/pbns.307.05shu 103 129 27 Chapter 6 01 04 "Well, Yair? When will you be prime minister?" “Well, Yair? When will you be prime minister?” 01 04 Different readings of ordinariness in a politician's Facebook post as a case in point Different readings of ordinariness in a politician’s Facebook post as a case in point 1 A01 01 JB code 63385279 Pnina Shukrun-Nagar Shukrun-Nagar, Pnina Pnina Shukrun-Nagar Ben-Gurion University of the Negev, Israel 07 https://benjamins.com/catalog/persons/63385279 03 00

The chapter examines readers’ comments on a Facebook post in which the Israeli politician Yair Lapid positions himself as an ordinary person. Based on Sacks (1984), it is argued that such positioning is characterized by themes, perspectives, and communicative patterns typical of ordinary people, rather than political-public authorities.

An examination of 141 relevant readers’ comments shows that, in Bakhtin’s terms, there are three main readings of such ordinary voice: A single-voiced reading, which views the ordinary voice as legitimate, authentic, and independent; a double-voiced reading, which views the ordinary voice as authentic and legitimate, but as partial; and a polyphonic reading, which views the ordinary voice as fictitious, illegitimate, and designated to promote a political agenda. The paper discusses the communicative patterns of each category in comparison to those of the original post, and examines the effect of these patterns on the positioning of both Lapid and his readers.

01 01 JB code pbns.307.p2 06 10.1075/pbns.307.p2 Section header 7 01 04 Part II. Constructing ordinariness in experts' discourse Part II. Constructing ordinariness in experts’ discourse 01 01 JB code pbns.307.06dor 06 10.1075/pbns.307.06dor 133 156 24 Chapter 8 01 04 "I can do math, but I'm not that smart. I'm not brilliant" “I can do math, but I’m not that smart. I’m not brilliant” 01 04 Ordinariness as a discursive resource in United States radiophonic financial call-in interactions Ordinariness as a discursive resource in United States radiophonic financial call-in interactions 1 A01 01 JB code 83385280 Gonen Dori-Hacohen Dori-Hacohen, Gonen Gonen Dori-Hacohen University of Massachusetts, Amherst, United Sates 07 https://benjamins.com/catalog/persons/83385280 03 00

Radio call-in shows, mainly political ones, are prevalent in discursive research, dating back to Hutchby’s influential work. This chapter discusses the leading United States economic self-help radio call-in show, “The Dave Ramsey show” and how ordinariness is used in it. The host, Dave Ramsey, advises callers, and the audience, regarding their economic behavior. This counseling creates a paradox: an expert-millionaire advises ordinary people and fans regarding their economic struggles. The host presents himself as ordinary to solve this paradox. Ramsey constructs his ordinariness using vernacular language, referring to a shared ‘common-sense,’ using mundane stories and relating to the callers as a family. Then, the chapter discusses two interactions with “non-ordinary” callers, a poor and a rich caller, to show the uses of the ordinariness practices in them. The conclusion connects the ordinariness of the host to his neoconservative ideology, to point to the notion of ordinary success he tries to deliver.

01 01 JB code pbns.307.07arm 06 10.1075/pbns.307.07arm 157 178 22 Chapter 9 01 04 Ordinary science Ordinary science 1 A01 01 JB code 919385281 Rony Armon Armon, Rony Rony Armon University College London, UK 07 https://benjamins.com/catalog/persons/919385281 03 00

Science journalism entails an orientation to the interests and understandings of ordinary audiences. The key challenge for journalists is to present the research reported as newsworthy and translate complex findings to understandable terms. This study examines interviews with scientific experts conducted in the Israeli current affairs program London et. Kirschenbaum, focusing on discursive strategies used by presenters to align with the interests and knowledge of their audiences. The doing of “being ordinary” emerges as a key resource for allocating the translation of scientific knowledge between expert guests and the presenters themselves. In doing so, they are shown to shift between knowers or ignorants of the topic reported in a way that reflects their public personae and their task of making science accessible and relevant. Doing ordinariness appears to involve translational, epistemic and biographic dimensions that resonate with the interactional but also broader contexts in which reporting takes place.

01 01 JB code pbns.307.08xie 06 10.1075/pbns.307.08xie 179 205 27 Chapter 10 01 04 Constructing 'ordinariness' Constructing ‘ordinariness’ 01 04 An analysis of Jack Ma's narrative identities on Sina Weibo An analysis of Jack Ma’s narrative identities on Sina Weibo 1 A01 01 JB code 953385282 Chaoqun Xie Xie, Chaoqun Chaoqun Xie Fujian Normal University, China 07 https://benjamins.com/catalog/persons/953385282 2 A01 01 JB code 71385283 Ying Tong Tong, Ying Ying Tong Nanjing Xiaozhuang University, China 07 https://benjamins.com/catalog/persons/71385283 03 00

In this chapter, we attempt, inspired by Sacks’ (1984) discussion of “doing being ordinary”, to explore and expound the means and purposes celebrities do “being ordinary” on social media and the related notions of narrative in digital communication and narrative identity. These notions are conceptualized with reference to the Chinese business mogul Jack Ma’s means of doing ordinary things vs. doing things ordinarily on Sina Weibo through the social media’s affordance of multimodal resources. What emerges in the course of data analysis is our proposed sense of doing being ordinary, i.e., the observation of the order of things. Our analysis shows that storytelling serves as an important pragmatic strategy in Jack Ma’s doing “being ordinary” on Weibo and that most of Ma’s posts turn out to be “extraordinarily carefully regulated sorts of things” (Sacks 1984: 428), which aim to project, present and/or preserve Jack Ma’s various positive narrative identities.

01 01 JB code pbns.307.p3 06 10.1075/pbns.307.p3 Section header 11 01 04 Part III. Constructing ordinariness in ordinary media Part III. Constructing ordinariness in ordinary media 01 01 JB code pbns.307.09wei 06 10.1075/pbns.307.09wei 209 236 28 Chapter 12 01 04 Constructing ordinariness in online commenting in Hebrew1 and Finnish Constructing ordinariness in online commenting in Hebrew1 and Finnish 1 A01 01 JB code 226385284 Elda Weizman Weizman, Elda Elda Weizman Bar-Ilan University, Israel 07 https://benjamins.com/catalog/persons/226385284 2 A01 01 JB code 431385285 Marjut Johansson Johansson, Marjut Marjut Johansson Turku University, Finland 07 https://benjamins.com/catalog/persons/431385285 03 00

This chapter studies how ‘ordinariness’ and mostly ‘ordinary’ are being constructed in on-line commenting in Hebrew and Finnish. Starting with the premise that “being ordinary” is dynamically and co-operatively constructed, we adopt the notion of “positioning” to account for the ways ordinary commenters position third parties as ordinary and thus “do being ordinary” and the accountability related to it. The study relies on corpus-based methods: using corpora of commenting in each language, the equivalents of ‘ordinary’, i.e. tavallinen (Finnish), ragil and pashut (Hebrew), are identified and the attitudinal meanings implied by their collocations are examined. The findings indicate that both Hebrew and Finnish commenters position ordinary people in the contexts of politics and politicians, social injustice, social norms, moral and ethics. Culture-specific contexts include military service and orthodox/secular conflicts in Hebrew, self- and other- positioning as having positive qualities coupled with the feeling of being excluded from society in Finnish.

01 01 JB code pbns.307.10ati 06 10.1075/pbns.307.10ati 237 267 31 Chapter 13 01 04 Ordinary people's political discourse in old and new French media Ordinary people’s political discourse in old and new French media 01 04 Evolution and problems Evolution and problems 1 A01 01 JB code 361385286 Hassan Atifi Atifi, Hassan Hassan Atifi Tech-CICO / ICD, Université de technologie de Troyes, France 07 https://benjamins.com/catalog/persons/361385286 2 A01 01 JB code 638385287 Michel Marcoccia Marcoccia, Michel Michel Marcoccia Tech-CICO / ICD, Université de technologie de Troyes, France 07 https://benjamins.com/catalog/persons/638385287 03 00

This chapter deals with the evolution of ordinariness in French media by highlighting two phenomena: the emergence of a new form of ordinary discourse defined as ‘ordinary political discourse’, ordinary but also militant and/or expert, and the questioning of this ordinariness, sometimes denounced as imposture. The study falls within the scope of the semio-pragmatics of media discourse, combining the methods of discourse analysis with research questions in media studies. The data are composed of emblematic case studies: TV programs (two French political talk-shows where guests are confronted with ‘ordinary people’) and a Facebook video. The chapter focuses on the way participants position themselves as ordinary (conversational style, self-presentation, visual and non-verbal markers, emotional discourse, illocutionary values, etc.). It also analyzes how these ‘ordinary participants’ are defined by the media and the audience and it shows that the ordinariness of these participants can be questioned by media and audiences, trigger public debates and institutional calls to order.

01 01 JB code pbns.307.11mat 06 10.1075/pbns.307.11mat 269 294 26 Chapter 14 01 04 When being quotidian meets being ordinary When being quotidian meets being ordinary 1 A01 01 JB code 567385288 Yoshiko Matsumoto Matsumoto, Yoshiko Yoshiko Matsumoto Stanford University, USA 07 https://benjamins.com/catalog/persons/567385288 03 00

Building on previous studies of casual conversations by older Japanese women in which quotidian reframing was used as a strategy to present serious and extraordinary situations from the perspective of the quotidian (e.g. Matsumoto 2011), this chapter examines how reframing to the quotidian, i.e. “doing being quotidian,” participates in the construction of ordinariness in verbal interactions in mass media and social networks in the U.S. and Japan. Through analyses of the interaction of a veteran host of a Japanese talk show with a guest, two former U.S. Presidents’ presentations of themselves at public events, and postings on a Japanese political party’s Twitter account, we consider psychological and social conditions and effects of quotidian reframing in media.

01 01 JB code pbns.307.ind 06 10.1075/pbns.307.ind 295 297 3 Miscellaneous 15 01 04 Index Index
01 JB code JBENJAMINS John Benjamins Publishing Company 01 01 JB code JB John Benjamins Publishing Company 01 https://benjamins.com 02 https://benjamins.com/catalog/pbns.307 Amsterdam NL 00 John Benjamins Publishing Company Marketing Department / Karin Plijnaar, Pieter Lamers onix@benjamins.nl 04 01 00 20191212 C 2019 John Benjamins D 2019 John Benjamins 02 WORLD 13 15 9789027204288 WORLD 09 01 JB 3 John Benjamins e-Platform 03 https://jbe-platform.com 29 https://jbe-platform.com/content/books/9789027261977 21 01 00 Unqualified price 02 95.00 EUR 01 00 Unqualified price 02 80.00 GBP GB 01 00 Unqualified price 02 143.00 USD
228025946 03 01 01 JB code JB John Benjamins Publishing Company 01 JB code P&bns 307 Hb 15 9789027204288 06 10.1075/pbns.307 13 2019031186 00 BB 08 685 gr 10 01 JB code P&bns 02 0922-842X 02 307.00 01 02 Pragmatics & Beyond New Series Pragmatics & Beyond New Series 01 01 The Construction of `Ordinariness' across Media Genres The Construction of ‘Ordinariness’ across Media Genres 1 B01 01 JB code 888361991 Anita Fetzer Fetzer, Anita Anita Fetzer University of Augsburg 07 https://benjamins.com/catalog/persons/888361991 2 B01 01 JB code 700361992 Elda Weizman Weizman, Elda Elda Weizman Bar-Ilan University 07 https://benjamins.com/catalog/persons/700361992 01 eng 11 303 03 03 vi 03 00 297 03 01 23 302.23 03 2019 P94.6 04 Mass media and culture. 04 Communication--Social aspects. 10 LAN009030 12 CFG 24 JB code COMM.CGEN Communication Studies 24 JB code LIN.DISC Discourse studies 24 JB code LIN.PRAG Pragmatics 01 06 02 00 Departing from the premise that ‘being ordinary’ is brought into the discourse and brought out in the discourse and is thus an interactional achievement, the contributions to this edited volume investigate its construction, reconstruction and deconstruction in media discourse. 03 00 Departing from the premise that ‘being ordinary’ is brought into the discourse and brought out in the discourse and is thus an interactional achievement, the contributions to this edited volume investigate its construction, reconstruction and deconstruction in media discourse. Ordinariness is perceived as a scalar notion which is conceptualised against the background of both non-ordinariness and extra-ordinariness. The chapters address its strategic construction across media genres (public talk, Prime Minister’s Questions, interview, radio call-in, commenting) and discursive activities (tweets, social media posts) as done in various languages (American English, Austrian German, British English, Chinese, French, Finnish, Hebrew and Japanese) by professional participants (e.g., politicians, journalists, scientists) and by ordinary people participating in media discourse (e.g., ordinary citizens, viewers, members of the audience). Discursive strategies used to bring about (non/extra) ordinariness include small stories, quotations, conversational style, irony, naming and addressing as well as references to the private-public interface. 01 00 03 01 01 D503 https://benjamins.com/covers/475/pbns.307.png 01 01 D502 https://benjamins.com/covers/475_jpg/9789027204288.jpg 01 01 D504 https://benjamins.com/covers/475_tif/9789027204288.tif 01 01 D503 https://benjamins.com/covers/1200_front/pbns.307.hb.png 01 01 D503 https://benjamins.com/covers/125/pbns.307.png 02 00 03 01 01 D503 https://benjamins.com/covers/1200_back/pbns.307.hb.png 03 00 03 01 01 D503 https://benjamins.com/covers/3d_web/pbns.307.hb.png 01 01 JB code pbns.307.01wei 06 10.1075/pbns.307.01wei 1 17 17 Chapter 1 01 04 Introduction Introduction 1 A01 01 JB code 632385273 Elda Weizman Weizman, Elda Elda Weizman Bar-Ilan University, Israel 07 https://benjamins.com/catalog/persons/632385273 2 A01 01 JB code 785385274 Anita Fetzer Fetzer, Anita Anita Fetzer Augsburg University, Germany 07 https://benjamins.com/catalog/persons/785385274 01 01 JB code pbns.307.p1 06 10.1075/pbns.307.p1 Section header 2 01 04 Part I. Constructing ordinariness in politicians' discourse Part I. Constructing ordinariness in politicians’ discourse 01 01 JB code pbns.307.02gru 06 10.1075/pbns.307.02gru 21 50 30 Chapter 3 01 04 Are Austrian presidential candidates ordinary people? Are Austrian presidential candidates ordinary people? 01 04 Candidates' self-presentation strategies on Twitter during the 2016 Austrian presidential election campaign Candidates’ self-presentation strategies on Twitter during the 2016 Austrian presidential election campaign 1 A01 01 JB code 2385275 Helmut Gruber Gruber, Helmut Helmut Gruber University of Vienna, Austria 07 https://benjamins.com/catalog/persons/2385275 03 00

This paper investigates one specific aspect of impression management (self-presentation as an ordinary person) of the candidates during the 2016 Austrian presidential campaign on Twitter and asks whether the candidates’ campaigns followed the innovation or the normalization hypothesis. By applying Goffman’s concepts of “giving” vs. “giving off” information to the affordances of political communication on Twitter, a communicated ordinariness strategy is distinguished from a staged ordinariness strategy. Different forms of these two strategies are identified in the candidates’ tweets by investigating the pictorial and verbal elements of their tweets. Results show that both strategies are employed rather infrequently in all but one of the candidates’ tweets. Only one of the candidates used a staged ordinariness strategy during one phase of the campaign. These results show that most candidates employed communication strategies which conform to the normalization hypothesis rather than to the innovation hypothesis. Furthermore, the results suggest that following a consistent communication strategy throughout an entire campaign might ultimately lead to electoral success.

01 01 JB code pbns.307.03liv 06 10.1075/pbns.307.03liv 51 72 22 Chapter 4 01 04 "You bring the steaks, I'll bring the salad" “You bring the steaks, I’ll bring the salad” 01 04 Presenting ordinariness in PM Netanyahu's public talks Presenting ordinariness in PM Netanyahu’s public talks 1 A01 01 JB code 919385276 Zohar Livnat Livnat, Zohar Zohar Livnat Bar-Ilan University, Israel 07 https://benjamins.com/catalog/persons/919385276 03 00

In line with theories of charismatic leadership (Weber 1947, Shamir et al. 1994), and drawing on Goffman’s approach (1959) regarding impression management as well as on Sacks’ concept (1984) of (extra)ordinariness as a work done through discourse, this study defines and analyzes a discursive practice employed by Israeli PM Netanyahu in his public talks, namely the construction of an image that on the one hand, all citizens can identify and empathize with, and on the other, presents him as so unique as to be irreplaceable. The examples demonstrate the stylistic, discursive and thematic aspects of Netanyahu’s public discourse on the background of culture-specific norms and expectations.

The analysis identifies two types of ordinariness that Netanyahu communicates to the audience: The positive ordinariness that Weizman and Fetzer (2018) associate with the fulfillment of civic duties, and being “all-Israeli” in the sense of being an average, down-to-earth member of Israeli society.

01 01 JB code pbns.307.04ani 06 10.1075/pbns.307.04ani 73 101 29 Chapter 5 01 04 Quoting ordinary people in Prime Minister's Questions1 Quoting ordinary people in Prime Minister’s Questions1 1 A01 01 JB code 877385277 Anita Fetzer Fetzer, Anita Anita Fetzer University of Augsburg, Germany 07 https://benjamins.com/catalog/persons/877385277 2 A01 01 JB code 101385278 Peter Bull Bull, Peter Peter Bull Universities of York and Salford, UK 07 https://benjamins.com/catalog/persons/101385278 03 00

Prime Minister’s Questions is the central British parliamentary institution. Every week Members of Parliament have the opportunity to pose questions to the Prime Minister, frequently utilising quotations from various sources, e.g. allies from the quoter’s political party, political opponents, experts, or ordinary people. The focus of this contribution is on the strategic use of quotations from ordinary people in the interchanges between the Prime Minister and the Leader of the Opposition. The data comprise 240 question-response sequences. In the sequences analysed, quotations make up 9% of the total word count for Cameron-Miliband and 10% for Cameron-Corbyn: 2% of the quotations are sourced by ordinary people in the Cameron-Miliband data, and 31% in the Cameron-Corbyn data. Corbyn’s systematic use of quotations from ordinary people was novel, foregrounding their political issues and assigning them the status of an object of discourse in the media thus making the government accountable to them.

01 01 JB code pbns.307.05shu 06 10.1075/pbns.307.05shu 103 129 27 Chapter 6 01 04 "Well, Yair? When will you be prime minister?" “Well, Yair? When will you be prime minister?” 01 04 Different readings of ordinariness in a politician's Facebook post as a case in point Different readings of ordinariness in a politician’s Facebook post as a case in point 1 A01 01 JB code 63385279 Pnina Shukrun-Nagar Shukrun-Nagar, Pnina Pnina Shukrun-Nagar Ben-Gurion University of the Negev, Israel 07 https://benjamins.com/catalog/persons/63385279 03 00

The chapter examines readers’ comments on a Facebook post in which the Israeli politician Yair Lapid positions himself as an ordinary person. Based on Sacks (1984), it is argued that such positioning is characterized by themes, perspectives, and communicative patterns typical of ordinary people, rather than political-public authorities.

An examination of 141 relevant readers’ comments shows that, in Bakhtin’s terms, there are three main readings of such ordinary voice: A single-voiced reading, which views the ordinary voice as legitimate, authentic, and independent; a double-voiced reading, which views the ordinary voice as authentic and legitimate, but as partial; and a polyphonic reading, which views the ordinary voice as fictitious, illegitimate, and designated to promote a political agenda. The paper discusses the communicative patterns of each category in comparison to those of the original post, and examines the effect of these patterns on the positioning of both Lapid and his readers.

01 01 JB code pbns.307.p2 06 10.1075/pbns.307.p2 Section header 7 01 04 Part II. Constructing ordinariness in experts' discourse Part II. Constructing ordinariness in experts’ discourse 01 01 JB code pbns.307.06dor 06 10.1075/pbns.307.06dor 133 156 24 Chapter 8 01 04 "I can do math, but I'm not that smart. I'm not brilliant" “I can do math, but I’m not that smart. I’m not brilliant” 01 04 Ordinariness as a discursive resource in United States radiophonic financial call-in interactions Ordinariness as a discursive resource in United States radiophonic financial call-in interactions 1 A01 01 JB code 83385280 Gonen Dori-Hacohen Dori-Hacohen, Gonen Gonen Dori-Hacohen University of Massachusetts, Amherst, United Sates 07 https://benjamins.com/catalog/persons/83385280 03 00

Radio call-in shows, mainly political ones, are prevalent in discursive research, dating back to Hutchby’s influential work. This chapter discusses the leading United States economic self-help radio call-in show, “The Dave Ramsey show” and how ordinariness is used in it. The host, Dave Ramsey, advises callers, and the audience, regarding their economic behavior. This counseling creates a paradox: an expert-millionaire advises ordinary people and fans regarding their economic struggles. The host presents himself as ordinary to solve this paradox. Ramsey constructs his ordinariness using vernacular language, referring to a shared ‘common-sense,’ using mundane stories and relating to the callers as a family. Then, the chapter discusses two interactions with “non-ordinary” callers, a poor and a rich caller, to show the uses of the ordinariness practices in them. The conclusion connects the ordinariness of the host to his neoconservative ideology, to point to the notion of ordinary success he tries to deliver.

01 01 JB code pbns.307.07arm 06 10.1075/pbns.307.07arm 157 178 22 Chapter 9 01 04 Ordinary science Ordinary science 1 A01 01 JB code 919385281 Rony Armon Armon, Rony Rony Armon University College London, UK 07 https://benjamins.com/catalog/persons/919385281 03 00

Science journalism entails an orientation to the interests and understandings of ordinary audiences. The key challenge for journalists is to present the research reported as newsworthy and translate complex findings to understandable terms. This study examines interviews with scientific experts conducted in the Israeli current affairs program London et. Kirschenbaum, focusing on discursive strategies used by presenters to align with the interests and knowledge of their audiences. The doing of “being ordinary” emerges as a key resource for allocating the translation of scientific knowledge between expert guests and the presenters themselves. In doing so, they are shown to shift between knowers or ignorants of the topic reported in a way that reflects their public personae and their task of making science accessible and relevant. Doing ordinariness appears to involve translational, epistemic and biographic dimensions that resonate with the interactional but also broader contexts in which reporting takes place.

01 01 JB code pbns.307.08xie 06 10.1075/pbns.307.08xie 179 205 27 Chapter 10 01 04 Constructing 'ordinariness' Constructing ‘ordinariness’ 01 04 An analysis of Jack Ma's narrative identities on Sina Weibo An analysis of Jack Ma’s narrative identities on Sina Weibo 1 A01 01 JB code 953385282 Chaoqun Xie Xie, Chaoqun Chaoqun Xie Fujian Normal University, China 07 https://benjamins.com/catalog/persons/953385282 2 A01 01 JB code 71385283 Ying Tong Tong, Ying Ying Tong Nanjing Xiaozhuang University, China 07 https://benjamins.com/catalog/persons/71385283 03 00

In this chapter, we attempt, inspired by Sacks’ (1984) discussion of “doing being ordinary”, to explore and expound the means and purposes celebrities do “being ordinary” on social media and the related notions of narrative in digital communication and narrative identity. These notions are conceptualized with reference to the Chinese business mogul Jack Ma’s means of doing ordinary things vs. doing things ordinarily on Sina Weibo through the social media’s affordance of multimodal resources. What emerges in the course of data analysis is our proposed sense of doing being ordinary, i.e., the observation of the order of things. Our analysis shows that storytelling serves as an important pragmatic strategy in Jack Ma’s doing “being ordinary” on Weibo and that most of Ma’s posts turn out to be “extraordinarily carefully regulated sorts of things” (Sacks 1984: 428), which aim to project, present and/or preserve Jack Ma’s various positive narrative identities.

01 01 JB code pbns.307.p3 06 10.1075/pbns.307.p3 Section header 11 01 04 Part III. Constructing ordinariness in ordinary media Part III. Constructing ordinariness in ordinary media 01 01 JB code pbns.307.09wei 06 10.1075/pbns.307.09wei 209 236 28 Chapter 12 01 04 Constructing ordinariness in online commenting in Hebrew1 and Finnish Constructing ordinariness in online commenting in Hebrew1 and Finnish 1 A01 01 JB code 226385284 Elda Weizman Weizman, Elda Elda Weizman Bar-Ilan University, Israel 07 https://benjamins.com/catalog/persons/226385284 2 A01 01 JB code 431385285 Marjut Johansson Johansson, Marjut Marjut Johansson Turku University, Finland 07 https://benjamins.com/catalog/persons/431385285 03 00

This chapter studies how ‘ordinariness’ and mostly ‘ordinary’ are being constructed in on-line commenting in Hebrew and Finnish. Starting with the premise that “being ordinary” is dynamically and co-operatively constructed, we adopt the notion of “positioning” to account for the ways ordinary commenters position third parties as ordinary and thus “do being ordinary” and the accountability related to it. The study relies on corpus-based methods: using corpora of commenting in each language, the equivalents of ‘ordinary’, i.e. tavallinen (Finnish), ragil and pashut (Hebrew), are identified and the attitudinal meanings implied by their collocations are examined. The findings indicate that both Hebrew and Finnish commenters position ordinary people in the contexts of politics and politicians, social injustice, social norms, moral and ethics. Culture-specific contexts include military service and orthodox/secular conflicts in Hebrew, self- and other- positioning as having positive qualities coupled with the feeling of being excluded from society in Finnish.

01 01 JB code pbns.307.10ati 06 10.1075/pbns.307.10ati 237 267 31 Chapter 13 01 04 Ordinary people's political discourse in old and new French media Ordinary people’s political discourse in old and new French media 01 04 Evolution and problems Evolution and problems 1 A01 01 JB code 361385286 Hassan Atifi Atifi, Hassan Hassan Atifi Tech-CICO / ICD, Université de technologie de Troyes, France 07 https://benjamins.com/catalog/persons/361385286 2 A01 01 JB code 638385287 Michel Marcoccia Marcoccia, Michel Michel Marcoccia Tech-CICO / ICD, Université de technologie de Troyes, France 07 https://benjamins.com/catalog/persons/638385287 03 00

This chapter deals with the evolution of ordinariness in French media by highlighting two phenomena: the emergence of a new form of ordinary discourse defined as ‘ordinary political discourse’, ordinary but also militant and/or expert, and the questioning of this ordinariness, sometimes denounced as imposture. The study falls within the scope of the semio-pragmatics of media discourse, combining the methods of discourse analysis with research questions in media studies. The data are composed of emblematic case studies: TV programs (two French political talk-shows where guests are confronted with ‘ordinary people’) and a Facebook video. The chapter focuses on the way participants position themselves as ordinary (conversational style, self-presentation, visual and non-verbal markers, emotional discourse, illocutionary values, etc.). It also analyzes how these ‘ordinary participants’ are defined by the media and the audience and it shows that the ordinariness of these participants can be questioned by media and audiences, trigger public debates and institutional calls to order.

01 01 JB code pbns.307.11mat 06 10.1075/pbns.307.11mat 269 294 26 Chapter 14 01 04 When being quotidian meets being ordinary When being quotidian meets being ordinary 1 A01 01 JB code 567385288 Yoshiko Matsumoto Matsumoto, Yoshiko Yoshiko Matsumoto Stanford University, USA 07 https://benjamins.com/catalog/persons/567385288 03 00

Building on previous studies of casual conversations by older Japanese women in which quotidian reframing was used as a strategy to present serious and extraordinary situations from the perspective of the quotidian (e.g. Matsumoto 2011), this chapter examines how reframing to the quotidian, i.e. “doing being quotidian,” participates in the construction of ordinariness in verbal interactions in mass media and social networks in the U.S. and Japan. Through analyses of the interaction of a veteran host of a Japanese talk show with a guest, two former U.S. Presidents’ presentations of themselves at public events, and postings on a Japanese political party’s Twitter account, we consider psychological and social conditions and effects of quotidian reframing in media.

01 01 JB code pbns.307.ind 06 10.1075/pbns.307.ind 295 297 3 Miscellaneous 15 01 04 Index Index
01 JB code JBENJAMINS John Benjamins Publishing Company 01 01 JB code JB John Benjamins Publishing Company 01 https://benjamins.com 02 https://benjamins.com/catalog/pbns.307 Amsterdam NL 00 John Benjamins Publishing Company Marketing Department / Karin Plijnaar, Pieter Lamers onix@benjamins.nl 04 01 00 20191212 C 2019 John Benjamins D 2019 John Benjamins 02 WORLD WORLD US CA MX 09 01 JB 1 John Benjamins Publishing Company +31 20 6304747 +31 20 6739773 bookorder@benjamins.nl 01 https://benjamins.com 21 102 20 01 00 Unqualified price 02 JB 1 02 95.00 EUR 02 00 Unqualified price 02 80.00 01 Z 0 GBP GB US CA MX 01 01 JB 2 John Benjamins Publishing Company +1 800 562-5666 +1 703 661-1501 benjamins@presswarehouse.com 01 https://benjamins.com 21 102 20 01 00 Unqualified price 02 JB 1 02 143.00 USD
345026626 03 01 01 JB code JB John Benjamins Publishing Company 01 JB code P&bns 307 GE 15 9789027261977 06 10.1075/pbns.307 13 2019031187 00 EA E133 10 01 JB code P&bns 02 JB code 0922-842X 02 307.00 01 02 Pragmatics & Beyond New Series Pragmatics & Beyond New Series 01 01 The Construction of `Ordinariness' across Media Genres The Construction of ‘Ordinariness’ across Media Genres 1 B01 01 JB code 888361991 Anita Fetzer Fetzer, Anita Anita Fetzer University of Augsburg 2 B01 01 JB code 700361992 Elda Weizman Weizman, Elda Elda Weizman Bar-Ilan University 01 eng 11 303 03 03 vi 03 00 297 03 24 JB code COMM.CGEN Communication Studies 24 JB code LIN.DISC Discourse studies 24 JB code LIN.PRAG Pragmatics 10 LAN009030 12 CFG 01 06 02 00 Departing from the premise that ‘being ordinary’ is brought into the discourse and brought out in the discourse and is thus an interactional achievement, the contributions to this edited volume investigate its construction, reconstruction and deconstruction in media discourse. 03 00 Departing from the premise that ‘being ordinary’ is brought into the discourse and brought out in the discourse and is thus an interactional achievement, the contributions to this edited volume investigate its construction, reconstruction and deconstruction in media discourse. Ordinariness is perceived as a scalar notion which is conceptualised against the background of both non-ordinariness and extra-ordinariness. The chapters address its strategic construction across media genres (public talk, Prime Minister’s Questions, interview, radio call-in, commenting) and discursive activities (tweets, social media posts) as done in various languages (American English, Austrian German, British English, Chinese, French, Finnish, Hebrew and Japanese) by professional participants (e.g., politicians, journalists, scientists) and by ordinary people participating in media discourse (e.g., ordinary citizens, viewers, members of the audience). Discursive strategies used to bring about (non/extra) ordinariness include small stories, quotations, conversational style, irony, naming and addressing as well as references to the private-public interface. 01 00 03 01 01 D503 https://benjamins.com/covers/475/pbns.307.png 01 01 D502 https://benjamins.com/covers/475_jpg/9789027204288.jpg 01 01 D504 https://benjamins.com/covers/475_tif/9789027204288.tif 01 01 D503 https://benjamins.com/covers/1200_front/pbns.307.hb.png 01 01 D503 https://benjamins.com/covers/125/pbns.307.png 02 00 03 01 01 D503 https://benjamins.com/covers/1200_back/pbns.307.hb.png 03 00 03 01 01 D503 https://benjamins.com/covers/3d_web/pbns.307.hb.png 01 01 JB code pbns.307.01wei 06 10.1075/pbns.307.01wei 1 17 17 Chapter 1 01 04 Introduction Introduction 1 A01 01 JB code 632385273 Elda Weizman Weizman, Elda Elda Weizman Bar-Ilan University, Israel 2 A01 01 JB code 785385274 Anita Fetzer Fetzer, Anita Anita Fetzer Augsburg University, Germany 01 01 JB code pbns.307.p1 06 10.1075/pbns.307.p1 Section header 2 01 04 Part I. Constructing ordinariness in politicians' discourse Part I. Constructing ordinariness in politicians’ discourse 01 01 JB code pbns.307.02gru 06 10.1075/pbns.307.02gru 21 50 30 Chapter 3 01 04 Are Austrian presidential candidates ordinary people? Are Austrian presidential candidates ordinary people? 01 04 Candidates' self-presentation strategies on Twitter during the 2016 Austrian presidential election campaign Candidates’ self-presentation strategies on Twitter during the 2016 Austrian presidential election campaign 1 A01 01 JB code 2385275 Helmut Gruber Gruber, Helmut Helmut Gruber University of Vienna, Austria 01 01 JB code pbns.307.03liv 06 10.1075/pbns.307.03liv 51 72 22 Chapter 4 01 04 "You bring the steaks, I'll bring the salad" “You bring the steaks, I’ll bring the salad” 01 04 Presenting ordinariness in PM Netanyahu's public talks Presenting ordinariness in PM Netanyahu’s public talks 1 A01 01 JB code 919385276 Zohar Livnat Livnat, Zohar Zohar Livnat Bar-Ilan University, Israel 01 01 JB code pbns.307.04ani 06 10.1075/pbns.307.04ani 73 101 29 Chapter 5 01 04 Quoting ordinary people in Prime Minister's Questions1 Quoting ordinary people in Prime Minister’s Questions1 1 A01 01 JB code 877385277 Anita Fetzer Fetzer, Anita Anita Fetzer University of Augsburg, Germany 2 A01 01 JB code 101385278 Peter Bull Bull, Peter Peter Bull Universities of York and Salford, UK 01 01 JB code pbns.307.05shu 06 10.1075/pbns.307.05shu 103 129 27 Chapter 6 01 04 "Well, Yair? When will you be prime minister?" “Well, Yair? When will you be prime minister?” 01 04 Different readings of ordinariness in a politician's Facebook post as a case in point Different readings of ordinariness in a politician’s Facebook post as a case in point 1 A01 01 JB code 63385279 Pnina Shukrun-Nagar Shukrun-Nagar, Pnina Pnina Shukrun-Nagar Ben-Gurion University of the Negev, Israel 01 01 JB code pbns.307.p2 06 10.1075/pbns.307.p2 Section header 7 01 04 Part II. Constructing ordinariness in experts' discourse Part II. Constructing ordinariness in experts’ discourse 01 01 JB code pbns.307.06dor 06 10.1075/pbns.307.06dor 133 155 23 Chapter 8 01 04 "I can do math, but I'm not that smart. I'm not brilliant" “I can do math, but I’m not that smart. I’m not brilliant” 01 04 Ordinariness as a discursive resource in United States radiophonic financial call-in interactions Ordinariness as a discursive resource in United States radiophonic financial call-in interactions 1 A01 01 JB code 83385280 Gonen Dori-Hacohen Dori-Hacohen, Gonen Gonen Dori-Hacohen University of Massachusetts, Amherst, United Sates 01 01 JB code pbns.307.07arm 06 10.1075/pbns.307.07arm 157 178 22 Chapter 9 01 04 Ordinary science Ordinary science 1 A01 01 JB code 919385281 Rony Armon Armon, Rony Rony Armon University College London, UK 01 01 JB code pbns.307.08xie 06 10.1075/pbns.307.08xie 179 205 27 Chapter 10 01 04 Constructing 'ordinariness' Constructing ‘ordinariness’ 01 04 An analysis of Jack Ma's narrative identities on Sina Weibo An analysis of Jack Ma’s narrative identities on Sina Weibo 1 A01 01 JB code 953385282 Chaoqun Xie Xie, Chaoqun Chaoqun Xie Fujian Normal University, China 2 A01 01 JB code 71385283 Ying Tong Tong, Ying Ying Tong Nanjing Xiaozhuang University, China 01 01 JB code pbns.307.p3 06 10.1075/pbns.307.p3 Section header 11 01 04 Part III. Constructing ordinariness in ordinary media Part III. Constructing ordinariness in ordinary media 01 01 JB code pbns.307.09wei 06 10.1075/pbns.307.09wei 209 236 28 Chapter 12 01 04 Constructing ordinariness in online commenting in Hebrew1 and Finnish Constructing ordinariness in online commenting in Hebrew1 and Finnish 1 A01 01 JB code 226385284 Elda Weizman Weizman, Elda Elda Weizman Bar-Ilan University, Israel 2 A01 01 JB code 431385285 Marjut Johansson Johansson, Marjut Marjut Johansson Turku University, Finland 01 01 JB code pbns.307.10ati 06 10.1075/pbns.307.10ati 237 267 31 Chapter 13 01 04 Ordinary people's political discourse in old and new French media Ordinary people’s political discourse in old and new French media 01 04 Evolution and problems Evolution and problems 1 A01 01 JB code 361385286 Hassan Atifi Atifi, Hassan Hassan Atifi Tech-CICO / ICD, Université de technologie de Troyes, France 2 A01 01 JB code 638385287 Michel Marcoccia Marcoccia, Michel Michel Marcoccia Tech-CICO / ICD, Université de technologie de Troyes, France 01 01 JB code pbns.307.11mat 06 10.1075/pbns.307.11mat 269 293 25 Chapter 14 01 04 When being quotidian meets being ordinary When being quotidian meets being ordinary 1 A01 01 JB code 567385288 Yoshiko Matsumoto Matsumoto, Yoshiko Yoshiko Matsumoto Stanford University, USA 01 01 JB code pbns.307.ind 06 10.1075/pbns.307.ind 295 297 3 Miscellaneous 15 01 04 Index Index 01 JB code JBENJAMINS John Benjamins Publishing Company 01 01 JB code JB John Benjamins Publishing Company 01 https://benjamins.com Amsterdam NL 00 John Benjamins Publishing Company Marketing Department / Karin Plijnaar, Pieter Lamers onix@benjamins.nl 04 01 00 20191212 C 2019 John Benjamins D 2019 John Benjamins 02 WORLD 13 15 9789027204288 WORLD 03 01 JB 17 Google 03 https://play.google.com/store/books 21 01 00 Unqualified price 00 95.00 EUR 01 00 Unqualified price 00 80.00 GBP 01 00 Unqualified price 00 143.00 USD