Article published in:
Pragmatics and Society
Vol. 12:4 (2021) ► pp. 567590
References

References

Agee, Tom, and Brett A. S. Martin
2001 “Planned or Impulse Purchases? How to Create Effective Infomercials.” Journal of Advertising Research 41(6): 35–42. CrossrefGoogle Scholar
Alatis, James E.
ed. 1993Language, Communication and Social Meaning. Washington, D.C.: Georgetown University Press.Google Scholar
Avant, J. Adam, Kyongseok Kim, and Jameson L. Hayes
2016 “Thirty Years of Advertising Research in Leading Communication and Marketing Journals: Learning From the Parent Disciplines.” Journal of Current Issues & Research in Advertising 38(1): 44–64. CrossrefGoogle Scholar
Balasubramanian, Siva K.
1994 “Beyond Advertising and Publicity: Hybrid Messages, Their Effectiveness and Public Policy Issues.” Journal of Advertising 23(4): 29–46. CrossrefGoogle Scholar
Barnes, Jonathan
2014Complete Works of Aristotle, Volume 1: The Revised Oxford Translation. Princeton, N.J.: Princeton University Press.Google Scholar
Barry, Thomas E.
2002 “In Defence of the Hierarchy of Effects.” Journal of Advertising Research 42(3): 44–47. CrossrefGoogle Scholar
Batra, Rajeev, John G. Myers and David A. Aaker
1996Advertising Management. 5th ed. Upper Saddle River, N.J.: Prentice Hall.Google Scholar
Belch, George E., and Michael A. Belch
2008Evaluating the Effectiveness of Elements of Integrated Marketing Communications: A Review of Research. Bangalore, India: ICFAI University Press.Google Scholar
Bhatia, Vijay K.
1993Analysing Genre: Language Use in Professional Settings. London: Longman.Google Scholar
2014Worlds of Written Discourse: A Genre-based View. London: Bloomsbury Publishing.Google Scholar
Brierley, Sean
2008The Advertising Handbook. London: Routledge.Google Scholar
Brodowsky, Glen H., and George Belch
2006 “As Seen on TV, and Now in a Marketing Classroom Near You: The Infomercial.” Marketing Education Review 16(1): 23–27. CrossrefGoogle Scholar
Caldwell, John Thornton
1995Televisuality: Style, Crisis and Authority in American Television. New Brunswick, N.J.: Rutgers University Press.Google Scholar
Campbell, Margaret C., and Kevin Lane Keller
2003 “Brand Familiarity and Advertising Repetition Effects.” Journal of Consumer Research 30(2): 292–304. CrossrefGoogle Scholar
Cross, Jason
Dent, Steve
2015 ‘Huawei Passes Microsoft as Third-largest Mobile Phone Maker’. http://​www​.engadget​.com​/2015​/07​/31​/huawei​-microsoft​-smartphone​-sales/
Edwards, Jim
2001 “The Art of the Infomercial.” Brandweek 42(32): 14–18.Google Scholar
Freese, John Henry
1926Aristotle. Cambridge, Mass.: Harvard University Press.Google Scholar
Friestad, Marian, and Peter Wright
1994 “The Persuasion Knowledge Model: How People Cope with Persuasion Attempts.” Journal of Consumer Research 21(1): 1–31. CrossrefGoogle Scholar
Ghadessy, Mohsen
ed. 1988Registers of Written English: Situational Factors and Linguistic Features. London: Pinter.Google Scholar
Golden, James L., Goodwin F. Berquist, William E. Coleman, and J. Michael Sproule
2011The Rhetoric of Western Thought: From the Mediterranean World to the Global Setting. Dubuque, Iowa: Kendall Hunt.Google Scholar
Guilford, Dave
1999 “Cadillac Takes New Route for Seville STS: Infomercial.” Advertising Age 70(35): 8.Google Scholar
Halmari, Helena, and Tuija Virtanen
2005Persuasion across Genres: A Linguistic Approach. Amsterdam: John Benjamins. CrossrefGoogle Scholar
Herrick, James A.
2005The History and Theory of Rhetoric: An Introduction. Boston: Pearson Education.Google Scholar
Hope, Wayne, and Rosser Johnson
2004 “What Is an Infomercial?Advertising & Society Review 5(2). CrossrefGoogle Scholar
Houston, Blake W.
2014 ‘A Comparison of the Rhetorical Modes of Persuasion Used by Churches in the Proselytization of Peoples of Lower Economic Status in South Mississippi’. (Honors Thesis). http://​aquila​.usm​.edu​/cgi​/viewcontent​.cgi​?article​=1269​&context​=honors​_theses
Kennedy, George A.
2007Aristotle: On Rhetoric: A Theory of Civic Discourse. New York: Oxford University Press.Google Scholar
Kerr, Gayle, and Don Schultz
2010 “Maintenance Person or Architect?International Journal of Advertising 29(4): 547–68. CrossrefGoogle Scholar
Kim, Kyongseok, Jameson L. Hayes, J. Adam Avant, and Leonard N. Reid
2014 “Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010.” Journal of Advertising 43(3): 296–316. CrossrefGoogle Scholar
Martin, Brett A., Andrew C. Bhimy, and Tom Agee
2002 “Infomercials and Advertising Effectiveness: An Empirical Study.” Journal of Consumer Marketing 19(6): 468–80. CrossrefGoogle Scholar
McCormack, Krista C.
2014 ‘Ethos, Pathos, and Logos: The Benefits of Aristotelian Rhetoric in the Courtroom.’ Washington University Jurisprudence Review 7(1): 131–155Google Scholar
McKay, Brett, and Kate Mckay
Murray, Peter Noel
2013 ‘Inside the Customer Mind: Understanding the Rational and Emotional Foundations of Consumer Behavior’. https://​www​.psychologytoday​.com​/blog​/inside​-the​-consumer​-mind​/201302​/how​-emotions​-influence​-what​-we​-buy
Nielsen, Tine Langballe
2013 ‘The Magic of Advertising: An Analysis of a Beauty Product Advertisement’. (Bachelor’s Thesis). http://​pure​.au​.dk​/portal​/files​/61548064​/BA​_project​.pdf
Nyilasy, Gergely, and Leonard N. Reid
2009 “Agency Practitioner Theories of How Advertising Works.” Journal of Advertising 38(3): 81–96. CrossrefGoogle Scholar
Porter, Jeremy
2014 ‘Know the Three Modes of Persuasion’. http://​www​.jrmyprtr​.com​/modes​-of​-persuasion/
Ramage, John D., John C. Bean, and June Johnson
2016Writing Arguments: A Rhetoric with Readings. Boston: Pearson.Google Scholar
Rapp, Christof
2010Aristotle’s Rhetoric: The Stanford Encyclopedia of Philosophy. Stanford University: Metaphysics Research Lab. https://​plato​.stanford​.edu​/archives​/sum2002​/entries​/aristotle​-rhetoric/
Reppert, James E.
1995 ‘Infomercials: A Genre in Search of Legitimacy’. https://​files​.eric​.ed​.gov​/fulltext​/ED432020​.pdf
Rotfeld, Herbert J.
1990 “Infomercials and Television Station Clearance Practices.” Journal of Public Policy & Marketing 9: 62–72. CrossrefGoogle Scholar
Royne, Marla B.
2012Toward Theories of Advertising: Where Do We Go from Here? New York: Routledge.Google Scholar
Schmitz, Patrick
2012Adjectives in Advertising – an Analysis. Norderstedt: Grin Verlag.Google Scholar
Setiawan, Bayu Wibowo
2014 ‘Persuasive Strategies in Barack Obama’s Victory Speech in 2012’. Yogyakarta: Santa Dharma University. (A Sarjana Pendidikan Final Paper).Google Scholar
Simpler, Kyle
2008 ‘Opinions in Context: Reconsidering Endoxa in Aristotle’s on Rhetoric (Master’s Thesis). https://​www​.scribd​.com​/document​/326923347​/doxa​-vs​-endoxa​-in​-aristotle​-s​-rethoric​-pdf
Singh, Mandeep, Siva K. Balasubramanian and Goutam Chakraborty
2000 “A Comparative Analysis of Three Communication Formats: Advertising, Infomercial, and Direct Experience.” Journal of Advertising 29(4): 59–75. CrossrefGoogle Scholar
Solaris, Julius
Suggett, Paul
2016 ‘Learn More About the Pros and Cons of Infomercial Advertising’. https://​www​.thebalance​.com​/what​-exactly​-is​-an​-informercial​-38542
Vestergaard, Torben, and Kim Schrøder
2012The Language of Advertising. Oxford: Basil Blackwell.Google Scholar
Weiss, Joshua N.
2015 ‘From Aristotle to Sadat: A Short Strategic Persuasion Framework for Negotiators.’ Negotiation Journal 31(3): 211–22. CrossrefGoogle Scholar
Wellner, Alison Stein
2000 “Hot Wheels.” American Demographics 22(8): 48–49.Google Scholar
Whitaker, Christina
Widyawardani, Yusri Ika
2016 ‘Rhetorical Analysis of Donald Trump’s Presidential Candidacy Announcement Speech’ (Bachelor’s Thesis). https://​repository​.usd​.ac​.id​/4879​/2​/111214096​_full​.pdf
Wood, Brennon
2004 ‘A World in Retreat: The Reconfiguration of Hybridity in 20th-Century New Zealand Television.’ Media, Culture & Society 26(1): 45–62. CrossrefGoogle Scholar