5. Rhetorical appeals in fundraising

Anthony, Molly; Gladkov, Kostyantyn

doi:10.1075/scl.28.07ant

Part of

Discourse on the Move: Using corpus analysis to describe discourse structure
Douglas Biber, Ulla Connor and Thomas A. Upton
[Studies in Corpus Linguistics 28] 2007
► pp. 121–151

5. Rhetorical appeals in fundraising

co-author

Molly Anthony

Kostyantyn Gladkov

Published online: 19 September 2007

https://doi.org/10.1075/scl.28.07ant

Cited by

Cited by 3 other publications

Creelman, Valerie

2022. “Thank you for reaching out:” Brand relationship management and the conversational human voice of customer care in online service encounters. Discourse, Context & Media 46 ► pp. 100572 ff.

Mason, Marianne

2022. Examining the rhetorical structure and discursive features of letters of leniency as a genre. Pragmatics. Quarterly Publication of the International Pragmatics Association (IPrA) ► pp. 111 ff.

Zhang, Huiyu, Yayu Shi & Haitao Liu

2023. Evolving means of formal language policy on Putonghua and minority languages on the Chinese mainland (1986–2021). International Journal of Multilingualism ► pp. 1 ff.

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