Unraveling the psychological impact of spatial cybertext environments on speech intent: Insights from social media platforms

R Kunjana Rahardi, Wahyudi Rahmat, Refa Lina Tiawati & Yuliana Setyaningsih
Universitas Sanata Dharma | Universitas PGRI Sumatera Barat

This cyberpragmatic study investigates the correlation between spatial multimodal cybertext environments and their psychological impact on speech intent. The research delves into speech fragments in diverse cybertextual contexts across social media platforms. The methodology involves data identification, transcription, classification, and typification. Similarly, looking at things, the study shows that the physical settings of cybertexts have a big effect on the everyday meanings of words, acting as background, determinant, emphasis enhancer, reinforcement, illustration, and signal for speech intent. The research explores the distinct role of each category in shaping speech intention within spatial cybertexts, underscoring how these insights can facilitate effective communication and their psychological impact on speech intent, particularly for language learners on social media platforms.

Publication history

Date received: 9 November 2023

Date accepted: 20 March 2024

Published online: 13 June 2024

Table of contents

The intricate relationship between language meaning and context spans cultural and situational factors, now further expanded by digital advancements into areas like cyberpragmatics and multimodal communication (Faisol & Rahmat, 2021; Rahardi et al., 2023). Cyberpragmatics, as a field of study, represents a multifaceted exploration of communication dynamics within digital realms, particularly those facilitated by the Internet. At its core, cyberpragmatics merges the principles of pragmatics with insights from cognitive science, aiming to unravel the intricacies of language use and interpretation in online environments. By adopting a cognitive pragmatics perspective, scholars delve into the underlying mental processes that influence how individuals communicate and interpret messages in digital contexts. Yus (2011) underscores the significance of this interdisciplinary approach by elucidating the nuanced interplay between language, cognition, and technology. Yus (2011) stated that central to the study of cyberpragmatics is the recognition of the dynamic nature of digital communication. Unlike traditional face-to-face interactions, online communication is characterized by its unique set of affordances and constraints, which profoundly influence language use and interpretation. As individuals engage in digital discourse, they encounter a myriad of communicative tools and platforms, each with its own set of conventions and norms. Understanding how these digital environments shape communicative behavior is essential for unraveling the complexities of cyberpragmatics. Cyberpragmatics delves into the evolving nature of digital technologies and their impact on communication practices. With the rapid advancement of technology, new forms of digital interaction continually emerge, presenting novel challenges and opportunities for communication. By examining these technological developments through the lens of cognitive pragmatics, scholars gain insights into how individuals adapt their communicative strategies to navigate evolving digital landscapes.

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