A study of discourse strategies in 48 job interviews in a large Swedish business corporation, with emphasis on differences in discourse patterns between successful and unsuccessful interviews. These differences provide clues to the 'styles of success'. The data were analyzed with respect to 3 aspects: (a) the structure of the interview, (b) the ways in which the applicants actively argue for themselves, and (c) the interactive climate in relation to the interviewers' different interviewing styles.