Publications
Publication details [#12446]
Hodge, Robert and Gunther R. Kress. 1997. Social Semiotics, Style and Ideology. In Coupland, Nikolas and Adam Jaworski. Sociolinguistics: A Reader and Coursebook. (Modern Linguistics Series). MacMillan. pp. 49–54.
Publication type
Article in book
Publication language
English
Keywords
Person as a subject
Annotation
The authors emphasize the social significance of conventional codes (such as behavioural and visual codes) in their social theory of meaning and language.