Publication details [#12588]

Schmidt, Richard W., Akihiko Shimura, Zhigang Wang and Hy-sook Jeong. 1996. Suggestions to buy: Television commercials from the U.S., Japan, China and Korea. In Gass, Susan M. and Joyce Neu, eds. Speech Acts Across Cultures. Challenges to Communication in a Second Language. (Studies on Language Acquisition 11). De Gruyter Mouton. pp. 285–316.
Publication type
Article in book
Publication language
Language as a subject


This study of cross-cultural advertising practices, comparing U.S., Japanese, Chinese and Korean television commercials as suggestions to viewers to buy consumer products, complements other interlanguage studies.