Publications

Publication details [#13004]

Pinson, C. 1998. Marketing, Semiotics of. In Mey, Jacob L. The concise Encyclopedia of Pragmatics. Elsevier. pp. 538–544.

Publication type

Article in book

Publication language

English

Keywords

pragmatics | semiotics

Annotation

"Concise Encyclopedia of Pragmatics" entry on the semiosis of marketing.