Aknowledging that every utterance is potentially contentious, the author proposes to introduce distinct and exclusive categories to take a fresh look at the question of intentional reality of a judgement. The predicates "objective" and "subjective" are often employed within an inadequate logical framework, whilst their ascription often entails a subjective meta-predicate. Yet another working conception of objectivity can be envisaged permitting to reject the analysis of prescriptive judgements proposed by moral objectivism supporters.