Publications
Publication details [#13375]
Hoechsmann, Michael. 1997. Benetton Culture: Marketing Difference to the New Global Consumer. In Riggins, Stephen Harold. The Language and Politics of Exclusion: Others in Discourse. (Communication and Human Values 2). SAGE Publications. pp. 183–202.
Publication type
Article in book
Publication language
English
Keywords
Annotation
On Benetton's exploitation of multiculturalism in its media campaigns.