Publications

Publication details [#13400]

Tanaka, Keiko. 1994. Advertising Language. A pragmatic approach to advertisements in Britain and Japan. Routledge. XV + 148 pp.
Publication type
Book – monograph
Publication language
English
Language as a subject
ISBN
0-415-19835-6

Annotation

This study explores the language of written advertizing in Britain and Japan within the framework of pragmatics, using the central notions of Relevance Theory to reveal how language is used to persuade, convince and manipulate others. There is a particular emphasis on the use of puns and metaphors and a unique chapter on images of women in Japanese advertizing.

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