Ever since the publication of Malinowski's ethnographic masterpieces on the Trobriand Islanders, novelists, psychologists, writers of travelogues, and journalists have referred to the Trobrianders as typical representatives of islanders living in a Pacific paradise. The references to the Trobrianders to be found in novels, 'reports', articles in journals, in newspapers, and in other 'popular' publications in general revive the cliche of the "noble savage". They highlight either the Trobrianders' adaptability or their unwillingness to adapt to modern western culture and emphasize - with many innuendoes about "The Sexual Life of Savages" - their carefree life on the 'Islands of Love'. After presenting some typical examples of how the Trobriand Islanders are portrayed and 'sold' in such publications, the author discusses from the point of view of the fieldworker and fieldwork ethics what can and must be done to oppose these degrading and almost always sensation-seeking 'reports' based on a smattering, or even completely false, 'knowledge' of the Trobrianders, which we find not only in the rainbow press but also elsewhere.