Publications
Publication details [#14001]
Kadt, Elizabeth de. 1998. The concept of face and its applicability to the Zulu language. Journal of Pragmatics 29 (2) : 173–191. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Publication type
Article in journal
Publication language
English
Keywords
Language as a subject
Place, Publisher
Elsevier
ISBN
0378-2166
Journal WWW
Annotation
This article first reconsiders some theoretical aspects of the concept of face (Goffman's usage of the concept, and the term 'collectivist' as applied to a wide range of non-Western societies) and it then applies this notion to the Bantu language Zulu. Mutual face is shown to be maintained in Zulu interaction by a wide range of verbal, non-verbal and discourse politeness strategies.