It is hypothesized that certain utterances containing 'yes', 'okay', 'so', the structure 'may [infinitive] but' and interrogatives such as 'Good?' in women's magazine articles may be interpreted as the writer's responses to readers' potential, and implicit, comments or questions. The examination of written text is carried out from the interpretive standpoint associated with conversation analysis, and takes into consideration the receivers' interpretation of the utterances at hand.