Publications

Publication details [#14270]

Gardner, Rod and Sigrid Luchtenberg. 2000. Reference, image, text in German and Australian advertising posters. Journal of Pragmatics 32 (12) : 1807–1821.

Publication type

Article in journal

Publication language

English

Keywords

advertising | cohesion | image | reference | text

Language as a subject

English, Australian | German

Place, Publisher

Elsevier

ISBN

0378-2166

Journal WWW

www.sciencedirect.com/web-editions

Annotation

Aspects of endo-, exo- and homophoric reference to cultural phenomena in the language of German and Australian advertising posters (billboards) are discussed. The paper also touches on the relationship between deixis and reference.