Publications
Publication details [#14303]
Simpson, Paul. 2001. 'Reason' and 'tickle' as pragmatic constructs in the discourse of advertising. Journal of Pragmatics 33 (4) : 589–607. 
Publication type
Article in journal
Publication language
English
Keywords
Language as a subject
Place, Publisher
Elsevier
ISBN
0378-2166
Journal WWW
Annotation
A pragmatic and systemic-functional approach to Bernstein's distinction between 'reason' advertisements and 'tickle' advertisements in an attempt to account for the communicative-cognitive dimension of advertising discourse.